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DOOH – from go to whoa (IAB Australia)

DOOH – from go to whoa (IAB Australia)
Event title: DOOH – from go to whoa (IAB Australia)
Event category:
Event date: 04/06/2020
Event time: 11am – 12pm
Event enddate: 04/06/2020
Event Description:

The session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities.

It will cover:
• The brief to activation process for DOOH (including programmatic DOOH)
• Measurement and verification techniques
• Consumer behaviour trends over the last few months – footfall patterns for retail, food & drink, commuting, recreation and the workplace

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Listing Title: DOOH – from go to whoa (IAB Australia)