Technology & Data
Technology & Data
I was fortunate enough to last night attend the Account Planning Group’s event with Mark Earls in Melbourne, where the ‘recovering account planner’, speaker and author (HERD, I’ll Have What She’s Having) spoke on his ...
Brand Australia continues to decline on the world stage, slipping five places below its world-beating peak to sixth in 2012’s rankings of the world’s top country brands. FutureBrand’s ‘2012-13 Country Brand Index’ (CBI), shows brand ...
First, a confession: mine was not a marketing degree and I have never been responsible for a marketing campaign. Instead, in my time as a product manager I worked alongside marketers within a marketing function ...
Marketing budgets are on the rise in Asia Pacific, according to Warc’s latest Global Marketing Index (GMI). The reading for October shows budgets on an index of 51 for the region, indicating that they’re on ...
Speaking at The Growth Faculty’s Global Leadership Series in Sydney, Sir Martin Sorrell elaborated on the opportunities of ‘fast-growing’ markets as the corporate gaze shifts from West to East. In his first ever official presentation ...
Companies are grappling with an ‘experience-led business transformation’ as technology, real-time control and the blurring of online and offline experiences means brands are now defined by the collective experience of their touchpoints, both global and ...
Marcomms agency MercerBell has moved to differentiate itself from the market by establishing a standalone data planning and analytics consultancy called ngage. The new arm of the business is understood to be working with Toyota, ...
In-store digital experiences have been flagged as a crucial tool for traditional retailers by a new report, which warns many are executing poorly, a sin that can be worse than not executing at all. SapientNitro’s ...
Tourism Australia (TA) has shifted its gaze to Europe and New Zealand, announcing a $14.3 million joint marketing agreement with Emirates. With the focus having been heavily on China and other Asian markets since the ...
Optimism among marketers around the globe has rebounded in September, following a month where marketing budgets plummeted to their lowest point of the year, according to Warc’s Global Marketing Index. Marketers around the globe are ...
In the future there will be no traditional banks, entrepreneurship will overrun big business, middle-market supermarket giants will perish and artisans will be the new celebrities, according to brand and design consultancy Landor Associates. Painting ...
The man who described Steve Jobs’ first Macintosh as a “revolutionary piece of crap” – high-profile venture capitalist and marketing thinker, Guy Kawasaki – is to visit Australia in September. Kawasaki, an author and Apple’s ...
