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Marketing Magazine
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INTERVIEW #IWD2020 Celebrating women in marketing
In honour of International Women’s Day (IWD) we celebrate some of the bold marketers and business women shaping the conversation in Australia.
OPINION The student versus employer mismatch – are we on the same page?
Students are leaving university with core marketing skills, ready to gain hands-on experience, but employers expect their graduate hires to be converting...
BY Marketing
OPINION We need to take better care of each other – Chris Freel on our industry’s mental state
The days of gloating over a working weekend and wearing burnout as a badge of honour are over – people in media, marketing and advertising need to take...
BY Chris Freel
OPINION Top three names you should know in business e-learning
As well known as any celebrity or TV show host by their students, some online course creators have created a cult following. Fiona Killackey looks at three...
BY Marketing
OPINION Brain trust: what’s the best (and worst) career advice you ever received?
What are some of the best and worst pieces of career advice you’ve ever received? Business and marketing leaders from The Guardian Australia,...
BY Marketing
INTERVIEW The marketer who made it – what it takes to get a seat at the big table
Which skills can help marketers make it to senior management? Marketing hears it firsthand from Ben Foote, who’s made a career of making the journey. This...
BY Ben Ice
OPINION Companies are viruses – forging a career requires great people, not great brands
Steve Sammartino used to believe that great careers could only be built in great companies. These days he realises our loyalty to one another nurtures us...
OPINION Uni versus non-uni skill providers – a response to ‘Educrastination’
Is university enough? Deakin University’s Michael Valos and Shweta J Nambiar consider the state of e-learning in the Australian marketing sphere in...
BY Marketing
OPINION When consumer advocacy meets recruitment – The Royal Melbourne Hospital story
The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results....
BY Marketing
INTERVIEW In conversation with Gary Vaynerchuk and Nick Bell
During his tour of Australia, the acclaimed US magnate Gary Vaynerchuk took some time out of his very busy schedule to chat with Nick Bell on all things...
BY Marketing
INTERVIEW How Dymocks’ Terri Martin found her passion in purpose
After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general...
FEATURE Finding your great mentor – industry experts weigh in
A good mentor can be essential, but hard to find. Here’s what industry veterans from The Marketing Academy, Sparrowly and GroupM have to say about...
BY Marketing
OPINION The skills of a future marketer – what they need and what they have
The roles and expectations of today’s marketers are in a constant state of flux, says Leah Pope, as technology continues to change the way consumers...
BY Marketing
FEATURE Education or educrastination? A deep dive into modern professional learning
A generation ago, a university degree was plenty. Today, the need to upskill is ever present and the appetite for online courses voracious. But is...
BY Marketing
SPONSORED Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but because they have to, says Matt Zilli. It’s the only way to...
BY Marketing
OPINION Five lessons from the heart – what rural New South Wales taught Chris Freel
Despite being part of our Madtech Brief, this article has very little to do with adtech, but that’s okay. Here’s Chris Freel on something far more...
BY Chris Freel
SPONSORED Minding the talent gap – how The Marketing Academy CEO handled the worst day of her career
Editor of AW360 speaks with Sherilyn Shackell, CEO of The Marketing Academy, about fostering creativity, the world’s most impactful campaigns,...
BY Marketing
FEATURE What’s right for the customer – the Microsoft Office approach to blending tech with insight
Nathan Wilson is the product marketing lead for Office (consumer) at Microsoft – one of the largest subscription services in Australia and New Zealand. He...
OPINION Don’t let brainstorms be a headache – 14 steps to ideation success
Some fast thinking and idea generation can be invaluable for businesses of all sizes, but if you do it in the wrong way with the wrong people, you’re...
BY Marketing
