Technology & Data
Technology & Data
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy Each weekday in May we’ll bring you a niche, alternative or emerging advertising option ...
Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will better understand their needs. However, when you start to experience the offering you ...
‘Prosumers’ – today’s modern, hyper-connected consumers – are starting to question their materialistic ways and the direction the world is heading in soically, economically, politically and environmentally, according to a new report. Prosumer is a ...
The national tourism body’s ‘There’s Nothing Like Australia’ campaign will be reinvented for a fresh international release across 27 countries and 17 languages, with China its first target. The revamped campaign material, which will include ...
It’s no ground-breaking news that the vast majority of people trust word of mouth recommendations from friends and family above mainstream advertising, but the latest surveys from global research firm Nielsen indicate that it is ...
Consumers trust on average only a select few retailers but their trust in merchants has doubled over the past year, according to IBM’s 2012 Smarter Consumer Study. The findings from the study, conducted with 28,000 ...
Apple has signalled a desire to encourage the exploding number of Chinese Mac users by including some significant China-specific features in its upcoming desktop operating system dubbed ‘Mountain Lion’, news of which broke late last ...
Ever felt like you were pouring money down a drain we call ‘marketing’? Marketing is a great tool to reach and engage with customers if done correctly, but when it is done ineffectively it is ...
Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research from PR network Weber Shandwick. The study found that corporate brands were ...
While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential growth in emerging markets over the next few years as ...
Consumer goods giant Procter and Gamble (P&G) has taken aim at increasing its reach in China as multinationals look to the Chinese countryside as the next engine of growth. According to a survey conducted by ...
They say if you really want to get to know a person, you need to walk a mile in their shoes. Matt Granfield talks to some of Australia’s savviest digital marketers and finds out how ...
