Authorization
allFuturecastArticles
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
Urban Brand-Utility: putting the citizen at the centre
This is part two of this article, read part one here. The making of the world’s most liveable city brand: an insider’s view from the top by Jo Whyte, former...
Urban Brand-Utility: a protopia for marketing communications that is both effective and regenerative
This is part one of a two-part article. Marketing and advertising activity has, on one hand, greatly contributed to economic development, generation of jobs, innovation and market efficiencies, as well...
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
This is part two of a two-part article. Read part one here. According to the theory of mediatisation, which argues political and social discourse are shaped by mass media, the...
The power of narrative foresight to reframe reality through brands, media and the stories we consume
This is part one of a two-part article. Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we are.” Although this may sound...
The future is a verb: Your toolbox to designing futures
This is part two of a two-part article. Read part one here. Done well, design, brand, marketing and communications already bring the user’s perspective to strategic innovation. Combining multiple approaches...
The future is a verb: learn how to use it and power your desired trajectory
This is part one of a two-part article. A crisis like the COVID-19 pandemic has rightly forced urgent and frequently changing responses. Despite the best of intentions, this erratic behaviour...
Mad skills
Marketo’s recently released ‘Marketing 2025’ report surveyed over 700 CMOs and CEOs to take a deep dive into the future of marketing. One of the main areas of focus was...
The key ingredients to lead from and for the future
This is part two of an article and follows on from 'Character, competence and perspective'. Future-back is a competence that can be developed by first creating a vision and then...
Growing grains
Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will marketers need? What tools will marketers use? And, how will marketers...PRODUCED BY
PRESENTED IN COLLABORATION, WITH
