Marketing Magazine

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Death of broad market advertising

Spending on advertising is set to reach new heights in 2015, writes Jeremy Crooks, managing director of Criteo in Australian and New Zealand. EMarketer...

BY Marketing

22 June 2015 2 min read

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What marketers can learn from private banking and the Daddos – live from Cannes

In his first guest post for us from Cannes Lions 2015, Rob Morrison, OgilvyOne Sydney creative director and jury member for the direct category, muses on...

BY Rob Morrison

22 June 2015 1 min read

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Is the ‘direct’ ugly duckling now a beautiful ‘data-driven’ swan?

Ahead of his appearance on the Cannes Direct Lions Jury, OgilvyOne creative director Rob Morrison talks about whether data-driven marketing is the new...

BY Rob Morrison

17 June 2015 3 min read

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Volkswagen’s ‘Charge Up’ app wins best of global digital marketing for May 2015

An app demonstrating Volkswagen e-Golf’s charging capacity and entering users into a competition to win a car has won the best of global digital marketing...

BY Marketing

4 June 2015 3 min read

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Private marketplaces: a smarter way to buy programmatic advertising

Chris Blok demystifies private marketplaces for programmatic advertising and advises on how marketers can save on their ad spend. In the digital...

BY Christopher Blok

2 June 2015 3 min read

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Will ad blocking deal the final death blow to already failing online advertising?

Ad blocking software is working hard to help users avoid viewing online advertising, writes David Glance, director of UWA Centre for Software Practice at...

BY Marketing

2 June 2015 3 min read

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Marketing real estate – cartoon

Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic considers the property...

BY Nic Atkinson

25 May 2015 1 min read

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What would Don Draper look like today?

Aden Forrest, managing director of APAC at Marketo, muses on how the advertising world has changed since Don Draper’s Mad Men days. In the early...

BY Aden Forrest

22 May 2015 2 min read

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Turf wars: public relations and corporate social responsibility

How do we understand the relationship between public relations and corporate social responsibility? PR expert Craig Pearce explains. Is public...

BY Craig Pearce

15 May 2015 2 min read

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If your agency has a head of digital, you’re working with the wrong agency

Brian Vella, CEO of DT, tries out his hypothesis around what certain job titles say about an organisation. As an industry, we’ve seen for some time...

BY Brian Vella

8 May 2015 3 min read

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Photoshop’s US Halloween murder mystery game wins April best global digital marketing

A murder mystery game inside a Photoshop file that engaged fans on Facebook with daily clues has won the best of digital marketing for April 2015. ...

BY Marketing

8 May 2015 10 min read

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B2B big plays: standout news and events from April

Kimon Lycos, who runs the B2B Marketer group on LinkedIn, discusses the news and events in B2B marketing around the world that have caught his attention...

BY Marketing

29 April 2015 2 min read

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Five tips to ensure customer PR success

Having customers that are willing to talk to the media is critical to PR success, writes Kathryn Van Kuyk, senior consultant at Bench PR. When it comes to...

BY Marketing

24 April 2015 2 min read

CASE STUDY shares

A2 Milk stands out from the herd

Emerging in a cluttered and commoditised market, A2 Milk Company combated the challenge of getting its unique story across to a niche group among a...

BY Marketing

22 April 2015 4 min read

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Taking control of your complex campaigns

With brand campaigns becoming more complex, there’s more chances for problems to arise. Dave Veronese, CIO, House of Travel, explains how they have...

BY Marketing

14 April 2015 2 min read

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World’s first petition-signing robot: ‘The Most Powerful Arm Ever Invented’

Save Our Sons, a small charity for Duchenne muscular dystrophy (DMD), used ‘The Most Powerful Arm Ever Invented’ to approach government seeking...

BY Marketing

24 March 2015 4 min read

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Best practice guide to sandwich-board marketing – cartoon

Here’s Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic has a brainwave during arts...

BY Nic Atkinson

18 March 2015 2 min read

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How live business events create the meaningful brand experiences you need

Amid the cluttered media landscape, events offer brands an opportunity to truly connect with customers, writes Jacqui Timmins, exhibition director at Asia...

BY Marketing

17 March 2015 2 min read

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Swisscom ‘Pulse Challenge’ is February’s best of global digital marketing

A long-awaited sequel to the notorious ‘All Eyes on the S4’ campaign from Heimat Berlin and Swisscom conquered our jury’s hearts to be recognised as the...

BY Marketing

13 March 2015 9 min read