Marketing Magazine

OPINION shares

How to avoid having your brand appear next to inappropriate content

There’s three questions brand custodians should consider when shaping brand safety policies, writes Kurt Kratchman. While Facebook’s algorithm was...

BY  Marketing

24 November 2017 2 min read

OPINION shares

Homepages: not dead, just different

Even though the homepage is no longer the star of your digital show, it can still be a valuable supporting player if you use it right, says Martin Cox. The...

BY  Marketing

24 November 2017 3 min read

OPINION shares

Your structured and disciplined approach to brand management is killing you

The times have changed and brand owners must manage their brands differently, or lose relevance entirely, says Nick Davis. Here’s four insights...

BY  Marketing

23 November 2017 4 min read

OPINION shares

Automation, AI and community management: the soul in our new machines

Should the custodians of peer-to-peer relationships around brands be afraid of automation and AI? Vanessa Paech on machines and community management. This...

BY  Marketing

22 November 2017 4 min read

FEATURE shares

Service design for better life experiences

Rhod Ellis-Jones shares what you need to know about service design. This article originally appeared in The Serve Issue, our October/November 2017 print...

BY  Marketing

20 November 2017 5 min read

INTERVIEW shares

On serve with Coopers at the Australian Open

Marketing speaks with Coopers’ national sales and marketing director, Cam Pearce, to find out how the first year of its five-year sponsorship of the...

BY  Peter Roper

9 November 2017 5 min read

OPINION shares

Want to provide great service? You might have to break some rules

The best experiences Steve Sammartino has had with brands were when someone in the organisation had the courage to break the rules. This article originally...

BY  Steve Sammartino

1 November 2017 4 min read

OPINION shares

Why ‘surprise and delight management’ is more important than CRM at Ferrari

Ferrari Australasia CEO Herbert Appleroth shares the great lengths to which one of the world’s most prestigious brands will go to serve its customers....

BY  Marketing

27 October 2017 5 min read

OPINION shares

“A post apocalyptic world” – the state of Australian branding

Australian branding is populated by burnt-out, hollow-eyed, tearful and angry professionals, says Luke van O, but it doesn’t have to be that way....

BY  Marketing

26 October 2017 3 min read

OPINION shares

When soft power hits the hardest in brand and reputation

Leading in culture means leading in business, says Sérgio Brodsky, but culture also has the power to break brands and destroy reputations. ‘Know thy...

BY  Sérgio Brodsky

24 October 2017 2 min read

FEATURE shares

Local brands versus Amazon: how the very best deliver quality customer service

How will the arrival of the world’s most customer-centric business impact the way local brands serve their customers? Fiona Killackey investigates....

BY  Marketing

18 October 2017 5 min read

OPINION shares

No going back: get your arsenal ready for Amazon’s arrival

Despite hype and speculation, many Australian businesses – particularly SMEs – appear indifferent and unprepared for Amazon’s arrival. Complacency...

BY  Marketing

4 October 2017 2 min read

OPINION shares

Why good design and social conscience should underpin business and marketing strategy

Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building conscience into your brand in meaningful ways can make a...

BY  Marketing

2 October 2017 3 min read

OPINION shares

How to maintain brand consistency across borders

It has never been more important to ensure your brand message is well executed and consistent across different countries and platforms, says Richard Knott....

BY  Marketing

27 September 2017 2 min read

OPINION shares

Do brands matter? How meaning and marketing are shifting definitions

Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea of ‘Action Brands.’ You might think the title a strange...

BY  Marketing

18 September 2017 2 min read

OPINION shares

Why bringing brands and arts organisations together is a win-win

As the government coffers dry up, arts organisations need to get better at talking to brands, and brands need to wake up to the art opportunity they’ve been...

BY  Marketing

25 August 2017 3 min read

OPINION shares

Artful advertising: have brands forgotten about business and purpose goals?

Advertisers and organisations are getting more artistic in pursuit of a captivated audience, writes Sérgio Brodsky, but great campaigns are capable of doing...

BY  Sérgio Brodsky

23 August 2017 4 min read

OPINION shares

The luxe life: tips for making your mark as a luxury brand

Cracking the luxury market can be an intimidating step for new brands. Gloria Gammo has some tips for taking your brands to new heights in luxury. The word...

BY  Marketing

8 August 2017 2 min read

OPINION shares

Five SEO mistakes brands make when launching new websites

When brands launch new websites, change their CMS or rebrand, SEO – and site migration in particular – is often overlooked in favour of design, content and...

BY  Marketing

7 August 2017 1 min read

INTERVIEW shares

Gumtree senior marketing manager on its re-brand, and using data to fine-tune CX

Marketing speaks with James Walmsley, senior marketing manager at Gumtree, about its re-brand, data and what it means to be a pioneer of the sharing...

BY  Ben Ice

31 July 2017 2 min read

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