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Marketing Magazine
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OPINION The missing link in personal branding for employees
In today’s competitive environment, working on your personal brand is crucial, writes Craig Pearce. But too often employees forget that this starts with...
BY Craig Pearce
INTERVIEW Part Two of our AMI interview: what is its role?
Marketing and AMI chair Darren Woolley discuss the role of the professional organisation and his agenda for 2015. This is the second part of a...
BY Peter Roper
INTERVIEW We ask AMI chairman Darren Woolley to explain the ‘Service Enhancement Levy’ sprung on members
Marketing editor Peter Roper interviews AMI chairman Darren Woolley on the $99 ‘Service Enhancement Levy’ all members were this week asked to...
BY Peter Roper
OPINION A marketer to the end – cartoon
It’s time for Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic has been thinking...
BY Nic Atkinson
OPINION How to boost your skills and experience to take the next step in your career
Chorus Executive’s Chris Khor answers marketers’ questions about careers and skills. This time she discusses the various professional...
OPINION How to find a decent part-time marketing job
Christine Khor, managing director of marketing recruitment specialist Chorus Executive, answers marketers’ questions about work and careers. This...
OPINION One make or break skill every marketer should have
When a connection is made value is created, writes Ken Murray, so for marketers there is no more critical ability than connecting the dots. Have you...
BY Ken Murray
INTERVIEW Marketer profile: Kerry McCabe talks learning, leadership, and Flight of the Conchords
Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his...
BY Peter Roper
OPINION Why are employers increasingly asking job applicants to complete case studies?
Executive recruitment specialist Christine Khor answers your job-seeker questions. Today’s question is: “I’ve noticed in interviewing for...
OPINION What really happens to your CV when you apply for a job online
Executive recruitment specialist Christine Khor answers your job-seeker questions. Today’s question is: “What happens to my CV when I apply for a job...
INTERVIEW Profile: Sacha Adair talks digital transformation, blokey industries, and growing through challenge
Sacha Adair, head of brand transformation at Digital Infusions, has steered huge corporations through the treacherous waters of turnarounds. She’s not...
BY Peter Roper
INTERVIEW ‘Launching an airline from scratch was the most fun I’ve ever had’ – Melissa Madden career profile
From orange aeroplanes to blue police call boxes, Melissa Madden ditched the legal career for the high-flying world of airline brands and broadcasters, now...
OPINION Why Western universities are attracting more Chinese alumni than ever
There have been floods of articles lately claiming that universities are seeing a drop in the number of international students they are attracting. But is...
OPINION And then? We need to ask the Government what the Chinese Food Lady did in Dude, Where’s My Car?
It can’t be fun being a public servant in Australia these days. 16,000 of them are set to go – if the Sydney Morning Herald is to be believed....
INTERVIEW Profile: Janine Allis, founder of Boost Juice
Entrepreneurs are often typecast as jumping from project to project, but Janine Allis, founder of Boost Juice Bars, doesn’t lack follow through,...
BY Marketing
FEATURE Building the great modern marketer
Digital skills are in demand – no surprise there – but equally as important are the personal development qualities required of a marketing...
BY Marketing
INTERVIEW Profile: Lizzie Ryley, GM customer loyalty, Woolworths
Now in one of the most powerful gigs in Australian marketing, Elizabeth Ryley, Woolworths’ general manager of customer loyalty and judge on Channel...
BY Marketing
OPINION 10 pieces of advice for the problems that keep new marketing directors awake at night
The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and...
OPINION Networking is bullsh*t – here’s a better way to do it
There is a lot written on networking and many so called experts on things like ‘The Five Steps to Networking Success’ or ‘The Ultimate...
BY Mat Jacobson
