Technology & Data
Technology & Data
There’s a famous quote on LinkedIn from writer Joanna Maciejewska that perfectly sums up what most people want from artificial intelligence (AI): “Do you know what the biggest problem with pushing all things AI is? ...
As Australia braces for significant changes to the Privacy Act against a backdrop of GenAI evolution, the nation’s marketers are nervous about their preparedness and MarTech stacks. With data breaches regularly making headlines and consumers ...
Australia’s largest network of mobile billboards and digital screens, the Media That Moves Network (MTMN), is seeking to take on the country’s big out-of-home (OOH) players, thanks to a new data advantage. The advantage comes ...
The marketing landscape is a kaleidoscope of automation, algorithms and AI. While these technologies deliver efficiency and personalisation, something crucial is at risk: the human element. Vudoo CEO and founder Nick Morgan shares why listening ...
Intuit Mailchimp vice president of brand experience Mark DiCristina decodes the science of loyalty to build stronger customer connections, more sustainable growth and increased brand resilience. Brands often celebrate repeat purchases as a sign their ...
Market Expertise founder and chief marketing officer Jacqueline Burns shares market research from Content Marketing Institute’s B2B Outlook for 2024 findings on what’s keeping B2B marketers awake at night. For many years, creating enough content ...
