Marketing Magazine

OPINION shares

Go long, win big: how long-term planning can deliver a competitive edge

Benjamin Hillman weighs out the importance of developing a two-track approach when planning campaigns: plan far enough ahead to have the capacity to be...

BY  Marketing

9 June 2017 3 min read

OPINION shares

Think you’re doing omnichannel right? How to avoid stumbling in the execution

Paul Bichsel has six ways to deliver the best omnichannel customer experience. Digital disruption, increased competition, eroding customer loyalty and high...

BY  Marketing

2 June 2017 2 min read

FEATURE shares

Best-in-class: What a leading B2B marketing organisation looks like

B2B organisations in Australia are increasingly recognising the importance of customer experiences. Ben Ice analyses the findings of the latest ‘B2B...

BY  Ben Ice

31 May 2017 6 min read

OPINION shares

Winning in a dynamic market: how best practice and next practice can co-exist

Best practices and next practices can and should co-exist, says Michael Leeds, but the two must be managed and understood in different ways. Market leaders...

BY  Marketing

15 May 2017 3 min read

OPINION shares

Agile and growth hacking: carving out a strategic advantage

Agile marketing and growth hacking can help carve out strategic advantages now and in the years to come, says Phil Whitehouse. Crafting a holistic marketing...

BY  Marketing

4 May 2017 2 min read

OPINION shares

Show them the money: how to make CX pay for itself

Customer experience must earn its right to exist within your operation, says Chris Breslin. Here’s how CX professionals can make their case. Remember...

BY  Marketing

3 May 2017 3 min read

OPINION shares

Will an unlimited budget model work for your brand?

Simon Gellibrand has five things your board needs to take into account when considering an unlimited marketing budget model. A growing number of Australia’s...

BY  Marketing

13 April 2017 1 min read

OPINION shares

The ROI black hole: are you training consumers to cherry-pick?

Marketers using ROI as a planning metric for decision making will not see as much as they’re hoping for, writes Rob Pardini. One of the most vexing...

BY  Marketing

7 April 2017 3 min read

OPINION shares

Boom or bust: the four main challenges of digital video and how providers must overcome them

There are four main challenges facing players in the disruptive environment of digital video. Scott Dinsdale shows how they offer the opportunity to rise...

BY  Marketing

9 February 2017 3 min read

SPONSORED shares

How to use SOSTAC to write a digital marketing plan

A sound digital marketing plan requires detailed understanding of a brand’s own situation and demographic, the best way to engage and delight them,...

BY  Partner

30 January 2017 3 min read

OPINION shares

Australian CEOs don’t think CMOs can drive disruptive growth – here’s how to change their mind

Most CEOs in Australia don’t consider CMOs among the best-placed C-suite leaders to drive disruptive business growth. It’s time for CMOs to make...

BY  Marketing

17 January 2017 5 min read

OPINION shares

Five technology trends impacting the Australian market in 2017

frog’s Kevin Rogers writes that healthcare, aquaculture and architecture will be major influences on the business landscape in 2017. The trends...

BY  Kevin Rogers

21 December 2016 3 min read

OPINION shares

The experience economy: the five stages of customer-focused change

Mark Cameron outlines what is required to lead the process of creating an exceptional customer experience in the third and final part of his series. In part...

BY  Mark Cameron

12 December 2016 3 min read

OPINION shares

The experience economy: grabbing the ‘creative destruction’ opportunity

Businesses are always evolving, and if a business is not moving forward, then it must be moving backwards, writes Mark Cameron in part two of his series. In...

BY  Mark Cameron

5 December 2016 2 min read

INTERVIEW shares

How Cure Brain Cancer Foundation became the 25th most innovative organisation in Australia

Marketing speaks with Julia Shaefer, head of marketing at Cure Brain Cancer, about the Foundation’s revolutionary approach to trialling – and building...

BY  Peter Roper

26 October 2016 12 min read

OPINION shares

The five pillars of a mature voice-of-the-customer program

Chris Breslin has five steps for fine-tuning your voice of the customer program to ensure it drives business value and keeps your key stakeholders on board....

BY  Marketing

25 October 2016 3 min read

OPINION shares

Speed, agility and openness: the new rules of product innovation

There’s no longer an excuse for marketers who uncover a high potential opportunity only to see a competitor exploit it first, writes Nikki Davey. The...

BY  Marketing

21 October 2016 3 min read

INTERVIEW shares

The story behind the NAB and Telstra backed online marketplace where small businesses can swap services

Proquo, a new digital marketplace backed by NAB and Telstra, aims to be a hub for small businesses to trade services and form relationships. Co-founders and...

BY  Peter Roper

28 September 2016 13 min read

OPINION shares

The challenge of remaining competitive amid ongoing globalisation

In an increasingly globalised market it is difficult to remain competitive, but there is an edge to be gained, writes Armine Winsley. All businesses large...

BY  Marketing

24 August 2016 3 min read

OPINION shares

What Microsoft’s LinkedIn acquisition means for both brands

Alan Smith asks whether Microsoft’s LinkedIn acquisition will be a case of A New Hope, or The Empire Strikes Back. Microsoft’s $26.2 billion cash...

BY  Marketing

28 June 2016 4 min read

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