Marketing Magazine

OPINION shares

Digital downfall drives new thinking around ROI marketing metrics

Michaela Chan addresses the changing ROI marketing metrics driven by the digital evolution and multiple campaign platforms. The revelation that Facebook...

BY  Marketing

6 December 2017 2 min read

OPINION shares

Shadow IT: Marketing and IT at the security crossroads

Data safeguarding is no longer just a concern for IT departments, says Holly Rollo. There are very real business risks that marketers must pay attention to,...

BY  Marketing

5 December 2017 2 min read

OPINION shares

Why is society still convinced that robots will take human jobs, despite the evidence?

The tale of new technologies causing the death of work is the prophecy that keeps on giving, says Jeff Borland. Despite evidence to the contrary, we still...

BY  Marketing

30 November 2017 2 min read

SPONSORED shares

The top three trends in Australian attribution for 2017

Australian marketers struggled with attracting the right talent for attribution modelling this year, and many also had difficulty with data complexity and...

BY  Partner

24 November 2017 1 min read

OPINION shares

The growth of walled gardens and the closing off of the open web

Walled gardens are here to stay, so marketers must quickly adjust strategy to make the most of them, writes Richard Knott. Until recently, marketers...

BY  Marketing

22 November 2017 2 min read

OPINION shares

How AI is already transforming customer service

Kate Leggett has some examples of areas where AI-driven customer service is delivering real results. This article originally appeared in The Serve Issue,...

BY  Marketing

13 November 2017 3 min read

SPONSORED shares

How Transurban created frictionless CX through mobile

As customer expectations rise, businesses must compete not only on price and product, but also on the strength of their customer experiences.  Changes in...

BY  Partner

8 November 2017 1 min read

FEATURE shares

“Doable but not easy” – DaaS and commercialising your organisation’s data

Graham Plant explains Data as a Service (DaaS), and explores new options for commercialising your organisation’s data. This article originally...

BY  Graham Plant

8 November 2017 5 min read

OPINION shares

Could the push into budget headsets be a tipping point for VR advertising?

Jonny Peters says it’ll take more than new devices for VR advertising to really take off. When someone like Mark Zuckerberg says he’s aiming to...

BY  Marketing

30 October 2017 3 min read

SPONSORED shares

A new digital age dawns at Sydney’s home of sport

The SCG’s new membership portal is revolutionising one of the world’s most famous sporting venues. This article was sponsored by Avanade, the...

BY  Partner

24 October 2017 1 min read

OPINION shares

Are you being served? Why chatbots hold the most insight for marketers

Going beyond streamlining customer experiences, chatbots are now the key for marketers to unlock new customer insights, says Robert Schwarz. In the same way...

BY  Marketing

24 October 2017 3 min read

INTERVIEW shares

How AR and VR will define CX with Facebook’s head of tech, entertainment and connectivity

Marketing speaks with Jason Juma-Ross, about how Facebook’s getting involved with AR, VR and 360 and how it will help marketers engage with consumers....

BY  Ben Ice

18 October 2017 3 min read

SPONSORED shares

Question: why do we need another attribution report?

When it comes to attribution, Cat Prestipino says marketers in Australia are on par with those in the UK and North America, and calls for marketers to share...

BY  Partner

18 October 2017 1 min read

NEWS shares

Websites are the main influence on marketers’ vendor choices – research

Marketing and IT vendor buyers say websites have the most influence over their decisions, according to new research. Websites are heavily influential for...

BY  Ben Ice

13 October 2017 1 min read

OPINION shares

Marketing in the ‘cognitive era’

Predictive technology will soon touch every aspect of our lives, says Mailee Creacy. As marketers, the cognitive era is going to help us fulfil our...

BY  Marketing

25 September 2017 1 min read

OPINION shares

Technology and loyalty: how to meet the demands of multi-channel customers

Rod Moynihan analyses the findings of the recent ‘Multi-Channel Customer Care Report’. Customers today simultaneously want the warmth of human...

BY  Marketing

22 September 2017 2 min read

OPINION shares

I know how you feel: how computer vision is changing everything

From improving cancer diagnosis to powering animated poo emojis, Jon Stubley tells us how his favourite computer applications are powering the future. The...

BY  Marketing

19 September 2017 2 min read

OPINION shares

Ambient data is the new hybrid superpower for retailers

Retailers must understand and harness the power of ambient data, now, writes Cameron Curtis. The mantra of the retail sector has always been location,...

BY  Marketing

15 September 2017 5 min read

OPINION shares

Copyright issues on the internet – how linking can get you into strife

Emma Simpson shares some rules that can help marketers and their organisations avoid a copyright infringement. In an increasingly digitally-connected world,...

BY  Marketing

14 September 2017 3 min read

OPINION shares

Tech for tech’s sake will get you nowhere: get your idea right first

Thinking idea first, platform second, is the key to great tech innovations, writes Samantha Ramlu. Remember Pokemon GO? The success of this augmented...

BY  Marketing

5 September 2017 2 min read

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