Marketing Magazine

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Individualised insights: leading customer interactions beyond mass personalisation

This article was produced by Marketing to promote the asset, ‘Essential Steps to Implementing Individualised Insights’ for Teradata.   As mass...

BY  Marketing

1 December 2015 1 min read

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Consume data rather than be consumed by it

Dr Linda Robinson warns that we must remember to view data and analytics simply as a tool to help address well-defined problems. On a recent holiday I was...

BY  Marketing

25 November 2015 4 min read

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Text is the new gold in data-driven marketing

Daniel Aunvig writes that text captured from contact centre conversations can drive further precision and even develop new use cases to an...

BY  Daniel Aunvig

24 November 2015 3 min read

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Gesture technology, invisible user interface and the evolution of human-to-machine interaction

The future of human-to-machine interaction will be a move away from touch screen technology to systems which anticipate natural movements and can be...

BY  Ben Ice

19 November 2015 8 min read

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How REA Group cracked China’s internet rulebook

REA Group recently had success with a new website launch in China, but most companies don’t find the process so smooth, writes Dave Anderson. China’s...

BY  Marketing

19 November 2015 2 min read

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New world data analytics

Fast data trumps big data, writes Scott Thomson. Business has fallen in love with big data, but the old world methods of data analytics have become a...

BY  Marketing

17 November 2015 4 min read

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Big data’s big social impact

Carol Morris explores the big challenges charities face in harnessing data to drive donations – most notably a lack of skills and resources. Using and...

BY  Carol Morris

2 November 2015 4 min read

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IBM’s Deepak Advani talks innovation, Facebook and cognitive analytics

General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and...

BY  Michelle Herbison

26 October 2015 6 min read

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Choosing marketing dashboard metrics that matter

This piece was produced by Marketing to promote the Tableau Software report, ‘The Must Do’s of Marketing Dashboards’.   Having the ability to visually...

BY  Marketing

22 October 2015 1 min read

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Aligning marketing and IT to improve customer experience online

Martin Ryan shares four top tips on how can you ensure the best internet performance and online experience for your customers. Three seconds or less is all...

BY  Marketing

8 October 2015 2 min read

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Will wearables go the distance?

Wearables are here to stay, writes Russ Taufa, as he shares five insights into this new area of technology. Wearables are hot, hot, hot. But as with any...

BY  Marketing

1 October 2015 2 min read

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Leveraging mobile technology to improve customer experience

This article was developed by Marketing to promote Salesforce Marketing Cloud’s ‘Cross-Channel Checklist: Mobile Messaging’, which can be downloaded here....

BY  Marketing

1 October 2015 1 min read

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Data: cost versus value for brands

The true value in data is knowing as much as you can about your audience, writes Trent Lloyd. In programmatic trading land ‘more’ data is definitely more....

BY  Marketing

29 September 2015 2 min read

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What da Vinci can teach you about unlocking big data

Leonardo da Vinci, the quintessential Renaissance man, stated that humanity precedes and enables utility. As Sérgio Brodsky writes, that logic is still true...

BY  Sérgio Brodsky

23 September 2015 6 min read

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How digital transformed Secure Parking’s business

Over the last two years Secure Parking has shifted all of its marketing from traditional above-the-line methods to focus entirely on digital and online...

BY  Peta Short

16 September 2015 7 min read

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The future of digital retail: augmented reality, clicks-and-mortar and data privacy

Digital technology is changing the way that shoppers are engaging with retailers, from online shopping and pre-purchase research, to in-store experiences...

BY  Michelle Herbison

11 September 2015 5 min read

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It’s high time to move past the digital Stone Age

Consumers have moved with the times, writes Nicholas Kontopoulos, and if we want to avoid extinction, our data and analytics desperately need to keep up....

BY  Marketing

1 September 2015 2 min read

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Data driven marketing: a new era of interpreting information

We are entering a new era requiring professionals with both right and left brain skills, writes Nitin Patwa.  Though the fundamentals of marketing are...

BY  Marketing

31 August 2015 2 min read

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How Spielberg got it right on personalised ads

Science fiction around personalised ads has turned into reality quicker than we thought, writes Brendan Watmore. There’s a scene in the movie Minority...

BY  Marketing

20 August 2015 2 min read

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Unlocking the hidden value of your data

These are five areas of data that marketers should watch over the next 12 months, writes Dr Roger Kermode, HP South Pacific’s practice principal, analytics...

BY  Marketing

14 August 2015 2 min read

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