Marketing Magazine

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OPINION shares

Australian Marketers have a week to fix their problem with overtime. Here’s how.

In an industry reliant on overtime, Luke Thomas examines what implications Fair Work’s new legislative rulings on underpayments – due on 1 March – could...

BY Marketing

22 February 2021 5 min read

FEATURE shares

Digital and Account-Based Marketing picks up tempo in Australian B2B marketing: Interview with Andrew Haussegger

As B2B marketers focus on strategic recovery in 2021, it is important to reflect on top industry trends and insights, from the rise of Account-Based...

BY Jasmine Giuliani

17 February 2021 5 min read

OPINION shares

Valentine’s Day challenge – bring back the art of charm

As we approach Valentine’s Day, Sue Parker considers the art of genuine charm. What could marketers and business leaders achieve when approaching...

BY Marketing

11 February 2021 4 min read

INTERVIEW shares

The 3 D’s for creating a dynamic marketing team: Interview with Amanda Behre (Gumtree)

Producing creative and impactful campaigns can be difficult, particularly when working virtually with disparate teams. Gumtree’s head of marketing Amanda...

BY Jasmine Giuliani

3 February 2021 5 min read

OPINION shares

Determining the best attribution model for your ad campaign

Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your advertising campaign has when it comes...

BY Marketing

3 February 2021 5 min read

INTERVIEW shares

What does the future of events really look like: Interview with Karen Powell (McCorkell)

Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency...

BY Jasmine Giuliani

25 January 2021 4 min read

OPINION shares

The fundamental guide to naming your business

The happenings of 2020 have forced people to embrace change and adopt an entrepreneur’s mindset – some have even been inspired to start new ventures....

BY Marketing

11 January 2021 3 min read

OPINION shares

Four ways leaders can be more empathetic in the workplace

Empathy is an ability to see the perspective of others and allows one to understand and anticipate actions and needs. Michelle Gallaher explains why empathy...

BY Marketing

17 December 2020 3 min read

OPINION shares

How to spark collaboration when your team is working remotely

Around 40 percent of the Australian workforce were sent home in March and many will never return to the office full time. Charlotte Rush considers the...

BY Marketing

15 December 2020 4 min read

OPINION shares

How 2020 has reshaped the future of marketing

Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to hybrid online and offline events and interdisciplinary job...

BY Marketing

11 December 2020 3 min read

OPINION shares

5 key takeaways in Travel and Tourism

Pre-pandemic, the visitor economy in Australia was worth $150 billion to the nation’s economy and employed nearly 1 million people directly and indirectly...

BY Marketing

30 November 2020 3 min read

OPINION shares

Why the loss of core interpersonal skills could hamper marketers of the future

In an increasingly virtual world, are the future marketers and business leaders of tomorrow at risk of losing interpersonal skills and emotional...

BY Marketing

9 November 2020 5 min read

OPINION shares

Why hiring is the perfect opportunity to showcase brand values

Marta DeBellis writes about why hiring is an (often missed) opportunity to showcase company culture, highlight values and turn future employees into brand...

BY Marketing

28 October 2020 4 min read

Cultivating your customers

There has probably never been a more crucial time for companies to ensure that they are taking care of business by taking care of their customers. We may...

BY Marketing

5 October 2020 4 min read

MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

In the latest episode of MarCast our editor Jasmine Giuliani speaks with founder and CEO of Precise Value Michael Ziviani about how data has become the new...

BY Marketing

30 September 2020 5 min read

Get work experience with Marketing Mag

We’re looking for an aspiring journalist, editor or content creator to join our leading business publication that inspires and advances great...

BY Marketing

29 September 2020 3 min read

OPINION shares

What I now look for in graduate applicants

Entering the marketing sector as a graduate can be intimidating, particularly in the midst of a recession caused by COVID-19. Sam Wood offers his advice on...

BY Marketing

14 September 2020 5 min read

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...

BY Jasmine Giuliani

11 September 2020 6 min read

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OPINION shares

Australian Marketers have a week to fix their problem with overtime. Here’s how.

FEATURE shares

Digital and Account-Based Marketing picks up tempo in Australian B2B marketing: Interview with Andrew Haussegger

OPINION shares

Valentine’s Day challenge – bring back the art of charm

INTERVIEW shares

The 3 D’s for creating a dynamic marketing team: Interview with Amanda Behre (Gumtree)

OPINION shares

Determining the best attribution model for your ad campaign

INTERVIEW shares

What does the future of events really look like: Interview with Karen Powell (McCorkell)

OPINION shares

The fundamental guide to naming your business

OPINION shares

Four ways leaders can be more empathetic in the workplace

OPINION shares

How to spark collaboration when your team is working remotely

OPINION shares

How 2020 has reshaped the future of marketing

OPINION shares

5 key takeaways in Travel and Tourism

OPINION shares

Why the loss of core interpersonal skills could hamper marketers of the future

OPINION shares

Why hiring is the perfect opportunity to showcase brand values

SPONSORED shares

Cultivating your customers

SPONSORED shares

MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

SPONSORED shares

Get work experience with Marketing Mag

OPINION shares

What I now look for in graduate applicants

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

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