Marketing Magazine

OPINION shares

Inbound marketing and public relations are sisters in business

The inbound marketing approach has a lot in common with public relations, writes Craig Pearce.   Establishing credibility and engaging target audiences...

BY  Craig Pearce

23 September 2015 4 min read

CASE STUDY shares

Pigs can fly: inside Animals Australia’s ‘Make It Possible’ campaign

Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory...

BY  Marketing

21 September 2015 3 min read

CASE STUDY shares

I bought a ___

The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and...

BY  Marketing

18 September 2015 4 min read

OPINION shares

Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs

David Hayes, lead creative on Alzheimer’s Australia Vic’s latest TVCs, shares his insights into the creative process behind creating more urgency around an...

BY  Marketing

15 September 2015 3 min read

CASE STUDY shares

Crown Golden Ale sponsoring the royal baby of the sporting world

Carlton United Breweries launched its Crown Golden Ale by weaving itself into the story of racing’s next generation – the birth of champion horse Black...

BY  Marketing

31 August 2015 3 min read

OPINION shares

Beware the pretty lights of paid media

Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella. There’s been a disturbance in the force. In recent...

BY  Brian Vella

12 August 2015 3 min read

OPINION shares

How to choose a focus and disrupt yourself

Louisa Dahl gets some key marketing advice from Alex Holmes of Envato. As marketers in 2015 we have so many channels and focus areas, it can be hard to work...

BY  Marketing

29 July 2015 2 min read

OPINION shares

Scandinavian Airlines challenges the European economy with a new marketing platform

Tom McNamara and Irena Descubes of The ESC Rennes School of Business, discuss the Scandinavian Airlines (SAS) new marketing platform.   Scandinavian...

BY  Marketing

23 July 2015 2 min read

OPINION shares

Brain trust: Is disruptive advertising dead?

Three industry experts respond to the question, “Is disruptive advertising dead?” in the latest edition of our regular Brain Trust, this time on...

BY  Marketing

20 July 2015 3 min read

OPINION shares

Using digital music as an activator to gather data

Con Raso explains how music can be used to gather data for a more personalised customer experience.   Gathering customer data is about knowing more...

BY  Marketing

15 July 2015 5 min read

NEWS shares

Citi shows the finer side of banking in ‘Rethink banking’ campaign

Financial services company, Citi, launched their ‘Rethink banking’ brand campaign in Australia yesterday, which aims to inspire consumers to appreciate the...

BY  Joseph Young

7 July 2015 2 min read

OPINION shares

Auto, health and finance brands lead mobile ad spend

Jay Revels, managing director of Marin Software APAC, discusses how growing consumer demand for tech-savvy solutions has affected mobile ad spending....

BY  Marketing

29 June 2015 2 min read

OPINION shares

Next year the festival should be held in Iceland – Live from Cannes Lions

It may be completely unrealistic but next year Rob Morrison would like to move the Cannes Lion festival to somewhere icy.  Reykjavik maybe. Or Newfoundland....

BY  Rob Morrison

26 June 2015 2 min read

OPINION shares

How the world’s most boring brief won triple gold – live from Cannes Lions

Even your humble email marketing program has potential, writes Rob Morrison, creative director of OgilvyOne Sydney. Last year I was on a presentation panel...

BY  Rob Morrison

25 June 2015 2 min read

OPINION shares

Here’s my dead dog, where’s my award? – live from Cannes Lions

Great marketing is always about selling, writes Rob Morrison, creative director of OgilvyOne Sydney. More than 20 years ago, a group of frustrated creatives...

BY  Rob Morrison

24 June 2015 2 min read

OPINION shares

Death of broad market advertising

Spending on advertising is set to reach new heights in 2015, writes Jeremy Crooks, managing director of Criteo in Australian and New Zealand. EMarketer...

BY  Marketing

22 June 2015 2 min read

OPINION shares

What marketers can learn from private banking and the Daddos – live from Cannes

In his first guest post for us from Cannes Lions 2015, Rob Morrison, OgilvyOne Sydney creative director and jury member for the direct category, muses on...

BY  Rob Morrison

22 June 2015 1 min read

OPINION shares

Is the ‘direct’ ugly duckling now a beautiful ‘data-driven’ swan?

Ahead of his appearance on the Cannes Direct Lions Jury, OgilvyOne creative director Rob Morrison talks about whether data-driven marketing is the new...

BY  Rob Morrison

17 June 2015 3 min read

OPINION shares

Volkswagen’s ‘Charge Up’ app wins best of global digital marketing for May 2015

An app demonstrating Volkswagen e-Golf’s charging capacity and entering users into a competition to win a car has won the best of global digital marketing...

BY  Marketing

4 June 2015 3 min read

OPINION shares

Private marketplaces: a smarter way to buy programmatic advertising

Chris Blok demystifies private marketplaces for programmatic advertising and advises on how marketers can save on their ad spend.   In the digital...

BY  Christopher Blok

2 June 2015 3 min read

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