Marketing Magazine

OPINION shares

It’s beginning to look a lot like Christmas planning time

Don’t want to think about Christmas yet? Too bad, writes Ben Sharp. You don’t need to look at the data to know that retailers rely on strong Christmas...

BY  Marketing

6 September 2016 3 min read

NEWS shares

Nielsen: a third of online Australians have played Pokémon Go

Almost a third of online Australians played Pokémon Go in July, and it was second only to Facebook in terms of time spent playing. Latest figures from...

BY  Peter Roper

31 August 2016 2 min read

OPINION shares

Friction, spark, innovation! The formula for breaking big data sets to impact customer experience

Holly Joshi outlines a three-step framework that, if used correctly, promises happier customers, a more effortless journey and overall positive rewards. The...

BY  Marketing

29 August 2016 4 min read

OPINION shares

Why contextual data is key to customer experience management

Lisa Loftis writes that experience management can yield tremendous benefit if contextual understanding is applied to communications at the right point in...

BY  Marketing

25 August 2016 3 min read

OPINION shares

How chasing behavioural targeting ‘quick wins’ harms your brand

Many new data-driven, targeted marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Mark...

BY  Mark Cameron

11 August 2016 2 min read

OPINION shares

Data strategy: How to keep it real in the era of technology feast and insight famine

1,009,491 days later and Rome is still being built. Likewise, Lucy Acheson calls for a healthy dose of pragmatism in this four-step mantra for planning and...

BY  Marketing

3 August 2016 5 min read

OPINION shares

Business technology implementations are no longer an IT matter

Peter Strohkorb says companies should focus on people first, before the latest technology, to see the best return on tech investments. “Half the money I...

BY  Marketing

22 July 2016 2 min read

OPINION shares

‘Why?’ The old question we should ask new technology

New technology can prove very tempting for marketers, but Rob Morrison warns that we should ask ‘why?’ Before allowing it to seduce us. It’s...

BY  Rob Morrison

19 July 2016 1 min read

OPINION shares

Don’t be creepy: how to use customer data without crossing the line

James Hartwright outlines the importance of staying on the right side of the ‘creepy’ line when using data to provide personalised customer...

BY  Marketing

18 July 2016 4 min read

OPINION shares

Seamless online experience lies in the cloud

The amount of consumers engaging with content around the clock and researching purchase decisions across multiple channels means providing a seamless...

BY  Marketing

15 July 2016 2 min read

OPINION shares

Chat bots and the age of conversational commerce

Alex Allwood explains chat bot technology, and how brands will utilise the conversational commerce it enables. Customer experience as we know it is set for...

BY  Alex Allwood

12 July 2016 3 min read

OPINION shares

Five steps for building a best practice ABM campaign

Nick Dennis explains account based marketing and outlines five steps for embarking on an ABM campaign. You can’t read a B2B blog post lately without coming...

BY  Marketing

8 July 2016 3 min read

SPONSORED shares

Four steps to nailing live chat on your website

This article was sponsored by Zendesk to let readers know they can access a free copy of the eBook How to Grow your Business with Proactive Chat Support....

BY  Partner

28 June 2016 3 min read

FEATURE shares

TBT: Marketers were jumping on the virtual reality brand wagon a decade ago

* This is a Throwback Thursday post, an article from the Marketing archives that resonates today almost as much as it did back in February 2007. _...

BY  Marketing

23 June 2016 9 min read

SPONSORED shares

How live chat can increase visitor engagement and conversion

Sponsored content: this article was commissioned by Boldchat to let readers know they can access a free copy of the ‘2015 Live Chat Performance...

BY  Marketing

23 June 2016 2 min read

SPONSORED shares

63% of Australian marketers now include customer journey as part of overall business strategy – Report

Sponsored content: This article was commissioned by Salesforce to let readers know they can access a free copy of the third annual Salesforce ‘State...

BY  Partner

22 June 2016 1 min read

OPINION shares

Facial recognition technology: the key to consumer emotion detection

Chris Breslin on facial recognition technology, and how market researchers will be able to use it to detect, analyse and report on customer emotions. It...

BY  Marketing

22 June 2016 3 min read

OPINION shares

Will AI transform the digital asset management industry?

Martin Wilson says artificial intelligence will have a huge impact on the future of digital asset management. Are you aware that AI (artificial...

BY  Marketing

22 June 2016 3 min read

OPINION shares

Welcome to the world of disappearing apps

Michael Buckley introduces the concept of app atomisation and third-party integration, looking ahead to a time when apps as we know them may disappear...

BY  Marketing

21 June 2016 3 min read

OPINION shares

Using BPM and decisioning technology to offer best-action customer engagement

Marketing publisher Paul Lidgerwood spoke with EY’s Bill Dow and Pegasystems’ Rob Walker in Las Vegas recently about the latest in business...

BY  Paul Lidgerwood

17 June 2016 3 min read

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