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Marketing Magazine
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OPINION 5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage
Kathryn Van Kuyk reflects on 20 years of experience in writing and PR to share how businesses and professionals can write thought leadership content that...
BY Marketing
OPINION Hyper-personalisation is central to catalogue marketing
With more consumers purchasing online than ever before, Colin Barnard writes about the advantages of brands switching to digital catalogues, from...
BY Marketing
OPINION How conference owners and events managers can mitigate financial risk with cutting edge technology
Alex Paine writes about the evolving nature of the conference industry and how technology can help conference organisers minimise risk and capitalise on new...
BY Marketing
OPINION Shifting your marketing approach and embracing digital
Teresa Sperti compels marketers and brands to embrace a digital marketing approach and accelerate their online efforts, in order not to be left behind. ...
BY Marketing
OPINION Why relinquishing creative control can benefit a brand campaign
Flo Lau writes about why marketers should prioritise responsiveness and agility in the current climate, even if it means sacrificing perfection, utilising...
BY Marketing
OPINION Consumers in 2021: Diverse, Distressed, Disconnected and Disillusioned
Research says that future consumers will be disillusioned and demanding for more diversity. Christine McKinnon examines the ways in which people are...
BY Marketing
INTERVIEW Marketing professionals from startup land share their top tips for SMBs
For many small to medium sized businesses, effective marketing is often impeded by limited resources and budget. We recently caught up with some...
BY Marketing
INTERVIEW Why advertising to parents requires more relevancy: Interview with Evan Kaldor
Parents and families represent an incredibly powerful but tricky to reach audience for marketers and advertisers. The already precarious scale of family...
OPINION Adapt to a homebound world – the future of ‘ready meals’
Pockets of the hospitality industry is adapting to a homebound world by creating at-home immersive experiences. Rebekah Yock explores how marketers and...
BY Marketing
OPINION New research shows email drives greatest web traffic during COVID-19
Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in...
BY Marketing
OPINION Dealing with the shifting sands: Interview with HubSpot’s Kevin Ackhurst
In a tumultuous economy, many marketers are faced with engaging a whole new consumer on a slashed budget. Tools that can help lead organisations through the...
OPINION Smart returns – the next data goldmine for ecommerce marketers
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...
BY Marketing
OPINION BERT – Translation tool or small business SEO and marketing game-changer
Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO experts. Google has undergone some major...
BY Marketing
OPINION Why brand identity matters more than ever in a recession
Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...
BY Marketing
OPINION In the battle between freemium and free trial, there’s one clear winner
The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...
BY Marketing
OPINION Putting the ‘I’ back in experience in a post-pandemic world
Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...
BY Marketing
OPINION How to be brave without breaking your brand
In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...
BY Marketing
OPINION Tracking your Google Ads competition
Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...
OPINION Driving sales effectively with your company blog
Natasha Lane explores whether marketers can effectively drive conversions using a company blog. They say that content is king, but how powerful is it at...
BY Marketing
