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It has been two years since MOVE brought standardisation to audience measurement in Australian out-of-home advertising, and the industry hasn’t...
How to make mobile work with out-of-home? Mobile and out-of-home, combining the two makes a lot of sense. There’s no shortage of technologies, no... INTERVIEW shares
Near-field communication (NFC) is just Bluetooth in a new dress. Jeremy Corfield Global director, commercial EYE Negative – I am...
Smartphones: they can help you navigate foreign cities, local eateries, real estate and even the field of nearby singles waiting to beat down your door....
BY Chris Byrne
The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it,... OPINION shares
Over the years, I’ve been watching with great interest the rise and fall of mobile manufacturers and operating systems. When our mobile company was...
BY Jon Mooney
Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the...
BY Craig Pearce
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile web...
BY Joe Barber
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in it... OPINION shares
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal...
BY Daniel Young
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions. SoLoMo:...
I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and contradictions that took place...
BY Frances Ward
Software development used to be a relatively straightforward enterprise. Identify a problem that a computer could solve, build software that would solve...
BY Rohit Dadwal
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to... OPINION shares
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine. More than half the emails I receive each month...
BY Joe Barber
If there is one thing a journalist loves, it’s a big, juicy exclusive. It means no one else will be running the same story and readers will need to go... OPINION shares
Update: Since this blog was first published, Polis has stepped down as EnergyWatch’s CEO. Furthermore, the company’s collaborators are... OPINION shares
The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your audience through the journalist.... OPINION shares
Each month there are literally hundreds of business events vying for your presence. But once you’ve given up your time and money to attend, do you...
BY Dave Aicken