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Marketing Magazine
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OPINION Rethinking the fundamentals of remote and physical workplaces
Post-pandemic, businesses and employees alike are questioning the future of work and still coming to grips with the new flexibility, and challenges, that...
BY Marketing
INTERVIEW The future of audio is personalised and curated: Interview with Nikki Clarkson (SCA)
Digital transformation has opened opportunities for marketing teams to work in dynamic ways, collaborating across a business. In the realm of audio, digital...
OPINION What marketing will look like in 2030
Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios...
BY Marketing
SPONSORED Re-skill your marketing team to bridge the skills gap
Teresa Sperti explains how businesses and leaders can bridge the ‘skills gap’ by integrating a learning and development approach that re-skills...
BY Marketing
INTERVIEW Play to your strengths: Interview with Hans and Jaid Hulsbosch (Hulsbosch)
Independently owned branding and design agency Hulsbosch is renowned for branding some of Australia’s most recognisable businesses, including...
INTERVIEW Building your personal brand using video: Interview with String Nguyen
A personal brand is a brilliant mechanism for showcasing your talents and expertise. Building a personal brand for yourself or your business on social media...
INTERVIEW Disrupting the energy sector: Interview with Emily Rubin (Amber Electric)
Climate change is the number one concern of Australian consumers. In this interview series Warren Davies speaks to marketing professionals about values,...
BY Marketing
OPINION How I am addressing the gender pay gap in marketing
Gender inequality in the workplace has rightly been a big conversation in Australia recently. Alyce O’Brien writes about what factors contribute to the pay...
BY Marketing
INTERVIEW Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)
In this new interview series Warren Davies, the managing director of All or Nothing, speaks to experienced marketers who use foresight to look beyond this...
BY Marketing
OPINION Start-ups that skyrocketed after previous downturns
Gillian Laging explores three examples of tech start-ups that managed to not only survive but thrive after economic downturn. As the world strives to...
BY Marketing
OPINION Why job choices end in a pond of regret and how to avoid it
With so much of our time spent at work, many of us understand that our career choices and job environment can impact all facets of our daily lives,...
BY Marketing
INTERVIEW Sustainability and growing brand: Interview with Alexandra Peek (Bondi Sands)
Sustainability is a big conversation across industries and Australian beauty brand Bondi Sands isn’t afraid to get amongst it. Marketing speaks with...
INTERVIEW Using CX as a competitive differentiator: Interview with Jessie Mitchell
Great customer experience (CX) can truly be leveraged as a competitive differentiator, but in order to create it, businesses need to take a strategic...
INTERVIEW IWD spotlight: Leadership in marketing
As we move through a challenging post COVID-19 world, true marketing leaders are needed to create and inspire a more equitable and inclusive workplace for...
BY Marketing
OPINION The role of digital marketing in inspiring women
With International Women’s Day (IWD) fast approaching, as marketers, we have an opportunity to reflect on the progress we’ve made for equality. Andrea Dixon...
BY Marketing
INTERVIEW Using digital media to drive Indigenous storytelling: Interview with Yatu Widders Hunt
Digital media can be an ideal platform to grow communities, showcase talent, tell important stories and even drive social change. Marketing speaks with Yatu...
OPINION Australian Marketers have a week to fix their problem with overtime. Here’s how.
In an industry reliant on overtime, Luke Thomas examines what implications Fair Work’s new legislative rulings on underpayments – due on 1 March – could...
BY Marketing
FEATURE Digital and Account-Based Marketing picks up tempo in Australian B2B marketing: Interview with Andrew Haussegger
As B2B marketers focus on strategic recovery in 2021, it is important to reflect on top industry trends and insights, from the rise of Account-Based...
OPINION Valentine’s Day challenge – bring back the art of charm
As we approach Valentine’s Day, Sue Parker considers the art of genuine charm. What could marketers and business leaders achieve when approaching...
BY Marketing
