Marketing Magazine

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

FEATURE shares

The ‘conscious’ commerce trend and the rise of the ethically-minded

With the rise of the eco and ethically-mindful generation, consumers are scrutinising retailers more than ever before. Billy Loizou looks at how more...

BY Marketing

20 January 2022 6 min read

OPINION shares

Five things that will shape social media in 2022

For the past seven years, Marketing Magazine has been giving me the opportunity to predict what the future of social holds for the coming year. You can...

BY Amaury Treguer

11 January 2022 7 min read

OPINION shares

The future of events

I want you to engage in a thought experiment with me for a moment. Think about one thing that you used to take for granted but that today is obsolete by...

BY Marketing

29 December 2021 5 min read

OPINION shares

Marketing for hybrid meetings in a COVID world

With COVID-19 continuing to disrupt the national and international meetings and events sector, one Australian company is rewriting its marketing strategies...

BY Marketing

28 December 2021 4 min read

OPINION shares

Top ten marketing tips ahead of Christmas

The race to Christmas is well and truly underway for businesses and shoppers alike, so now is the time to ensure your marketing is up to scratch for the...

BY Marketing

14 December 2021 5 min read

OPINION shares

Top five customer engagement trends of 2022

One of the most exciting parts about working at a technology company is being at the forefront of what comes next for both businesses and consumers. Kristen...

BY Marketing

7 December 2021 3 min read

OPINION shares

LinkedIn 2022 predictions, content trailblazer and a list to Santa

It goes without much ado that gaining organic visibility and traction on LinkedIn is not always easy or seamless. Sue Parker looks at how brands, marketers...

BY Sue Parker

1 December 2021 5 min read

OPINION shares

Five annoying B2B marketing tactics to avoid

Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Azadeh...

BY Azadeh Williams

25 November 2021 4 min read

OPINION shares

The election is coming: why marketers should care and how to prepare

History shows elections have a profound impact on the advertising industry and marketers need to be ready. Ben Willee explains. There’s a federal election...

BY Marketing

18 November 2021 4 min read

OPINION shares

Why entrepreneurs need to value marketing from start-up phase

There’s no helping an entrepreneur or start-up founder who doesn’t value or ‘believe’ in marketing. People are not going to ‘magically’ hear about them and...

BY Azadeh Williams

9 November 2021 5 min read

OPINION shares

Is it time that design thinking got a rebrand of its own?

We’ve gotten to the point where for many businesses, ‘design thinking’ is another one of those management fads. Paris Young looks at how interpretation of...

BY Marketing

4 November 2021 4 min read

OPINION shares

Four tips for marketers to captivate audiences with the power of music

Audio is central to the harmony of video content. Music has the ability to evoke strong emotions, transport viewers to a specific location, bring attention...

BY Marketing

13 October 2021 4 min read

OPINION shares

Loyalty is the foundation of customer retention

What’s better than acquiring a new customer? Retaining an existing one. Nick Hinsley believes retailers need to recognise loyalty as a top priority and...

BY Marketing

22 September 2021 5 min read

OPINION shares

Three ways to drive great business outcomes by connecting customer care and marketing teams

Catherine Anderson shares three ways that the Powershop team brings together customer care and marketing to drive better business outcomes. A few years ago,...

BY Marketing

20 September 2021 5 min read

OPINION shares

10 tips to know when marketing your startup

Azadeh Williams considers common mistakes that startup founders make when it comes to marketing. This article shares 10 tips to help startups create a...

BY Azadeh Williams

31 August 2021 5 min read

NEWS shares

Square buys Afterpay in a A$39 billion deal

Australian ASX listed buy-now-pay-later (BNPL) company Afterpay has been acquired by US fintech Square. According to a release published by Square today,...

BY Jasmine Giuliani

2 August 2021 3 min read

OPINION shares

Making marginal gains in marketing

If there is one lesson that the marketing industry can learn from elite athletes during the Olympics, it’s the power of incremental gains. Lisa Khatri...

BY Marketing

28 July 2021 4 min read

Page 1 of 23

Marketing Magazine

Already a Member?

Not a Member Yet?

FEATURE shares

The ‘conscious’ commerce trend and the rise of the ethically-minded

OPINION shares

Five things that will shape social media in 2022

OPINION shares

The future of events

OPINION shares

Marketing for hybrid meetings in a COVID world

OPINION shares

Top ten marketing tips ahead of Christmas

OPINION shares

Top five customer engagement trends of 2022

OPINION shares

LinkedIn 2022 predictions, content trailblazer and a list to Santa

OPINION shares

Five annoying B2B marketing tactics to avoid

OPINION shares

The election is coming: why marketers should care and how to prepare

OPINION shares

Why entrepreneurs need to value marketing from start-up phase

OPINION shares

Is it time that design thinking got a rebrand of its own?

OPINION shares

Four tips for marketers to captivate audiences with the power of music

OPINION shares

Loyalty is the foundation of customer retention

OPINION shares

Three ways to drive great business outcomes by connecting customer care and marketing teams

OPINION shares

10 tips to know when marketing your startup

NEWS shares

Square buys Afterpay in a A$39 billion deal

OPINION shares

Making marginal gains in marketing

Choose Your Style