Marketing Magazine

OPINION shares

Five key marketing takeaways from the Fast Company Innovation Festival

The fourth annual Fast Company Innovation Festival brought together leading figures and brands across business, design and culture for a week of discussions...

BY  Marketing

8 November 2018 2 min read

OPINION shares

How Australia’s best marketers are sparking a trust renaissance

As 2018’s Marketing Academy scholars graduate from their 10 month program, Marketing asks Hannah Sturrock to share some insight into what happens when...

BY  Marketing

31 October 2018 3 min read

FEATURE shares

“Design was a function, now it’s a strategic tool” HP’s design revolution

HP is placing design front and centre as it looks to pivot from a tech company into a lifestyle brand. By Natalie Mortimer. Hewlett Packard (HP) is well...

BY  Marketing

26 October 2018 3 min read

OPINION shares

Embrace designed complexity and grow your brand

Life is not simple. Recognise this and short-live the dangerous comfort of ‘ignorance is bliss.’ Confusion. This is the enemy. We do not wish to...

BY  Sérgio Brodsky

24 October 2018 5 min read

SPONSORED shares

Top marketers answer: what is keeping CMOs up at night?

Marketing asked top marketers Carmen Bekker, KPMG, and Dean Chadwick, Velocity, to answer: what is keeping CMOs up at night, and what should be? This...

BY  Marketing

24 October 2018 6 min read

OPINION shares

Connected care – what it takes for brands to go from good to great

Most good brands tick four out of five boxes required for greatness. What are they missing? Connected care, says Lee Naylor. Recently, we have seen a number...

BY  Lee Naylor

18 October 2018 1 min read

OPINION shares

Overkill or overdue? Why your company may need a BS officer

The past 12 months have been filled to the brim with privacy breaches and brand failures. Should brands be putting on new safety armour for 2019? By Ben...

BY  Marketing

18 October 2018 2 min read

SPONSORED shares

Fast track – using brand development research to get ahead

A new white paper by research firm Ruby Cha Cha explores how businesses can use brand research to reinvigorate their marketing. This article was sponsored...

BY  Marketing

17 October 2018 1 min read

OPINION shares

Identity crisis – Rob Morrison’s six tips for naming new products and brands

It can be the make or break of your business, Rob Morrison has important advice on how to find the perfect name for your product, service or company. Every...

BY  Rob Morrison

8 October 2018 3 min read

OPINION shares

Why storytelling through screens will never beat the real thing

People are spending more time on their phones than ever before, but the solution to real branding cut-through could be… real life? Laura Roberts...

BY  Marketing

5 October 2018 4 min read

INTERVIEW shares

Cindy Gallop on her six principles for new world business success

Ad industry legend Cindy Gallop discusses her six principles of success and the huge opportunity the industry is missing. At August’s Adobe Symposium...

BY  Ben Ice

5 October 2018 15 min read

SPONSORED shares

The data dichotomy – how retailers can satisfy today’s consumers

Many retailers are familiar with the importance of both in-store and online consumer data, however few truly understand the value of combining the two....

BY  Marketing

2 October 2018 2 min read

OPINION shares

Too many instructions and unwanted functions – the single-minded proposition

The champions of new technologies and platforms will be the marketers and innovators who resist the urge to make things more difficult than they need to be,...

BY  Steve Sammartino

1 October 2018 4 min read

OPINION shares

The funnel is dead. Introducing the flywheel – why marketers should make the switch

The modern marketing landscape is operating on a concept conceived more than 100 years ago. The marketing funnel can no longer support brands, says James...

BY  Marketing

27 September 2018 3 min read

OPINION shares

Google hits 20, but will it struggle to become a trillion dollar company like Apple?

Google may be one of the most iconic successes in internet company history, but are we choosing to forget its failures? Howard Yu investigates the...

BY  Marketing

24 September 2018 3 min read

SPONSORED shares

Thinking local – how Southern Cross Austereo consolidated a nation’s worth of listening

Southern Cross Austereo’s formerly fragmented regional radio offering has been reinvigorated, making it a more attractive proposition for buyers,...

BY  Marketing

21 September 2018 4 min read

OPINION shares

The CX mullet – why brands should be taking their CX strategy to the barber

Slick customer experiences in the front-end require plenty of action at the back. Rod Moynihan tells marketers to take a look at which haircut their brand...

BY  Marketing

20 September 2018 3 min read

OPINION shares

The secret sauce to charity and NGO success (it’s not money)

For many people, the mention of ‘charity’ is closely associated with the idea that people are trying to convince you to donate. Chris Freel challenges us to...

BY  Marketing

18 September 2018 4 min read

OPINION shares

Why customer care should fall on the whole business – top five ways to nurture care at work

Customer care is not the job of the call centre. According to Pip Stocks, everyone in the business needs to give a damn. Here are five ways to ensure that...

BY  Marketing

18 September 2018 3 min read

OPINION shares

Need, culture and experience – three sides to the brand relevance triangle

Relevance is the most valuable commodity a brand can have, says Joel Trethowan. Taking care of all three sides of the customer relevance triangle is crucial...

BY  Marketing

18 September 2018 4 min read

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