The brand content boxing ring is engaged in a fierce battle. User-generated content seeks to take on influencer marketing, and while both have their pros and cons, brands must ultimately ensure their video strategy is ...
Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is that the fully digital brand’s entire ...
Squarespace is renowned for crafting creative and unique brand campaigns. Its ability to infuse its comedic and playful brand personality into every marketing touchpoint helps to align the brand with its modern, contemporary and innovative ...
A cryptic notification shared by TikTok with its users has sparked interest online as the platform teases its next move. The message reads: “TikTok Notes, a new app for photo posts, is coming soon! Your ...
Iconic Australian brand Bonds has launched a new brand platform ‘As worn by us’ to remind the nation of the uniquely beloved place the brand holds across all ages and demographics. The campaign, conceptualised by ...
The latest campaign by Boomtown urges brands and agencies nationally to include regional Australia in their 2025 advertising schedules – and for good reason. Boomtown represents the 9.6 million people living in regional Australia – one ...
For years, menopause was a transition shrouded in secrecy. Unlike other bodily phases like menstruation and pregnancy, menopause remained the ‘final taboo’ with women being forced to suffer in silence. This is beginning to change ...
Audiences are dispersing at a faster rate than brands can adapt and evolve. It is essential for advertisers to tap into new methods of marketing, such as partnership and influencer advertising. Impact APAC regional vice ...
