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On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal...
BY Daniel Young
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions. SoLoMo:...
I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and contradictions that took place...
BY Frances Ward
Software development used to be a relatively straightforward enterprise. Identify a problem that a computer could solve, build software that would solve...
BY Rohit Dadwal
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to... OPINION shares
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine. More than half the emails I receive each month...
BY Joe Barber
If there is one thing a journalist loves, it’s a big, juicy exclusive. It means no one else will be running the same story and readers will need to go... OPINION shares
Update: Since this blog was first published, Polis has stepped down as EnergyWatch’s CEO. Furthermore, the company’s collaborators are... OPINION shares
The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your audience through the journalist.... OPINION shares
Each month there are literally hundreds of business events vying for your presence. But once you’ve given up your time and money to attend, do you...
BY Dave Aicken
It seems we are very slow learners here in Australia. Maybe it’s the lack of innovation coming from a stale agency world or maybe it’s the lack...
BY Joe Barber
CASE STUDY shares
Campaign: Tooheys New Crew Client: Lion Agency: Momentum Worldwide Background Lion is a leading beverage and food company with a portfolio that includes...
Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly... CASE STUDY shares
Campaign: Birds Eye 3D Fish Fingers Client: Simplot, Birds Eye Agency: Belgiovane Williams Mackay Background Historically, the flagship of the Birds...
This year over 60,000 people passed through the gates of Barcelona’s Fira exhibition centre to attend the GSM Association’s (GSMA) Mobile World...
BY Alex Burke
This instalment of Nick Spooner’s regular blog for Marketing is guest authored by Melle Staelenberg, product manager – mobile at Salmat Digital....
BY Nick Spooner
It’s no news that the digital world is continuously evolving and that the media and telco industries are no longer the primary driver in the adoption... OPINION shares
While there are the investigative journalists who ‘find’ and ‘break’ news, much of what we read, hear and watch is present because... OPINION shares
Schadenfreude. What does it mean? I didn’t know until a literary acquaintance flung the term into an email. After consulting with language expert,...
BY Dani Lombard