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MeasureUp 2020

MeasureUp 2020
Event title: MeasureUp 2020
Event category:
Event date: 20/10/2020
Event time: 9am – 11:30am over 3 days
Event enddate: 22/10/2020
Event Description:

Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement. For 2020 MeasureUp will be a virtual conference over 3 mornings (20th – 22nd October) along with a new IAB Australia MeasureUp research awards program.

Each day will run from 9am – 11:30am and focus on a different measurement theme:

Day 1 (20th October): The Science of Media Measurement and Marketing Outcomes

Key themes of day 1:

Outcomes of digital advertising and its role in cross-media context
Ad effectiveness of expanded programmatic channels, e.g. TV, DOOH, digital audio
Measuring attention meaningfully across media
Marketing measurement in a post-cookie world

Day 2 (21st October): Retail revolution

Key themes of day 2:

Navigating the shifting retail landscape for well established ecommerce brands and those recently forced onto the scene. Learnings from agile digital first businesses as well as traditional retail brands who have adapted online channels quickly through COVID-19 period.
Consumer behaviour retail changes through COVID-19 and what they mean for 2021
Building and gaining value from privacy compliant first-party data sets
Marketing impact on sales online and offline
Optimising marketing ROI through economic downturn

Day 3 (October 22nd): Building resilient brands

Key themes:

Digital media impact on long term brand building
Importance of balancing brand and activation advertising
Marketing and branding in turbulent times
Social marketing and its ability to deliver objectives and ROI
Marketing through economic downturn and low consumer confidence

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Listing Title: MeasureUp 2020