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A2 Milk stands out from the herd

Emerging in a cluttered and commoditised market, A2 Milk Company combated the challenge of getting its unique story across to a niche group among a...

BY Marketing

22 April 2015 4 min read

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Taking control of your complex campaigns

With brand campaigns becoming more complex, there’s more chances for problems to arise. Dave Veronese, CIO, House of Travel, explains how they have...

BY Marketing

14 April 2015 2 min read

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World’s first petition-signing robot: ‘The Most Powerful Arm Ever Invented’

Save Our Sons, a small charity for Duchenne muscular dystrophy (DMD), used ‘The Most Powerful Arm Ever Invented’ to approach government seeking...

BY Marketing

24 March 2015 4 min read

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Best practice guide to sandwich-board marketing – cartoon

Here’s Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic has a brainwave during arts...

BY Nic Atkinson

18 March 2015 2 min read

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How live business events create the meaningful brand experiences you need

Amid the cluttered media landscape, events offer brands an opportunity to truly connect with customers, writes Jacqui Timmins, exhibition director at Asia...

BY Marketing

17 March 2015 2 min read

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Swisscom ‘Pulse Challenge’ is February’s best of global digital marketing

A long-awaited sequel to the notorious ‘All Eyes on the S4’ campaign from Heimat Berlin and Swisscom conquered our jury’s hearts to be recognised as the...

BY Marketing

13 March 2015 9 min read

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Reconnecting with VB loyalists

This case study details VB’s campaign to reconnect with its loyal customers – hardworking Aussie blokes. The brand rebuilt its credentials through...

BY Marketing

11 March 2015 3 min read

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Context, cars and connection in the new media landscape

Through conversations with Mondelēz, Westpac and MediaCom, and a smattering of examples from GroupM’s mLab event and the Mondelēz Mobile Futures program,...

BY Peter Roper

10 March 2015 8 min read

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Reconciling customer experience with advertising

Mark Cameron dissects the value of advertising when it comes to creating great customer experiences. Life is not easy for marketers these days. The...

BY Mark Cameron

5 March 2015 2 min read

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How a bold outdoor campaign gave Bookworld its first $1 million week

This Marketing case study tells the story of Bookworld’s biggest Christmas campaign since rebranding from Borders.com.au, that led to a 59% bump in...

BY Marketing

5 March 2015 6 min read

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Weigh in: What do the Australia Post pricing changes mean for direct marketers?

We asked two veteran direct marketers for their thoughts on the latest news from Australia Post that will see a two-tiered pricing model, with increases for...

BY Marketing

4 March 2015 6 min read

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Who’s a ‘Clever Buoy’?

Optus created this smart buoy with breakthrough shark detection technology in a unique campaign to showcase the network’s capabilities. This case study...

BY Marketing

27 February 2015 6 min read

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What the best 2015 Super Bowl ads all have in common

The most effective way to work with a celebrity is to get the brand to take the mickey out of them, writes Jonathan Pease. The first reason making...

BY Marketing

2 February 2015 2 min read

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Busting clichés in the tertiary education sector

Campaign: ‘Think Forward’ Client: Swinburne University of Technology Agency: Hello I’m Venus Background Swinburne University of Technology is the...

BY Marketing

14 January 2015 2 min read

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Five tech disruptions set to shape advertising in 2015

Mitch Waters, ANZ director of Adap.tv, tells us what we should expect from disruptive advertising technology in the coming year. While the term...

BY Marketing

19 December 2014 min read

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How technology will change the events industry in 2015 and beyond

Lauren Hall writes on technology’s role in the events industry’s shift to a model of engagement, experience and efficiency. The events...

BY Marketing

18 December 2014 min read

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Real people tell their stories in Queensland Gov’s END HIV campaign

Campaign:E.N.D. H.I.V. and ‘There’s something I want to tell you’ Client: HIV Foundation Queensland and Queensland Government...

BY Marketing

18 December 2014 6 min read

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Will 2015 bring the boost needed for programmatic in Asia Pacific?

The MMA’s Rohit Dadwal writes that, as programmatic will be big in Asia Pacific in 2015, we should be mindful not to make the same mistakes as other...

BY Rohit Dadwal

16 December 2014 6 min read

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Programmatic mobile video: the next poster child of brand advertising?

SpotXchange’s Chris Blok is excited about the potential of mobile video advertising. Here, he discusses the emerging platform and what it can do for...

BY Marketing

11 December 2014 6 min read

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