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Marketing Magazine
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OPINION Determining the best attribution model for your ad campaign
Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your advertising campaign has when it comes...
BY Marketing
OPINION It’s the year of customer centricity for the financial services sector
Banks often know more about our habits than even our closest friends or partners, which can create tension between a financial service provider and its...
BY Marketing
OPINION 2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?
Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants...
BY Marketing
OPINION 6 Chinese Marketing Terms You Should Know
Accelerated digital globalisation has led to multicultural brand opportunities. Christie Ding highlights six key Chinese marketing terms that marketers...
BY Marketing
OPINION Collaboration is key to moving beyond the cookie in 2021
With the impending demise of third-party cookies and Apple’s IDFA changes, there can be no one complete and future-proofed solution for advertisers....
BY Marketing
OPINION Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mitchell writes about the importance of...
BY Marketing
OPINION How to convert and retain consumers in an age of choice
With consumers revelling in the privilege of choice, the role of marketing has never been more crucial in the process of retaining those who are brand loyal...
BY Marketing
OPINION How top landing pages convert in under 8 seconds
Creating a landing page is like creating a profile on Tinder. You have a few sentences, a couple of pictures, and approximately eight seconds to convince...
BY Marketing
OPINION Marketing your brand for Black Friday and Cyber Monday
Talia Datt gives some practical advice for creating brand awareness and converting leads during the busy Black Friday and Cyber Monday shopping season. To...
BY Marketing
OPINION Generation Alpha are under 10 and already buying your products
Whether marketers are ready or not, new generations of consumers are emerging with exponential spending power. Mark Randall explores why marketers must...
BY Marketing
INTERVIEW Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien
Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...
OPINION Data doesn’t lie. But what truths are you looking for?
The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....
BY Marketing
INTERVIEW How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows
With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture...
BY Marketing
CASE STUDY Building trust through user-generated content: Parents’ reviews winning customers for a French baby-skincare brand
This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing...
BY Marketing
INTERVIEW Why advertising to parents requires more relevancy: Interview with Evan Kaldor
Parents and families represent an incredibly powerful but tricky to reach audience for marketers and advertisers. The already precarious scale of family...
OPINION New research shows email drives greatest web traffic during COVID-19
Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in...
BY Marketing
OPINION Smart returns – the next data goldmine for ecommerce marketers
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...
BY Marketing
OPINION In the battle between freemium and free trial, there’s one clear winner
The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...
BY Marketing
