Social & Digital
Social & Digital
By Sabri Suby Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds dominated by the accounts they actively ...
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or ...
Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. Customer research had identified ...
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best ...
By Chantel Brayley For 18 years I introduced myself as somebody from somewhere. The work was always credited and I was never sitting in a corner feeling unseen about it. Being the marketing lead at ...
By Kyle Traynor Podcasting is the easiest form of content to start and the hardest one to succeed at. Truthfully, if you want to start a podcast, you can be recording inside a week. The ...
By Sharon Williams OAM The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It ...
By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Saskia Veronique Gen Z is an inclusive generation and so it’s no wonder they can smell performative marketing a mile off. When it comes to representing people with disabilities, 49 percent of Australians can’t ...
By Ose Amiegheme Sending an email is a little like walking into someone’s home. Unlike social, where anyone can show up, the inbox is a personal space, filled with messages from colleagues, family, friends and ...
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Red Surtida For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer ...
