Marketing Magazine

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OPINION shares

Six email deliverability best practices to implement ahead of the holiday season

With the holiday season almost upon us, customers are already on the lookout for the best offers and promotions from their favourite brands. Toshi Onishi...

BY Marketing

29 September 2021 4 min read

OPINION shares

Loyalty is the foundation of customer retention

What’s better than acquiring a new customer? Retaining an existing one. Nick Hinsley believes retailers need to recognise loyalty as a top priority and...

BY Marketing

22 September 2021 5 min read

OPINION shares

Convert anonymous users into loyal customers

Kurt Holloway explores how marketers can convert anonymous website visitors into loyal customers. For every brand offering any type of product, there are a...

BY Marketing

13 September 2021 6 min read

OPINION shares

Ecommerce personalisation in a post-COVID world

In an increasingly busy and competitive online marketplace, personalisation is still the tool for getting in front of the competition. Akshay Raja explores...

BY Marketing

1 September 2021 4 min read

OPINION shares

Consumer power and converting carts

With the right systems and tools, marketers can help to deliver personalised and frictionless omnichannel experiences that transform a discarded cart into a...

BY Marketing

13 July 2021 4 min read

OPINION shares

The no bullshit guide to SEO every marketer needs

Crystal Wong explains why SEO is more than optimising for search engines, it is optimising for humans. Now is the time for marketers to truly understand SEO...

BY Marketing

2 June 2021 1 min read

OPINION shares

Retail recovery: Why you should be selling what you don’t own

Richard Hankin makes a case for the online marketplace as an easy way to engage customers with less effort and financial risk. So, how can you sell what you...

BY Marketing

12 April 2021 4 min read

Elevating your campaigns with Uber Eats vouchers

Creating memorable customer experiences has become a top priority for any successful marketer. One pandemic-safe option that has gained popularity is...

BY Marketing

12 April 2021 4 min read

OPINION shares

Take your budget further by doing digital right

Digital advertising can be deceptive and sometimes drain budgets by focusing on the wrong metrics. Jackie Stierlin outlines why marketers need to ask...

BY Marketing

15 March 2021 5 min read

INTERVIEW shares

Marketers respond to a world without Google

We ask the industry: Could Google actually pull its search engine from Australia and what could that mean for digital marketing and business? There has been...

BY Jasmine Giuliani

4 February 2021 6 min read

OPINION shares

Determining the best attribution model for your ad campaign

Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your advertising campaign has when it comes...

BY Marketing

3 February 2021 5 min read

OPINION shares

It’s the year of customer centricity for the financial services sector

Banks often know more about our habits than even our closest friends or partners, which can create tension between a financial service provider and its...

BY Marketing

21 January 2021 4 min read

OPINION shares

2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?

Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants...

BY Marketing

13 January 2021 4 min read

OPINION shares

Collaboration is key to moving beyond the cookie in 2021

With the impending demise of third-party cookies and Apple’s IDFA changes, there can be no one complete and future-proofed solution for advertisers....

BY Marketing

14 December 2020 5 min read

OPINION shares

Convergence of offline and online brand experiences: Are marketers ready?

Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mitchell writes about the importance of...

BY Marketing

9 December 2020 3 min read

OPINION shares

How to convert and retain consumers in an age of choice

With consumers revelling in the privilege of choice, the role of marketing has never been more crucial in the process of retaining those who are brand loyal...

BY Marketing

1 December 2020 5 min read

OPINION shares

How top landing pages convert in under 8 seconds

Creating a landing page is like creating a profile on Tinder. You have a few sentences, a couple of pictures, and approximately eight seconds to convince...

BY Marketing

30 November 2020 5 min read

OPINION shares

Generation Alpha are under 10 and already buying your products

Whether marketers are ready or not, new generations of consumers are emerging with exponential spending power. Mark Randall explores why marketers must...

BY Marketing

17 September 2020 6 min read

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OPINION shares

Six email deliverability best practices to implement ahead of the holiday season

OPINION shares

Loyalty is the foundation of customer retention

OPINION shares

Convert anonymous users into loyal customers

OPINION shares

Ecommerce personalisation in a post-COVID world

OPINION shares

Consumer power and converting carts

OPINION shares

The no bullshit guide to SEO every marketer needs

OPINION shares

Retail recovery: Why you should be selling what you don’t own

SPONSORED shares

Elevating your campaigns with Uber Eats vouchers

OPINION shares

Take your budget further by doing digital right

INTERVIEW shares

Marketers respond to a world without Google

OPINION shares

Determining the best attribution model for your ad campaign

OPINION shares

It’s the year of customer centricity for the financial services sector

OPINION shares

2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?

OPINION shares

Collaboration is key to moving beyond the cookie in 2021

OPINION shares

Convergence of offline and online brand experiences: Are marketers ready?

OPINION shares

How to convert and retain consumers in an age of choice

OPINION shares

How top landing pages convert in under 8 seconds

OPINION shares

Generation Alpha are under 10 and already buying your products

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