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INTERVIEW Career profile: Prue Thomas is top of the shops
From launching Australia’s first ever online store to bringing Topshop back from near extinction, Prue Thomas has established herself as a retail...
OPINION Marketers must take creative risks to get above-average results – Katherine Raskob, SBS
This article by Katherine Raskob, group marketing manager for SBS, was first published in the June-July issue of Marketing, as part of a collection of...
BY Marketing
INTERVIEW Career profile: MYOB’s Caroline Ruddick is taking care of business
Caroline Ruddick, head of marketing at Australia’s largest B2B accounting software company, tells Marketing how a mixture of serendipity and...
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INTERVIEW Jason Stidworthy: NRMA’s champion of digital driving business results
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Amanda Leaney: selling cars online and transforming Subaru
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Lucinda Barlow: building blocks and digital wizardry
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Dominic Byrne: tyre retailing in the ecommerce age
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Chris Frame: bringing aged-care marketing into the 21st century
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Career Profile: Tabcorp’s general manager of marketing, David Ginnane
When Marketing got in touch with David Ginnane around August last year, he was keen to take part in this profile, but hinted that with Tabcorp in the middle...
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INTERVIEW Profile: Tamara Mendelsohn, marketing director, Eventbrite
Tamara Mendelsohn, director of marketing at Eventbrite, joined the online ticketing start-up as the web revolution was disrupting yet another sector,...
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OPINION ‘Half of new marketing roles didn’t exist five years ago’
Seek’s Peter Osborne looks back at the major trends in supply, demand and salary seen in the marketing and communications disciplines, and what that...
OPINION Lose the ego: the 6 priorities for recruiters and brands in 2013
Organisations are in a continual state of reflection, looking for new ways to inspire, lead and recruit the right team members to bring their campaigns to...
INTERVIEW Career profile: Mark Hassell, chief customer officer, Virgin Australia
From part-time flight attendant to executive at Virgin Australia responsible for the brand, marketing and end-to-end customer experience, Mark Hassell talks...
BY Marketing
INTERVIEW Staying ahead of the game
As the digital economy comes of age and the marketing disciplines struggle to adapt, we ask four senior practitioners about their professional evolution,...
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INTERVIEW Career profile: Sandra de Castro, CMO, National Australia Bank
Sandra de Castro, chief marketing officer of National Australia Bank, chats to Marketing about why she doesn’t consider herself a marketer, the...
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INTERVIEW Career profile: Katherine Birch, director of marketing, Hotels.com
Katherine Birch, director of marketing for Hotels.com, chats to Marketing about ditching science to go backpacking and working her way up from the kitchen...
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INTERVIEW Career profile: Lisa Harrison, head of GI brand & marketing, Suncorp
Lisa Harrison oversees some of Australia’s most well-known insurance brands. As head of general insurance brand and marketing at Suncorp, she...
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OPINION Getting your people behind the brand
Public furore over Alan Jones’ recent comments highlighted how important it is to align your team’s personal values with that of the wider...
INTERVIEW Career profile: Andrew Leakey, GM, Wrigley Pacific
For Andrew Leakey, there’s nothing more therapeutic than jumping on his motorbike at the end of a hard day and leaving the cares of work behind....
BY Marketing