Marketing Magazine

OPINION shares

Adman: Andy Warhol’s origins as a commercial artist and illustrator

Andy Warhol’s connection with brands began more than a decade before his iconic pop art images of Campbell’s soup and Coca-Cola. David Waller...

BY  Marketing

29 March 2017 1 min read

OPINION shares

Why the changing of the guard in Formula One is a marketing win

The departure of “overlord” Bernie Ecclestone gives way to a new era in which Formula One will embrace social media, provide value for brands...

BY  Marketing

24 March 2017 2 min read

OPINION shares

Women’s sport: the marketing opportunity too good to ignore

Big crowds and big brands are flocking to Australian women’s sporting leagues, but there’s still plenty of opportunity to get in early, says...

BY  Marketing

23 March 2017 2 min read

FEATURE shares

The plucky few: the top 10 most disruptive brands in Australia and New Zealand

Rob Grant lists 10 of the most disruptive brands in Australia and New Zealand, and what we can learn from them.   This article originally appeared in...

BY  Rob Grant

20 March 2017 7 min read

OPINION shares

Marketing nirvana: has Rob Morrison found the perfect brand?

Some brands we admire, some we aspire to, some we even envy, but Rob Morrison argues there’s one perfect brand standing head and shoulders above all...

BY  Rob Morrison

16 March 2017 2 min read

OPINION shares

Extreme versus mainstream marketing: engaging consumers when the middle is melting

The middle is melting, writes Steve Sammartino, and with it the safety of middle of the road marketing. This article originally appeared in The Versus...

BY  Steve Sammartino

14 March 2017 4 min read

INTERVIEW shares

How One Championship became the first truly pan-Asian sports media property

Marketing speaks with Chatri Sityodtong, founder and chairman of One Championship, Asia’s largest sports media property. One Championship is...

BY  Peter Roper

9 March 2017 5 min read

FEATURE shares

Feature: how Vinomofo got its mojo

Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing explores how it got here after only...

BY  Peter Roper

8 March 2017 4 min read

OPINION shares

How tweaking ASOS’ CX could redefine retail

RMIT Master of Marketing students redesigned ASOS’ customer experience journey to show how it could redefine and transform online retail into a...

BY  Spec Work

7 March 2017 2 min read

CASE STUDY shares

Case study: fighting for freedom in the #FreeAJStaff campaign

When three Al Jazeera English journalists were arrested by Egyptian authorities in late 2013, Ogilvy PR Australia was called upon to provide media and...

BY  Marketing

3 March 2017 4 min read

OPINION shares

Trump’s impact on the America brand, and what it can teach us about branding

Dan Ratner looks at America as a brand, and ponders what Trump’s ‘rebrand’ of the nation can teach us about branding. The ascent of Donald...

BY  Marketing

1 March 2017 3 min read

SPONSORED shares

How Evernote silenced the critics by embracing customer-centricity

Evernote CMO Andrew Malcolm offers hints for success after Evernote’s recent successes. Sponsored content: this article was contributed by Corinium...

BY  Partner

27 February 2017 3 min read

OPINION shares

CMO of one of the world’s best known B2B video content plays explains how her team got the ideas over the line

Volvo marketing and communications director Ingela Nordenhav tells Emma Roborgh how she got one of the world’s best-known B2B video content play ideas...

BY  Marketing

24 February 2017 2 min read

OPINION shares

Why putting the customer first should be every transport brand’s priority

Kristen Vang looks at new CX developments by Qantas and how its innovative offerings give a competitive advantage. Putting the customers’ needs above other...

BY  Marketing

22 February 2017 2 min read

OPINION shares

Ritson on brand: pick an enemy and position against them. Hard.

Positioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson. This article originally appeared in The...

BY  Mark Ritson

22 February 2017 4 min read

OPINION shares

Embracing digital is the antidote to disruption for retailers

Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online and social trends have no reason to fear a...

BY  Marketing

22 February 2017 2 min read

OPINION shares

Attention not-for-profits: marketing is not a dirty word

Far from being a dirty word – too sales focused and money-fuelled – marketing, says Sara Berry, is how not-for-profits will survive in the new competitive,...

BY  Sara Berry

17 February 2017 2 min read

OPINION shares

Thinking of rebranding? Avoid legal headaches with these five points

If you don’t know what you’re doing, rebranding can be fraught with risks and problems that can affect your business long after the relaunch...

BY  Marketing

16 February 2017 2 min read

OPINION shares

Does the Australian ad industry need its own Super Bowl?

Jason Dooris says the huge audiences and viral popularity achieved by Super Bowl commercials doesn’t necessarily equate to long-term brand performance...

BY  Marketing

3 February 2017 6 min read

OPINION shares

Political advertising and the dark side of influence

Ken Murray explores the rules and regulations – or lack thereof – surrounding truth in political advertising in Australia. I was watching the recent...

BY  Ken Murray

30 January 2017 3 min read

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