Marketing Magazine

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OPINION shares

How I am addressing the gender pay gap in marketing

Gender inequality in the workplace has rightly been a big conversation in Australia recently. Alyce O’Brien writes about what factors contribute to the pay...

BY Marketing

14 April 2021 5 min read

INTERVIEW shares

Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)

In this new interview series Warren Davies, the managing director of All or Nothing, speaks to experienced marketers who use foresight to look beyond this...

BY Marketing

12 April 2021 5 min read

OPINION shares

Start-ups that skyrocketed after previous downturns

Gillian Laging explores three examples of tech start-ups that managed to not only survive but thrive after economic downturn. As the world strives to...

BY Marketing

29 March 2021 5 min read

OPINION shares

Why job choices end in a pond of regret and how to avoid it

With so much of our time spent at work, many of us understand that our career choices and job environment can impact all facets of our daily lives,...

BY Marketing

16 March 2021 4 min read

INTERVIEW shares

Sustainability and growing brand: Interview with Alexandra Peek (Bondi Sands)

Sustainability is a big conversation across industries and Australian beauty brand Bondi Sands isn’t afraid to get amongst it. Marketing speaks with...

BY Jasmine Giuliani

15 March 2021 6 min read

INTERVIEW shares

Using CX as a competitive differentiator: Interview with Jessie Mitchell

Great customer experience (CX) can truly be leveraged as a competitive differentiator, but in order to create it, businesses need to take a strategic...

BY Jasmine Giuliani

8 March 2021 3 min read

INTERVIEW shares

IWD spotlight: Leadership in marketing

As we move through a challenging post COVID-19 world, true marketing leaders are needed to create and inspire a more equitable and inclusive workplace for...

BY Marketing

5 March 2021 5 min read

OPINION shares

The role of digital marketing in inspiring women

With International Women’s Day (IWD) fast approaching, as marketers, we have an opportunity to reflect on the progress we’ve made for equality. Andrea Dixon...

BY Marketing

4 March 2021 4 min read

INTERVIEW shares

Using digital media to drive Indigenous storytelling: Interview with Yatu Widders Hunt

Digital media can be an ideal platform to grow communities, showcase talent, tell important stories and even drive social change. Marketing speaks with Yatu...

BY Jasmine Giuliani

4 March 2021 4 min read

OPINION shares

Australian Marketers have a week to fix their problem with overtime. Here’s how.

In an industry reliant on overtime, Luke Thomas examines what implications Fair Work’s new legislative rulings on underpayments – due on 1 March – could...

BY Marketing

22 February 2021 5 min read

FEATURE shares

Digital and Account-Based Marketing picks up tempo in Australian B2B marketing: Interview with Andrew Haussegger

As B2B marketers focus on strategic recovery in 2021, it is important to reflect on top industry trends and insights, from the rise of Account-Based...

BY Jasmine Giuliani

17 February 2021 5 min read

OPINION shares

Valentine’s Day challenge – bring back the art of charm

As we approach Valentine’s Day, Sue Parker considers the art of genuine charm. What could marketers and business leaders achieve when approaching...

BY Marketing

11 February 2021 4 min read

INTERVIEW shares

The 3 D’s for creating a dynamic marketing team: Interview with Amanda Behre (Gumtree)

Producing creative and impactful campaigns can be difficult, particularly when working virtually with disparate teams. Gumtree’s head of marketing Amanda...

BY Jasmine Giuliani

3 February 2021 5 min read

OPINION shares

Determining the best attribution model for your ad campaign

Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your advertising campaign has when it comes...

BY Marketing

3 February 2021 5 min read

INTERVIEW shares

What does the future of events really look like: Interview with Karen Powell (McCorkell)

Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency...

BY Jasmine Giuliani

25 January 2021 4 min read

OPINION shares

The fundamental guide to naming your business

The happenings of 2020 have forced people to embrace change and adopt an entrepreneur’s mindset – some have even been inspired to start new ventures....

BY Marketing

11 January 2021 3 min read

OPINION shares

Four ways leaders can be more empathetic in the workplace

Empathy is an ability to see the perspective of others and allows one to understand and anticipate actions and needs. Michelle Gallaher explains why empathy...

BY Marketing

17 December 2020 3 min read

OPINION shares

How to spark collaboration when your team is working remotely

Around 40 percent of the Australian workforce were sent home in March and many will never return to the office full time. Charlotte Rush considers the...

BY Marketing

15 December 2020 4 min read

OPINION shares

How 2020 has reshaped the future of marketing

Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to hybrid online and offline events and interdisciplinary job...

BY Marketing

11 December 2020 3 min read

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