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How do we teach next-gen marketers when we can’t define next-gen marketing?

Fundamentals of pricing, distribution, development and advertising will never become obsolete, writes Rob Morrison. First, a little apology. The catalyst...

BY Rob Morrison

2 February 2017 2 min read

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How’s your marketing agility?

Mediocrity means failure, says James Charlesworth, and today’s best marketing teams must know what it means to be agile. The pressure is on for...

BY Marketing

1 February 2017 3 min read

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The age of the hybrid marketer

Monique Brasher says the range of technology and data available to marketers, combined with the demand for digital and mobile skills has given rise to the...

BY Marketing

20 January 2017 2 min read

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My new year’s resolution? Think more creatively.

Nir Wegrzyn writes that to encourage creative thought we need to focus less on teaching people how to perform tasks and more on how to think. _ Sponsored...

BY Partner

19 December 2016 3 min read

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Holiday reading guide: 29 essential books for marketers as recommended by top CMOs

Warning: Very few of these books are about ‘marketing’. Marketing textbooks won’t get you to the top. They’re also no fun to read on...

BY Ben Ice

9 December 2016 10 min read

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Marketing brain trust: specialist roles, software and marketing operations

How are marketing departments changing with the emergence of specialist roles and software in marketing operations? Our brain trust of three marketing...

BY Marketing

18 November 2016 3 min read

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Diversity is the magic sauce says innovation pathfinder Annalie Killian

Director of human networks at New York innovation agency Sparks and Honey Annalie Killian has a legacy of pushing the boundaries in business. She shares...

BY Amanda Taylor

24 October 2016 6 min read

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Mental health and storytelling, professional and personal, with Nick Bowditch

Marketing speaks with Nick Bowditch about mental health issues in the workplace, understanding, and personal and brand storytelling. The only person in the...

BY Peter Roper

14 October 2016 6 min read

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Develop a powerful personal brand with these key focuses

It’s important for marketing professionals to build powerful personal brands and understand the effect their online content has on their networks. Sponsored...

BY Partner

23 September 2016 2 min read

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Three ways to keep event attendees alert and engaged

Are your conference guests looking a little tired? Francesca Peskops has three easy physical activities that will clear and focus the mind and improve...

BY Marketing

20 September 2016 2 min read

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Golden opportunity: marketing director wanted for iconic Victorian tourism brand

Two new professional roles at an iconic Victorian tourist attraction – marketing director and design director – offer candidates the opportunity to begin or...

BY Partner

15 September 2016 3 min read

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The reports of marketing’s death have been greatly exaggerated

With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing. A couple of years ago one of...

BY Rob Morrison

13 September 2016 2 min read

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The six-step roadmap to building a solid content marketing skill set

Marketing managers that want to make the shift from traditional marketing to content marketing must be ready for a new discipline that will change...

BY Partner

7 September 2016 3 min read

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How to find your career sweet spot

Christopher Paterson on why identifying and focusing on your career sweet spot will help your career development now and into the future. Regardless of the...

BY Marketing

17 August 2016 2 min read

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How financial agility can bridge the disconnect between business accounts and marketing budgets

Papinder Kailesh on how to achieve financial agility and align marketing budgets with business accounts and financial results. Managing a marketing budget...

BY Marketing

16 August 2016 5 min read

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This spatial memory hack can help tackle government tenders and other complex tasks

Ken Murray explains how ancient spatial memory skills and practices can be used to tackle complex problems, including making sense of government tenders....

BY Ken Murray

26 July 2016 3 min read

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Make your own bed

After years travelling the world to pursue his love of marketing, it’s appropriate Matthias Schuecking is now the Asia-Pacific marketing director at global...

BY Rob Grant

20 July 2016 6 min read

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Transcending education to grow as a professional marketer

Michael Valos and Alvin Lee look at the areas an up-and-coming marketer needs to love and nurture to blossom into a future chief marketer. This article...

BY Marketing

11 July 2016 3 min read

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Brain trust

When recruiting, can passion and cultural fit be more important than experience and intelligence? Paul Baggio, David Hickey, and Melina Cruickshank weigh in...

BY Marketing

6 July 2016 3 min read

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The social CV of brand you

Steve Sammartino writes that, while cultivating a profile online takes effort, it gives the potential for total control of one’s identity. I imagine when...

BY Steve Sammartino

18 May 2016 4 min read

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