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Content marketing. It’s the catchall phrase used to label creating content and experiences people want to consume, while also conveying a brand... OPINION shares
The vitriol around Facebook’s continued push for a commercial social media platform over the past few weeks has come as a surprise to me. Having... OPINION shares
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No... CASE STUDY shares
Campaign: Air Rescue documentary series Client: Westpac Agencies: MediaCom Beyond Advertising, Map and Page, Fredbird Productions, DDB Tribal ...
This guest post is by Tom Ollerton, global marketing director for We Are Social. It’s generally agreed that the fairly recent success of short...
Pizza chain Domino’s has increased its social media presence to include round-the-clock monitoring across all platforms. A little excessive?...
CASE STUDY shares
Campaign: The long table Client: TAC Agency: Grey, Graffiti Background: The Christmas period is the riskiest time for Victorian road users. There is...
For the first time in the history of the world, people have more access to anything, anywhere, any place, with just the click of a mouse or the tap of a... OPINION shares
1. Contextual Social Networks I’m not sure whether it’s the increase in mobile usage, or the fact that people are a little obsessed with social... OPINION shares
This guest post is by Lauren Harper, social marketing manager for Oracle Eloqua. 2013 was truly a social year. New social platforms continue to emerge,...
The sheer scale of the growing consumer market in China has been widely reported, though how their population use social media differs vastly from the west.... OPINION shares
It’s no surprise that the financial services sector is one of the late movers in terms of using social media. Recent research by the International... OPINION shares
The world’s largest consumer goods companies – the likes of Unilever and Proctor & Gamble – spend squillions of dollars each year on... OPINION shares
One of my most popular discussions and enquiries from 2013 was, ‘How do we get our branded content onto TV?’ Branded content is still in its... INTERVIEW shares
Let’s be honest, an in-flight safety video is not the most exciting thing in the world, and though we know the information being relayed is very...
This is a guest post by Chris Howe, managing director, Red Bee Media Australia. Despite the level of industry noise around content being the most important...
This guest post is by Patrick Kelly, RMIT University. Researchers John Cannarella and Joshua Spechler from Princeton University made headlines last...
If you hate your job or are disengaged at work, you’re not alone. A couple of months ago, polling organisation Gallup released the findings of its... OPINION shares
The marketing industry is so full of buzzwords and techy abbreviations that entire conversations can be held using solely acronyms. It can be hard to...
BY Ryan Bonnici