Marketing Magazine

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How marketers can capitalise on the new updates in Apple’s iOS 14

Jamie Shostak writes about the long-awaited iOS 14 updates and the ways that mobile and app marketers can take full advantage of them. Mobile marketers have...

BY Marketing

25 September 2020 5 min read

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The importance of mobile applications and the impact on retailer’s revenue

Many retailers might have considered investing in an app at some point but are often dissuaded by the development cost. Kelly Slessor explores whether brand...

BY Marketing

23 September 2020 5 min read

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The neuroscience of making virtual events more engaging

Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work...

BY Marketing

21 September 2020 8 min read

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Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape?

The paradigms of digital marketing are shifting due to the demise of third-party cookies, increased privacy measures and the shrinking publishing industry...

BY Marketing

15 September 2020 4 min read

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When touch is banned, print provides the connection consumers crave

In our current COVID-19 world there has been a big emphasis on digital adoption, but Zeina Khodr makes a case for print media and explains why the concept...

BY Marketing

14 September 2020 6 min read

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...

BY Jasmine Giuliani

11 September 2020 6 min read

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Finding new ways to connect with your target audience: Interview with Joanna Hunkin

In an undoubtedly tough climate for the Australian media industry, publications are finding inventive new ways to connect and tell stories. So, what lessons...

BY Jasmine Giuliani

11 September 2020 5 min read

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Hyper-personalisation is central to catalogue marketing

With more consumers purchasing online than ever before, Colin Barnard writes about the advantages of brands switching to digital catalogues, from...

BY Marketing

7 September 2020 4 min read

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New research shows email drives greatest web traffic during COVID-19

Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in...

BY Marketing

5 August 2020 min read

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OPINION shares

How marketers can capitalise on the new updates in Apple’s iOS 14

OPINION shares

The importance of mobile applications and the impact on retailer’s revenue

OPINION shares

The neuroscience of making virtual events more engaging

OPINION shares

Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape?

OPINION shares

When touch is banned, print provides the connection consumers crave

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

INTERVIEW shares

Finding new ways to connect with your target audience: Interview with Joanna Hunkin

OPINION shares

Hyper-personalisation is central to catalogue marketing

OPINION shares

New research shows email drives greatest web traffic during COVID-19

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