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The topic: A viewer of catch-up TV is less valuable to advertisers than a viewer of a live-to-air broadcast of the same content. Helen Kellie...
The explosion of tablets and smartphones means more Australians are consuming content online than ever before. Digital subscriptions are on the rise and the...
BY Paul Robson
“I don’t need media training as I know the company inside out and know how to manage myself when questioned.” Is this you, and can this be... OPINION shares
Ed’s note: An earlier version of this post stated that CSI is the only partner that can set up paid search activity on Baidu. To clarify, this is a...
BY Gary Nissim
Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web? The simple answer is that every...
BY Paul Napier
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your... OPINION shares
Oh Leighton, what a mess. After successfully laying low on the Australian Federal Police’s investigation on alleged corruption and bribery for nearly... OPINION shares
So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the...
BY Paul Napier
CASE STUDY shares
Campaign: No Place Like Home Client: Bulla Dairy Foods Agency: The Bridge Background When The Bridge was developing a campaign for Bulla Creamy...
It surprises me that our local marketing industry hasn’t yet embraced the AFL and NRL Grand Finals as the marketers in the US do for the Super Bowl.... CASE STUDY shares
Winner: Defence Force Recruiting’s ‘Mobile Medic’ campaign by GPY&R Melbourne was a clear winner of IAB Australia’s ‘Mobile platform...
Three years ago, in 2010, those of us at Google started noticing that our mobile traffic was growing at the same pace as desktop traffic had in the early... OPINION shares
While the markets for telecommunications work differently around the world due to diverse economies and levels of national infrastructure, it may be...
BY Gerda Brand
In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only... CASE STUDY shares
Winner – The Monkeys’ Oak Reverse Robberies campaign was the winner of both the ‘Brand Loyalty’ and the ‘Social Media Marketing’...
With many brands vying for attention and so many stories wanting to be told in the media, it’s not enough to send a media release and hope the... OPINION shares
Social media has delivered incredible opportunities to marketers and advertisers over the past decade, particularly for brands, and especially in the retail... CASE STUDY shares
Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering’ campaign by Leo Burnett Melbourne for Seek...
Despite their best intentions, many B2B marketers aren’t using trade shows to their full advantage. A recent Centre for Exhibition Industry Research...
BY Ryan Bonnici