DOOH – from go to whoa (IAB Australia)
The session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities.
It will cover:
• The brief to activation process for DOOH (including programmatic DOOH)
• Measurement and verification techniques
• Consumer behaviour trends over the last few months – footfall patterns for retail, food & drink, commuting, recreation and the workplace
Send Message to listing owner
Listing Title: DOOH – from go to whoa (IAB Australia)