Marketing Magazine

OPINION shares

What the best 2015 Super Bowl ads all have in common

The most effective way to work with a celebrity is to get the brand to take the mickey out of them, writes Jonathan Pease.   The first reason making...

BY  Marketing

2 February 2015 2 min read

CASE STUDY shares

Busting clichés in the tertiary education sector

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BY  Marketing

14 January 2015 2 min read

OPINION shares

Five tech disruptions set to shape advertising in 2015

Mitch Waters, ANZ director of Adap.tv, tells us what we should expect from disruptive advertising technology in the coming year.   While the term...

BY  Marketing

19 December 2014 min read

OPINION shares

How technology will change the events industry in 2015 and beyond

Lauren Hall writes on technology’s role in the events industry’s shift to a model of engagement, experience and efficiency.   The events...

BY  Marketing

18 December 2014 min read

CASE STUDY shares

Real people tell their stories in Queensland Gov’s END HIV campaign

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BY  Marketing

18 December 2014 6 min read

OPINION shares

Will 2015 bring the boost needed for programmatic in Asia Pacific?

The MMA’s Rohit Dadwal writes that, as programmatic will be big in Asia Pacific in 2015, we should be mindful not to make the same mistakes as other...

BY  Rohit Dadwal

16 December 2014 6 min read

OPINION shares

Instant messaging: how brands can succeed in the new social frontier

Dan Young and Ryan Marnell discuss their seven rules for brands planning to move into the rapidly evolving world of instant messaging.   The...

BY  Daniel Young

12 December 2014 min read

OPINION shares

Programmatic mobile video: the next poster child of brand advertising?

SpotXchange’s Chris Blok is excited about the potential of mobile video advertising. Here, he discusses the emerging platform and what it can do for...

BY  Marketing

11 December 2014 6 min read

OPINION shares

Apple Watch: how marketers can prepare for the wearable revolution

Danny Gorog writes that with Apple’s entry into the wearables market with the Apple Watch next year, now is the time marketers should be deciding if...

BY  Danny Gorog

1 December 2014 min read

OPINION shares

Mobile+: transcending mobile and the evolution of the digital portfolio

As new offerings from Apple, Google and others are integrated into the digital portfolios of clients, users and agencies, Paul Napier coins a name for the...

BY  Paul Napier

24 November 2014 min read

OPINION shares

Forget the pitch: five better steps to choosing a PR agency

Lengthy pitch processes can be a waste of time and resources for both marketers and agencies, argues Jocelyn Hunter. Here she gives five steps for a...

BY  Jocelyn Hunter

11 November 2014 min read

OPINION shares

What marketers can learn from music festivals such as Soundwave

As we prepare to enter the music festival season, Eventbrite head of marketing Australia, Laura Huddle, shares some insights and advice on what marketers...

BY  Marketing

6 November 2014 min read

CASE STUDY shares

Clinique’s dramatically different digital relaunch of its hero product

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BY  Marketing

23 October 2014 6 min read

INTERVIEW shares

Q&A with Tim Sutton, Weber Shandwick’s Asia-Pacific chairman, on managing the region’s complexities

The diversity of the Asia-Pacific region is staggering, but common issues, innovative methodology and a lot of trial and error have made running...

BY  Peter Roper

15 October 2014 min read

OPINION shares

The future of ecommerce has another ‘m’ in it

Mobile is increasingly important for online retailers. Rohit Dadwal argues that as more and more customers are shopping online, companies need to go beyond...

BY  Rohit Dadwal

15 October 2014 min read

OPINION shares

Big changes to social media for September 2014: everything you need to know

In the world of digital, things are changing on a daily basis. As different social platforms are increasingly competing for more avid followers, tweaks are...

BY  Cade Witnish

30 September 2014 min read

OPINION shares

Olly’s online video advertising tip three: How to score a YouTube upgrade

This is the third installment in a five-part series of tips for brands looking at getting the most out of online video ads, by YouTube’s Olly Grundy....

BY  Olly Grundy

23 September 2014 min read

OPINION shares

Mobile app marketing campaigns: The practical stuff

While planning, distribution, legal issues and ongoing maintenance and support aren’t what marketing professionals first think about when considering...

BY  Paul Lin

19 September 2014 min read

OPINION shares

Retailers going mobile: reverse the traditional thinking and get creative

Is a strategy for mobile really that important? It’s a question Joe Barber hasn’t been asked for a long time… until he attended a recent...

BY  Joe Barber

8 September 2014 min read

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