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Marketing Magazine
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OPINION A marketing approach is key for job hunting success
According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...
BY Sue Parker
OPINION Academic perspective: implications of COVID-19 on marketing and leadership
In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...
BY Marketing
INTERVIEW Strategies for retention: Interview with Siamac Rezaiezadeh
We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...
OPINION As freelancers flood the market, it will be survival of the fittest
In an increasingly uncertain job market, people are turning to freelancing as a way forward. Tash Menon shares the challenges of branching out on your own...
BY Marketing
INTERVIEW How to thrive while working from home: tips from a company that has already done it successfully
We recently caught up with Adam Griffith, managing director at Luminary, one of the longest-standing independent digital agencies, who has been leading a...
INTERVIEW #IWD2020 Celebrating women in marketing
In honour of International Women’s Day (IWD) we celebrate some of the bold marketers and business women shaping the conversation in Australia.
OPINION The student versus employer mismatch – are we on the same page?
Students are leaving university with core marketing skills, ready to gain hands-on experience, but employers expect their graduate hires to be converting...
BY Marketing
OPINION We need to take better care of each other – Chris Freel on our industry’s mental state
The days of gloating over a working weekend and wearing burnout as a badge of honour are over – people in media, marketing and advertising need to take...
BY Chris Freel
OPINION Top three names you should know in business e-learning
As well known as any celebrity or TV show host by their students, some online course creators have created a cult following. Fiona Killackey looks at three...
BY Marketing
OPINION Brain trust: what’s the best (and worst) career advice you ever received?
What are some of the best and worst pieces of career advice you’ve ever received? Business and marketing leaders from The Guardian Australia,...
BY Marketing
INTERVIEW The marketer who made it – what it takes to get a seat at the big table
Which skills can help marketers make it to senior management? Marketing hears it firsthand from Ben Foote, who’s made a career of making the journey. This...
BY Ben Ice
OPINION Companies are viruses – forging a career requires great people, not great brands
Steve Sammartino used to believe that great careers could only be built in great companies. These days he realises our loyalty to one another nurtures us...
OPINION Uni versus non-uni skill providers – a response to ‘Educrastination’
Is university enough? Deakin University’s Michael Valos and Shweta J Nambiar consider the state of e-learning in the Australian marketing sphere in...
BY Marketing
OPINION When consumer advocacy meets recruitment – The Royal Melbourne Hospital story
The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results....
BY Marketing
INTERVIEW In conversation with Gary Vaynerchuk and Nick Bell
During his tour of Australia, the acclaimed US magnate Gary Vaynerchuk took some time out of his very busy schedule to chat with Nick Bell on all things...
BY Marketing
INTERVIEW How Dymocks’ Terri Martin found her passion in purpose
After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general...
FEATURE Finding your great mentor – industry experts weigh in
A good mentor can be essential, but hard to find. Here’s what industry veterans from The Marketing Academy, Sparrowly and GroupM have to say about...
BY Marketing
OPINION The skills of a future marketer – what they need and what they have
The roles and expectations of today’s marketers are in a constant state of flux, says Leah Pope, as technology continues to change the way consumers...
BY Marketing
FEATURE Education or educrastination? A deep dive into modern professional learning
A generation ago, a university degree was plenty. Today, the need to upskill is ever present and the appetite for online courses voracious. But is...
BY Marketing
