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Creating a data plan for a new normal

Data is a valuable asset – if you are turning it into actionable insights. The team from Audience Group writes about why marketers should be focused on...

BY Marketing

30 July 2020 min read

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Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

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In the battle between freemium and free trial, there’s one clear winner

The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...

BY Marketing

28 July 2020 min read

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Don’t just build the best product, build the best customer experience

DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...

BY Marketing

27 July 2020 min read

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Putting the ‘I’ back in experience in a post-pandemic world

Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...

BY Marketing

22 July 2020 min read

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How to be brave without breaking your brand

In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...

BY Marketing

21 July 2020 min read

Khoros shares

How to optimise your digital care solutions

Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely...

BY Marketing

20 July 2020 min read

Agent99 shares

Four proven PR strategies to help your brand stand out from the competition

Free Content Series: Four proven PR strategies to help your brand stand out from the competition 2020 has been challenging for many brands to achieve earned...

BY Marketing

15 July 2020 min read

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Why doing insights research during COVID-19 is just like money laundering

Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...

BY Marketing

8 July 2020 min read

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Game for a battle: the console wars reach a new level

Associate Professor Con Stavros weighs in on the greatest marketing battle royale of our generation – Sony vs. Microsoft. Forget Coke and Pepsi, or Apple...

BY Con Stavros

7 July 2020 min read

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CMOs must champion the right technology solutions in order to achieve positive CX

Digital innovation can be a key driver of differentiation in the market, particularly during a global lockdown. Omer Wilson writes about how IT...

BY Marketing

25 June 2020 min read

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Futurist insights: trends of 2020

Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out of crisis and into the unknown – from a ‘sterile...

BY Marketing

17 June 2020 min read

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale...

BY Marketing

15 June 2020 min read

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Open sourcing information and other new marketing ‘themes’

As restrictions ease and businesses shift out of panic mode, it is a good time to reflect on the key learnings from this period. Through open sourcing...

BY Marketing

10 June 2020 min read

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Advertising through economic downturn

An inevitable economic downturn has marketers assessing the potential value and risks of investing in advertising in a post COVID-19 world. Natalie Stanbury...

BY Marketing

3 June 2020 min read

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You won’t find your brand growth strategies in the numbers

When it comes to brand revitalisation, Pip Stocks believes that marketers should look to 'conversational data' rather than 'quantitative data', to connect...

BY Marketing

1 June 2020 min read

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The unbearable lightness of being inessential

Christina Aventi considers the concept of essentialism during COVID-19 and what that term actually means for brands who sit on either side of the...

BY Marketing

28 May 2020 min read

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The vital role of CX during a pandemic

Customer experience (CX) has become integral to the survival of businesses across the globe during COVID-19. Sreelesh Pillai shares his tips for how to...

BY Marketing

25 May 2020 min read

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