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Hyper-personalisation is central to catalogue marketing

With more consumers purchasing online than ever before, Colin Barnard writes about the advantages of brands switching to digital catalogues, from...

BY Marketing

7 September 2020 4 min read

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New research shows email drives greatest web traffic during COVID-19

Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in...

BY Marketing

5 August 2020 min read

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Smart returns – the next data goldmine for ecommerce marketers

For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...

BY Marketing

3 August 2020 min read

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BERT – Translation tool or small business SEO and marketing game-changer

Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO experts. Google has undergone some major...

BY Marketing

29 July 2020 min read

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Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

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In the battle between freemium and free trial, there’s one clear winner

The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...

BY Marketing

28 July 2020 min read

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Putting the ‘I’ back in experience in a post-pandemic world

Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...

BY Marketing

22 July 2020 min read

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How to be brave without breaking your brand

In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...

BY Marketing

21 July 2020 min read

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Tracking your Google Ads competition

Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...

BY Jasmine Giuliani

20 July 2020 min read

Agent99 shares

Four proven PR strategies to help your brand stand out from the competition

Free Content Series: Four proven PR strategies to help your brand stand out from the competition 2020 has been challenging for many brands to achieve earned...

BY Marketing

15 July 2020 min read

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Traditional content management systems are failing businesses

A well-functioning website can create the tone for an exceptional customer experience – so why are so many marketers unhappy with their content management...

BY Marketing

13 July 2020 min read

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Marketing Magazine

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OPINION shares

Hyper-personalisation is central to catalogue marketing

OPINION shares

New research shows email drives greatest web traffic during COVID-19

OPINION shares

Smart returns – the next data goldmine for ecommerce marketers

OPINION shares

BERT – Translation tool or small business SEO and marketing game-changer

OPINION shares

Why brand identity matters more than ever in a recession

OPINION shares

In the battle between freemium and free trial, there’s one clear winner

OPINION shares

Putting the ‘I’ back in experience in a post-pandemic world

OPINION shares

How to be brave without breaking your brand

OPINION shares

Tracking your Google Ads competition

Agent99 shares

Four proven PR strategies to help your brand stand out from the competition

OPINION shares

Traditional content management systems are failing businesses

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