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Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewarding repeat transactions...
BY Mark Cameron
The more things change, the more they stay the same. For every wave of marketing and media tactics, from broadcast, to direct, social and now big data, the...
BY Colin Jowell
Gamification is growing fast in its use across a wide spectrum of industries even though it is not, technically, a new idea; game mechanics have been used... OPINION shares
Australians are avid consumers of social media and many companies have engaged staff to tweet, share and blog. But how do you know they are delivering real...
BY Aden Forrest
Kevin Rudd may be back but I’m not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in the news. The relentless... OPINION shares
Retailers are getting very excited about call-centres. This may come as a surprise – after all, aren’t call-centres an increasingly costly (yet...
BY Peter Monk
I was lucky enough to recently visit Facebook HQ in Menlo Park, just outside of San Francisco. The multi-building campus is incredible and feels like it...
BY Mark Cameron
CASE STUDY shares
CAMPAIGN: Increasing BumpWatch pregnancy app engagement through push notifications CLIENT: Kidspot AGENCY: OtherLevels BACKGROUND Founded in 2005,...
There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in... OPINION shares
You’ve done the social media course. You’ve given the meticulously researched presentation to senior management full of infographics, embedded... OPINION shares
The Internet revolution didn’t just change the way we communicate, socialise and consume entertainment, it changed the way we experience things.... OPINION shares
Technology is ever changing. The world of social media goes through more cycles of ebb and flow everyday than we can imagine. One minute, someone comes out... OPINION shares
“Who are these community managers?” I recall asking my boss. “They’re a very… unique… group of people.” He replied. “You’ll be fine, just...
BY Matthew Cox
CASE STUDY shares
CAMPAIGN: KIA AT THE AUSTRALIAN OPEN CLIENT: KIA AGENCY: WE ARE SOCIAL, INNOCEAN BACKGROUND Kia has been the proud sponsor of the Australian Open tennis...
Lessons in how not to handle social media were played out in excruciating detail across the social landscape this week. It all started with the appearance... OPINION shares
Social media is an excellent way to build relationships with your target audience and customers as well as amplify your marketing message. Paid options... OPINION shares
How advertisers can use social TV to their benefit A world-first neuro study has served up some interesting facts on social media interaction and the first...
BY Seb Rennie
It has been dubbed the year of content marketing. Wherever you look, brands are slowly developing their own media empires, complete with social media... OPINION shares
By Richard Gruner, University of Melbourne A newsworthy event is happening right now. And another, and another – it never ends. This is vital...