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FEATURE shares

Episode one of the ‘Brand Summit Road Trip’: Hunter Valley with Lisa McGuigan

Episode one of Enigma’s Brand Summit Road Trip has landed at Marketing Mag! Journey with hosts Rosemarie Milsom, and Enigma’s Managing Director Pete Chapman...

BY Marketing

27 October 2020 9 min read

OPINION shares

The fallacies of generational labelling: Marketing for temperament, not demographic

Victoria Kent questions whether age is really the most useful way of understanding people, or if marketers should be looking to other more telling factors,...

BY Marketing

20 October 2020 5 min read

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

Nathan Baird explores how marketers can use design-led methodologies to reframe problems, take creative risks and thrive in a post-pandemic market....

BY Marketing

15 October 2020 4 min read

OPINION shares

How retailers can de-clutter their marketing strategies to build resilience amid constant change

In order to successfully become agile, innovative and customer-centric, retailers must de-clutter technology solutions and ruthlessly refine strategies,...

BY Marketing

14 October 2020 4 min read

OPINION shares

Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

Businesses are considering ‘the customer journey’ more now than possibly ever before. Jennifer Arnold defines the differences between a digital...

BY Marketing

30 September 2020 5 min read

OPINION shares

Building trust through transparency: 3 tips for brands in the current market

Anson Parker provides three practical tips for brands to build trust with customers through transparency. Trust is the foundation for all relationships: in...

BY Marketing

30 September 2020 5 min read

OPINION shares

Improving the value of PR measurement and reporting

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...

BY Marketing

29 September 2020 5 min read

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy...

BY Marketing

18 September 2020 5 min read

OPINION shares

A call to the Australian creative community: it’s past time we support and amplify Indigenous voices

Belinda Murray and Brent Kerby write an appeal to the creative community to step up and begin supporting, representing and amplifying Indigenous Australian...

BY Marketing

10 September 2020 4 min read

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...

BY Marketing

9 September 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

On episode 4 of Brand Behaviour, we speak to the chief marketing officer at 2XU, Luke O’Shea. The editor of Marketing, Jazz Giuliani, along with...

BY Marketing

4 September 2020 5 min read

OPINION shares

Navigating the treacherous economic waters

CreditorWatch CEO Patrick Coghlan gives an honest account of the economic hurdles ahead for the marketing and advertising sector and Australian businesses...

BY Marketing

20 August 2020 5 min read

OPINION shares

Re-branding is a dirty word, try a brand evolution

For many businesses, the idea of a re-brand is costly, time-consuming, daunting and completely necessary. Jonathan Samuel and Scott Dunn from The Brand...

BY Marketing

20 August 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing...

BY Marketing

7 August 2020 2 min read

INTERVIEW shares

Brand Behaviour episode 1: Melina Cruickshank (REA Group)

In episode 1 of Brand Behaviour we speak with REA Group’s Chief Marketing Officer, Melina Cruickshank about the property market and how REA Group is...

BY Jasmine Giuliani

30 July 2020 1 min read

OPINION shares

Creating a data plan for a new normal

Data is a valuable asset – if you are turning it into actionable insights. The team from Audience Group writes about why marketers should be focused on...

BY Marketing

30 July 2020 min read

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FEATURE shares

Episode one of the ‘Brand Summit Road Trip’: Hunter Valley with Lisa McGuigan

OPINION shares

The fallacies of generational labelling: Marketing for temperament, not demographic

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

OPINION shares

How retailers can de-clutter their marketing strategies to build resilience amid constant change

OPINION shares

Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

OPINION shares

Building trust through transparency: 3 tips for brands in the current market

OPINION shares

Improving the value of PR measurement and reporting

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

OPINION shares

A call to the Australian creative community: it’s past time we support and amplify Indigenous voices

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

OPINION shares

Navigating the treacherous economic waters

OPINION shares

Re-branding is a dirty word, try a brand evolution

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

INTERVIEW shares

Brand Behaviour episode 1: Melina Cruickshank (REA Group)

OPINION shares

Creating a data plan for a new normal

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