Social & Digital

Moments with marketers: Jye Smith

Marketing Mag September 9, 2009

Marketingmag.com.au chats to Jye Smith – social media strategist with Switched On Media. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on [email protected]. What do you ...

0 Comment 385 Views

Social & Digital

Social media jobs (and how to get them)

Marketing Mag September 8, 2009

So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic ...

0 Comment 545 Views

Social & Digital

Organisations at risk from social media badvocates

Marketing Mag September 3, 2009

A study has found Australians will boycott organisations based on what they see on social networking sites. The study, commissioned by RightNow Technologies and conducted by StollzNow Research, found that nearly a quarter (23%) of ...

0 Comment 418 Views

Social & Digital

Virgin Blue offers cheep Twitter fares

Marketing Mag August 31, 2009

Virgin Blue Airlines is celebrating turning nine years old with $9 seats on sale across a range of routes in the first of what the airline says will be regular Twitter sales. The $9 ‘Tweet ...

0 Comment 325 Views

Social & Digital

Moments with marketers: Catriona Pollard

Marketing Mag August 31, 2009

Marketingmag.com.au chats to Catriona Pollard – founder and director of CP Communications. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on [email protected]. What do ...

0 Comment 390 Views

Social & Digital

Perths community news goes online

Marketing Mag August 24, 2009

Background Seeing the popularity of the online channel as an avenue for communities voicing themselves, Community Newspaper Group (CNG) decided to fill what it saw as a visible gap in Perth. CNG wanted to develop ...

0 Comment 417 Views

Social & Digital

Darrell Lea launches Fathers Day promotion

Marketing Mag August 21, 2009

Darrell Lea is launching a new campaign to promote its Father’s Day offering, the ‘Dad’s Bag’, containing an assortment of the companys confectionery products. Targeted at consumers readying themselves for Father’s Day, the campaign focuses ...

0 Comment 433 Views

Social & Digital

Optus and social medias critical mass

Marketing Mag August 14, 2009

Let me introduce, if I may, Bradley Hughes. Bradley is a self-described social entrepreneur who likes cycling, chess, gardening and reading. Bradley wears glasses, suits, votes green, has a keen interest in water conservation and ...

0 Comment 447 Views

Social & Digital

Social media: a window on your culture

Marketing Mag August 14, 2009

A study done by Charlene Li’s Altimeter Group shows that companies who engage in social media have done better financially, even in a recession. Li is quick to point out that the companies’ financial success ...

0 Comment 750 Views

Social & Digital

A moment with marketing author and guru David Meerman Scott

Marketing Mag August 12, 2009

David Meerman Scott is the author of the new book World Wide Rave. His previous book, The New Rules of Marketing and PR is an award-winning bestseller. Marketingmag.com.au got the chance to catch up with ...

0 Comment 446 Views

Social & Digital

Finding your social media influencers

Marketing Mag August 5, 2009

Go to the bottom drawer in your storage cupboard and dig out an old high school class photo. It can be any year, the daggier the better. Get a non-permanent whiteboard marker out and circle ...

0 Comment 375 Views

Social & Digital

Ben & Jerrys is coming to Australia

Marketing Mag August 3, 2009

Ice cream fanatics will be slurping in delight this spring when Ben & Jerry’s launches in Australia. The arrival of Ben & Jerry’s, renowned for their chunk-filled ice cream, has been hotly anticipated among Australians, ...

0 Comment 1577 Views

Social & Digital

Knowledge management and social transformation

Marketing Mag July 30, 2009

For some time I have been banging on about my frustration with social media tools simply being used for marketing purposes while they also have the ability to help transform the way we do business. ...

0 Comment 419 Views

Type to search

Social & Digital