Marketing Magazine

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OPINION shares

Marketing real estate – cartoon

Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic considers the property...

BY Nic Atkinson

25 May 2015 1 min read

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What would Don Draper look like today?

Aden Forrest, managing director of APAC at Marketo, muses on how the advertising world has changed since Don Draper’s Mad Men days. In the early...

BY Aden Forrest

22 May 2015 2 min read

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Turf wars: public relations and corporate social responsibility

How do we understand the relationship between public relations and corporate social responsibility? PR expert Craig Pearce explains. Is public...

BY Craig Pearce

15 May 2015 2 min read

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If your agency has a head of digital, you’re working with the wrong agency

Brian Vella, CEO of DT, tries out his hypothesis around what certain job titles say about an organisation. As an industry, we’ve seen for some time...

BY Brian Vella

8 May 2015 3 min read

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Photoshop’s US Halloween murder mystery game wins April best global digital marketing

A murder mystery game inside a Photoshop file that engaged fans on Facebook with daily clues has won the best of digital marketing for April 2015. ...

BY Marketing

8 May 2015 10 min read

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B2B big plays: standout news and events from April

Kimon Lycos, who runs the B2B Marketer group on LinkedIn, discusses the news and events in B2B marketing around the world that have caught his attention...

BY Marketing

29 April 2015 2 min read

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Five tips to ensure customer PR success

Having customers that are willing to talk to the media is critical to PR success, writes Kathryn Van Kuyk, senior consultant at Bench PR. When it comes to...

BY Marketing

24 April 2015 2 min read

CASE STUDY shares

A2 Milk stands out from the herd

Emerging in a cluttered and commoditised market, A2 Milk Company combated the challenge of getting its unique story across to a niche group among a...

BY Marketing

22 April 2015 4 min read

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Taking control of your complex campaigns

With brand campaigns becoming more complex, there’s more chances for problems to arise. Dave Veronese, CIO, House of Travel, explains how they have...

BY Marketing

14 April 2015 2 min read

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World’s first petition-signing robot: ‘The Most Powerful Arm Ever Invented’

Save Our Sons, a small charity for Duchenne muscular dystrophy (DMD), used ‘The Most Powerful Arm Ever Invented’ to approach government seeking...

BY Marketing

24 March 2015 4 min read

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Best practice guide to sandwich-board marketing – cartoon

Here’s Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic has a brainwave during arts...

BY Nic Atkinson

18 March 2015 2 min read

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How live business events create the meaningful brand experiences you need

Amid the cluttered media landscape, events offer brands an opportunity to truly connect with customers, writes Jacqui Timmins, exhibition director at Asia...

BY Marketing

17 March 2015 2 min read

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Swisscom ‘Pulse Challenge’ is February’s best of global digital marketing

A long-awaited sequel to the notorious ‘All Eyes on the S4’ campaign from Heimat Berlin and Swisscom conquered our jury’s hearts to be recognised as the...

BY Marketing

13 March 2015 9 min read

CASE STUDY shares

Reconnecting with VB loyalists

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BY Marketing

11 March 2015 3 min read

FEATURE shares

Context, cars and connection in the new media landscape

Through conversations with Mondelēz, Westpac and MediaCom, and a smattering of examples from GroupM’s mLab event and the Mondelēz Mobile Futures program,...

BY Peter Roper

10 March 2015 8 min read

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Reconciling customer experience with advertising

Mark Cameron dissects the value of advertising when it comes to creating great customer experiences. Life is not easy for marketers these days. The...

BY Mark Cameron

5 March 2015 2 min read

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How a bold outdoor campaign gave Bookworld its first $1 million week

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BY Marketing

5 March 2015 6 min read

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Weigh in: What do the Australia Post pricing changes mean for direct marketers?

We asked two veteran direct marketers for their thoughts on the latest news from Australia Post that will see a two-tiered pricing model, with increases for...

BY Marketing

4 March 2015 6 min read