Identity Decoded Part 1: Privacy or Precision?
9am – 9:45am AEST
A cookie apocalypse, acronym-heavy government regulations and consumer sentiment are just some of the factors changing the way brands do business online in the very near future. In this two-part webinar series, we’ll deep dive into what these mean for digital identity – the ability for marketers to identify and target consumers.
In an exclusive interview Brittany Kaiser, co-founder of the Own Your Data Foundation and ex-Cambridge Analytica executive who was the primary subject of Netflix documentary The Great Hack, will give insights into how smart marketers are stepping up to these challenges already.
Brittany will then be joined by Optus CMO Melissa Hopkins and Verizon Media Head of Data Dan Richardson to explore how this is already playing out with leading Australian brands.
You’ll leave with actionable insights into how your business can get ahead in this new world of digital identity.
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Listing Title: Identity Decoded Part 1: Privacy or Precision?