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We need to take better care of each other – Chris Freel on our industry’s mental state

The days of gloating over a working weekend and wearing burnout as a badge of honour are over – people in media, marketing and advertising need to take...

BY Chris Freel

19 September 2019 4 min read

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Top three names you should know in business e-learning

As well known as any celebrity or TV show host by their students, some online course creators have created a cult following. Fiona Killackey looks at three...

BY Marketing

18 September 2019 2 min read

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Brain trust: what’s the best (and worst) career advice you ever received?

What are some of the best and worst pieces of career advice you’ve ever received? Business and marketing leaders from The Guardian Australia,...

BY Marketing

9 September 2019 7 min read

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The marketer who made it – what it takes to get a seat at the big table

Which skills can help marketers make it to senior management? Marketing hears it firsthand from Ben Foote, who’s made a career of making the journey. This...

BY Ben Ice

4 September 2019 6 min read

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Companies are viruses – forging a career requires great people, not great brands

Steve Sammartino used to believe that great careers could only be built in great companies. These days he realises our loyalty to one another nurtures us...

BY Steve Sammartino

30 August 2019 4 min read

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Uni versus non-uni skill providers – a response to ‘Educrastination’

Is university enough? Deakin University’s Michael Valos and Shweta J Nambiar consider the state of e-learning in the Australian marketing sphere in...

BY Marketing

28 August 2019 4 min read

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When consumer advocacy meets recruitment – The Royal Melbourne Hospital story

The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results....

BY Marketing

16 August 2019 3 min read

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In conversation with Gary Vaynerchuk and Nick Bell

During his tour of Australia, the acclaimed US magnate Gary Vaynerchuk took some time out of his very busy schedule to chat with Nick Bell on all things...

BY Marketing

14 August 2019 5 min read

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How Dymocks’ Terri Martin found her passion in purpose

After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general...

BY Michelle Keomany

9 August 2019 6 min read

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Finding your great mentor – industry experts weigh in

A good mentor can be essential, but hard to find. Here’s what industry veterans from The Marketing Academy, Sparrowly and GroupM have to say about...

BY Marketing

5 August 2019 2 min read

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The skills of a future marketer – what they need and what they have

The roles and expectations of today’s marketers are in a constant state of flux, says Leah Pope, as technology continues to change the way consumers...

BY Marketing

29 July 2019 3 min read

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Education or educrastination? A deep dive into modern professional learning

A generation ago, a university degree was plenty. Today, the need to upskill is ever present and the appetite for online courses voracious. But is...

BY Marketing

24 July 2019 5 min read

Five fears marketers should face immediately

Courageous marketers are beginning to break barriers in many areas – not for fun, but because they have to, says Matt Zilli. It’s the only way to...

BY Marketing

24 July 2019 3 min read

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Five lessons from the heart – what rural New South Wales taught Chris Freel

Despite being part of our Madtech Brief, this article has very little to do with adtech, but that’s okay. Here’s Chris Freel on something far more...

BY Chris Freel

5 July 2019 4 min read

Minding the talent gap – how The Marketing Academy CEO handled the worst day of her career

Editor of AW360 speaks with Sherilyn Shackell, CEO of The Marketing Academy, about fostering creativity, the world’s most impactful campaigns,...

BY Marketing

3 July 2019 3 min read

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What’s right for the customer – the Microsoft Office approach to blending tech with insight

Nathan Wilson is the product marketing lead for Office (consumer) at Microsoft – one of the largest subscription services in Australia and New Zealand. He...

BY Michelle Keomany

1 July 2019 6 min read

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Don’t let brainstorms be a headache – 14 steps to ideation success

Some fast thinking and idea generation can be invaluable for businesses of all sizes, but if you do it in the wrong way with the wrong people, you’re...

BY Marketing

1 July 2019 3 min read

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Hidden work – tiny tasks that make molehills of work into mountains of stress

Answering emails, glancing at reports, unexpected five-minute meetings – they all add up, and when they aren’t recognised within the full scope of...

BY Josh Loh

21 June 2019 4 min read

The five automation skills every marketer must have in 2019

Marketing automation is opening up new job opportunities and delivering greater performance. It is also always evolving. Here are five skills to help you...

BY Marketing

7 June 2019 3 min read

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Organisation-wide change agents: Megan Brownlow on today’s biggest marketing challenges

Marketing speaks with PwC’s Megan Brownlow, about today’s challenges for marketers, and how changes in media and tech will influence...

BY Ben Ice

1 April 2019 10 min read

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