Technology & Data
Technology & Data
Optimism among marketers around the globe has rebounded in September, following a month where marketing budgets plummeted to their lowest point of the year, according to Warc’s Global Marketing Index. Marketers around the globe are ...
In the future there will be no traditional banks, entrepreneurship will overrun big business, middle-market supermarket giants will perish and artisans will be the new celebrities, according to brand and design consultancy Landor Associates. Painting ...
The man who described Steve Jobs’ first Macintosh as a “revolutionary piece of crap” – high-profile venture capitalist and marketing thinker, Guy Kawasaki – is to visit Australia in September. Kawasaki, an author and Apple’s ...
Forget second screen behaviour – a study from Google in the US shows audiences splintering across four connected screens to consume digital content, with context deciding which screen fits best. Smartphones, tablets, desktop computers and ...
Department store sales plummeted by 10% in July, which after two months of stabilisation, saw consumer spend fizzle as the effects of stimulus payments wore off. The Australian Bureau of Statistics’ (ABS) retail trade figures ...
Marketing budgets in Asia Pacific plummeted in August, hitting their lowest point this year, a report from international marketing and ad tracking body Warc found. Warc’s ‘Global Marketing Index’ (GMI) fell 4.7 points in a ...
The clamp down on discretionary spend looks set to extend to special occasions, with IBISWorld expecting consumers to reign in their spending on Father’s Day this year. The analyst group forecasts growth on Father’s Day ...
‘Big data’ and mobile payments using NFC chips in smartphones are among the breaking technology set to deliver on their hype, while cloud computing is on “a path to disillusionment”, according to a study from ...
Roy Morgan Research has added an additional module to its Single Source survey to monitor how digital touchpoints are impacting on consumers’ media consumption, shopping habits and other behaviour. Dubbed ‘The Digital Universe’, the new ...
US retail behemoth, Walmart, has scaled back its expansion into emerging markets to “catch its breath” after having rushed in too fast. Senior executives at the retail firm have expressed a need to slow down ...
Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found. When entering China, a brand’s name should be changed so that the sound and the ...
By now every marketer will know that the potential for online video is huge. ‘Branded content’, ‘earned media’ and ‘viral video’ are among the most common phrases in agency boardrooms today. When used properly video ...
The Australian Federal Government has successfully withstood a High Court challenge on the constitutional legitimacy of plain packaging legislation. So with help from the field of behavioural economics, let’s now look at the behavioural legitimacy ...
