Marketing Magazine

OPINION shares

‘Passion beats Powerpoint’ and other tips for making better presentations

The secret to better presentations is to think like a marketer, says Rob Morrison. You’ve heard it before. People are more afraid of public speaking than...

BY  Rob Morrison

21 June 2017 2 min read

OPINION shares

Innovation is dead: Australia’s attempted innovicide and what to do about it

Sérgio Brodsky deconstructs key causes of a butterfly effect that contributed to Australia’s past, present and future innovation-deprived generations....

BY  Sérgio Brodsky

19 June 2017 5 min read

OPINION shares

Design thinking: solving complex problems is about to become child’s play

Katja Forbes says school curriculums need to change to suit today’s climate and prepare children for the jobs of the future. At the global EduTECH...

BY  Marketing

16 June 2017 1 min read

SPONSORED shares

How a Monash Business grad built a New York coffee empire

Nick Stone recalls how understanding the perspective of the customer and thorough knowledge of the competition carried him through to a successful café...

BY  Partner

8 June 2017 1 min read

INTERVIEW shares

Career highlights and insights with one of AFR’s 10 most influential women in the boardroom

Working across continents, advising world leaders, funding financial tech companies and championing women’s equality – Cassandra Kelly takes stock of...

BY  Marketing

22 May 2017 7 min read

FEATURE shares

Marketing education feature: the new school

The list of skills required to make a professional marketer continues to grow longer. What are the focuses of today’s marketing education sector, and...

BY  Ben Ice

17 May 2017 8 min read

SPONSORED shares

How to persuade your boss to invest in your marketing education and career development

Marketing qualifications are becoming more important and can set you apart in a competitive job market, but securing funding is a constant challenge....

BY  Partner

8 May 2017 1 min read

OPINION shares

Taking your startup global? Check these common pitfalls first

Scott Cooper has some tips for surviving the move to Silicon Valley. More than 20,000 Australians have made the move to Silicon Valley in the hopes...

BY  Marketing

27 March 2017 2 min read

FEATURE shares

Girl meets world: career profile of a true marketing jetsetter

Jacqueline Cox has accrued close to 20 years’ B2B marketing experience, yet none in her hometown of Brisbane. Her career ladder has circled the globe, but...

BY  Jacqueline Burns

15 March 2017 6 min read

OPINION shares

Apple Park: a new hope

If the Death Star had an exact opposite, says Karl Treacher, it would be Apple Park. This is one of those articles where I take us all back in time for...

BY  Karl Treacher

15 March 2017 2 min read

OPINION shares

Feel the fear and do it anyway: three keys to success as a female creative

Hard work, trust and empowerment. Alisha Dunsford has three pieces of advice for women in creative. I’ve never been the kind of person that thinks being a...

BY  Marketing

8 March 2017 1 min read

OPINION shares

How to treat the seven symptoms of a broken sales and marketing relationship

Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke that traditionally, marketing and...

BY  Marketing

6 March 2017 3 min read

OPINION shares

Barbie versus Ken: the marketing battle of the sexes

When it comes to cutting through and engaging with a target, asks Jac Phillips, could one gender be a superior marketer than the other? This article...

BY  Jac Phillips

24 February 2017 4 min read

OPINION shares

Thinking of expanding your horizons with jobs overseas?

Whether you’re thinking of taking your career overseas, or an expat thinking of bringing it back to Australia or New Zealand, Peter Blair thinks...

BY  Marketing

15 February 2017 2 min read

OPINION shares

How to avoid the burn out from keeping up with being a professional marketer

Successful tenure in your marketing role requires a healthy balance of professional development and staying informed, with taking the time to switch off to...

BY  Marketing

8 February 2017 3 min read

OPINION shares

How do we teach next-gen marketers when we can’t define next-gen marketing?

Fundamentals of pricing, distribution, development and advertising will never become obsolete, writes Rob Morrison. First, a little apology. The catalyst...

BY  Rob Morrison

2 February 2017 2 min read

OPINION shares

How’s your marketing agility?

Mediocrity means failure, says James Charlesworth, and today’s best marketing teams must know what it means to be agile. The pressure is on for...

BY  Marketing

1 February 2017 3 min read

OPINION shares

The age of the hybrid marketer

Monique Brasher says the range of technology and data available to marketers, combined with the demand for digital and mobile skills has given rise to the...

BY  Marketing

20 January 2017 2 min read

SPONSORED shares

My new year’s resolution? Think more creatively.

Nir Wegrzyn writes that to encourage creative thought we need to focus less on teaching people how to perform tasks and more on how to think. _ Sponsored...

BY  Partner

19 December 2016 3 min read

FEATURE shares

Holiday reading guide: 29 essential books for marketers as recommended by top CMOs

Warning: Very few of these books are about ‘marketing’. Marketing textbooks won’t get you to the top. They’re also no fun to read on...

BY  Ben Ice

9 December 2016 10 min read

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