Marketing Magazine

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Working for Jack: ‘The Bar that Jack Built’

Jack Daniel’s celebrated its founder’s birthday by getting its fans’ hands dirty – calling tradespeople to come together to construct ‘The Bar that Jack...

BY  Marketing

3 December 2015 5 min read

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6 mobile search and merchandising tips for the holidays

As the Christmas holidays approach at lightning speed,retailers consider sales strategies and consumer buying and shopping preferences. Mark Brixton gives...

BY  Marketing

1 December 2015 1 min read

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Bringing ‘Do the NT’ to life

Tourism NT engaged Bastion EBA to activate its partnership opportunities, resulting in a series of campaigns promoting the territory as a corporate and...

BY  Marketing

24 November 2015 4 min read

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Quick, easy and cost-effective: how SMS marketing is cutting through the clutter

This article was produced by Marketing on behalf of Australian business SMS provider, Esendex.  There is only one direct marketing medium that commands a...

BY  Marketing

24 November 2015 2 min read

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Mastering mobile marketing: the power of push and SMS

This article was developed by Marketing to promote the whitepaper, ‘Modern Marketing Essentials Guide: Mobile Marketing’ on behalf of Oracle Marketing...

BY  Marketing

19 November 2015 1 min read

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Debunking the myths around SMS marketing

The following article has been developed by Marketing on behalf of Oxygen8 Group to promote the report, ‘Mobile engagement: Why SMS is still the biggest...

BY  Marketing

17 November 2015 1 min read

INTERVIEW shares

Beer nutrition initiative a “marketing no-brainer” for Lion

The second phase of Lion’s ‘Beer the Beautiful Truth’ category campaign launched this month with a campaign to bust popular myths about...

BY  Ben Ice

12 November 2015 6 min read

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Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’

Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled...

BY  Marketing

11 November 2015 4 min read

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Filthy tricksters: Radiant’s refreshing campaign

When former detergent category leader Radiant was struggling to survive, it took a fresh approach to its problem with this innovative campaign. Campaign:...

BY  Marketing

30 October 2015 3 min read

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A silent protest finds its voice with ad blocking

It’s not surprising that ad blockers are gaining popularity among Australians, writes Angela Morris, as most people simply don’t want to engage with online...

BY  Marketing

15 October 2015 2 min read

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Turn your customer bills into engaging marketing tools

Your customers might not be paying attention to your marketing, but there is one document your company sends them they read every time, writes Jean-Pierre...

BY  Marketing

6 October 2015 4 min read

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How ad blockers are hurling us into a post-advertising age

Ad blockers are set to disrupt the publishing industry and change the way brands advertise online, writes Ayal Steiner. “You know what I did yesterday? I...

BY  Marketing

28 September 2015 2 min read

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Inbound marketing and public relations are sisters in business

The inbound marketing approach has a lot in common with public relations, writes Craig Pearce.   Establishing credibility and engaging target audiences...

BY  Craig Pearce

23 September 2015 4 min read

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Pigs can fly: inside Animals Australia’s ‘Make It Possible’ campaign

Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory...

BY  Marketing

21 September 2015 3 min read

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I bought a ___

The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and...

BY  Marketing

18 September 2015 4 min read

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Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs

David Hayes, lead creative on Alzheimer’s Australia Vic’s latest TVCs, shares his insights into the creative process behind creating more urgency around an...

BY  Marketing

15 September 2015 3 min read

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Crown Golden Ale sponsoring the royal baby of the sporting world

Carlton United Breweries launched its Crown Golden Ale by weaving itself into the story of racing’s next generation – the birth of champion horse Black...

BY  Marketing

31 August 2015 3 min read

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Beware the pretty lights of paid media

Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella. There’s been a disturbance in the force. In recent...

BY  Brian Vella

12 August 2015 3 min read

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How to choose a focus and disrupt yourself

Louisa Dahl gets some key marketing advice from Alex Holmes of Envato. As marketers in 2015 we have so many channels and focus areas, it can be hard to work...

BY  Marketing

29 July 2015 2 min read

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Scandinavian Airlines challenges the European economy with a new marketing platform

Tom McNamara and Irena Descubes of The ESC Rennes School of Business, discuss the Scandinavian Airlines (SAS) new marketing platform.   Scandinavian...

BY  Marketing

23 July 2015 2 min read

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