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So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the...
BY Paul Napier
CASE STUDY shares
Campaign: No Place Like Home Client: Bulla Dairy Foods Agency: The Bridge Background When The Bridge was developing a campaign for Bulla Creamy...
It surprises me that our local marketing industry hasn’t yet embraced the AFL and NRL Grand Finals as the marketers in the US do for the Super Bowl.... CASE STUDY shares
Winner: Defence Force Recruiting’s ‘Mobile Medic’ campaign by GPY&R Melbourne was a clear winner of IAB Australia’s ‘Mobile platform...
Three years ago, in 2010, those of us at Google started noticing that our mobile traffic was growing at the same pace as desktop traffic had in the early... OPINION shares
While the markets for telecommunications work differently around the world due to diverse economies and levels of national infrastructure, it may be...
BY Gerda Brand
In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only... CASE STUDY shares
Winner – The Monkeys’ Oak Reverse Robberies campaign was the winner of both the ‘Brand Loyalty’ and the ‘Social Media Marketing’...
With many brands vying for attention and so many stories wanting to be told in the media, it’s not enough to send a media release and hope the... OPINION shares
Social media has delivered incredible opportunities to marketers and advertisers over the past decade, particularly for brands, and especially in the retail... CASE STUDY shares
Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering’ campaign by Leo Burnett Melbourne for Seek...
Despite their best intentions, many B2B marketers aren’t using trade shows to their full advantage. A recent Centre for Exhibition Industry Research...
BY Ryan Bonnici
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if... OPINION shares
Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics’. Catch up on Part One...
BY Ryan Bonnici
I’ve been attending music festivals since I was old enough to fake my age, and a lot more after I became a music journalist by trade. Not only are... OPINION shares
These days, most of us spend a fair proportion of our day with our heads buried in a screen of some sort, be it our desktop, our laptop, our tablet or...
BY Robert Stock
Kevin Rudd may be back but I’m not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in the news. The relentless... OPINION shares
Volkswagen’s (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a... OPINION shares
At the recently concluded World Economic Forum, U Thein Sein, Myanmar’s President said of Myanmar: “Our country used to be isolated. Now we are...
BY Rohit Dadwal