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Marketing Magazine
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OPINION Smart returns – the next data goldmine for ecommerce marketers
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...
BY Marketing
OPINION BERT – Translation tool or small business SEO and marketing game-changer
Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO experts. Google has undergone some major...
BY Marketing
OPINION Why brand identity matters more than ever in a recession
Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...
BY Marketing
OPINION In the battle between freemium and free trial, there’s one clear winner
The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...
BY Marketing
OPINION Putting the ‘I’ back in experience in a post-pandemic world
Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...
BY Marketing
OPINION How to be brave without breaking your brand
In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...
BY Marketing
OPINION Tracking your Google Ads competition
Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...
OPINION Driving sales effectively with your company blog
Natasha Lane explores whether marketers can effectively drive conversions using a company blog. They say that content is king, but how powerful is it at...
BY Marketing
Agent99 Four proven PR strategies to help your brand stand out from the competition
Free Content Series: Four proven PR strategies to help your brand stand out from the competition 2020 has been challenging for many brands to achieve earned...
BY Marketing
OPINION Traditional content management systems are failing businesses
A well-functioning website can create the tone for an exceptional customer experience – so why are so many marketers unhappy with their content management...
BY Marketing
OPINION Game for a battle: the console wars reach a new level
Associate Professor Con Stavros weighs in on the greatest marketing battle royale of our generation – Sony vs. Microsoft. Forget Coke and Pepsi, or Apple...
BY Con Stavros
OPINION The target audience is dead, long live the targeting ecosystem
Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...
BY Marketing
OPINION Revitalising an almost 100-year old brand in the midst of COVID-19
In a time of global uncertainty, Asher Rose, the general manager of fine jewellery retailer Charles Rose, explores how a long-standing business can utilise...
BY Marketing
OPINION The immeasurable contribution of Out of Home
The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the great strides that were made using OOH media to spread...
BY Marketing
INTERVIEW The state of affiliate marketing post COVID-19: Interview with Stuart McLennan
As ad spend sees a sharp decline over the past few months, the affiliate marketing space appears to be holding its ground. In fact, according to a recent...
OPINION Insights and expert tips for the Australian email market
According to a new email deliverability benchmark report, Australian marketers are performing highly when it comes to email. Guy Hanson gives tips and...
BY Marketing
OPINION A great PR brief is not about what you want
Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts during a global pandemic. Marketers are under...
BY Marketing
SPONSORED Case study: how premium print launched a luxury brand
When Appellation Oysters set out to supply Australia’s fine dining restaurants, a simple brochure wasn’t going to be enough. This article was...
BY Marketing
OPINION What’s your story?
What makes your business unique? Madeleine Swain encourages marketers to rigorous and truthful in the quest to find out, so we can begin to share an...
BY Marketing
