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OPINION shares

Insights and expert tips for the Australian email market

According to a new email deliverability benchmark report, Australian marketers are performing highly when it comes to email. Guy Hanson gives tips and...

BY Marketing

25 May 2020 min read

OPINION shares

Is the taxi industry complacent?

According to Mark C Trayling, the Australian taxi industry is sitting on a golden marketing opportunity to compete with ride sharing services. Over the past...

BY Marketing

7 May 2020 min read

OPINION shares

A great PR brief is not about what you want

Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts during a global pandemic. Marketers are under...

BY Marketing

20 April 2020 min read

Case study: how premium print launched a luxury brand

When Appellation Oysters set out to supply Australia’s fine dining restaurants, a simple brochure wasn’t going to be enough. This article was...

BY Marketing

30 March 2020 min read

OPINION shares

What’s your story?

What makes your business unique? Madeleine Swain encourages marketers to rigorous and truthful in the quest to find out, so we can begin to share an...

BY Marketing

30 March 2020 min read

Creative print advisers warn against treating print as a cost line on a spreadsheet

Carbon8’s Sydney founders help designers and agencies push the creative envelope with high-end and bespoke print solutions vital to a successful marketing mix.

BY Marketing

23 March 2020 min read

OPINION shares

The four superheroes of the audio universe

Gai Le Roy shares an entertaining wrap up of the IAB Audio Summit in Sydney, introducing the audio advertising superheroes that make up the Audio Justice...

BY Marketing

13 March 2020 min read

OPINION shares

Three brands getting chat right

Christine Purcell shares some examples of brands getting the conversation right on Messenger. Conversation is at the heart of all relationships. From...

BY Marketing

28 February 2020 min read

OPINION shares

Brain trust: your favourite risky campaign?

Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite marketing campaign that comes to mind? Business and marketing...

BY Marketing

22 January 2020 min read

OPINION shares

Don’t forget the personal in personalisation – know the difference

By virtue of the very word, ‘personalisation’ has come to mean many things to many marketers – Ash Salleh breaks down the difference between...

BY Marketing

11 December 2019 4 min read

NEWS shares

MarCast presents: Break-fest Live – exploring unorthodox attention and doing good

Marketing mag is proud to present you with our new podcast series, Break-fest Live, recorded live in Melbourne. Our first episode with the founders of...

BY Marketing

4 December 2019 1 min read

FEATURE shares

How Australia’s press freedom woes are changing media models

The Australian media system is a multivariate problem that appears to be designed just to give you a headache; luckily, we got to speak with associate...

BY Josh Loh

27 November 2019 5 min read

OPINION shares

Nomophobia and channel challenges: are marketers getting the message?

Perhaps it’s a sad reality of the modern age, or evidence of innate human addiction, but we really can’t live without our phones anymore. Tara...

BY Marketing

26 November 2019 2 min read

OPINION shares

What separates high-performing email marketers from the pack?

Email marketing continues to hail as one of the most important and effective channels, yet countless organisations (big and small) still miss its full...

BY Marketing

22 October 2019 4 min read

How the Royal Commission and Open Banking will impact the future of banking

In the wake of the Banking Royal Commission and with Open Banking legislation looming, finance marketers will be forced to communicate authenticity in order...

BY Marketing

2 October 2019 4 min read

OPINION shares

Deer milk and trash-based bins – the most innovative companies of 2019

A networking platform for tradies, milk from deers and a garbage bin made from milk bottles – here’s Dr Amantha Imber with some of the best...

BY Marketing

13 September 2019 3 min read

CASE STUDY shares

Case Study: how Shutterstock went globally Fyral with $2000

To launch its newest brand platform, ‘It’s not stock, it’s Shutterstock’, the content company took hold of a global discussion...

BY Marketing

26 August 2019 4 min read

CASE STUDY shares

Case Study: the slow treatment – behind ME Bank’s hour-long ad

Here’s how ME Bank took hold of the slow TV movement to create an hour-long video of a credit card being made from scratch, by hand. In a digital...

BY Marketing

23 August 2019 4 min read

OPINION shares

How to write better headlines (including subject lines) – seven easy tips

If you’re a content marketer, the weight of developing eye-catching headlines to garner your prospect’s attention is ever-present. Here are...

BY Frank Chamberlin

14 August 2019 1 min read

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