Marketing Magazine

OPINION shares

Apple Watch: how marketers can prepare for the wearable revolution

Danny Gorog writes that with Apple’s entry into the wearables market with the Apple Watch next year, now is the time marketers should be deciding if...

BY  Danny Gorog

1 December 2014 6 min read

OPINION shares

Mobile+: transcending mobile and the evolution of the digital portfolio

As new offerings from Apple, Google and others are integrated into the digital portfolios of clients, users and agencies, Paul Napier coins a name for the...

BY  Paul Napier

24 November 2014 6 min read

OPINION shares

Forget the pitch: five better steps to choosing a PR agency

Lengthy pitch processes can be a waste of time and resources for both marketers and agencies, argues Jocelyn Hunter. Here she gives five steps for a...

BY  Jocelyn Hunter

11 November 2014 6 min read

OPINION shares

What marketers can learn from music festivals such as Soundwave

As we prepare to enter the music festival season, Eventbrite head of marketing Australia, Laura Huddle, shares some insights and advice on what marketers...

BY  Marketing

6 November 2014 6 min read

CASE STUDY shares

Clinique’s dramatically different digital relaunch of its hero product

. This article is available to Members of Marketing Pro. Please sign in or register. . . . .

BY  Marketing

23 October 2014 6 min read

INTERVIEW shares

Q&A with Tim Sutton, Weber Shandwick’s Asia-Pacific chairman, on managing the region’s complexities

The diversity of the Asia-Pacific region is staggering, but common issues, innovative methodology and a lot of trial and error have made running...

BY  Peter Roper

15 October 2014 6 min read

OPINION shares

The future of ecommerce has another ‘m’ in it

Mobile is increasingly important for online retailers. Rohit Dadwal argues that as more and more customers are shopping online, companies need to go beyond...

BY  Rohit Dadwal

15 October 2014 6 min read

OPINION shares

Big changes to social media for September 2014: everything you need to know

In the world of digital, things are changing on a daily basis. As different social platforms are increasingly competing for more avid followers, tweaks are...

BY  Cade Witnish

30 September 2014 6 min read

OPINION shares

Olly’s online video advertising tip three: How to score a YouTube upgrade

This is the third installment in a five-part series of tips for brands looking at getting the most out of online video ads, by YouTube’s Olly Grundy....

BY  Olly Grundy

23 September 2014 6 min read

OPINION shares

Mobile app marketing campaigns: The practical stuff

While planning, distribution, legal issues and ongoing maintenance and support aren’t what marketing professionals first think about when considering...

BY  Paul Lin

19 September 2014 6 min read

OPINION shares

Retailers going mobile: reverse the traditional thinking and get creative

Is a strategy for mobile really that important? It’s a question Joe Barber hasn’t been asked for a long time… until he attended a recent...

BY  Joe Barber

8 September 2014 6 min read

CASE STUDY shares

How Taubmans Paints used social storytelling to fuel colour inspiration

Campaign: ‘My Colour Story’ Client: Taubmans Agencies: McCann, Universal McCann, The Farm, Adshel, Dec PR, Ensemble, Jam & Co. Background...

BY  Marketing

27 August 2014 6 min read

OPINION shares

Five questions marketers must ask themselves about mobile privacy

Mobile may come first, but privacy should come next, writes Rohit Dadwal, who details the five questions marketers must ask themselves about mobile privacy....

BY  Rohit Dadwal

6 August 2014 6 min read

OPINION shares

Olly’s online video advertising tip two: Get personal

This is the second installment in a five-part series of tips for brands looking at getting the most out of online video ads, by YouTube’s Olly Grundy....

BY  Olly Grundy

29 July 2014 6 min read

OPINION shares

Modern content has made the web fat – and that’s a big problem for mobile

Better roads and faster cars don’t reduce travel times when there are 10 times the cars and only one new lane. As Joe Barber writes, the same holds...

BY  Joe Barber

17 July 2014 6 min read

INTERVIEW shares

How smart PR is helping one Aussie sports tech brand conquer the US market

Catapult, the Australian company that invented GPS and data tracking devices worn by elite athletes to optimise performance, is making big strides towards...

BY  Peter Roper

10 July 2014 6 min read

OPINION shares

The key to successful mobile app marketing campaigns is mobile-centric strategic thinking

Apps are no longer just standalone games for bored teenagers, or a side note in major marketing campaigns, writes Paul Lin in the first of a three-part...

BY  Paul Lin

27 June 2014 6 min read

OPINION shares

Louis Vuitton ad placement fail shows that what’s in distress, ultimately, is media

Shocked to learn, via a blog post by Rob Campbell, of Wieden and Kennedy China, that a Louis Vuitton ad ended up on a sex offender app in the US! Media...

BY  Patrick D'souza

20 June 2014 5 min read

OPINION shares

Smart beacons beckoning: why they’re a mobile marketer’s dream innovation

They’re under-hyped, but could be a mobile marketer’s dream innovation, writes Joe Barber.   The mobile industry, in respect of marketing...

BY  Joe Barber

16 June 2014 6 min read

PreviousNext

• 3
• 4
• 5
• 6
• 7

Page 5 of 21