Marketing Magazine

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OPINION shares

Why the loss of core interpersonal skills could hamper marketers of the future

In an increasingly virtual world, are the future marketers and business leaders of tomorrow at risk of losing interpersonal skills and emotional...

BY Marketing

9 November 2020 5 min read

OPINION shares

Why hiring is the perfect opportunity to showcase brand values

Marta DeBellis writes about why hiring is an (often missed) opportunity to showcase company culture, highlight values and turn future employees into brand...

BY Marketing

28 October 2020 4 min read

Cultivating your customers

There has probably never been a more crucial time for companies to ensure that they are taking care of business by taking care of their customers. We may...

BY Marketing

5 October 2020 4 min read

MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

In the latest episode of MarCast our editor Jasmine Giuliani speaks with founder and CEO of Precise Value Michael Ziviani about how data has become the new...

BY Marketing

30 September 2020 5 min read

Get work experience with Marketing Mag

We’re looking for an aspiring journalist, editor or content creator to join our leading business publication that inspires and advances great...

BY Marketing

29 September 2020 3 min read

OPINION shares

What I now look for in graduate applicants

Entering the marketing sector as a graduate can be intimidating, particularly in the midst of a recession caused by COVID-19. Sam Wood offers his advice on...

BY Marketing

14 September 2020 5 min read

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...

BY Jasmine Giuliani

11 September 2020 6 min read

INTERVIEW shares

Finding new ways to connect with your target audience: Interview with Joanna Hunkin

In an undoubtedly tough climate for the Australian media industry, publications are finding inventive new ways to connect and tell stories. So, what lessons...

BY Jasmine Giuliani

11 September 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

On episode 4 of Brand Behaviour, we speak to the chief marketing officer at 2XU, Luke O’Shea. The editor of Marketing, Jazz Giuliani, along with...

BY Marketing

4 September 2020 5 min read

OPINION shares

Navigating the treacherous economic waters

CreditorWatch CEO Patrick Coghlan gives an honest account of the economic hurdles ahead for the marketing and advertising sector and Australian businesses...

BY Marketing

20 August 2020 5 min read

OPINION shares

Has a pair of human eyes even seen your job application?

Between job cuts and recession, many talented marketers and business people have found themselves in the frustrating situation of competing for jobs. Sue...

BY Marketing

12 August 2020 min read

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing...

BY Marketing

7 August 2020 2 min read

OPINION shares

A marketing approach is key for job hunting success

According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...

BY Marketing

7 July 2020 min read

OPINION shares

Academic perspective: implications of COVID-19 on marketing and leadership

In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...

BY Marketing

11 May 2020 min read

INTERVIEW shares

Strategies for retention: Interview with Siamac Rezaiezadeh

We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...

BY Jasmine Giuliani

16 April 2020 min read

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As freelancers flood the market, it will be survival of the fittest

In an increasingly uncertain job market, people are turning to freelancing as a way forward. Tash Menon shares the challenges of branching out on your own...

BY Marketing

15 April 2020 min read

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OPINION shares

Why the loss of core interpersonal skills could hamper marketers of the future

OPINION shares

Why hiring is the perfect opportunity to showcase brand values

SPONSORED shares

Cultivating your customers

SPONSORED shares

MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

SPONSORED shares

Get work experience with Marketing Mag

OPINION shares

What I now look for in graduate applicants

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

INTERVIEW shares

Finding new ways to connect with your target audience: Interview with Joanna Hunkin

INTERVIEW shares

Brand Behaviour episode 4: Luke O’Shea (2XU)

OPINION shares

Navigating the treacherous economic waters

OPINION shares

Has a pair of human eyes even seen your job application?

INTERVIEW shares

Brand Behaviour episode 2: Melissa Hopkins (Optus)

OPINION shares

A marketing approach is key for job hunting success

OPINION shares

Academic perspective: implications of COVID-19 on marketing and leadership

INTERVIEW shares

Strategies for retention: Interview with Siamac Rezaiezadeh

OPINION shares

As freelancers flood the market, it will be survival of the fittest

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