Village Roadshow expands its incentive technology business Edge to the South-East Asian market, opening its new Singapore office. Village Roadshow is launching its digital promotions agency ‘Edge’ into the South-East Asian market, branching out of ...
Through category insights, data breakthroughs, a cough-prediction algorithm, Prospan was able to boost sales and reach. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. Campaign: Don’t ignore a cough Client: Flordis ...
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire ...
Fox Sports and Foxtel have announced its partnership with the Seven Network, securing the broadcasting rights for Cricket Australia in a six year deal. Beginning in October of 2018, all Australian men’s and women’s cricket ...
The Avengers: Infinity War is set to break box office records, much to Disney’s delight, owning four of the five best performing movies. The Avengers: Infinity War enjoyed a very warm welcome at its Australian ...
Miss America has announced its total brand makeover, declaring the 2019 competition will no longer judge candidates on physical appearance and will not feature a swimsuit event. Almost a hundred years after its inaugural 1992 ...
Mark Zuckerberg and Facebook have provided answers to questions posed at the hearings Zuckerberg faced earlier in the year. Mark Zuckerberg has made good on his promise to “get back to” lawmakers with answers to ...
It’s Friday, and after a long, hard week of major OOH aqquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to give the people what they really want. Here is ...
Snapchat saw its first ever decline in daily active users last quarter, the company blamed its infamously unpopular platform redesign for the drop. “We feel that we have now addressed the biggest frustrations we’ve heard,” ...
Information technology company Adobe and university RMIT have partnered on a new online course to support a lack of ICT skills in the Australian workforce. According to research conducted last year by Adobe, 72% of ...
Marketing is pleased to announce our new partnership with The Marketing Academy Alumni to deliver fresh perspectives and insights from senior marketers. Marketing is pleased to announce an exclusive publishing partnership with The Marketing Academy ...
A new white paper by research firm Ruby Cha Cha explores how businesses can use brand research to reinvigorate their marketing. This article was sponsored by Ruby Cha Cha to let readers know about its ...
