Marketing Magazine

INTERVIEW shares

Chief growth officer – replacing the CMO in the boardroom?

Marketing speaks with Forrester CMO Victor Milligan about the chief growth officer, and how CMOs must fight complacency to drive growth, or risk being...

BY  Ben Ice

8 October 2018 2 min read

INTERVIEW shares

The rise of the professional up-skiller – why the future of education is personalised courses

GM strategy and new product at RMIT Online Jack Hylands talks Marketing through student experience, the emergence of the professional up-skiller and the...

BY  Ben Ice

27 September 2018 6 min read

OPINION shares

Think about your legacy – how UnLtd’s CEO found purpose in giving back

Chris Freel found a way to bring satisfaction to his life, purpose to his work and opportunities to disadvantaged Australians. Here are his tips for getting...

BY  Marketing

27 September 2018 4 min read

FEATURE shares

Making sense out of madness – how this marketer is making it look easy

After a truly bizarre start to working life and learning resilience by throwing herself into complicated digital projects, Tracy Brown found her calling in...

BY  Marketing

18 September 2018 7 min read

FEATURE shares

‘Stay true to your passions’ – how a global marketing success fell in love with OOH

Michaela Chan has had a career spanning a range of roles, industries and nations. Along the way, she’s learned valuable lessons about workplace culture that...

BY  Marketing

7 September 2018 8 min read

INTERVIEW shares

Declutter, prioritise, focus – bestselling business author gives his advice on workplace simplicity

You can always blame the world for your issues, and you may be right, says Cyril Peupion. However it’s best to start with you and your personal work habits....

BY  Marketing

6 September 2018 3 min read

INTERVIEW shares

Top five tips for young marketers to thrive – insights from a property superstar

Changing deadlines, virtual reality and skywriting coordination – all in a day’s work for a marketing director in property development. Ellie Cashman...

BY  Josh Loh

10 August 2018 9 min read

OPINION shares

Opinion: Why we don’t need to prepare young people for the ‘future of work’

There is no quick fix, says Shirley Jackson of the University of Melbourne. The economy should start focusing on job quality, not just quantity – forget the...

BY  Marketing

29 June 2018 4 min read

INTERVIEW shares

Satisfying the impatient and clinging to brand loyalty – a startup success story

John Saadie says aggregator platforms in the food industry are stripping brands of their ability to forge a relationship with their...

BY  Josh Loh

15 June 2018 5 min read

INTERVIEW shares

Lessons from the cutting edge of influence with Remarkables Group MD Natalie Giddings

Natalie Giddings, owner and managing director of The Remarkables Group, has been in the influencer game since its beginnings. A career built on a passionate...

BY  Marketing

15 June 2018 7 min read

OPINION shares

Confessions of a lazy marketer – the targeting trap

Digital marketing has been too easy for too long and the rubber band is about to snap, says Xavier Cramer. Consumers are beginning to wise up and ‘new...

BY  Marketing

18 May 2018 2 min read

INTERVIEW shares

Unlock the full value of martech by closing the skills gap – insights from a training guru

The marketing industry has heard a lot about skills gaps of late. Managing director at IQ for Business, Richard Harris, tells Marketing firms are too...

BY  Josh Loh

4 May 2018 7 min read

OPINION shares

Money is sexy, so why is finance boring? – Mastering the art of marketing money

How do you advertise financial services when nobody wants to talk about them? Jac Phillips and Vanessa Stoykov reveal their secrets on how to successfully...

BY  Jac Phillips

3 May 2018 4 min read

OPINION shares

Choosing the right visuals – observations from a presentations pro

Too many presentations are cluttered with slabs of text, charts and corporate jargon, according to Emma Bannister. A good presentation should connect on an...

BY  Marketing

23 April 2018 2 min read

INTERVIEW shares

Making the jump from FMCGs to fintech – insights from a career in marketing

After beginning her career in FMCGs and telcos, Rebecca Shears decided to turn her talents to financial technology, where she has been disrupting the...

BY  Marketing

20 April 2018 6 min read

OPINION shares

Art, tech and coding: why kids need an education that marries creativity and technical know-how

Code is the language of the future, but Kristi Mansfield says education around technology and coding should be just as much about people and communication...

BY  Marketing

6 April 2018 2 min read

SPONSORED shares

It’s the age of the hybrid marketer, but a jack of all trades won’t cut it

Marketers today must be in a constant state of learning and up-skilling, but how can we decide which skills are the right ones to invest our time in...

BY  Marketing

13 March 2018 2 min read

FEATURE shares

Education versus experience: which makes better marketers?

Is it better to have formal marketing training to stay ahead of the curve, or is staying on the job the better way to go? Tracey Porter investigates. This...

BY  Marketing

9 March 2018 6 min read

OPINION shares

How can we get more career experience in less time?

Experience can’t be faked and we can’t travel forward in time, so where do we focus our efforts now to better our careers in the long run? By...

BY  Jac Phillips

23 February 2018 3 min read

INTERVIEW shares

Lessons learned from a marketing career at recruitment brands

With a background in training and a career spent marketing for recruitment brands, Carolyn Hyams offers valuable insight into skills, experience and team...

BY  Marketing

23 February 2018 5 min read

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