Social & Digital
Social & Digital
The video platform powerhouse has released a new report highlighting what ‘sparks joy’ for Gen Z and Millennials. TikTok partnered with cultural insights and strategy agency, Crowd DNA to explore eight emerging ‘codes of joy’ ...
Lavish and all-expenses paid influencer getaways have been circulating headlines, criticising whether it’s relevant to its audiences during an global economic crisis. A recent Tarte influencer trip, has caused controversy, as twenty-nine influencers and their ...
Influencer brand getaways have become bigger and more popular, but Tarte’s latest trip has caused a whirlwind of drama about its marketing strategy. Similar to press tours, brands can choose to organise influencer getaways. These ...
A number of organisations, companies and brands are taking a stance in not taking part in celebrating Australia Day. Companies are shifting operations to allow the employees to choose how they spend their time on ...
Gemma Battenbough makes it very clear that the gaming industry is incredibly popular and brands should turn their attention to advertising in the industry. The infamous campaign with the collaboration of Burberry and Minecraft which ...
The month of December provides companies like Reddit to evaluate their strengths and interests over the past year. With Reddit recapping its year, the report has showcased the communities and topics discussed within Australian consumers. ...
