Bridgette is a pracademic working across design, strategic foresight and culture. With 20 years’ experience in brand, design and innovation strategy, Bridgette’s work focuses on the potential of design and futures to tackle challenges intersecting people, community and systems. 

Her career began at one of Australia’s best-known design firms, and she has since been involved with creating brands you may use every day. Bridgette holds a BA and MA from Monash and a Masters degree in Strategic Foresight from Swinburne. She is part of the team at Swinburne’s Living Lab that’s been working on VR and AR wearables for people with early-onset dementia and is a leading researcher with Project Geldom, a research initiative funded by the Bill & Melinda Gates Foundation to develop the next generation condom. 

Bridgette is keen to see design shape preferred futures, not just the ‘business as usual’ stuff we’re told to expect. More importantly, she’s interested in how our individual agency will help us get to better tomorrow. Through collaborations with all types and sizes of organisation, her work spans strategic and speculative design, experiential and critical futures, and design for transition.

Jasmine Giuliani
BY Jasmine Giuliani ON 11 October 2020
Jasmine Giuliani is the Editor of MarketingMag