Bebo announced that it has appointed Hannah Rook to the role of head of marketing, Asia Pacific. The social networking site indicated that role was created to drive Bebo’s awareness in the region and to ...
If there’s one thing you can rely on, it’s that ‘successful’ strategies will only last as long as it takes for your competitors to replicate them. Very few companies succeed in developing sustainable competitive strategies; ...
Research conducted by SheSpot has identified a new consumer market termed couplets. Drawing marketing attractiveness comparisons to DINKs, the research defines ‘couplets’ as young engaged-to-be-married or recently-wed couples about to embark on a life together. ...
Over the past six months my blogs have focused on the digital consumer, but in this months post Ill focus on one of the bigger, and potentially controversial, consumer trends at play. Its a trend ...
An AskMen.com survey has revealed that marketers may have got it wrong in terms of the Aussie bloke persona portrayed in advertising. The ‘2009 AskMen Great Male Survey’ had a global participation of 50,000, with ...
Nothing warms the veins of my secret technologist heart more than the sound of marketers buzzing madly about how to get the hottest social app or technology entwined into their latest campaign. Yet all it ...
Australia’s low fares airline Jetstar has been selected as one of the 100 Best Brands in the ‘Breakthrough Advertising’ category in Japan at the 20th annual Japan’s Best Advertisers Awards Ceremony. This is the first ...
Knowing how well an online marketing campaign is working, is critical in working out how much to spend on each of the various campaigns in a mix. As professional marketers, we need to track the ...
Latest report from The Australian Centre for Retail Studies (ACRS) shows: Redundancies can cause lasting damage to businesses Direct and indirect costs of redundancy can harm long-term revenue, and Employees more likely to quit jobs ...
Book review details: Martin Lindstrom Buyology: How Everything We Believe About Why We Buy Is Wrong Random House 2008 Sydney-based author Martin Lindstroms Buyology might have made a brief appearance on the New York Times ...
FutureBrand’s Country Brand Index (CBI) has rated the US number one country brand for 2009. Australia held the top spot for the past three years, but slipped to third place in 2009 behind Canada, host ...
