Social & Digital
Social & Digital
By Chantel Brayley For 18 years I introduced myself as somebody from somewhere. The work was always credited and I was never sitting in a corner feeling unseen about it. Being the marketing lead at ...
By Kyle Traynor Podcasting is the easiest form of content to start and the hardest one to succeed at. Truthfully, if you want to start a podcast, you can be recording inside a week. The ...
By Sharon Williams OAM The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It ...
By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Saskia Veronique Gen Z is an inclusive generation and so it’s no wonder they can smell performative marketing a mile off. When it comes to representing people with disabilities, 49 percent of Australians can’t ...
By Ose Amiegheme Sending an email is a little like walking into someone’s home. Unlike social, where anyone can show up, the inbox is a personal space, filled with messages from colleagues, family, friends and ...
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Red Surtida For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer ...
By Liz Croughan For two decades, social platforms have been building the most successful attention-capture machines in the history of media. This March, 12 jurors in Los Angeles decided those machines had crossed a line. ...
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
By Jacqueline Burns Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or numerous other soft skills particular to ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...
