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OPINION shares

The future of TV campaigns is a measurable one

TV viewership has changed dramatically in the past few years. Samsung Ads’ Alex Spurzem writes about how incremental reach can plug the gap in brand...

BY Marketing

7 October 2021 5 min read

OPINION shares

Urban Brand-Utility: putting the citizen at the centre

This is part two of this article, read part one here. The making of the world’s most liveable city brand: an insider’s view from the top by Jo Whyte, former...

BY Marketing

3 March 2021 6 min read

OPINION shares

Urban Brand-Utility: a protopia for marketing communications that is both effective and regenerative

This is part one of a two-part article. Marketing and advertising activity has, on one hand, greatly contributed to economic development, generation of...

BY Marketing

25 February 2021 7 min read

OPINION shares

Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness

This is part two of a two-part article. Read part one here. According to the theory of mediatisation, which argues political and social discourse are shaped...

BY Marketing

28 January 2021 8 min read

OPINION shares

The power of narrative foresight to reframe reality through brands, media and the stories we consume

This is part one of a two-part article. Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we are.” Although this may sound...

BY Marketing

20 January 2021 8 min read

OPINION shares

The future is a verb: Your toolbox to designing futures

This is part two of a two-part article. Read part one here. Done well, design, brand, marketing and communications already bring the user’s perspective to...

BY Marketing

16 December 2020 7 min read

OPINION shares

The future is a verb: learn how to use it and power your desired trajectory

This is part one of a two-part article. A crisis like the COVID-19 pandemic has rightly forced urgent and frequently changing responses. Despite the best of...

BY Marketing

10 December 2020 5 min read

SPONSORED shares

Mad skills

Marketo’s recently released ‘Marketing 2025’ report surveyed over 700 CMOs and CEOs to take a deep dive into the future of marketing. One of the main areas...

BY Marketing

23 November 2020 4 min read

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The key ingredients to lead from and for the future

This is part two of an article and follows on from ‘Character, competence and perspective’. Future-back is a competence that can be developed by...

BY Marketing

16 November 2020 10 min read

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Growing grains

Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will marketers need? What tools will...

BY Marketing

16 November 2020 5 min read

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Character, competence and perspective: the key ingredients to lead from and for the future

The Futurecast series kicked off by putting an abyss in front of the reader. That is, the future is plural, unpredictable and rarely a linear path from the...

BY Marketing

9 November 2020 10 min read

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Data, data everywhere, but time to stop and think?

With an unprecedented number of insights now available from a myriad of channels around the clock, are marketers drowning in data? Brent Banning writes...

BY Marketing

28 October 2020 5 min read

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The post-COVID scenarios, their implications and opportunities for brands, marketers and our industry

The marketing communications industry is a catalyst of knowledge, talent and economic growth. Nonetheless, the strategic deployment of marketing has lost...

BY Marketing

10 October 2020 30 min read

FEATURE shares

Futurecast: why have I bothered and why you should too!

Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique...

BY Sérgio Brodsky

7 October 2020 4 min read

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OPINION shares

The future of TV campaigns is a measurable one

OPINION shares

Urban Brand-Utility: putting the citizen at the centre

OPINION shares

Urban Brand-Utility: a protopia for marketing communications that is both effective and regenerative

OPINION shares

Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness

OPINION shares

The power of narrative foresight to reframe reality through brands, media and the stories we consume

OPINION shares

The future is a verb: Your toolbox to designing futures

OPINION shares

The future is a verb: learn how to use it and power your desired trajectory

SPONSORED shares

Mad skills

SPONSORED shares

The key ingredients to lead from and for the future

SPONSORED shares

Growing grains

SPONSORED shares

Character, competence and perspective: the key ingredients to lead from and for the future

SPONSORED shares

Data, data everywhere, but time to stop and think?

SPONSORED shares

The post-COVID scenarios, their implications and opportunities for brands, marketers and our industry

FEATURE shares

Futurecast: why have I bothered and why you should too!

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