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Karl Treacher bucks the trend and presents his three ‘brave’ predictions for brand and marketing trends in 2014 a full six months into the year:... OPINION shares
You would be hard pressed to go to a business forum these days and not hear the town cries of, ‘Innovation is the key to our future!’...
BY Mat Jacobson
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No... CASE STUDY shares
Campaign: V Halo 4 promotion – packaging, POS, promotion, digital Client: Frucor Beverages Agency: Saltmine Design Group Background Frucor...
A few weeks ago, I had the opportunity to spend some time studying entrepreneurship at the University of San Francisco and immersing myself in the world of... OPINION shares
Come beyond marketing with Michael Valos, as he investigates the necessary skills and mindset to enable innovation, as well as the organisational conditions... INTERVIEW shares
Beirut-based start-up company Instabeat is bringing the ‘quantified self’ movement to the water with a device that lets swimmers track their...
BY Emma Do
It’s been a tricky few years for Vodafone. After customers staged a mass exodus and it aired one of the most controversial TVCs in recent times,... OPINION shares
The challenge for car makers and developers is to make the in-car experience feel complimentary and personal, writes Sarah Stringer. Last month,...
Few industries have experienced more disruption from the advancement in digital technology than the entertainment industry. From the moment the peer-to-peer...
BY Mark Cameron
Marketing budgets have contracted, while business expectations and customer expectations continue to grow. Budgets are already stretched to breaking point.... OPINION shares
IDEO senior partner, Owen Rogers, tells the Ad:tech Australia audience to think like a designer and pump creative muscle to transform our world, writes Mary... OPINION shares
Twilight of the brands?! Oh c’mon, wanna get me (and a whole industry) out of a job Mr Surowiecki?! Not gonna happen, as shown by the wisdom of the... CASE STUDY shares
Campaign: Etto brand creation Client: Etto Agency: Truly Deeply Background With quick service traditionally limited to burgers, chicken and pizza,...
Justin Graham, M&C Saatchi’s newly-appointed chief strategy officer, talks with MarketingTV about the need for the strategy planner role to get...
This guest post is by Christopher Tia, principal of Lean Prototype Machine. Many retailers are seeing more and more of their dollars coming in...
Rather than talk about brand identity design, Russia must recognise that the real role of brand is to serve as an organising principle if it’s... INTERVIEW shares
The brand identity for Sochi 2014 eschews the usual symbol or brand mark in favour of a purely typographical logo. It has been criticised for lacking...