Technology & Data
Technology & Data
AI isn’t new. But it does feel like it’s a new frontier in marketing – full of promise, potential, and a fair share of unpredictability. The AI marketing landscape is evolving at an exponential pace. Right now, ...
Connected TV (CTV) is transforming how audiences consume television and video content – offering a personalised, on-demand experience that traditional TV simply cannot match. But there’s much more to CTV than an enhanced viewing experience, with ...
There’s a famous quote on LinkedIn from writer Joanna Maciejewska that perfectly sums up what most people want from artificial intelligence (AI): “Do you know what the biggest problem with pushing all things AI is? ...
As Australia braces for significant changes to the Privacy Act against a backdrop of GenAI evolution, the nation’s marketers are nervous about their preparedness and MarTech stacks. With data breaches regularly making headlines and consumers ...
Australia’s largest network of mobile billboards and digital screens, the Media That Moves Network (MTMN), is seeking to take on the country’s big out-of-home (OOH) players, thanks to a new data advantage. The advantage comes ...
