Marketing Magazine

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It’s the age of the hybrid marketer, but a jack of all trades won’t cut it

Marketers today must be in a constant state of learning and up-skilling, but how can we decide which skills are the right ones to invest our time in...

BY  Marketing

13 March 2018 2 min read

FEATURE shares

Education versus experience: which makes better marketers?

Is it better to have formal marketing training to stay ahead of the curve, or is staying on the job the better way to go? Tracey Porter investigates. This...

BY  Marketing

9 March 2018 6 min read

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How can we get more career experience in less time?

Experience can’t be faked and we can’t travel forward in time, so where do we focus our efforts now to better our careers in the long run? By...

BY  Jac Phillips

23 February 2018 3 min read

INTERVIEW shares

Lessons learned from a marketing career at recruitment brands

With a background in training and a career spent marketing for recruitment brands, Carolyn Hyams offers valuable insight into skills, experience and team...

BY  Marketing

23 February 2018 5 min read

OPINION shares

What it’s like being a woman in data

Laura Hague is worried things may get worse for women in the industry. Here are four challenges that need addressing. I’ll admit it. I work in data but I’m...

BY  Marketing

9 February 2018 3 min read

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Is it time to advance your career with an MBA?

In the last five years, demand for MBA graduates has grown by 62%. What’s holding you back? This article was sponsored by Southern Cross University to let...

BY  Marketing

2 February 2018 2 min read

OPINION shares

Being a marketer isn’t enough – you must be a businessperson

Marketers need to be businesspeople first and marketers second, says Michael Marcellin. As CMO, I’ve spent a number of years earning my team a seat at the...

BY  Marketing

15 December 2017 3 min read

OPINION shares

Building more productive industry-university partnerships

Michael Valos and Alvin Lee explore the benefits and barriers of fostering relationships between businesses and educational institutions. This article...

BY  Marketing

2 November 2017 3 min read

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It’s not about you: how servant leadership unlocks higher performance

If you’re focusing on making yourself a better leader, you may just be focusing on the wrong person. Jac Phillips on servant leadership. This article...

BY  Jac Phillips

19 October 2017 3 min read

INTERVIEW shares

Innovation and automation’s effects on society with NSW Minister for Finance, Services and Property

Marketing speaks with the Hon. Victor Dominello MP, New South Wales Government’s Minister for Finance, Services and Property, about innovation,...

BY  Ben Ice

16 October 2017 1 min read

OPINION shares

Why the death of a brand doesn’t have to be a Kodak moment

The end of a brand isn’t necessarily the end of the world, and it certainly isn’t the end of your career, says Rob Morrison. There’s an old...

BY  Rob Morrison

6 October 2017 2 min read

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Five lessons I learned about having it all

Michelle Hutchison’s story demonstrates how to rise above the haters and seize opportunities, promotions and networking wins to build an excellent...

BY  Marketing

26 September 2017 4 min read

CASE STUDY shares

The fight to ensure no girl gets left behind

Here’s how the Learning for a Better World Trust supported Dr Kakenya Ntaiya in her March 2017 media tour. This article originally appeared in The...

BY  Marketing

11 September 2017 4 min read

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Are business cards dead in the digital world?

Business cards still deliver a personal touch that a digital connection simply can’t, but only for those who get smart about their design and use....

BY  Partner

5 September 2017 2 min read

OPINION shares

Why marketing needs to take a new look at old mentoring

Marketing professionals keep getting younger and their audience keeps getting older. Rob Morrison channels his grumpy old man and discusses the importance...

BY  Rob Morrison

31 August 2017 2 min read

FEATURE shares

Women paid less for same contribution to work, and sexism is to blame – study

New research identifies sexism as the main driver of the gender wage gap, writes Isabelle Sin. This article originally appeared in The Conversation. Women...

BY  Marketing

29 August 2017 3 min read

FEATURE shares

Game-changer: how one of Australia’s brightest marketing minds helped redefine football

Meet Jemma Wong, head of audience growth at the AFL, and the woman behind the game-changing brand, AFL Women’s. By Michelle Keomany. This article...

BY  Marketing

21 August 2017 5 min read

OPINION shares

Seven issues that need every marketer’s attention right now

Regardless of your brand, your industry or your job title, Rob Morrison argues you need a point-of-view on each of these issues. At least for now. “You’ve...

BY  Rob Morrison

9 August 2017 2 min read

OPINION shares

Can boring machines win hearts and mines?

New clean tech and storage facilities around Australia provide great opportunities for the tourism industry and maximising economic value capture, says Adam...

BY  Adam Joseph

8 August 2017 2 min read

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‘Passion beats Powerpoint’ and other tips for making better presentations

The secret to better presentations is to think like a marketer, says Rob Morrison. You’ve heard it before. People are more afraid of public speaking than...

BY  Rob Morrison

21 June 2017 2 min read

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