Social & Digital
Social & Digital
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
By Jacqueline Burns Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or numerous other soft skills particular to ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...
By Jessica Baider For years, the creator economy has revolved around influence. But influence, as we once understood it, no longer tells the full story. We’ve moved from a world where creators were measured primarily ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t ...
By Phoebe Saintilan-Stocks For a long time, the traditional model for media companies was simple: capture attention, convert it, build an audience, package the content and sell the ads. But over the past 12 months, ...
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. I say disruption in a ...
Kate Rourke Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being ...
By Izzy Watts and Sara Pethybridge The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between ...
By Zoe Goodhardt Bringing a brand to life online requires consistent, relevant storytelling at a scale most businesses underestimate. In a crowded, attention-fragmented market, showing up occasionally isn’t enough. To remain relevant, particularly on social ...
By Upali Dasgupta Brand discovery used to follow a clear path. People would read articles, compare reviews, check social chatter and influencers, maybe even visit a competitor’s site. Each step took time and effort as ...
By Molly Isaac Have you ever seen a brand trying so hard to be relatable that it actually does the opposite? As a marketing writer, I consume an unimaginable amount of content every day. And ...
By Dr Anna Harrison A content calendar feels like control. Calm. A friend you can rely on, even. In reality, it is a control theatre, set against the backdrop of escalating AI-generated workslop and imploding ...
