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Confessions of a lazy marketer – the targeting trap

Digital marketing has been too easy for too long and the rubber band is about to snap, says Xavier Cramer. Consumers are beginning to wise up and ‘new...

BY Marketing

18 May 2018 2 min read

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Unlock the full value of martech by closing the skills gap – insights from a training guru

The marketing industry has heard a lot about skills gaps of late. Managing director at IQ for Business, Richard Harris, tells Marketing firms are too...

BY Josh Loh

4 May 2018 7 min read

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Money is sexy, so why is finance boring? – Mastering the art of marketing money

How do you advertise financial services when nobody wants to talk about them? Jac Phillips and Vanessa Stoykov reveal their secrets on how to successfully...

BY Jac Phillips

3 May 2018 4 min read

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Choosing the right visuals – observations from a presentations pro

Too many presentations are cluttered with slabs of text, charts and corporate jargon, according to Emma Bannister. A good presentation should connect on an...

BY Marketing

23 April 2018 2 min read

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Making the jump from FMCGs to fintech – insights from a career in marketing

After beginning her career in FMCGs and telcos, Rebecca Shears decided to turn her talents to financial technology, where she has been disrupting the...

BY Michelle Keomany

20 April 2018 6 min read

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Art, tech and coding: why kids need an education that marries creativity and technical know-how

Code is the language of the future, but Kristi Mansfield says education around technology and coding should be just as much about people and communication...

BY Marketing

6 April 2018 2 min read

It’s the age of the hybrid marketer, but a jack of all trades won’t cut it

Marketers today must be in a constant state of learning and up-skilling, but how can we decide which skills are the right ones to invest our time in...

BY Marketing

13 March 2018 2 min read

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Education versus experience: which makes better marketers?

Is it better to have formal marketing training to stay ahead of the curve, or is staying on the job the better way to go? Tracey Porter investigates. This...

BY Marketing

9 March 2018 6 min read

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How can we get more career experience in less time?

Experience can’t be faked and we can’t travel forward in time, so where do we focus our efforts now to better our careers in the long run? By...

BY Jac Phillips

23 February 2018 3 min read

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Lessons learned from a marketing career at recruitment brands

With a background in training and a career spent marketing for recruitment brands, Carolyn Hyams offers valuable insight into skills, experience and team...

BY Michelle Keomany

23 February 2018 5 min read

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What it’s like being a woman in data

Laura Hague is worried things may get worse for women in the industry. Here are four challenges that need addressing. I’ll admit it. I work in data but I’m...

BY Marketing

9 February 2018 3 min read

Is it time to advance your career with an MBA?

In the last five years, demand for MBA graduates has grown by 62%. What’s holding you back? This article was sponsored by Southern Cross University to let...

BY Marketing

2 February 2018 2 min read

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Being a marketer isn’t enough – you must be a businessperson

Marketers need to be businesspeople first and marketers second, says Michael Marcellin. As CMO, I’ve spent a number of years earning my team a seat at the...

BY Marketing

15 December 2017 3 min read

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Building more productive industry-university partnerships

Michael Valos and Alvin Lee explore the benefits and barriers of fostering relationships between businesses and educational institutions. This article...

BY Marketing

2 November 2017 3 min read

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It’s not about you: how servant leadership unlocks higher performance

If you’re focusing on making yourself a better leader, you may just be focusing on the wrong person. Jac Phillips on servant leadership. This article...

BY Jac Phillips

19 October 2017 3 min read

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Innovation and automation’s effects on society with NSW Minister for Finance, Services and Property

Marketing speaks with the Hon. Victor Dominello MP, New South Wales Government’s Minister for Finance, Services and Property, about innovation,...

BY Ben Ice

16 October 2017 1 min read

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Why the death of a brand doesn’t have to be a Kodak moment

The end of a brand isn’t necessarily the end of the world, and it certainly isn’t the end of your career, says Rob Morrison. There’s an old...

BY Rob Morrison

6 October 2017 2 min read

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Five lessons I learned about having it all

Michelle Hutchison’s story demonstrates how to rise above the haters and seize opportunities, promotions and networking wins to build an excellent...

BY Marketing

26 September 2017 4 min read

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The fight to ensure no girl gets left behind

Here’s how the Learning for a Better World Trust supported Dr Kakenya Ntaiya in her March 2017 media tour. This article originally appeared in The...

BY Marketing

11 September 2017 4 min read

Are business cards dead in the digital world?

Business cards still deliver a personal touch that a digital connection simply can’t, but only for those who get smart about their design and use....

BY Partner

5 September 2017 2 min read

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