Social & Digital

For some reason, I’m kicking off another blog with another favourite saying from a parent. This time, it’s from my father: ‘It’s not what, but who you know’. Yes, it’s a truism you’ve probably all ...

“OMG that font is just ugly and that is not our corporate-branded blue!” This is the response you get from your client after the creative agency has just delivered the final website reveal. Especially not ...

Focusing on future markets The 28th of May this year might end up being one of the most influential 24-hour periods in web history. It was on this day that Google launched a new communications ...

Part one: Are marketers still afraid of the web? Part two: Are marketers still afraid of the web? After his successful session at the ADMA Forum, Joseph Jaffe squeezed in a chat with Marketingmag.com.au to ...

Part one: Are marketers still afraid of the web? Part two: Are marketers still afraid of the web? After his successful session at the 2009 ADMA Forum, Joseph Jaffe (president and chief interruptor of crayon) ...

I derive a certain sense of amusement from seeing the social media space abuzz with marketing people talking about the buzz in the social media space. You’ve probably already read much debate about it, but ...

Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin. The speed of this ...