Marketing Magazine

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Retain time poor customers with real time analytics

As the attention spans of time-poor consumers slip, how can marketers ensure cross-channel coverage and engagement in a crowded marketplace? SAS invites you...

BY  Marketing

17 August 2018 2 min read

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Why chatbots are the customer service agent’s new best friend

In another edition of robots taking over people’s jobs, Salesforce’s Paul Baptist takes a more optimistic perspective, saying chatbots will in...

BY  Marketing

10 August 2018 3 min read

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Fast forward – Adshel boss explores the future of tech and out-of-home

Once limited to the realms of science fiction, smart tech developments in the out-of-home sector are already driving groundbreaking campaigns around the...

BY  Marketing

6 August 2018 5 min read

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Why digital marketers should seek a single source of truth

The modern digital landscape – with its endless channels, avenues and possibilities – is a blessing and a curse for digital marketers. By Leah Pope. The...

BY  Marketing

1 August 2018 3 min read

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The inevitable takeover of cryptocurrencies – if you can’t beat them…

Will cryptocurrencies be remembered as the novelty plaything of the 2010s? Nathan Sinnot says the technology has more than sufficient backing to enter the...

BY  Marketing

24 July 2018 2 min read

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Will data kill your business? A wake-up call for marketers

Businesses and government have been winging it when it comes to data use. Graham Plant on trust and what it should mean to marketers. As marketers we rely...

BY  Graham Plant

23 July 2018 4 min read

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The great reversal – blockchain putting data and trust back into consumer hands

Blockchain technology might just be the missing piece of the online trust puzzle. Smart brand stewards should get used to a new power dynamic right now,...

BY  Steve Sammartino

9 July 2018 4 min read

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Marketers: stop being a privacy liability – Forrester analyst on CX and data use

Brands using consumer data risk heavy fines and damaging press, says Fatemeh Khatibloo. Time for marketers to take an active role in organisational training...

BY  Marketing

4 July 2018 6 min read

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Running the orange light: why 2018’s data woes are all Trump’s fault

Recent world events have shone a light on personal data use by brands, political parties and media platforms, says Tyler Greer. If they want their brands to...

BY  Marketing

3 July 2018 4 min read

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The secret force behind elite football teams – data analytics in the World Cup

Teams have been using data to tune performance for a while now, but modern data analytics practice seems to go unnoticed by the fans despite their...

BY  Marketing

28 June 2018 3 min read

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The out-of home-revolution – how digitisation unchained the billboard

Marketing speaks with John O’Neill, Australian CEO at QMS, about how the digitisation of the nation’s out-of-home assets is fostering a new era of...

BY  Marketing

25 June 2018 5 min read

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“Adapting like an organism” – social media addiction and data marketing’s impacts on mental health

A large part of marketing is understanding the psychology of the purchase. Fiona Killackey speaks with Dr Damian Cotchett, a consumer and organisational...

BY  Marketing

19 June 2018 2 min read

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Data and trust – can we find a line between benefit and Big Brother?

How much is too much when it comes to data in marketing? Can we find a mutually agreeable level that’s beneficial to both brand and consumer? Fiona...

BY  Marketing

19 June 2018 7 min read

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The four customer ‘moments of truth’ and how you can power them with real-time optimisation

Knowing your customer inside out is key to an effective ‘next-best-offer’ program. As the industry settles into an era of instant gratification,...

BY  Marketing

13 June 2018 3 min read

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Protecting data: are you keeping up with how good you have to be?

Marketing speaks with Marketo chief customer officer Matt Zilli about competition, AI and how appropriate data use comes down to transparency and providing...

BY  Ben Ice

12 June 2018 4 min read

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Remember who you’re building for – Slack’s human focus

As the marketing stack grows taller, developers need to be careful not to lose sight of their audience – Marketing speaks with Kelly Watkins, VP of global...

BY  Josh Loh

4 June 2018 5 min read

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How an Australian app revolutionised Japanese finance without being creepy

People have every right to be protective of personal data, especially when it comes to finance. Marketing speaks with Zach Taub, chief of marketing at...

BY  Ben Ice

4 June 2018 7 min read

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Cashless, contactless, effortless – the seamless future of bricks-and-mortar retail?

Contactless payment technology has brought small businesses the analytics that big businesses have had for decades. Marketing speaks with Ben Pfisterer,...

BY  Marketing

16 May 2018 6 min read

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Why the blockchain revolution will have to wait a little longer

Expect some serious pruning of blockchain projects, says Martha Bennett. Those who will succeed must realise that the true value of blockchain-based...

BY  Marketing

7 May 2018 3 min read

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The blockchain blues – how forced transparency will transform the industry

Will forced authenticity bring pain or gain when it comes it building genuine connections between company and consumer? Fiona Killackey investigates how...

BY  Marketing

30 April 2018 6 min read

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