Technology & Data
Technology & Data
Businesses that have a clear vision are more successful because they understand what success looks like at every level. In my opinion, leadership that lacks a clear vision is often the root cause of not ...
Yahoo!7 and Ikea will join forces by using Yahoo!7’s data sciences capabilities through its ‘advertiser database match’ (ADBM) product in partnership with Acxiom. Ikea have signed on for a trial of the ADBM product, which ...
A study by the CMO Council, together with the Exhibit and Event Marketers Association (E2MA), has found that senior marketers still need to find effective methods to measure and prove ROI around events and trade ...
Buckle your seat belts, marketers, and have your moustache comb firmly on hand, because 2013 is set to bring more facial hair, smaller houses and the rise of ‘celery stalkers’ – but more on them later. ...
A study has found that Muffin Break is the most ‘habitual’ brand, meaning consumers are most likely to engage with this product on autopilot. The study also found 65% of women were loyal to products ...
Nielsen is bringing its Online Campaign Ratings product into the Australia market, and with it online media ratings closer and more comparable to measures of traditional media. Nielsen Online Campaign Ratings takes into account the ...
In my recent post ‘Most websites are leaking money,’ I covered two of the key reasons most websites are failing to convert visitors: they don’t establish confidence and they don’t communicate value. As a result, websites ...
Marketing budgets improved in Asia Pacific in March mirroring gains around the globe, Warc’s Global Marketing Index (GMI) found. The sub-index monitoring budgets sat at 51.2 for APAC, on a scale where scores over 50 ...
The ‘DG MediaMind Full-Year 2012 Benchmark Report’ has been released, comparing Australia’s digital advertising behaviours against the world, finding that video ads took centre stage in 2012, up 43.8% over 2011. A key feature of ...
Kmart Tyre and Auto Service has launched its lastest marketing strategy, bringing the auto repairer’s tyre range in line with counterpart department store Kmart, shifting from time-honoured sales promotions to a model of ‘Everyday Low ...
“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest ...
Big data can save big money if leveraged effectively, a global non-profit IT body claims in the release of a set of guidelines for managing data. The Information Systems Audit and Control Association (ISACA) today ...
The luxury market in Asia in undergoing a paradigm shift as the ways in which Asian consumers display wealth and mark status evolve, according to a leading trend forecaster. As the size of the middle ...
