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RESEARCH shares

Branding rises to the top of challenges for B2B marketers

In its 10th anniversary edition, the annual ‘B2B Marketing Research Report 2020’ has uncovered the biggest challenges that B2B firms face and the best...

BY Jasmine Giuliani

29 April 2020 min read

OPINION shares

Chasing vanity metrics will be the death of ‘marketing dinosaurs’

Emma Lo Russo dissuades businesses from being 'digital marketing dinosaurs' who rely on vanity measurements. In order to survive it is time to employ...

BY Marketing

28 April 2020 min read

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

This case study demonstrates how travel brand Luxury Escapes partnered with Graffiti to create a unique marketing experience that successfully generated...

BY Jasmine Giuliani

3 April 2020 min read

OPINION shares

What role does social media play in B2B lead generation?

A very small amount of B2B SMEs use social media for generating sales. Michael Valos and Alvin Lee discuss the platforms and strategies available to help...

BY Marketing

12 July 2017 3 min read

Quality versus quantity: generating better leads

Good lead generation is about quality, not quantity. Here’s how blending demographic data with behavioural data can deliver leads more likely to...

BY Partner

11 July 2017 2 min read

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How SMEs can turn a lead-gen engine into a revenue-gen engine

Marketing automation tools require expertise, content and commitment. A more agile path for SMEs is to follow a nurture approach, says Matt Daunt. This...

BY Marketing

26 June 2017 5 min read

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Three tactics to optimise mobile marketing at each stage of the funnel

Tom Wright says Australian marketers are lagging when it comes to embracing mobile advertising as a means of engaging consumers, and offers tactics to...

BY Marketing

24 October 2016 2 min read

Five steps to aligning sales and marketing in the age of the customer

Hugh Macfarlane runs through his five steps to aligning sales and marketing to better attract and convert customers. _ Sponsored content: this article was...

BY Partner

20 September 2016 3 min read

OPINION shares

8 proven ways to get the most out of your event

Throwing a big event always seems like a good idea, but if you don’t follow these eight pieces of advice you might not be getting the most out of your...

BY Marketing

8 October 2015 5 min read

OPINION shares

Legal issues: how to plan and run a trade promotion

When planning a trade promotion there’s always a question: is it skill or is it chance? David Kelly talks us through how to answer this question....

BY Marketing

10 September 2015 2 min read

OPINION shares

Is Australia ready for inbound marketing?

Businesses around the world are switching to inbound marketing to meet customer needs and stay competitive in the marketing landscape, writes Ryan Bonnici,...

BY Ryan Bonnici

8 September 2015 3 min read

OPINION shares

How to safely run a trade promotion

If you run game of chance promotions, you’re likely familiar with the ‘joy’ of obtaining permits. David Kelly, founder of KHQApproved.com.au, a division of...

BY Marketing

20 July 2015 3 min read

OPINION shares

Negotiating a tough sale – cartoon

Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic faces a negotiation...

BY Nic Atkinson

15 June 2015 1 min read

CASE STUDY shares

Turning a product sell into a service utility

This case study details how BlueScope dealt with challenges as a result of the GFC by moving itself from adding value with service to being valuable with a...

BY Marketing

28 May 2015 3 min read

OPINION shares

The smartwatch is the new ‘killer’ salesforce tool – cartoon

Monday means Off Brief! – in which Nic Atkinson takes a light-hearted look at marketing, advertising, technology or whatever else he feels like… In...

BY Nic Atkinson

27 April 2015 1 min read

OPINION shares

Increase conversions simply by asking better questions

Grant Merriel, co-founder of Conversion UP and advisor to multiple B2B businesses, writes that in order to increase conversions, marketers need to ask...

BY Marketing

19 March 2015 4 min read

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Anatomy of a killer landing page

Wasif Kasim, strategic development manager at Salmat Digital, discusses the key elements of a great landing page that delivers strong ROI. More often...

BY Marketing

10 February 2015 5 min read

OPINION shares

What is wrong with marketing’s sales leads?

What happens to a lead once it is handed over to a sales rep will demonstrate of how much value it was to start with, writes Peter Strohkorb. My team...

BY Marketing

19 January 2015 2 min read

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RESEARCH shares

Branding rises to the top of challenges for B2B marketers

OPINION shares

Chasing vanity metrics will be the death of ‘marketing dinosaurs’

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

OPINION shares

What role does social media play in B2B lead generation?

SPONSORED shares

Quality versus quantity: generating better leads

OPINION shares

How SMEs can turn a lead-gen engine into a revenue-gen engine

OPINION shares

Three tactics to optimise mobile marketing at each stage of the funnel

SPONSORED shares

Five steps to aligning sales and marketing in the age of the customer

OPINION shares

8 proven ways to get the most out of your event

OPINION shares

Legal issues: how to plan and run a trade promotion

OPINION shares

Is Australia ready for inbound marketing?

OPINION shares

How to safely run a trade promotion

OPINION shares

Negotiating a tough sale – cartoon

CASE STUDY shares

Turning a product sell into a service utility

OPINION shares

The smartwatch is the new ‘killer’ salesforce tool – cartoon

OPINION shares

Increase conversions simply by asking better questions

OPINION shares

Anatomy of a killer landing page

OPINION shares

What is wrong with marketing’s sales leads?

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