“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest ...
Big data can save big money if leveraged effectively, a global non-profit IT body claims in the release of a set of guidelines for managing data. The Information Systems Audit and Control Association (ISACA) today ...
The luxury market in Asia in undergoing a paradigm shift as the ways in which Asian consumers display wealth and mark status evolve, according to a leading trend forecaster. As the size of the middle ...
Digital marketing may be coming of age but, in a climate of rapid change, are Australian marketers keeping up? In conjunction with Econsultancy, we look at learnings from the 2013 ‘State of Digital Marketing in ...
It’s such an exciting time to be a digital marketer in Australia. Every year we see the emergence of new trends as well as familiar ones moving further towards maturity, but in 2013 the pace ...
JWT is to launch a bespoke shopper and retailer insight and planning division known as Evocatif@JWT with the recruitment of shopper strategy expert Michael Pezzutti. Pezzutti, formerly of Lion, will lead Evocatif@JWT with his appointment ...
A recent study finds that 82% of Australian social media users have connected with a brand through this channel, but almost half of this number subsequently reversed this decision. In the results gathered from the ...
Most of the websites I visit are leaking money and yours might be one of them. Out of every 100 people who visit an average website, only five are becoming customers*. Worse still, three out of ...
The smart, savvy, accountable CMO has arrived and faces the tasks of blending art and science, remodelling marketing departments and taking a seat at the head of corporate strategy. Insights from more than 50 chief ...
Blending reality with fantasy, the rise of ‘hoboism’ and collaboration between brands are the three macro trends set to define changes in consumer thinking and business over the next five years, according to The Future ...
Perceptions of conditions for marketers improved strongly across Asia Pacific in February, according to Warc’s Global Marketing Index (GMI). The region registered a 2.4 point increase on the previous month to reach 56.2, on a ...
As rhetoric flies around the topic of ‘big data’ – that concept that everyone’s talking about but nobody seems to know how to define – a business optimisation expert has told Marketing that marketers should ...
I landed in Australia from the United Kingdom eight months ago and observing where the local digital marketing industry is heading has been an interesting learning curve. I’ve completed my deep-dives and now with my ...
