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OPINION shares

The CX trends set to take hold of 2021

The pandemic has put the pedal to the metal when it comes to digital adoption and innovations in customer experience (CX). Four senior leaders consider what...

BY Marketing

25 November 2020 4 min read

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The rise of first-party data

The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and...

BY Marketing

18 November 2020 3 min read

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Remove friction but don’t remove choice: interview with Vaughan Paul (Optus)

Optus, like other telcos, is in the business of anticipating customer needs. During the COVID-19 pandemic, essential services have come to the forefront and...

BY Jasmine Giuliani

17 November 2020 6 min read

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Growing grains

Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will marketers need? What tools will...

BY Marketing

16 November 2020 5 min read

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Making the most of the message

In a time where customer experience is everything, Mike Betzer writes about the importance of delivering an optimal experience and getting the omnichannel...

BY Marketing

16 November 2020 5 min read

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Data-driven or data dud? How can you tell?

When every marketing and media agency in the industry says that they are ‘data-led’, how can you identify which one is the data savvy agency you...

BY Marketing

4 November 2020 5 min read

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Identity, a game-changer: Why should marketers care?

We often hear about creating ‘seamless’ customer experiences but in order to understand, find, accurately target and message to customers, we...

BY Marketing

2 November 2020 4 min read

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The BOT(tom) line

Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must carefully consider the customer...

BY Marketing

2 November 2020 6 min read

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Data, data everywhere, but time to stop and think?

With an unprecedented number of insights now available from a myriad of channels around the clock, are marketers drowning in data? Brent Banning writes...

BY Marketing

28 October 2020 5 min read

FEATURE shares

Extreme Disruption in Automotive – Brand will become more important not less

In this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the future of the auto industry post pandemic, exploring the unique...

BY Marketing

27 October 2020 8 min read

INTERVIEW shares

Using software to transform relationships with customers: Interview with Booth Fellers (Khoros)

In this interview Marketing Mag editor Jazz Giuliani speaks with Booth Fellers, the general manager (APAC) at Khoros, about automation and AI, brand...

BY Marketing

26 October 2020 20 min read

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How retailers can de-clutter their marketing strategies to build resilience amid constant change

In order to successfully become agile, innovative and customer-centric, retailers must de-clutter technology solutions and ruthlessly refine strategies,...

BY Marketing

14 October 2020 4 min read

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The human element of data-led advertising

Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers....

BY Marketing

9 October 2020 5 min read

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Accept the cookie-free reality, even if it bites

In light of the looming loss of third-party cookies for targeted behavioural advertising, change is a reality. James McDonald and Ron Ramaiya write about...

BY Marketing

7 October 2020 5 min read

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Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

Businesses are considering ‘the customer journey’ more now than possibly ever before. Jennifer Arnold defines the differences between a digital...

BY Marketing

30 September 2020 5 min read

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MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

In the latest episode of MarCast our editor Jasmine Giuliani speaks with founder and CEO of Precise Value Michael Ziviani about how data has become the new...

BY Marketing

30 September 2020 5 min read

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Improving the value of PR measurement and reporting

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...

BY Marketing

29 September 2020 5 min read

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How marketers can capitalise on the new updates in Apple’s iOS 14

Jamie Shostak writes about the long-awaited iOS 14 updates and the ways that mobile and app marketers can take full advantage of them. Mobile marketers have...

BY Marketing

25 September 2020 5 min read

INTERVIEW shares

The world’s first ‘virtual’ Tour de France: Interview with Ruth Rowan

This year the world experienced the famed Tour de France in a completely new way. In an extraordinary pivot the race that generally attracts up to 10...

BY Jasmine Giuliani

23 September 2020 7 min read

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