Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine ...
TV advertising has always been about reaching the masses, but Connected TV (CTV) takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver. Streaming audiences were ...
The business case for investing in thought leadership is clear: B2B decision-makers regularly consume thought leadership content. Thought leadership is widely acknowledged to be more credible than marketing collateral. According to the Edelman-LinkedIn 2024 B2B ...
In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail. However, for more than 20 years, digital marketers have been trained by ad platforms to ...
As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left ...
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints. These high expectations span all industries. Customers ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. According to ...
In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating value to engage customers and secure sales. ...
