Marketing Magazine

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to...

BY Marketing

7 July 2020 min read

OPINION shares

The target audience is dead, long live the targeting ecosystem

Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...

BY Marketing

6 July 2020 min read

OPINION shares

Re-tuning your re-marketing efforts for an unpredictable second half of the year

Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user...

BY Jasmine Giuliani

30 June 2020 min read

OPINION shares

Hosting a virtual event in 2020: Five tips to keep your audience engaged

Virtual events have been a hot topic for the industry since the beginning of the pandemic and into the foreseeable future. Andrea Dixon writes about how to...

BY Marketing

23 June 2020 min read

OPINION shares

How to rebuild your client base

As the country begins to return to everyday life, the focus for business owners and managers has shifted towards a rebuilding plan. Huyen Truong looks at...

BY Marketing

16 June 2020 min read

RESEARCH shares

Branding rises to the top of challenges for B2B marketers

In its 10th anniversary edition, the annual ‘B2B Marketing Research Report 2020’ has uncovered the biggest challenges that B2B firms face and the best...

BY Jasmine Giuliani

29 April 2020 min read

OPINION shares

Chasing vanity metrics will be the death of ‘marketing dinosaurs’

Emma Lo Russo dissuades businesses from being 'digital marketing dinosaurs' who rely on vanity measurements. In order to survive it is time to employ...

BY Marketing

28 April 2020 min read

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

This case study demonstrates how travel brand Luxury Escapes partnered with Graffiti to create a unique marketing experience that successfully generated...

BY Jasmine Giuliani

3 April 2020 min read

OPINION shares

What role does social media play in B2B lead generation?

A very small amount of B2B SMEs use social media for generating sales. Michael Valos and Alvin Lee discuss the platforms and strategies available to help...

BY Marketing

12 July 2017 3 min read

Quality versus quantity: generating better leads

Good lead generation is about quality, not quantity. Here’s how blending demographic data with behavioural data can deliver leads more likely to...

BY Partner

11 July 2017 2 min read

OPINION shares

How SMEs can turn a lead-gen engine into a revenue-gen engine

Marketing automation tools require expertise, content and commitment. A more agile path for SMEs is to follow a nurture approach, says Matt Daunt. This...

BY Marketing

26 June 2017 5 min read

OPINION shares

Three tactics to optimise mobile marketing at each stage of the funnel

Tom Wright says Australian marketers are lagging when it comes to embracing mobile advertising as a means of engaging consumers, and offers tactics to...

BY Marketing

24 October 2016 2 min read

Five steps to aligning sales and marketing in the age of the customer

Hugh Macfarlane runs through his five steps to aligning sales and marketing to better attract and convert customers. _ Sponsored content: this article was...

BY Partner

20 September 2016 3 min read

OPINION shares

8 proven ways to get the most out of your event

Throwing a big event always seems like a good idea, but if you don’t follow these eight pieces of advice you might not be getting the most out of your...

BY Marketing

8 October 2015 5 min read

OPINION shares

Legal issues: how to plan and run a trade promotion

When planning a trade promotion there’s always a question: is it skill or is it chance? David Kelly talks us through how to answer this question....

BY Marketing

10 September 2015 2 min read

OPINION shares

Is Australia ready for inbound marketing?

Businesses around the world are switching to inbound marketing to meet customer needs and stay competitive in the marketing landscape, writes Ryan Bonnici,...

BY Ryan Bonnici

8 September 2015 3 min read

OPINION shares

How to safely run a trade promotion

If you run game of chance promotions, you’re likely familiar with the ‘joy’ of obtaining permits. David Kelly, founder of KHQApproved.com.au, a division of...

BY Marketing

20 July 2015 3 min read

OPINION shares

Negotiating a tough sale – cartoon

Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic faces a negotiation...

BY Nic Atkinson

15 June 2015 1 min read

Page 1 of 4

Marketing Magazine

Already a Member?

Not a Member Yet?

INTERVIEW shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

RESEARCH shares

OPINION shares

INTERVIEW shares

CASE STUDY shares

OPINION shares

SPONSORED shares

OPINION shares

OPINION shares

SPONSORED shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

Choose Your Style