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A marketing approach is key for job hunting success

According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...

BY Marketing

7 July 2020 min read

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Academic perspective: implications of COVID-19 on marketing and leadership

In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...

BY Marketing

11 May 2020 min read

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Strategies for retention: Interview with Siamac Rezaiezadeh

We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...

BY Jasmine Giuliani

16 April 2020 min read

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As freelancers flood the market, it will be survival of the fittest

In an increasingly uncertain job market, people are turning to freelancing as a way forward. Tash Menon shares the challenges of branching out on your own...

BY Marketing

15 April 2020 min read

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How to thrive while working from home: tips from a company that has already done it successfully

We recently caught up with Adam Griffith, managing director at Luminary, one of the longest-standing independent digital agencies, who has been leading a...

BY Jasmine Giuliani

30 March 2020 min read

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#IWD2020 Celebrating women in marketing

In honour of International Women’s Day (IWD) we celebrate some of the bold marketers and business women shaping the conversation in Australia.

BY Jasmine Giuliani

6 March 2020 min read

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The student versus employer mismatch – are we on the same page?

Students are leaving university with core marketing skills, ready to gain hands-on experience, but employers expect their graduate hires to be converting...

BY Marketing

22 October 2019 4 min read

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We need to take better care of each other – Chris Freel on our industry’s mental state

The days of gloating over a working weekend and wearing burnout as a badge of honour are over – people in media, marketing and advertising need to take...

BY Chris Freel

19 September 2019 4 min read

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Top three names you should know in business e-learning

As well known as any celebrity or TV show host by their students, some online course creators have created a cult following. Fiona Killackey looks at three...

BY Marketing

18 September 2019 2 min read

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Brain trust: what’s the best (and worst) career advice you ever received?

What are some of the best and worst pieces of career advice you’ve ever received? Business and marketing leaders from The Guardian Australia,...

BY Marketing

9 September 2019 7 min read

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The marketer who made it – what it takes to get a seat at the big table

Which skills can help marketers make it to senior management? Marketing hears it firsthand from Ben Foote, who’s made a career of making the journey. This...

BY Ben Ice

4 September 2019 6 min read

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Companies are viruses – forging a career requires great people, not great brands

Steve Sammartino used to believe that great careers could only be built in great companies. These days he realises our loyalty to one another nurtures us...

BY Steve Sammartino

30 August 2019 4 min read

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Uni versus non-uni skill providers – a response to ‘Educrastination’

Is university enough? Deakin University’s Michael Valos and Shweta J Nambiar consider the state of e-learning in the Australian marketing sphere in...

BY Marketing

28 August 2019 4 min read

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When consumer advocacy meets recruitment – The Royal Melbourne Hospital story

The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results....

BY Marketing

16 August 2019 3 min read

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In conversation with Gary Vaynerchuk and Nick Bell

During his tour of Australia, the acclaimed US magnate Gary Vaynerchuk took some time out of his very busy schedule to chat with Nick Bell on all things...

BY Marketing

14 August 2019 5 min read

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How Dymocks’ Terri Martin found her passion in purpose

After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general...

BY Michelle Keomany

9 August 2019 6 min read

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Finding your great mentor – industry experts weigh in

A good mentor can be essential, but hard to find. Here’s what industry veterans from The Marketing Academy, Sparrowly and GroupM have to say about...

BY Marketing

5 August 2019 2 min read

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The skills of a future marketer – what they need and what they have

The roles and expectations of today’s marketers are in a constant state of flux, says Leah Pope, as technology continues to change the way consumers...

BY Marketing

29 July 2019 3 min read

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Education or educrastination? A deep dive into modern professional learning

A generation ago, a university degree was plenty. Today, the need to upskill is ever present and the appetite for online courses voracious. But is...

BY Marketing

24 July 2019 5 min read

Five fears marketers should face immediately

Courageous marketers are beginning to break barriers in many areas – not for fun, but because they have to, says Matt Zilli. It’s the only way to...

BY Marketing

24 July 2019 3 min read

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Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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