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INTERVIEW shares

A big bloody controversy

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So...

BY Marketing

9 June 2016 6 min read

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How to effectively employ segmentation, personalisation and dynamic creative in your retargeting strategy

Sponsored content: This article was commissioned by AdRoll to let readers know they can access a free copy of the ‘Performance Marketer’s Guide...

BY Marketing

27 May 2016 3 min read

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Case study: How SA Health closed the immunisation gap

Campaign: Aboriginal Immunisation Client: SA Health Agency: Showpony Background In March 2013, there was a huge 21% gap between the percentage of Aboriginal...

BY Marketing

9 May 2016 3 min read

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How to drive a successful performance advertising campaign

As the marketplace continues to be saturated with ever-increasing levels of content, a clear aim, well executed customer journey across all platforms, and...

BY Marketing

27 April 2016 4 min read

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Attn to detail: using your email signature as a marketing channel

For Ryan Bonnici, every email you send, not just EDM blasts, are opportunities for marketing. Here are his tips for maximising the impact of email...

BY Ryan Bonnici

26 April 2016 3 min read

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Case study: Bethanie’s award-winning, local, small-budget campaign

This marketing case study goes behind the scenes of the local, small-budget campaign by Western Australia-based aged-care provider Bethanie that got a 306x...

BY Marketing

13 April 2016 4 min read

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CommInsure versus ASX in crisis: two different PR results

Caroline Regidor looks at the recent corporate crises between ASIC and CommInsure, the role of the media, and potential effects on consumers and big...

BY Caroline Regidor

7 April 2016 3 min read

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Online video beyond brand advertising

Video marketing has moved beyond being just a tool for brand awareness. Nick Dennis explores how it is being created to better engage with and educate...

BY Marketing

16 March 2016 3 min read

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Ariel’s brand story washing away generations of bias

For Bec Brideson, Indian washing detergent brand Ariel’s latest campaign is one which effectively targets males and females, and leaves behind...

BY Marketing

8 March 2016 3 min read

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Digital outdoor in action: inside three campaigns

The growth of available technology in digital outdoor advertising has allowed brands to get their message across in more creative and relevant methods than...

BY Marketing

29 February 2016 5 min read

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Brain Trust: how to approach the development of creative for digital outdoor

For The Digital Outdoor Issue, our Brain Trust was asked for their expert advice for developing digital outdoor creative. Here’s what they told us....

BY Marketing

26 February 2016 6 min read

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Brands on the street: how outdoor advertising works for the luxury market

Simon Bell explores why outdoor media is an important part of a luxury brand’s media strategy. The luxury market is currently waking up to the opportunities...

BY Marketing

19 February 2016 5 min read

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Pixel perfect

Phil Clemas talks us through his experience with the growing digital outdoor industry and inspiring great creative with the first annual digital outdoor...

BY Marketing

17 February 2016 5 min read

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Outdoor’s digital transformation

Advertising in the outdoor environment is finding new ways to connect and engage with the public through digital technology, with digital screens, beacon...

BY Michelle Herbison

15 February 2016 7 min read

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Measuring programmatic: why you’re doing it wrong

The way you’re measuring your programmatic advertising’s performance is probably not working, writes Ryan Griffin. Here he suggests four alternative...

BY Marketing

7 December 2015 2 min read

CASE STUDY shares

Working for Jack: ‘The Bar that Jack Built’

Jack Daniel’s celebrated its founder’s birthday by getting its fans’ hands dirty – calling tradespeople to come together to construct ‘The Bar that Jack...

BY Marketing

3 December 2015 5 min read

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6 mobile search and merchandising tips for the holidays

As the Christmas holidays approach at lightning speed,retailers consider sales strategies and consumer buying and shopping preferences. Mark Brixton gives...

BY Marketing

1 December 2015 1 min read

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Bringing ‘Do the NT’ to life

Tourism NT engaged Bastion EBA to activate its partnership opportunities, resulting in a series of campaigns promoting the territory as a corporate and...

BY Marketing

24 November 2015 4 min read

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Quick, easy and cost-effective: how SMS marketing is cutting through the clutter

This article was produced by Marketing on behalf of Australian business SMS provider, Esendex. There is only one direct marketing medium that commands a...

BY Marketing

24 November 2015 2 min read

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Mastering mobile marketing: the power of push and SMS

This article was developed by Marketing to promote the whitepaper, ‘Modern Marketing Essentials Guide: Mobile Marketing’ on behalf of Oracle Marketing...

BY Marketing

19 November 2015 1 min read

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