Marketing Magazine

CASE STUDY shares

Case Study: NAB’s Share House

Campaign: NAB’s Share House Client: NAB Agency: Aesthetic – An Experiential Creative Agency Background NAB is committed to developing an employee culture...

BY  Marketing

25 February 2016 5 min read

SPONSORED shares

Watch, listen and learn

Matt Sandwell reveals how APN Outdoor embraced semiotics and ethnography to help inform its #myrealworld campaign. The world is an amazing place. It is also...

BY  Marketing

25 February 2016 3 min read

SPONSORED shares

McDonald’s modern marketing menu – CMO interview

The CMO of McDonald’s talks us through the brand’s current state of play and how its products and communications are evolving to meet changes in customer...

BY  Susi Banks

17 February 2016 8 min read

INTERVIEW shares

Blowing away the cobwebs in the server room: interview with Pure Storage CMO Jonathan Martin

Pure Storage CMO Jonathan Martin chats with Marketing about marketing a breakthrough innovator in the stale, back-room storage category. In the marketplace...

BY  Peter Roper

17 February 2016 9 min read

OPINION shares

A sponsorship first: Up & Go and the Australia Day Cleveland cult classic

Paul Labagnara remembers his Australia day spent at an NBA game in Cleveland, where Up & Go sponsored the Cleveland Cavaliers to promote their product...

BY  Marketing

12 February 2016 4 min read

INTERVIEW shares

Giuseppe Lavazza on the brand’s Australian strategy

In September 2015, global coffee brand Lavazza transitioned to a wholly-owned business in Australia. This year saw it celebrate its first partnership with...

BY  Peter Roper

10 February 2016 2 min read

INTERVIEW shares

Heineken marketing manager on the brand’s 20-year partnership with Australian Open

This year’s Australian Open saw Heineken and the event celebrate their 20th year of partnership. Marketing spoke with Alessandro Manunta, marketing...

BY  Peter Roper

2 February 2016 5 min read

OPINION shares

Is your brand a generous one?

For Patrick D’Souza, the goal of brand advertising is memorability, and the best way to ensure consumers remember your brand and story is generosity....

BY  Patrick D'souza

2 February 2016 3 min read

OPINION shares

Top trends in packaging design for 2016

As packaging trends change, it’s important for brands to ensure their offerings are presented in the most attractive way possible to remain current. Taby...

BY  Marketing

29 January 2016 3 min read

OPINION shares

Why Woolworths has to think fresh

Patrick D’souza recalls working on Woolworths’ 2011 TV and online campaign, and stresses the importance that the company must continue to modernise and...

BY  Patrick D'souza

22 January 2016 3 min read

OPINION shares

Action, destination and pastels: the year ahead in design

Linda Jukic runs through five top trends we can expect to see in design and branding in 2016. 1. Action by design A year ago on 15 December, during the...

BY  Marketing

22 January 2016 5 min read

OPINION shares

Sponsorship deals of 2015: sport, charity and entertainment

Australians’ passion for sport, the arts, charity and entertainment make sponsorship deals an attractive way for marketers to cut through the clutter,...

BY  Marketing

18 December 2015 3 min read

OPINION shares

The Star Wars brand: an amazing force

The much-anticipated Star Wars Episode VII: The Force Awakens is here, and it’s already smashing box office records. Simon Bell looks into the...

BY  Marketing

17 December 2015 2 min read

OPINION shares

Loyalty simply isn’t what it used to be

Rob Morrison thinks it’s time the ‘loyalty paradox’ becomes the ‘loyalty parallel’. So I celebrated a birthday recently (no, I’m not going to tell you the...

BY  Rob Morrison

11 December 2015 2 min read

INTERVIEW shares

Fiat’s global CMO on why the brand’s Australian strategy is more ‘red leather’ than ‘blue denim’

Fiat is expanding its reach in Australia as a ‘red leather’ and ‘high heels’ brand with the launch of a new crossover SUV, the Fiat 500X. While global CMO...

BY  Michelle Herbison

4 December 2015 12 min read

OPINION shares

Too late for Woolworths?

With consistent competition from other major supermarkets, Woolworths has made big moves to reduce their prices, improve customer service and remain...

BY  Marketing

1 December 2015 1 min read

INTERVIEW shares

Oakley brings its pop-up skate park and creative space to Sydney

Oakley’s global director of brand communications explains why it’s opening a pop-up skate park and creative space for workshops and activities for the...

BY  Michelle Herbison

17 November 2015 6 min read

OPINION shares

Battle of the brands: Adidas versus Nike

In this fourth instalment of our ‘Battle of the Brands’ series from Meltwater, David Hickey compares the social media activity and online news coverage of...

BY  Marketing

16 November 2015 2 min read

OPINION shares

Demystifying privacy law: what’s your privacy policy?

Privacy law is still something of a mystery to many, writes David Kelly. He writes that he’s constantly amazed when asking new clients what their privacy...

BY  Marketing

10 November 2015 3 min read

INTERVIEW shares

Convenience the key as Target rolls out new generation of stores

Target has now opened the third of its ‘next generation’ stores, at Eastland Shopping Centre, in Melbourne’s outer eastern suburbs. In response to...

BY  Ben Ice

4 November 2015 4 min read

PreviousNext

• 1
• 2
• 3
• 4
• 5

Page 3 of 16