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The future is a verb: Your toolbox to designing futures
This is part two of a two-part article. Read part one here. Done well, design, brand, marketing and communications already bring the user’s perspective to strategic innovation. Combining multiple approaches...
The future is a verb: learn how to use it and power your desired trajectory
This is part one of a two-part article. A crisis like the COVID-19 pandemic has rightly forced urgent and frequently changing responses. Despite the best of intentions, this erratic behaviour...
Mad skills
Marketo’s recently released ‘Marketing 2025’ report surveyed over 700 CMOs and CEOs to take a deep dive into the future of marketing. One of the main areas of focus was...
The key ingredients to lead from and for the future
This is part two of an article and follows on from 'Character, competence and perspective'. Future-back is a competence that can be developed by first creating a vision and then...
Growing grains
Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will marketers need? What tools will marketers use? And, how will marketers...
Character, competence and perspective: the key ingredients to lead from and for the future
The Futurecast series kicked off by putting an abyss in front of the reader. That is, the future is plural, unpredictable and rarely a linear path from the present. We...
Data, data everywhere, but time to stop and think?
With an unprecedented number of insights now available from a myriad of channels around the clock, are marketers drowning in data? Brent Banning writes about why data integration and management...
The post-COVID scenarios, their implications and opportunities for brands, marketers and our industry
The marketing communications industry is a catalyst of knowledge, talent and economic growth. Nonetheless, the strategic deployment of marketing has lost substantial ground due to the tweaking of messages and...
Futurecast: why have I bothered and why you should too!
Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique series we go beyond short-termism and apply much-needed...PRODUCED BY
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