Marketing Magazine

OPINION shares

Technology and loyalty: how to meet the demands of multi-channel customers

Rod Moynihan analyses the findings of the recent ‘Multi-Channel Customer Care Report’. Customers today simultaneously want the warmth of human...

BY  Marketing

22 September 2017 2 min read

OPINION shares

I know how you feel: how computer vision is changing everything

From improving cancer diagnosis to powering animated poo emojis, Jon Stubley tells us how his favourite computer applications are powering the future. The...

BY  Marketing

19 September 2017 2 min read

OPINION shares

Ambient data is the new hybrid superpower for retailers

Retailers must understand and harness the power of ambient data, now, writes Cameron Curtis. The mantra of the retail sector has always been location,...

BY  Marketing

15 September 2017 5 min read

OPINION shares

Copyright issues on the internet – how linking can get you into strife

Emma Simpson shares some rules that can help marketers and their organisations avoid a copyright infringement. In an increasingly digitally-connected world,...

BY  Marketing

14 September 2017 3 min read

OPINION shares

Tech for tech’s sake will get you nowhere: get your idea right first

Thinking idea first, platform second, is the key to great tech innovations, writes Samantha Ramlu. Remember Pokemon GO? The success of this augmented...

BY  Marketing

5 September 2017 2 min read

OPINION shares

Competition and consumer expectation on the rise – how to keep up with the ecommerce evolution

Heath Barlow’s keeping us up to date with ecommerce retailing trends that continue to shape our profession. Ecommerce retailing has proven to be one...

BY  Marketing

4 September 2017 4 min read

SPONSORED shares

Australian marketers starting to understand customer journey, but budget and data woes still challenge

Australian marketers agree that a connected customer journey across all touchpoints and channels positively impacts overall customer engagement and revenue...

BY  Partner

24 August 2017 1 min read

OPINION shares

Artificial marketing: AI lessons from big brand successes and failures

Jon Stubley looks at the chatbot, creative algorithm and pre-emptive marketing hits and misses of big brands, and what Australian marketers and brands can...

BY  Marketing

22 August 2017 3 min read

OPINION shares

Three ways VR can make your next event a hit

The days of static events are behind us, says Miranda Carter, and it’s time to make way for VR to increase engagement and enhance attendee experience....

BY  Marketing

18 August 2017 2 min read

INTERVIEW shares

Attribution: how leading marketers use campaign results to plan new strategies

At a recent Marketing breakfast panel, industry leaders discussed first- and last-click attribution, online campaigns and how they measure successes and...

BY  Marketing

15 August 2017 4 min read

INTERVIEW shares

Qantas CMO on data-driven strategy and how the brand manages large data volumes

Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the brand’s approach to data and how it uses it...

BY  Ben Ice

7 August 2017 2 min read

OPINION shares

Posthuman advertising: does AI spell the end of media and marketing as we know it?

Never mind the automation of mundane tasks; Scott Button says AI is about to disrupt creative roles, advertising and culture. Artificial intelligence is...

BY  Marketing

3 August 2017 2 min read

OPINION shares

Location-based marketing: keep it transparent or scare customers away

The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways....

BY  Marketing

27 July 2017 4 min read

SPONSORED shares

How to choose the right chatbot solution for your organisation

Smart chatbot technology is enabling brands to keep up with the ever-increasing pace and demand of today’s consumers. Choosing the right platform...

BY  Partner

26 July 2017 2 min read

OPINION shares

Suits, creatives and robots? Why AI means marketers have the opportunity to be more human

Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell. With emerging technologies such as...

BY  Marketing

20 July 2017 2 min read

INTERVIEW shares

Nine head of data and programmatic: why programmatic won’t be a word within a few years

Tyler Payne speaks with Krish Raja, head of data and programmatic product sales at Nine about the journey of the TV set, and what marketers should think...

BY  Marketing

18 July 2017 3 min read

OPINION shares

The birth of the data natives: challenges and opportunities for marketers

The data natives are coming, says Mac Bryla, and they’re willing to work with marketers who invest in using data in respectable, trustworthy and...

BY  Marketing

14 July 2017 2 min read

INTERVIEW shares

Share of miles per lifetime: how GM is using connected cars to redefine loyalty

GM OnStar manager of enterprise decision management Travis Bradburn explains how the technology engages consumer loyalty. General Motors’ OnStar...

BY  Ben Ice

7 July 2017 2 min read

OPINION shares

Apple HomePod, voice search and the rise of the AI PA

Jason Dooris says HomePod – Apple’s venture into the smartspeaker market – confirms that the AI-powered personal assistant is the future of search....

BY  Marketing

30 June 2017 2 min read

OPINION shares

Beyond big data: get intimate with your customers

In a world where we’ve never had more customer data at our fingertips, businesses still aren’t getting it right. Pip Stocks recommends trading your customer...

BY  Marketing

28 June 2017 2 min read

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