The growing importance of data as a marketing tool has not yet been fully embraced by the industry. John-Paul Syriatowicz , group CEO of Squiz, believes this can be explained by a lack of understanding ...
After oOh!media’s signing of a landmark new data partnership, CEO Brendon Cook explains the media owner’s new audience-targeting capabilities and where the company’s digital offering is heading. For oOh!media, its recently-announced partnership with data and analytics company ...
Marketing speaks with Gil Levonai, CMO at Zerto, about what makes tech start-ups cool. After working as an engineer and product manager, Gil Levonai was hired to manage Zerto’s product and marketing teams. As the company ...
No longer just an event in the US, Black Friday is now an international retail phenomenon. This article was sponsored by digital discounts business Picodi. Here’s how the world gets its shop on on Black ...
‘Want to know what customers think? Just ask them!’ turns out to be less effective than marketers have been led to believe. According to organisational psychologist Charlotte Rush, the key to understanding what the customer ...
The Essential Website Experience Playbook, from software-as-a-service and leading insight platform Qualtrics, identifies customer feedback through all stages of interaction with the site as yielding “critical insights you need to adjust specific experiences, or to ...
Marketing cloud giants Adobe, Marketo, Oracle and Salesforce are leading the way in providing digital marketing hubs, new research from Gartner has found. The report on Digital Marketing Hubs ranked the four companies in the ...
54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi services, 54% now ...
A brand’s social or political stance can have great influence on the purchasing decisions of Australians, new research confirms. Research conducted by The Digital Edge reveals 52% of Australians make their purchasing decisions based on ...
Samsung partners with Disney to save its AR Emoji feature with augmented reality (AR) versions of Mickey and Minnie Mouse. Samsung Galaxy S9 and S9+ users can now create and send videos of themselves animated ...
Smart Video Australia has launched its personalised video chatbot, using AI to communicate directly with customers via a video messaging app. Smart Video Australia (SVA) has announced the launch of its personalised video chatbot, allowing ...
Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at the point of discovery. Marketing speaks with Breeze, head of Braintree Australia, ...
Instagram has announced plans to make it easier for businesses to trade and connect with customers on the platform, including preliminary implementations of contextual commerce – partnering with Eventbrite, ChowNow and Yelp Reservations. Launching today, ...
