Marketing Magazine

OPINION shares

Get ready, VR’s about to go mainstream

Nikki Retallick shares why and how brands should jump on the virtual reality bandwagon.  If Australian media agencies are a reliable indicator, it’s only a...

BY  Marketing

5 June 2017 3 min read

SPONSORED shares

How programmatic is evolving as machine learning kicks it up a gear

Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine learning, and user interface...

BY  Partner

2 June 2017 4 min read

OPINION shares

Man versus machine: five ways brand automation will change your job

Brand automation is changing, rather than replacing marketing jobs, says Bruce Stronge. Brand automation is hammering the last nail in the coffin of the...

BY  Marketing

30 May 2017 3 min read

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Artificial, business, and consumer – the ABCs of dynamic intelligence in marketing

Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer. This article originally appeared in The Intelligence Issue,...

BY  Partner

29 May 2017 3 min read

OPINION shares

Why the Internet of Things will make context a brand’s ultimate advantage

As the IoT turns every object into a communication channel, understanding the power of context becomes a brand’s ultimate advantage. By...

BY  Sérgio Brodsky

15 May 2017 3 min read

OPINION shares

Four leading marketers on making sense of data to seize digital marketing opportunities

Alvin Lee and Michael Valos ask four leading marketers how to use digital sensing technologies to seize marketing opportunities. This article originally...

BY  Marketing

12 May 2017 3 min read

INTERVIEW shares

Thinking mobile-first with Facebook’s head of marketing science

Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy, content and measurement on...

BY  Ben Ice

12 May 2017 5 min read

OPINION shares

Digital transformation insights from the last year and what we can learn from them

Nathan Sinnott takes insights from the digital transformation trends of the past year. The digital World is a dynamic one, allowing business to push the...

BY  Marketing

11 May 2017 2 min read

OPINION shares

The Law of Accelerating Returns: why marketers need to be ready to embrace fantasy

Marketing’s habit of planning for incremental growth is at odds with the exponential changes occurring in the world. Steve Sammartino on the Law of...

BY  Steve Sammartino

5 May 2017 3 min read

OPINION shares

It’s 2027: How has AI changed the way I work?

Our brain trust of six top marketing professionals looks ahead to the year 2027, and ponders just how much artificial intelligence will shape the...

BY  Marketing

13 April 2017 2 min read

OPINION shares

Where’s your customer data right now?

Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard...

BY  Marketing

12 April 2017 2 min read

OPINION shares

Why agile marketing doesn’t give you permission to make it up as you go along

Michael Valos and Alvin Lee ask how chief marketers can find a balance between what should be planned versus what should be left for experimentation and...

BY  Marketing

27 March 2017 3 min read

OPINION shares

High-tech CX tools are not just for big brands – how SMEs can use bots, AR and IoT right now

Katja Forbes demonstrates how small businesses can use chatbots, augmented reality, the Internet of Things and more to create unique CX offerings. Small...

BY  Marketing

22 March 2017 2 min read

OPINION shares

Art versus science: getting the balance right in marketing

Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks at the role of the left and right brain in modern...

BY  Amanda Taylor

10 March 2017 2 min read

INTERVIEW shares

Yellowfin CMO on what brought him from Silicon Valley to the Melbourne-based tech brand

Marketing speaks to Yellowfin global CMO Chris Benham about business intelligence and what attracted him to the Australian-developed brand. Chris...

BY  Ben Ice

2 March 2017 2 min read

OPINION shares

Move over programmatic, predictive marketing is the new kid on the block

Mailee Creacy explains four tools of predictive marketing that will see it transcend programmatic’s capabilities. As we all know, programmatic...

BY  Marketing

28 February 2017 3 min read

OPINION shares

Revolution in the attention economy: putting the customer before the tech

Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself, but absorbing it into the organisation’s actual work....

BY  Partner

17 February 2017 3 min read

FEATURE shares

The adtech stack: a marketer’s guide to buy-side technology

Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make sense of developments, have productive...

BY  Marketing

16 February 2017 12 min read

OPINION shares

How Pokémon Go data can transform the way brands understand customers

This week Pokémon Go celebrated Valentine’s Day with easier-to-catch creatures and double candy, and estimates suggest it makes more money per minute...

BY  Marketing

15 February 2017 2 min read

INTERVIEW shares

Marketing research and the need for speed: interview with SSI CEO Chris Fanning

Marketing speaks with SSI CEO Chris Fanning about technology, speed and data management in this wide-ranging interview on the marketing research industry....

BY  Peter Roper

13 February 2017 11 min read

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