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The great G up – next-generation mobile connectivity spells another round of growing pains

The commercial rollout of 5G has taken its first tentative steps. But how transformative will the next generation phone network be and at what price? Tracey...

BY Marketing

20 May 2019 7 min read

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Using the science of mindsets to better understand your customers

Marketers have long understood the need to use data to better understand their customers and prospects’ mindsets. But how do you derive meaning and...

BY Marketing

13 May 2019 3 min read

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The business of social data – are we using it respectfully?

There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer...

BY Marketing

10 May 2019 4 min read

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You don’t need alchemy to turn raw data into pure gold

Data is the lifeblood of modern marketing; everybody knows it but not everybody knows if they’re using it right. John Danby explains how to know if...

BY Marketing

6 May 2019 3 min read

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Keep it local – why you shouldn’t offshore web development

A quick fix often is just that, and nobody understands Australia like Australians do. Too many businesses, says Zaac Woodhead, aren’t seeing the value...

BY Marketing

2 May 2019 3 min read

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The amnesia antidote – how RMIT increased students’ memory retention with a font

How RMIT melded its sharpest psychology and design minds to boost year-12 students’ collective memory with Sans Forgetica – just in time for the 2018...

BY Marketing

15 April 2019 4 min read

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Bridging the research and CX gap – the winning marketer of tomorrow

Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their...

BY Marketing

15 April 2019 3 min read

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Risky business – how brand compliance and efficiency will lead marketing operations in 2019

Another day, another brand in the dog house for publishing unregulated content. Tessa Court explains how brands can consolidate and simplify their...

BY Marketing

12 April 2019 3 min read

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ABC head of data and insights talks streaming adaptation, measurement issues and time travel

ABC’s head of audience data and insights discusses prevailing issues in the Australian media landscape, Michelle Guthrie’s impact on the brand...

BY Josh Loh

8 April 2019 7 min read

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Changing tides – the six new rules of customer engagement

According Richard Watson, the customer of today not only expects, but demands flexibility and personalisation; and wants speaking with brands to be as easy...

BY Marketing

3 April 2019 2 min read

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How new tech brings old languages to life

This campaign took a fun, tech-forward approach to encouraging New Zealanders to explore the nation’s first language. This article originally appeared...

BY Marketing

3 April 2019 4 min read

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Fake products, fake news, fake lives: how the truth will become a brand’s top asset

Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn the tables. This article originally...

BY Steve Sammartino

29 March 2019 5 min read

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Bitesize takeaways from Adobe Summit 2019 – CBUS head of tech chats Experience Cloud updates

Marketing has a quick catch up with CBUS head of technology Rob Pickering to discuss what Adobe’s latest updates look like from a customer perspective....

BY Josh Loh

29 March 2019 3 min read

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Bitesize takeaways from Adobe Summit 2019 – the future of AR, VR and MR in marketing

AR, VR, MR, XR… when will it end? Futurist Cathy Hackl walks through how immersive new realities are shaping modern marketing. While Marketing is in Vegas...

BY Josh Loh

28 March 2019 2 min read

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‘The biggest battleground is how well we understand our customers’ – WooliesX analytics head on customer obsession

Prior to her appearance at ADMA Data Day, Rolee Satyam, head of analytics at Woolworths’ digital arm, tells Marketing why customer centricity leads...

BY Josh Loh

20 March 2019 4 min read

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5G is set to be the tech’s biggest change yet – how it will help you

Experts at this year’s Mobile World Congress were already dreaming up big plans for 5G. One even compared it to electricity and steam in the...

BY Marketing

19 March 2019 4 min read

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The neuromarketing debate: a harsh criticism and fervent defence

A recent Marketing article which called into question the efficacy and reliability of neuromarketing has sparked debate. Here, Dr Roeland Dietvorst,...

BY Marketing

5 March 2019 8 min read

The complete customer view – blending data and CX for your marketing A-game

What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too...

BY Marketing

4 March 2019 3 min read

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The consumer tech stack – Forrester analysts breakdown the Australian tech drive

Brands aren’t the only ones building out their tech stacks. Forrester’s James L McQuivey and Reineke Reitsma outline the four forces that drive...

BY Marketing

28 February 2019 4 min read

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Slaves to Google and Amazon – what happens when data reliance gets out of hand?

The growth of automated decision making is explosive. But when algorithms act as the role of gatekeeper between consumers and brands, how can marketers...

BY Marketing

25 February 2019 7 min read

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