Marketing Magazine

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INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to...

BY Marketing

7 July 2020 min read

OPINION shares

The target audience is dead, long live the targeting ecosystem

Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...

BY Marketing

6 July 2020 min read

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Re-tuning your re-marketing efforts for an unpredictable second half of the year

Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user...

BY Jasmine Giuliani

30 June 2020 min read

OPINION shares

How digital sensory marketing is key to appealing to today’s consumer

Will Griffith explores how marketers can adapt sensory marketing – utilising senses of sight, hearing, smell, taste, and touch in a digital context. 2020 is...

BY Marketing

23 June 2020 min read

OPINION shares

How to rebuild your client base

As the country begins to return to everyday life, the focus for business owners and managers has shifted towards a rebuilding plan. Huyen Truong looks at...

BY Marketing

16 June 2020 min read

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale...

BY Marketing

15 June 2020 min read

INTERVIEW shares

Why this tech startup didn’t pivot during lockdown: Interview with Stevan Premutico

It has been notably difficult to avoid the word ‘pivot’ recently. Social distancing measures and economic downturn, as a result of COVID-19, has forced...

BY Jasmine Giuliani

12 June 2020 min read

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Advertising through economic downturn

An inevitable economic downturn has marketers assessing the potential value and risks of investing in advertising in a post COVID-19 world. Natalie Stanbury...

BY Marketing

3 June 2020 min read

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You won’t find your brand growth strategies in the numbers

When it comes to brand revitalisation, Pip Stocks believes that marketers should look to 'conversational data' rather than 'quantitative data', to connect...

BY Marketing

1 June 2020 min read

OPINION shares

Advertising in and out of a recession

Rhea Jose and André Bonfrer consider how marketers can use evidence-backed strategies to justify the long-term value of marketing and advertising during a...

BY Marketing

27 May 2020 min read

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Part 2: Marketing at home

In the second instalment of the ‘Marketing at home’ video series, we hear from CMOs and business leaders from a wide variety of sectors about how they are...

BY Jasmine Giuliani

19 May 2020 min read

OPINION shares

A golden age for experiential marketing?

Teresa Aprile examines the future of experiential marketing post COVID-19. Will ingenuity and a hybrid of online/offline experiences mark the beginning of a...

BY Marketing

18 May 2020 min read

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Why data is King and Telco marketing during COVID-19

Our collective sense of normalcy has been shattered during the coronavirus crisis. Now, more than ever, Australian people are reconsidering the role that...

BY Jasmine Giuliani

15 May 2020 min read

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Did COVID-19 kill retail business or reinvent it?

Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...

BY Marketing

13 May 2020 min read

OPINION shares

The art of pivot marketing

As businesses attempt to swiftly pivot their strategy during these uncertain times, Shane Capron considers the marketing parallels that we can draw from...

BY Marketing

13 May 2020 min read

OPINION shares

Is the taxi industry complacent?

According to Mark C Trayling, the Australian taxi industry is sitting on a golden marketing opportunity to compete with ride sharing services. Over the past...

BY Marketing

7 May 2020 min read

OPINION shares

COVID-19’s impact on the sporting industry

Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the...

BY Con Stavros

5 May 2020 min read

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INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

OPINION shares

The target audience is dead, long live the targeting ecosystem

OPINION shares

Re-tuning your re-marketing efforts for an unpredictable second half of the year

OPINION shares

How digital sensory marketing is key to appealing to today’s consumer

OPINION shares

How to rebuild your client base

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

INTERVIEW shares

Why this tech startup didn’t pivot during lockdown: Interview with Stevan Premutico

OPINION shares

Advertising through economic downturn

OPINION shares

You won’t find your brand growth strategies in the numbers

OPINION shares

Advertising in and out of a recession

INTERVIEW shares

Part 2: Marketing at home

OPINION shares

A golden age for experiential marketing?

INTERVIEW shares

Why data is King and Telco marketing during COVID-19

OPINION shares

Did COVID-19 kill retail business or reinvent it?

OPINION shares

The art of pivot marketing

OPINION shares

Is the taxi industry complacent?

OPINION shares

COVID-19’s impact on the sporting industry

Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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