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Marketing Magazine
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OPINION Measuring programmatic: why you’re doing it wrong
The way you’re measuring your programmatic advertising’s performance is probably not working, writes Ryan Griffin. Here he suggests four alternative...
BY Marketing
CASE STUDY Working for Jack: ‘The Bar that Jack Built’
Jack Daniel’s celebrated its founder’s birthday by getting its fans’ hands dirty – calling tradespeople to come together to construct ‘The Bar that Jack...
BY Marketing
OPINION 6 mobile search and merchandising tips for the holidays
As the Christmas holidays approach at lightning speed,retailers consider sales strategies and consumer buying and shopping preferences. Mark Brixton gives...
BY Marketing
CASE STUDY Bringing ‘Do the NT’ to life
Tourism NT engaged Bastion EBA to activate its partnership opportunities, resulting in a series of campaigns promoting the territory as a corporate and...
BY Marketing
SPONSORED Quick, easy and cost-effective: how SMS marketing is cutting through the clutter
This article was produced by Marketing on behalf of Australian business SMS provider, Esendex. There is only one direct marketing medium that commands a...
BY Marketing
SPONSORED Mastering mobile marketing: the power of push and SMS
This article was developed by Marketing to promote the whitepaper, ‘Modern Marketing Essentials Guide: Mobile Marketing’ on behalf of Oracle Marketing...
BY Marketing
SPONSORED Debunking the myths around SMS marketing
The following article has been developed by Marketing on behalf of Oxygen8 Group to promote the report, ‘Mobile engagement: Why SMS is still the biggest...
BY Marketing
INTERVIEW Beer nutrition initiative a “marketing no-brainer” for Lion
The second phase of Lion’s ‘Beer the Beautiful Truth’ category campaign launched this month with a campaign to bust popular myths about...
BY Ben Ice
CASE STUDY Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’
Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled...
BY Marketing
CASE STUDY Filthy tricksters: Radiant’s refreshing campaign
When former detergent category leader Radiant was struggling to survive, it took a fresh approach to its problem with this innovative campaign. Campaign:...
BY Marketing
OPINION A silent protest finds its voice with ad blocking
It’s not surprising that ad blockers are gaining popularity among Australians, writes Angela Morris, as most people simply don’t want to engage with online...
BY Marketing
OPINION Turn your customer bills into engaging marketing tools
Your customers might not be paying attention to your marketing, but there is one document your company sends them they read every time, writes Jean-Pierre...
BY Marketing
OPINION How ad blockers are hurling us into a post-advertising age
Ad blockers are set to disrupt the publishing industry and change the way brands advertise online, writes Ayal Steiner. “You know what I did yesterday? I...
BY Marketing
OPINION Inbound marketing and public relations are sisters in business
The inbound marketing approach has a lot in common with public relations, writes Craig Pearce. Establishing credibility and engaging target audiences...
BY Craig Pearce
CASE STUDY Pigs can fly: inside Animals Australia’s ‘Make It Possible’ campaign
Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory...
BY Marketing
CASE STUDY I bought a ___
The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and...
BY Marketing
OPINION Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs
David Hayes, lead creative on Alzheimer’s Australia Vic’s latest TVCs, shares his insights into the creative process behind creating more urgency around an...
BY Marketing
CASE STUDY Crown Golden Ale sponsoring the royal baby of the sporting world
Carlton United Breweries launched its Crown Golden Ale by weaving itself into the story of racing’s next generation – the birth of champion horse Black...
BY Marketing
OPINION Beware the pretty lights of paid media
Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella. There’s been a disturbance in the force. In recent...
BY Brian Vella