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Marketing Magazine
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OPINION What really happens to your CV when you apply for a job online
Executive recruitment specialist Christine Khor answers your job-seeker questions. Today’s question is: “What happens to my CV when I apply for a job...
INTERVIEW Profile: Sacha Adair talks digital transformation, blokey industries, and growing through challenge
Sacha Adair, head of brand transformation at Digital Infusions, has steered huge corporations through the treacherous waters of turnarounds. She’s not...
BY Peter Roper
INTERVIEW ‘Launching an airline from scratch was the most fun I’ve ever had’ – Melissa Madden career profile
From orange aeroplanes to blue police call boxes, Melissa Madden ditched the legal career for the high-flying world of airline brands and broadcasters, now...
OPINION Why Western universities are attracting more Chinese alumni than ever
There have been floods of articles lately claiming that universities are seeing a drop in the number of international students they are attracting. But is...
OPINION And then? We need to ask the Government what the Chinese Food Lady did in Dude, Where’s My Car?
It can’t be fun being a public servant in Australia these days. 16,000 of them are set to go – if the Sydney Morning Herald is to be believed....
INTERVIEW Profile: Janine Allis, founder of Boost Juice
Entrepreneurs are often typecast as jumping from project to project, but Janine Allis, founder of Boost Juice Bars, doesn’t lack follow through,...
BY Marketing
FEATURE Building the great modern marketer
Digital skills are in demand – no surprise there – but equally as important are the personal development qualities required of a marketing...
BY Marketing
INTERVIEW Profile: Lizzie Ryley, GM customer loyalty, Woolworths
Now in one of the most powerful gigs in Australian marketing, Elizabeth Ryley, Woolworths’ general manager of customer loyalty and judge on Channel...
BY Marketing
OPINION 10 pieces of advice for the problems that keep new marketing directors awake at night
The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and...
OPINION Networking is bullsh*t – here’s a better way to do it
There is a lot written on networking and many so called experts on things like ‘The Five Steps to Networking Success’ or ‘The Ultimate...
BY Mat Jacobson
OPINION The must-have marketing skills in 2014
Two years ago I wrote about the top skills required to succeed in marketing in 2012. The skills I described remain imperative in a highly competitive...
INTERVIEW Career Profile: The starting quarterback, David Scribner
David ‘Scribbles’ Scribner, now in the enviable position of being a marketer in charge of the company, reflects on the career path that got him here...
BY Marketing
OPINION Are you letting your best talent leave?
Hays’ recent Quarterly Hotspots report outlined the sales and marketing roles in demand across Australia, highlighting that vacancies are being...
OPINION How the traditional approach to recruitment is hindering organisational innovation
A number of reasons impact the lack of innovation in hiring: conservative budgets, post-GFC pressures and sometimes, a lack of strong leadership....
INTERVIEW Career profile: Prue Thomas is top of the shops
From launching Australia’s first ever online store to bringing Topshop back from near extinction, Prue Thomas has established herself as a retail...
OPINION Marketers must take creative risks to get above-average results – Katherine Raskob, SBS
This article by Katherine Raskob, group marketing manager for SBS, was first published in the June-July issue of Marketing, as part of a collection of...
BY Marketing
INTERVIEW Career profile: MYOB’s Caroline Ruddick is taking care of business
Caroline Ruddick, head of marketing at Australia’s largest B2B accounting software company, tells Marketing how a mixture of serendipity and...
BY Marketing
INTERVIEW Jason Stidworthy: NRMA’s champion of digital driving business results
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing
INTERVIEW Amanda Leaney: selling cars online and transforming Subaru
In the lead up to the announcement of the inaugural IAB Australia Digital Marketer of the Year Award on 11 July, we’ll be running profiles of the six...
BY Marketing