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Marketing Magazine
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INTERVIEW Brand Behaviour episode 4: Luke O’Shea (2XU)
On episode 4 of Brand Behaviour, we speak to the chief marketing officer at 2XU, Luke O’Shea. The editor of Marketing, Jazz Giuliani, along with...
BY Marketing
INTERVIEW Brand Behaviour episode 3: Toby Dewar (Foxtel Media)
In the latest instalment of Brand Behaviour, we speak to the director of customer engagement at Foxtel Media, Toby Dewar. Editor of Marketing, Jazz...
OPINION Navigating the treacherous economic waters
CreditorWatch CEO Patrick Coghlan gives an honest account of the economic hurdles ahead for the marketing and advertising sector and Australian businesses...
BY Marketing
INTERVIEW Marketing professionals from startup land share their top tips for SMBs
For many small to medium sized businesses, effective marketing is often impeded by limited resources and budget. We recently caught up with some...
BY Marketing
OPINION Has a pair of human eyes even seen your job application?
Between job cuts and recession, many talented marketers and business people have found themselves in the frustrating situation of competing for jobs. Sue...
BY Marketing
INTERVIEW Brand Behaviour episode 2: Melissa Hopkins (Optus)
Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing...
BY Marketing
OPINION Dealing with the shifting sands: Interview with HubSpot’s Kevin Ackhurst
In a tumultuous economy, many marketers are faced with engaging a whole new consumer on a slashed budget. Tools that can help lead organisations through the...
OPINION A marketing approach is key for job hunting success
According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...
BY Marketing
OPINION Academic perspective: implications of COVID-19 on marketing and leadership
In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...
BY Marketing
INTERVIEW Strategies for retention: Interview with Siamac Rezaiezadeh
We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...
OPINION As freelancers flood the market, it will be survival of the fittest
In an increasingly uncertain job market, people are turning to freelancing as a way forward. Tash Menon shares the challenges of branching out on your own...
BY Marketing
INTERVIEW How to thrive while working from home: tips from a company that has already done it successfully
We recently caught up with Adam Griffith, managing director at Luminary, one of the longest-standing independent digital agencies, who has been leading a...
INTERVIEW #IWD2020 Celebrating women in marketing
In honour of International Women’s Day (IWD) we celebrate some of the bold marketers and business women shaping the conversation in Australia.
OPINION The student versus employer mismatch – are we on the same page?
Students are leaving university with core marketing skills, ready to gain hands-on experience, but employers expect their graduate hires to be converting...
BY Marketing
OPINION We need to take better care of each other – Chris Freel on our industry’s mental state
The days of gloating over a working weekend and wearing burnout as a badge of honour are over – people in media, marketing and advertising need to take...
BY Chris Freel
OPINION Top three names you should know in business e-learning
As well known as any celebrity or TV show host by their students, some online course creators have created a cult following. Fiona Killackey looks at three...
BY Marketing
OPINION Brain trust: what’s the best (and worst) career advice you ever received?
What are some of the best and worst pieces of career advice you’ve ever received? Business and marketing leaders from The Guardian Australia,...
BY Marketing
INTERVIEW The marketer who made it – what it takes to get a seat at the big table
Which skills can help marketers make it to senior management? Marketing hears it firsthand from Ben Foote, who’s made a career of making the journey. This...
BY Ben Ice
