Marketing Magazine

OPINION shares

How becoming trigger-happy can stop marketers firing blanks

A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in the market is what marketers...

BY  Rob Morrison

13 March 2018 2 min read

SPONSORED shares

Analytics – is sharing data the key to improving customer engagement and influence?

Companies using external data, as well as sharing their own with other parties, are gaining the competitive advantage. This article was sponsored by SAS to...

BY  Marketing

5 March 2018 2 min read

OPINION shares

How to switch on your next event with AI

AI shouldn’t just be a novelty at your next event. Felippe Diaz says it can enhance every experience at every touch point. This article originally...

BY  Marketing

2 March 2018 4 min read

INTERVIEW shares

LinkedIn director of marketing solutions on why Australian marketers are lagging in new tech adoption

Prue Cox, director of marketing solutions at LinkedIn, says Australian marketers are playing it safe when it comes to leveraging new technologies. A...

BY  Ben Ice

28 February 2018 3 min read

OPINION shares

GDPR: everything Australian marketers need to know

Does it affect you? Heath Barlow explains Europe’s GDPR and what it means for Australian marketers with operations in Europe. The General Data...

BY  Marketing

26 February 2018 3 min read

OPINION shares

The future of CRM: three innovations to prepare your business

Artificial intelligence, ‘channel-less’ innovation and augmented reality. Luke McCormack has three CRM innovations that’ll help...

BY  Marketing

14 February 2018 2 min read

SPONSORED shares

Digital empowerment and innovation: how to lead the pack in CX

It’s experiences, not products that sell. Here’s how to make compelling CX a reality. This article originally appeared in The Experience...

BY  Marketing

14 February 2018 3 min read

OPINION shares

Not sure which tech trends to invest in? Check with your customers

It’s the time of year when inboxes are bombarded with the biggest trends to watch out for in 2018. Pip Stocks knows how to find what’ll work for...

BY  Marketing

12 February 2018 2 min read

OPINION shares

The dos and don’ts of building a great CX dashboard

Ed Falconer has 10 tips for creating the right customer experience dashboard for you and your organisation. 1. Understand your stakeholders When planning...

BY  Marketing

29 January 2018 1 min read

OPINION shares

Chatbots, social and deciding who really owns AI

Chatbots are social media 10 years ago, says Hamish Cargill, and the fledgling tech would do well to take note of its more evolved cousin. Take yourself...

BY  Marketing

17 January 2018 3 min read

SPONSORED shares

Could your understanding of data be a little more… scientific?

Modern businesses are overrun with data, but without the expertise required to turn technology into actionable insight, it’s useless. Here’s how a data...

BY  Marketing

16 January 2018 2 min read

OPINION shares

Trust in third parties, trust in data – why transparency is falling down

Mark Henning addresses how to get to ‘marketing nirvana’, where transforming more actionable insights for better, more effective marketing is...

BY  Marketing

11 December 2017 2 min read

OPINION shares

Digital downfall drives new thinking around ROI marketing metrics

Michaela Chan addresses the changing ROI marketing metrics driven by the digital evolution and multiple campaign platforms. The revelation that Facebook...

BY  Marketing

6 December 2017 2 min read

OPINION shares

Shadow IT: Marketing and IT at the security crossroads

Data safeguarding is no longer just a concern for IT departments, says Holly Rollo. There are very real business risks that marketers must pay attention to,...

BY  Marketing

5 December 2017 2 min read

OPINION shares

Why is society still convinced that robots will take human jobs, despite the evidence?

The tale of new technologies causing the death of work is the prophecy that keeps on giving, says Jeff Borland. Despite evidence to the contrary, we still...

BY  Marketing

30 November 2017 2 min read

SPONSORED shares

The top three trends in Australian attribution for 2017

Australian marketers struggled with attracting the right talent for attribution modelling this year, and many also had difficulty with data complexity and...

BY  Partner

24 November 2017 1 min read

OPINION shares

The growth of walled gardens and the closing off of the open web

Walled gardens are here to stay, so marketers must quickly adjust strategy to make the most of them, writes Richard Knott. Until recently, marketers...

BY  Marketing

22 November 2017 2 min read

OPINION shares

How AI is already transforming customer service

Kate Leggett has some examples of areas where AI-driven customer service is delivering real results. This article originally appeared in The Serve Issue,...

BY  Marketing

13 November 2017 3 min read

SPONSORED shares

How Transurban created frictionless CX through mobile

As customer expectations rise, businesses must compete not only on price and product, but also on the strength of their customer experiences.  Changes in...

BY  Partner

8 November 2017 1 min read

FEATURE shares

“Doable but not easy” – DaaS and commercialising your organisation’s data

Graham Plant explains Data as a Service (DaaS), and explores new options for commercialising your organisation’s data. This article originally...

BY  Graham Plant

8 November 2017 5 min read

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