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Marketing Magazine
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OPINION Five keys to a memorable presentation
Motti Nisani writes that making a lasting, memorable impression on an audience is the only way to cut through the vast amounts of information people are...
BY Marketing
OPINION Digital transformation – it’s your job
Greg Taylor tells us why it’s vital for marketers to take an active role in their team’s digital transformation. Having a Chief Digital Officer...
BY Marketing
INTERVIEW An accidental marketer: reflections with John Moore
John Moore, marketing director for the Australia and New Zealand operations of health services provider Bupa, sits down with Marketing editor Peter Roper to...
BY Peter Roper
OPINION The numbers game: why marketers must play along
Greg Taylor outlines the need for marketers to keep data and results of their efforts to be able to show the rest of the executive team that strategies are...
BY Marketing
OPINION Your latest marketing campaign: you
Have you ever considered your career development as a marketing campaign? Christopher Paterson, managing director at Alchemy Career Management, takes us...
BY Marketing
OPINION Analysing the chief marketing technologist
Sheldon Monteiro, Hilding Anderson and Scott Tang analyse research conducted by their firm, SapientNitro, into the rise of the ‘chief marketing...
BY Marketing
FEATURE Dedicated follower of passion: Lindt marketing director profile
Premium chocolate brand Lindt’s success in Australia is dazzling. Yet marketing director Andrew Curran thinks there is plenty more work to do. Rob Grant...
BY Rob Grant
OPINION Who’s in and who’s out? How to strategically build a network that works for you
Janine Garner shares her expert networking tips to help professionals at all levels of business (and all levels of sociability). Without a powerful and...
BY Marketing
SPONSORED Is online study right for you?
Online study has evolved into a format designed specifically for students with busy careers and lives. Swinburne Online’s Sue Kokonis has led teaching in...
BY Marketing
OPINION Taking advantage of the relationship between engagement and productivity
Ken Murray continues his series on workplace energy levels by examining the relationship between engagement and productivity. Each of the articles in this...
BY Ken Murray
OPINION Understanding ‘flow state’ and energy for productivity breakthroughs
In the third in Ken Murray’s series on workplace energy levels, he sets out a model for understanding how an individual’s energy and ‘flow...
BY Ken Murray
OPINION My scrape the barrel secret to finding more motivation – our energy epidemic part 2
Ken Murray is tackling employee engagement in this series of articles about workplace energy levels. In this second part of the series, he shares his secret...
BY Ken Murray
FEATURE An inside-out transformer: Jana Kotatko marketer profile
Jana Kotatko likes a challenge. After two decades marketing telcos, including thriving on leading teams through a merger, a brand crisis and a total...
OPINION Our energy epidemic part 1: The tragic flaw of employee engagement
This is the first part in a series by Ken Murray tackling workplace energy levels. In part one, he examines the source of employee disengagement and asks,...
BY Ken Murray
OPINION Is talent seeking you out?
It’s too easy to forget the principles of recruitment 101 in a candidate’s market, writes the team at Become Recruitment. The market’s showing promise for...
BY Marketing
FEATURE Tenacity meets technology: career profile on Katherine Nguyen, Acer head of marketing
Full of captivating stories, Katherine Nguyen is transforming Acer Australia and New Zealand as its head of marketing with her energetic and fun approach to...
INTERVIEW Vince Frost on how design principles apply to life and productivity
For the last eight weeks in Marketing and here on the site we’ve explored design as a way of thinking, as a way of creating and as a way of...
BY Peter Roper
FEATURE The whole host: Umberto Mecchi’s journey from Ford factory to Host Plus
Umberto Mecchi talks us through his journey from a summer in a Ford factory to group executive, strategy, marketing and growth at industry super fund...
