Marketing Magazine

OPINION shares

High definition

Is the lack of clear definition for the CMO role a necessary evil? Michael Valos and Alvin Lee explore the issue. This year, the articles in this column...

BY  Marketing

11 April 2016 4 min read

FEATURE shares

Profile: Caroline Patrick on values, lifestyle and being CPM of the Year

Working for a fundamental purpose, giving back to her community and constantly growing professionally keep 2015’s CPM of the Year Caroline Patrick...

BY  Michelle Herbison

8 April 2016 11 min read

OPINION shares

Five keys to a memorable presentation

Motti Nisani writes that making a lasting, memorable impression on an audience is the only way to cut through the vast amounts of information people are...

BY  Marketing

30 March 2016 3 min read

OPINION shares

Digital transformation – it’s your job

Greg Taylor tells us why it’s vital for marketers to take an active role in their team’s digital transformation. Having a Chief Digital Officer...

BY  Marketing

25 February 2016 2 min read

INTERVIEW shares

An accidental marketer: reflections with John Moore

John Moore, marketing director for the Australia and New Zealand operations of health services provider Bupa, sits down with Marketing editor Peter Roper to...

BY  Peter Roper

19 February 2016 8 min read

OPINION shares

The numbers game: why marketers must play along

Greg Taylor outlines the need for marketers to keep data and results of their efforts to be able to show the rest of the executive team that strategies are...

BY  Marketing

9 February 2016 4 min read

OPINION shares

Your latest marketing campaign: you

Have you ever considered your career development as a marketing campaign? Christopher Paterson, managing director at Alchemy Career Management, takes us...

BY  Marketing

2 December 2015 2 min read

OPINION shares

Analysing the chief marketing technologist

Sheldon Monteiro, Hilding Anderson and Scott Tang analyse research conducted by their firm, SapientNitro, into the rise of the ‘chief marketing...

BY  Marketing

29 October 2015 5 min read

FEATURE shares

Dedicated follower of passion: Lindt marketing director profile

Premium chocolate brand Lindt’s success in Australia is dazzling. Yet marketing director Andrew Curran thinks there is plenty more work to do. Rob Grant...

BY  Rob Grant

23 October 2015 10 min read

OPINION shares

Who’s in and who’s out? How to strategically build a network that works for you

Janine Garner shares her expert networking tips to help professionals at all levels of business (and all levels of sociability). Without a powerful and...

BY  Marketing

20 October 2015 3 min read

SPONSORED shares

Is online study right for you?

Online study has evolved into a format designed specifically for students with busy careers and lives. Swinburne Online’s Sue Kokonis has led teaching in...

BY  Marketing

16 October 2015 6 min read

OPINION shares

Taking advantage of the relationship between engagement and productivity

Ken Murray continues his series on workplace energy levels by examining the relationship between engagement and productivity. Each of the articles in this...

BY  Ken Murray

13 October 2015 3 min read

OPINION shares

Understanding ‘flow state’ and energy for productivity breakthroughs

In the third in Ken Murray’s series on workplace energy levels, he sets out a model for understanding how an individual’s energy and ‘flow...

BY  Ken Murray

25 September 2015 5 min read

OPINION shares

My scrape the barrel secret to finding more motivation – our energy epidemic part 2

Ken Murray is tackling employee engagement in this series of articles about workplace energy levels. In this second part of the series, he shares his secret...

BY  Ken Murray

3 September 2015 5 min read

FEATURE shares

An inside-out transformer: Jana Kotatko marketer profile

Jana Kotatko likes a challenge. After two decades marketing telcos, including thriving on leading teams through a merger, a brand crisis and a total...

BY  Michelle Herbison

24 August 2015 10 min read

OPINION shares

Our energy epidemic part 1: The tragic flaw of employee engagement

This is the first part in a series by Ken Murray tackling workplace energy levels. In part one, he examines the source of employee disengagement and asks,...

BY  Ken Murray

6 August 2015 5 min read

OPINION shares

Is talent seeking you out?

It’s too easy to forget the principles of recruitment 101 in a candidate’s market, writes the team at Become Recruitment. The market’s showing promise for...

BY  Marketing

3 July 2015 2 min read

FEATURE shares

Tenacity meets technology: career profile on Katherine Nguyen, Acer head of marketing

Full of captivating stories, Katherine Nguyen is transforming Acer Australia and New Zealand as its head of marketing with her energetic and fun approach to...

BY  Michelle Herbison

11 June 2015 15 min read

INTERVIEW shares

Vince Frost on how design principles apply to life and productivity

For the last eight weeks in Marketing and here on the site we’ve explored design as a way of thinking, as a way of creating and as a way of...

BY  Peter Roper

1 June 2015 5 min read

FEATURE shares

The whole host: Umberto Mecchi’s journey from Ford factory to Host Plus

Umberto Mecchi talks us through his journey from a summer in a Ford factory to group executive, strategy, marketing and growth at industry super fund...

BY  Michelle Dunner

18 May 2015 10 min read

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