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The complete customer view – blending data and CX for your marketing A-game

What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too...

BY Marketing

4 March 2019 3 min read

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The consumer tech stack – Forrester analysts breakdown the Australian tech drive

Brands aren’t the only ones building out their tech stacks. Forrester’s James L McQuivey and Reineke Reitsma outline the four forces that drive...

BY Marketing

28 February 2019 4 min read

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Slaves to Google and Amazon – what happens when data reliance gets out of hand?

The growth of automated decision making is explosive. But when algorithms act as the role of gatekeeper between consumers and brands, how can marketers...

BY Marketing

25 February 2019 7 min read

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Is art just for us? Artificial intelligence as the creative’s supporting arm

The creative world is generally thought to be safe from the rise of technology and AI, but will there come a day when computers sing our songs and paint our...

BY Marketing

19 February 2019 3 min read

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Google’s only the beginning: data compliance checklist

In response to Google’s whopping fine, Sebastian Kummel has some data compliance and consent lessons for Australian marketers. People have a lot to...

BY Marketing

12 February 2019 4 min read

The five biggest mistakes companies will make with their digital strategies – and how to avoid them

February is a good time to take stock of how to raise the bar on your digital strategy. Liam Thomas shares some tips, along with a downloadable Digital...

BY Marketing

12 February 2019 2 min read

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Time to get real – what marketers can learn from video game graphics

We used to think of video game graphics as blocky, static polygons. Today, real-time technologies are capable of simulating near-photo-realistic...

BY Marketing

4 February 2019 3 min read

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What Campaign Monitor’s latest acquisitions mean for small business emails

Earlier this month, Campaign Monitor announced the acquisition of two additional email marketing platforms to add to its suite. Chief product officer Cody...

BY Josh Loh

1 February 2019 4 min read

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Salesforce’s Jo Gaines: everything you need to know about Datorama’s latest updates

Salesforce has announced major updates to its Marketing Cloud and Datorama platforms, allowing marketers to consolidate and visualise all of their data...

BY Josh Loh

24 January 2019 2 min read

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Social media metrics are useful, immediate and for everyone – even influencers

Recently, social media metrics and influencer marketing have received some heavy blows at the collective water cooler. Warren Davies suggests that the issue...

BY Marketing

23 January 2019 3 min read

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Not such a blank space – how marketers will be using computer vision in 2019

In a technology scene flooded with artificial intelligence, machine learning, voice, blockchain and mixed realities, Ben Plomion warns marketers not to get...

BY Marketing

21 January 2019 3 min read

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The lowdown: business leaders discuss marketing plans for 2019

Adform’s Sukesh Singh, TVSquared’s Praful Desai, FreeWheel’s Arjun Arora and Tealium’s Adam Corey give their thoughts on the trends...

BY Marketing

14 January 2019 3 min read

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Marketers will turn to AI in 2019 in the face of digital skills shortages

Nearly half of all marketing leaders are struggling with data personnel, yet the industry still holds some AI scepticism. Leah Pope lays out how AI will...

BY Marketing

17 December 2018 3 min read

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Circular dreams – in the pursuit of comparative consumption

We’ve made the complex and expensive dreams of yesteryear into today’s everyday realities. The dreams of tomorrow, say Hsuen Chang and Steve Sammartino,...

BY Marketing

13 December 2018 4 min read

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Facebook ads not packing the same punch? How to identify and combat ad fatigue

Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performance declines because people have seen it...

BY Marketing

5 December 2018 4 min read

My open and click-through rates have gone down – what should I do?

By making certain adjustments, it’s easy to get whatever open and click-through rates you like, but that won’t necessarily deliver the best...

BY Marketing

4 December 2018 3 min read

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Losing touch? Remastering the art of customer conversation

Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most experienced marketers need to reassess...

BY Marketing

3 December 2018 3 min read

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A/B testing: we are are only scratching the surface

A/B testing changed the way the industry operates – gone are the days of shrugged shoulder decisions and blind button pushing. According to Mark Sanderson,...

BY Marketing

23 November 2018 3 min read

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Mind conductors: manipulating in-store music to boost sales and CX

Ever thought about how much in-store music affects purchasing behaviour? Turns out, it’s a lot. This company takes control by paying attention to the...

BY Josh Loh

21 November 2018 5 min read

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AdRoll VP of international on adtech martech convergence and a year of change

Marketing speaks with AdRoll VP of International Marius Smyth about the company’s year of changes and how SMEs are reaping the rewards of heavy...

BY Ben Ice

20 November 2018 5 min read

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