Marketing Magazine

OPINION shares

Don’t be creepy: how to use customer data without crossing the line

James Hartwright outlines the importance of staying on the right side of the ‘creepy’ line when using data to provide personalised customer...

BY  Marketing

18 July 2016 4 min read

OPINION shares

Seamless online experience lies in the cloud

The amount of consumers engaging with content around the clock and researching purchase decisions across multiple channels means providing a seamless...

BY  Marketing

15 July 2016 2 min read

OPINION shares

Chat bots and the age of conversational commerce

Alex Allwood explains chat bot technology, and how brands will utilise the conversational commerce it enables. Customer experience as we know it is set for...

BY  Alex Allwood

12 July 2016 3 min read

OPINION shares

Five steps for building a best practice ABM campaign

Nick Dennis explains account based marketing and outlines five steps for embarking on an ABM campaign. You can’t read a B2B blog post lately without coming...

BY  Marketing

8 July 2016 3 min read

SPONSORED shares

Four steps to nailing live chat on your website

This article was sponsored by Zendesk to let readers know they can access a free copy of the eBook How to Grow your Business with Proactive Chat Support....

BY  Partner

28 June 2016 3 min read

FEATURE shares

TBT: Marketers were jumping on the virtual reality brand wagon a decade ago

* This is a Throwback Thursday post, an article from the Marketing archives that resonates today almost as much as it did back in February 2007. _...

BY  Marketing

23 June 2016 9 min read

SPONSORED shares

How live chat can increase visitor engagement and conversion

Sponsored content: this article was commissioned by Boldchat to let readers know they can access a free copy of the ‘2015 Live Chat Performance...

BY  Marketing

23 June 2016 2 min read

SPONSORED shares

63% of Australian marketers now include customer journey as part of overall business strategy – Report

Sponsored content: This article was commissioned by Salesforce to let readers know they can access a free copy of the third annual Salesforce ‘State...

BY  Partner

22 June 2016 1 min read

OPINION shares

Facial recognition technology: the key to consumer emotion detection

Chris Breslin on facial recognition technology, and how market researchers will be able to use it to detect, analyse and report on customer emotions. It...

BY  Marketing

22 June 2016 3 min read

OPINION shares

Will AI transform the digital asset management industry?

Martin Wilson says artificial intelligence will have a huge impact on the future of digital asset management. Are you aware that AI (artificial...

BY  Marketing

22 June 2016 3 min read

OPINION shares

Welcome to the world of disappearing apps

Michael Buckley introduces the concept of app atomisation and third-party integration, looking ahead to a time when apps as we know them may disappear...

BY  Marketing

21 June 2016 3 min read

OPINION shares

Using BPM and decisioning technology to offer best-action customer engagement

Marketing publisher Paul Lidgerwood spoke with EY’s Bill Dow and Pegasystems’ Rob Walker in Las Vegas recently about the latest in business...

BY  Paul Lidgerwood

17 June 2016 3 min read

OPINION shares

Three examples from the future of automated, predictive decisioning

The Pegaworld conference in Las Vegas last week gave an insight into the opportunities of computer-based decisioning engines. Paul Lidgerwood examines the...

BY  Paul Lidgerwood

16 June 2016 3 min read

OPINION shares

Solving big data’s connectivity challenges

Craig Law examines the concept of data lakes, and explains why data is only as useful as the insights that can be dredged from it. It’s no secret that...

BY  Marketing

16 June 2016 3 min read

OPINION shares

Why IT’s new top priority is customer experience

Robin Marchant outlines the shift which has seen IT departments’ focus switch to customer experience, and why marketers must up-skill to keep up. The...

BY  Marketing

15 June 2016 3 min read

OPINION shares

Three ways to integrate data to optimise display ads

Stuart Barker says the key to optimising display ads lies in the integration of ad and marketing technology with data. As a marketer, you are always keenly...

BY  Marketing

10 June 2016 3 min read

OPINION shares

The API Economy: speed, creativity and saving lives

Application programming interfaces (APIs) enable marketers to develop apps and programs using existing data. Patrick D’souza runs through the powerful...

BY  Patrick D'souza

1 June 2016 4 min read

OPINION shares

Marketing technology won’t steal your job (as long as you’re human)

Rick Mulia outlines examples from the past where technology has enhanced the jobs of humans, not replaced them, and thinks the same will occur with...

BY  Marketing

26 May 2016 2 min read

OPINION shares

Five Chinese tech brands that will be household names before you know it

After attending CES Asia, Evelina Lye runs through five Chinese tech brands making international plays this year. Shanghai was the hot spot for tech last...

BY  Marketing

25 May 2016 3 min read

SPONSORED shares

APAC region experiences highest cart abandonment rates: remarketing report

Sponsored content: SaleCycle’s most recent remarketing report shows that the APAC region is experiencing the highest rates of online abandonment...

BY  Partner

23 May 2016 3 min read

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