Marketing Magazine

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Top skills that marketers will need in 2022

Over the last 12 months, senior marketing leaders and their teams have faced many new challenges. Amid budget constraints, reduced headcounts and the shift...

BY Marketing

7 January 2022 4 min read

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Should employers embrace the ‘Great Resignation’?

Millions of people quit their jobs in the continued fallout from COVID-19. Some are naming it the ‘Great Resignation’. But who is safe? And should we...

BY Marketing

23 December 2021 5 min read

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Why brand purpose is good for business

I’m going to start off by saying this one is close to my heart. As a passionate advocate for the power of a brand, you’ll get no arguments from me around...

BY Marketing

17 December 2021 3 min read

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Plugging the digital advertising talent gaps

There is no one solution that will fix this issue says Alpha Digital’s Chris Lockwood – scaling talent in an agency more sustainably requires a...

BY Marketing

25 November 2021 5 min read

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The psychology of staying and leaving jobs

It’s forecast that by April 2022 circa 41 percent of Australians will resign from their jobs, but such predictions have been wrong before. Be aware of the...

BY Sue Parker

28 October 2021 5 min read

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Harnessing the power of your brand to win the war for talent

The war for talent is upon us, creating a buyer’s market, where employees have more power than ever to dictate the terms of their work arrangements. Ben...

BY Marketing

29 September 2021 5 min read

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How marketers can earn their seat at the boardroom table

Azadeh Williams writes about how organisations who are serious about remaining competitive and understanding the changing nature of consumer demands need to...

BY Azadeh Williams

29 September 2021 4 min read

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Diversity and inclusion is a CX opportunity but change must start at the top

Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it...

BY Marketing

14 September 2021 5 min read

INTERVIEW shares

Aligning brand strategy with business strategy: Interview with Scott Oxford

The C-Suite often views brand as something ‘shiny’ that the marketing department handles, but are they missing out on a valuable opportunity to capitalise...

BY Jasmine Giuliani

25 August 2021 6 min read

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Bullying in marketing: The silent deadly beast?

Reports are confirming that workplace bullying and harassment have surged since the pandemic hit. Azadeh Williams identifies common forms of bullying that...

BY Azadeh Williams

18 August 2021 4 min read

INTERVIEW shares

Getting SMEs back to business travel: Interview with Tom Walley (Corporate Traveller Australia)

Marketing speaks with Tom Walley, the general manager of Corporate Traveller Australia about an uncertain future for the travel sector that hinges on...

BY Jasmine Giuliani

17 August 2021 6 min read

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How to manage a thriving remote sales and marketing team

The rise of remote work has led to hybrid models where teams are collaborating in-person and online – but how does this apply to extraverted and...

BY Marketing

4 August 2021 6 min read

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How to model good work practices for your team

We know the saying ‘do as I say, not as I do’, but when employees are replicating the behaviours of business leaders, it is important to understand that...

BY Marketing

2 August 2021 4 min read

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Why PR agencies should stop doing timesheets and start charging for results

PR agencies can help to build and protect a brand, but are they working strategically? Phoebe Netto writes about why some PR agencies need to ditch the...

BY Marketing

28 July 2021 5 min read

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It’s time brands woke up to inclusive marketing: Interview with Rachel Worsley (Neurodiversity Media)

Diversity and inclusion are hot topics that consistently come up in the Australian marketing, advertising and media industries. The neurodiversity movement...

BY Jasmine Giuliani

15 July 2021 5 min read

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Make sustainability tangible to customers: Interview with Kelly Beater (felix mobile)

We hear the phrase ‘balancing profit with purpose’ but how does it play out on a micro and macro level for marketers? In this interview, Marketing speaks...

BY Jasmine Giuliani

7 July 2021 5 min read

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Is the ‘Yolo’ sentiment sparking an economical shift: Interview with Tamara Oppen

Research has found that Australians, particularly Millenials, want to throw caution to the wind and trade in stable jobs to start businesses that they are...

BY Jasmine Giuliani

16 June 2021 4 min read

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Rethinking the fundamentals of remote and physical workplaces

Post-pandemic, businesses and employees alike are questioning the future of work and still coming to grips with the new flexibility, and challenges, that...

BY Marketing

15 June 2021 4 min read

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What marketing will look like in 2030

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios...

BY Marketing

9 June 2021 6 min read

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