Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, ...
The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more recent developments have marketers paying ...
King Kong founder and Shark Tank Australia judge Sabri Suby reveals the secret marketing tactics of luxury brands with Marketing Mag. According to data from GWI, the majority of luxury buyers sit in the low ...
We’ve all been there, five canapés and one Prosecco deep at an event we’ve joined to learn something new and expand our network. Events are a common part of our professional lives, and for businesses ...
When you think of a story, what comes to mind? Maybe a romance read from last summer? Or perhaps a fairytale from your childhood? What you’ll probably realise is that your mind is filled with ...
With the Paris 2024 Olympic Games commencing this week, brands are presented with a unique opportunity to experiment, showcase and support their home countries, teams and athletes with exciting product launches and campaigns. Marketing Mag ...
Following on from influencer marketplace pioneer Social Soup’s recent event, Influencer Upfronts, Marketing Mag spoke with founder and CEO Sharyn Smith on the state of the influencer market, navigating successful influencer partnerships and what brands ...
Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, ...
