Marketing Magazine

SPONSORED shares

Debunking the myths around SMS marketing

The following article has been developed by Marketing on behalf of Oxygen8 Group to promote the report, ‘Mobile engagement: Why SMS is still the biggest...

BY  Marketing

17 November 2015 1 min read

INTERVIEW shares

Beer nutrition initiative a “marketing no-brainer” for Lion

The second phase of Lion’s ‘Beer the Beautiful Truth’ category campaign launched this month with a campaign to bust popular myths about...

BY  Ben Ice

12 November 2015 6 min read

CASE STUDY shares

Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’

Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled...

BY  Marketing

11 November 2015 4 min read

CASE STUDY shares

Filthy tricksters: Radiant’s refreshing campaign

When former detergent category leader Radiant was struggling to survive, it took a fresh approach to its problem with this innovative campaign. Campaign:...

BY  Marketing

30 October 2015 3 min read

OPINION shares

A silent protest finds its voice with ad blocking

It’s not surprising that ad blockers are gaining popularity among Australians, writes Angela Morris, as most people simply don’t want to engage with online...

BY  Marketing

15 October 2015 2 min read

OPINION shares

Turn your customer bills into engaging marketing tools

Your customers might not be paying attention to your marketing, but there is one document your company sends them they read every time, writes Jean-Pierre...

BY  Marketing

6 October 2015 4 min read

OPINION shares

How ad blockers are hurling us into a post-advertising age

Ad blockers are set to disrupt the publishing industry and change the way brands advertise online, writes Ayal Steiner. “You know what I did yesterday? I...

BY  Marketing

28 September 2015 2 min read

OPINION shares

Inbound marketing and public relations are sisters in business

The inbound marketing approach has a lot in common with public relations, writes Craig Pearce.   Establishing credibility and engaging target audiences...

BY  Craig Pearce

23 September 2015 4 min read

CASE STUDY shares

Pigs can fly: inside Animals Australia’s ‘Make It Possible’ campaign

Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory...

BY  Marketing

21 September 2015 3 min read

CASE STUDY shares

I bought a ___

The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and...

BY  Marketing

18 September 2015 4 min read

OPINION shares

Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs

David Hayes, lead creative on Alzheimer’s Australia Vic’s latest TVCs, shares his insights into the creative process behind creating more urgency around an...

BY  Marketing

15 September 2015 3 min read

CASE STUDY shares

Crown Golden Ale sponsoring the royal baby of the sporting world

Carlton United Breweries launched its Crown Golden Ale by weaving itself into the story of racing’s next generation – the birth of champion horse Black...

BY  Marketing

31 August 2015 3 min read

OPINION shares

Beware the pretty lights of paid media

Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella. There’s been a disturbance in the force. In recent...

BY  Brian Vella

12 August 2015 3 min read

OPINION shares

How to choose a focus and disrupt yourself

Louisa Dahl gets some key marketing advice from Alex Holmes of Envato. As marketers in 2015 we have so many channels and focus areas, it can be hard to work...

BY  Marketing

29 July 2015 2 min read

OPINION shares

Scandinavian Airlines challenges the European economy with a new marketing platform

Tom McNamara and Irena Descubes of The ESC Rennes School of Business, discuss the Scandinavian Airlines (SAS) new marketing platform.   Scandinavian...

BY  Marketing

23 July 2015 2 min read

OPINION shares

Brain trust: Is disruptive advertising dead?

Three industry experts respond to the question, “Is disruptive advertising dead?” in the latest edition of our regular Brain Trust, this time on...

BY  Marketing

20 July 2015 3 min read

OPINION shares

Using digital music as an activator to gather data

Con Raso explains how music can be used to gather data for a more personalised customer experience.   Gathering customer data is about knowing more...

BY  Marketing

15 July 2015 5 min read

NEWS shares

Citi shows the finer side of banking in ‘Rethink banking’ campaign

Financial services company, Citi, launched their ‘Rethink banking’ brand campaign in Australia yesterday, which aims to inspire consumers to appreciate the...

BY  Joseph Young

7 July 2015 2 min read

OPINION shares

Auto, health and finance brands lead mobile ad spend

Jay Revels, managing director of Marin Software APAC, discusses how growing consumer demand for tech-savvy solutions has affected mobile ad spending....

BY  Marketing

29 June 2015 2 min read

OPINION shares

Next year the festival should be held in Iceland – Live from Cannes Lions

It may be completely unrealistic but next year Rob Morrison would like to move the Cannes Lion festival to somewhere icy.  Reykjavik maybe. Or Newfoundland....

BY  Rob Morrison

26 June 2015 2 min read

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