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While the markets for telecommunications work differently around the world due to diverse economies and levels of national infrastructure, it may be...
BY Gerda Brand
In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only... CASE STUDY shares
Winner – The Monkeys’ Oak Reverse Robberies campaign was the winner of both the ‘Brand Loyalty’ and the ‘Social Media Marketing’...
With many brands vying for attention and so many stories wanting to be told in the media, it’s not enough to send a media release and hope the... OPINION shares
Social media has delivered incredible opportunities to marketers and advertisers over the past decade, particularly for brands, and especially in the retail... CASE STUDY shares
Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering’ campaign by Leo Burnett Melbourne for Seek...
Despite their best intentions, many B2B marketers aren’t using trade shows to their full advantage. A recent Centre for Exhibition Industry Research...
BY Ryan Bonnici
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if... OPINION shares
Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics’. Catch up on Part One...
BY Ryan Bonnici
I’ve been attending music festivals since I was old enough to fake my age, and a lot more after I became a music journalist by trade. Not only are... OPINION shares
These days, most of us spend a fair proportion of our day with our heads buried in a screen of some sort, be it our desktop, our laptop, our tablet or...
BY Robert Stock
Kevin Rudd may be back but I’m not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in the news. The relentless... OPINION shares
Volkswagen’s (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a... OPINION shares
At the recently concluded World Economic Forum, U Thein Sein, Myanmar’s President said of Myanmar: “Our country used to be isolated. Now we are...
BY Rohit Dadwal
This week, we’ve seen yet another ‘social media kerfuffle’ from Qantas (a ‘frequent flyer’ in this space), with a young boy seeing a... CASE STUDY shares
CAMPAIGN: Increasing BumpWatch pregnancy app engagement through push notifications CLIENT: Kidspot AGENCY: OtherLevels BACKGROUND Founded in 2005,...
CASE STUDY shares
Campaign: DSLR Gear No Idea Client: Sony Australia (digital imaging: NEX cameras) Agencies: Havas Worldwide Australia, Naked Communications ...
Responsive web design delivers a website that dynamically adapts to any device format or size. There are, however, important limitations to consider before...
BY Joe Barber
CASE STUDY shares
Campaign: She Runs the Night Client: Nike Agency: Razor Background The Nike brand was strong within the running market, but Asics had a slight edge...