Marketing Magazine

INTERVIEW shares

Student Q&A with Simon O’Day

University of Melbourne undergraduate Sophie Randall-Hughes interviews Simon O’Day,  vice president of Responsys Asia Pacific, to find out what it...

BY  Marketing

24 October 2012 6 min read

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Career profile: Simon McDowell, marketing director, Coles

Simon McDowell, director, Coles Group marketing, speaks to Marketing about a career that has spanned the business and communications industries, three...

BY  Marketing

26 September 2012 6 min read

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Career profile: Inese Kingsmill, director of corporate marketing, Telstra

For country or company? Aussie icon Telstra’s director of corporate marketing, Inese Kingsmill, joined as the telco giant geared up for its identity...

BY  Marketing

30 August 2012 6 min read

OPINION shares

Is your marketing team digitally illiterate? That’s a major liability!

Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Disagree? Ask folks in the travel...

BY  Patty Keegan

15 August 2012 6 min read

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Career profile: Andy Lark, CMO, Commonwealth Bank

He has no interest in golf… Or so his LinkedIn proudly declares. Andy Lark’s stepped into one of the longest shadows in the Australian marketing...

BY  Marketing

19 July 2012 6 min read

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Wanted: strategic digital marketers

In response to: ‘Why is senior digital marketer the 5th hardest role to fill in Australia?‘   While it’s surprising to see ‘senior...

BY  Brian Vella

28 June 2012 6 min read

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Education: Why is senior digital marketer the 5th hardest role to fill in Australia?

With a plethora of course options for marketers at any stage of their career, Marketing examines the current state of marketing education in Australia and...

BY  Marketing

21 June 2012 6 min read

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So you want a digital marketing role?

With digital roles becoming increasingly sought after in many organisations, what social media skills do marketers need to advance their career? Marketing...

BY  Christine Khor

5 June 2012 6 min read

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Do we need rocket scientists or marketing polymaths?

People skilled in developing apps for mobile and tablet devices are in hot demand. It’s an example of how fast the industry is changing given these...

BY  Nick Spooner

30 May 2012 6 min read

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An Analytic Mind – Q&A with Jim Davis, CMO of SAS

Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work and why you should be...

BY  Marketing

21 April 2012 6 min read

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Peddling porky pies: the risks of stretching the truth for career advancement

Thinking of stretching the truth on your resume to increase your chance of landing a job? Think again. Candidates can be tempted to pad the information on...

BY  Christine Khor

12 April 2012 6 min read

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The top 7 skills needed for marketing in 2012

The top 7 skills needed for marketing in 2012 Effective, interactive marketing demands collaboration and cohesion. With technology driving the transition...

BY  Christine Khor

26 March 2012 6 min read

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Marketing education feature: The Independent

Linda Loose, DM Hall of Fame honouree, is a failed New York cabaret singer who found her truer calling in direct/digital marketing. One-time GM JWT Direct...

BY  Marketing

8 January 2012 6 min read

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Marketing education feature: The Educator/Practitioner

Frank Chamberlin is a part-time lecturer in the Master of Marketing at Monash University and runs the 12-year-old writing consultancy, Action Words –...

BY  Marketing

7 January 2012 6 min read

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Marketing education feature: The Boss

Adam Joseph is readership director at HWT (News Limited), a Victorian councillor with the AMI, a certified practising marketer (CPM), a past graduate of the...

BY  Marketing

6 January 2012 6 min read

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Marketing education feature: The Researcher

Thomas Brown is head of insights for the Chartered Institute of Marketing (CIM), where he heads up CIM’s industry professional development strategy and...

BY  Marketing

6 January 2012 6 min read

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Product selling dead: Sales people must become experts in listening

Sue Barrett, founder of Barrett Consulting, takes a look at how sales has changed through the decades and whats in store for 2011 and beyond.

BY  Marketing

3 May 2011 6 min read

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Moments with marketers: Alex Wilson

Marketingmag.com.au chats to Alex Wilson – marketing manager at Wiliam. If you would like to see a certain marketer profiled, please email your...

BY  Marketing

18 August 2009 6 min read

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Not out of the woods yet but the worst is behind us

If you had a dollar for every story on the economic downturn or rising unemployment rate over the last 12 months you’d be sitting pretty. No country...

BY  Marketing

23 July 2009 6 min read

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Finding your voice for better presentations? – a speech gurus view

They say public speaking is the most feared thing in the world. We sat down with Sarah Wilmot, the creator and director of Vocal Athletics to get an insight...

BY  Marketing

23 July 2009 6 min read

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