Marketing Magazine

INTERVIEW shares

Vince Frost on how design principles apply to life and productivity

For the last eight weeks in Marketing and here on the site we’ve explored design as a way of thinking, as a way of creating and as a way of...

BY  Peter Roper

1 June 2015 5 min read

FEATURE shares

The whole host: Umberto Mecchi’s journey from Ford factory to Host Plus

Umberto Mecchi talks us through his journey from a summer in a Ford factory to group executive, strategy, marketing and growth at industry super fund...

BY  Michelle Dunner

18 May 2015 10 min read

OPINION shares

How to find a mentor

Christine Khor answers your questions about work and careers in her regular column, Hire Intelligence. Question: “I’ve read many biographies of successful...

BY  Christine Khor

6 May 2015 2 min read

OPINION shares

Fishing where the fish are: a marketer’s transition to online from bricks and mortar

Fraser Taylor, CMO of hipages.com.au, reflects on the challenges he has faced since moving into online business from a traditional marketing background....

BY  Marketing

1 April 2015 4 min read

OPINION shares

Why leaving my corporate marketing manager job was the best decision I’ve ever made

Kate McCormack gave up her corporate marketing job to start her consulting business, not yet realising she was part of a national trend of women turning...

BY  Marketing

27 March 2015 2 min read

OPINION shares

How does redundancy damage your chances in the job market?

Christine Khor answers your questions with career advice tailored to marketers in her regular column, Hire Intelligence.  Question: “I’ve been made...

BY  Christine Khor

2 March 2015 2 min read

OPINION shares

The missing link in personal branding for employees

In today’s competitive environment, working on your personal brand is crucial, writes Craig Pearce. But too often employees forget that this starts with...

BY  Craig Pearce

16 February 2015 3 min read

INTERVIEW shares

Part Two of our AMI interview: what is its role?

Marketing and AMI chair Darren Woolley discuss the role of the professional organisation and his agenda for 2015.   This is the second part of a...

BY  Peter Roper

12 February 2015 4 min read

INTERVIEW shares

We ask AMI chairman Darren Woolley to explain the ‘Service Enhancement Levy’ sprung on members

Marketing editor Peter Roper interviews AMI chairman Darren Woolley on the $99 ‘Service Enhancement Levy’ all members were this week asked to...

BY  Peter Roper

6 February 2015 9 min read

OPINION shares

A marketer to the end – cartoon

It’s time for Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic has been thinking...

BY  Nic Atkinson

27 January 2015 1 min read

OPINION shares

How to boost your skills and experience to take the next step in your career

Chorus Executive’s Chris Khor answers marketers’ questions about careers and skills. This time she discusses the various professional...

BY  Christine Khor

27 November 2014 min read

OPINION shares

How to find a decent part-time marketing job

Christine Khor, managing director of marketing recruitment specialist Chorus Executive, answers marketers’ questions about work and careers. This...

BY  Christine Khor

6 November 2014 min read

OPINION shares

One make or break skill every marketer should have

When a connection is made value is created, writes Ken Murray, so for marketers there is no more critical ability than connecting the dots.    Have you...

BY  Ken Murray

14 October 2014 6 min read

INTERVIEW shares

Marketer profile: Kerry McCabe talks learning, leadership, and Flight of the Conchords

Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his...

BY  Peter Roper

10 September 2014 min read

OPINION shares

Why are employers increasingly asking job applicants to complete case studies?

Executive recruitment specialist Christine Khor answers your job-seeker questions. Today’s question is:  “I’ve noticed in interviewing for...

BY  Christine Khor

2 September 2014 min read

OPINION shares

What really happens to your CV when you apply for a job online

Executive recruitment specialist Christine Khor answers your job-seeker questions. Today’s question is: “What happens to my CV when I apply for a job...

BY  Christine Khor

19 August 2014 min read

INTERVIEW shares

Profile: Sacha Adair talks digital transformation, blokey industries, and growing through challenge

Sacha Adair, head of brand transformation at Digital Infusions, has steered huge corporations through the treacherous waters of turnarounds. She’s not...

BY  Peter Roper

16 July 2014 min read

INTERVIEW shares

‘Launching an airline from scratch was the most fun I’ve ever had’ – Melissa Madden career profile

From orange aeroplanes to blue police call boxes, Melissa Madden ditched the legal career for the high-flying world of airline brands and broadcasters, now...

BY  Rebecca Hagan

11 June 2014 min read

OPINION shares

Why Western universities are attracting more Chinese alumni than ever

There have been floods of articles lately claiming that universities are seeing a drop in the number of international students they are attracting. But is...

BY  Mathew McDougall

19 May 2014 min read

OPINION shares

And then? We need to ask the Government what the Chinese Food Lady did in Dude, Where’s My Car?

It can’t be fun being a public servant in Australia these days. 16,000 of them are set to go – if the Sydney Morning Herald is to be believed....

BY  Patrick D'souza

13 May 2014 min read

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