Marketing Magazine

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How live chat can increase visitor engagement and conversion

Sponsored content: this article was commissioned by Boldchat to let readers know they can access a free copy of the ‘2015 Live Chat Performance...

BY  Marketing

23 June 2016 2 min read

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63% of Australian marketers now include customer journey as part of overall business strategy – Report

Sponsored content: This article was commissioned by Salesforce to let readers know they can access a free copy of the third annual Salesforce ‘State...

BY  Partner

22 June 2016 1 min read

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Facial recognition technology: the key to consumer emotion detection

Chris Breslin on facial recognition technology, and how market researchers will be able to use it to detect, analyse and report on customer emotions. It...

BY  Marketing

22 June 2016 3 min read

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Will AI transform the digital asset management industry?

Martin Wilson says artificial intelligence will have a huge impact on the future of digital asset management. Are you aware that AI (artificial...

BY  Marketing

22 June 2016 3 min read

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Welcome to the world of disappearing apps

Michael Buckley introduces the concept of app atomisation and third-party integration, looking ahead to a time when apps as we know them may disappear...

BY  Marketing

21 June 2016 3 min read

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Using BPM and decisioning technology to offer best-action customer engagement

Marketing publisher Paul Lidgerwood spoke with EY’s Bill Dow and Pegasystems’ Rob Walker in Las Vegas recently about the latest in business...

BY  Paul Lidgerwood

17 June 2016 3 min read

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Three examples from the future of automated, predictive decisioning

The Pegaworld conference in Las Vegas last week gave an insight into the opportunities of computer-based decisioning engines. Paul Lidgerwood examines the...

BY  Paul Lidgerwood

16 June 2016 3 min read

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Solving big data’s connectivity challenges

Craig Law examines the concept of data lakes, and explains why data is only as useful as the insights that can be dredged from it. It’s no secret that...

BY  Marketing

16 June 2016 3 min read

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Why IT’s new top priority is customer experience

Robin Marchant outlines the shift which has seen IT departments’ focus switch to customer experience, and why marketers must up-skill to keep up. The...

BY  Marketing

15 June 2016 3 min read

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Three ways to integrate data to optimise display ads

Stuart Barker says the key to optimising display ads lies in the integration of ad and marketing technology with data. As a marketer, you are always keenly...

BY  Marketing

10 June 2016 3 min read

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The API Economy: speed, creativity and saving lives

Application programming interfaces (APIs) enable marketers to develop apps and programs using existing data. Patrick D’souza runs through the powerful...

BY  Patrick D'souza

1 June 2016 4 min read

OPINION shares

Marketing technology won’t steal your job (as long as you’re human)

Rick Mulia outlines examples from the past where technology has enhanced the jobs of humans, not replaced them, and thinks the same will occur with...

BY  Marketing

26 May 2016 2 min read

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Five Chinese tech brands that will be household names before you know it

After attending CES Asia, Evelina Lye runs through five Chinese tech brands making international plays this year. Shanghai was the hot spot for tech last...

BY  Marketing

25 May 2016 3 min read

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APAC region experiences highest cart abandonment rates: remarketing report

Sponsored content: SaleCycle’s most recent remarketing report shows that the APAC region is experiencing the highest rates of online abandonment...

BY  Partner

23 May 2016 3 min read

OPINION shares

Five NZ tech startups to keep an eye on

Julia Rosenthal recently attended a marketing tech conference hosted by NZTE in Melbourne, which showcased five New Zealand tech brands making waves in...

BY  Marketing

20 May 2016 2 min read

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How to get the most out of the three retargeting channels

* Sponsored content: this article was commissioned by AdRoll to inform readers they can download a free copy of ‘Performance Marketer’s Guide to...

BY  Marketing

11 May 2016 2 min read

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Why and how to implement beacon-based sales and marketing

Beacons-based sales and marketing is fast becoming an enticing technology for large scale bricks-and-mortar retailers. Nathan Sinnott outlines the...

BY  Marketing

10 May 2016 3 min read

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It’s possible to predict behaviour by combining cognitive computing and data analytics

Rob Morrison explains cognitive computing and how, when combined with data, it can be used to predict consumer preferences, maximise customer experience,...

BY  Rob Morrison

29 April 2016 3 min read

INTERVIEW shares

Philips sheds light on the indoor positioning system hitting Australian retailers soon

Gerben van der Lugt, global head of indoor positioning at Philips Lighting, speaks to Marketing about how connected lighting can be used as a positioning...

BY  Peter Roper

12 April 2016 6 min read

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Marketers and the data security responsibility

As more and more data is shared in the cloud, Jay Muelhofer asks if the marketing department has become the weakest link when using and protecting sensitive...

BY  Marketing

8 April 2016 3 min read

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