Technology & Data
Technology & Data
By Dr Ken Hudson A few years ago, we were very fortunate to knock down the old, decaying place that we had purchased 30 years ago and build a new home. We employed a young ...
By Michael Gerardis Marketers have never had more ways to prove their content is ‘working’. Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more ...
By Caroline Voaden I have learned over the years that your initial response can define your crisis. Last Monday, hours after Victoria Police confirmed it was investigating an alleged sexual assault following an incident at ...
By Matt Jones The first casualty of the AI revolution is certainty, not jobs. A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d ...
By Dino Bruni Most retail organisations put their marketing focus where it’s easiest to measure: converting shoppers who have already decided they want to purchase. But home renovation is rarely an impulse decision. It’s a ...
By Brooke Hill Think of the best party you’ve ever been invited to. The cocktails are flowing and the canapés are circling. The sound of laughter, the hum of great conversation and a backdrop of ...
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the ...
By Jeff Purser I’ve been thinking about film producers lately. Everyone assumes they make movies. I’m not sure they do. I reckon they manufacture attention. Long before the cameras roll, the best producers aren’t obsessing ...
By Jacqueline Burns The internet is becoming a pressure cooker. Between 2022 and 2024, the number of AI-generated web pages increased 80-fold. That explosive growth appears to have moderated, with the proportion of online ...
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Isla Haddad Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an event rarely gets the same ...
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...
