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Marketing Magazine
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OPINION It’s the year of customer centricity for the financial services sector
Banks often know more about our habits than even our closest friends or partners, which can create tension between a financial service provider and its...
BY Marketing
OPINION 6 Chinese Marketing Terms You Should Know
Accelerated digital globalisation has led to multicultural brand opportunities. Christie Ding highlights six key Chinese marketing terms that marketers...
BY Marketing
OPINION The key to cracking the toughest phase of human-centred design
Nathan Baird considers the process of creating products using the principles of human-centred design. Is turning customer research into customer insights...
BY Marketing
INTERVIEW The biggest lessons in ‘marteching’ in 2020 and how these will define marketing strategies in 2021
Martech innovation and digital adoption have been a critical aspect of the marketing industry during a year of uncertainty. These seven business leaders...
BY Marketing
CASE STUDY How an integrated, customer-first approach drove demand for G.J. Gardner Homes
This case study demonstrates the importance of building a strong brand/customer relationship by creating a multichannel digital strategy. A customer-first...
BY Marketing
OPINION Why omnichannel marketing is crucial in today’s retail landscape
The way people shop has fundamentally changed. Adam Ioakim writes about why a good omnichannel marketing strategy just might save retailers in the age of...
BY Marketing
SPONSORED Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of delivering an optimal experience and getting the omnichannel...
BY Marketing
OPINION Shine a light on loyalty in 2021
Customer loyalty specialist Adam Posner provides tips so that brands can improve customer loyalty in 2021 and beyond. ‘That was a 2020’ – the meme for when...
BY Marketing
OPINION Adapting to the ever-changing consumer
From creating positive moments to using SEM in a proactive way and developing more personalised experiences – there are certain things businesses and...
BY Marketing
OPINION Why ‘Design Thinking’ is as relevant during COVID-19 as ever
Nathan Baird explores how marketers can use design-led methodologies to reframe problems, take creative risks and thrive in a post-pandemic market....
BY Marketing
OPINION How retailers can de-clutter their marketing strategies to build resilience amid constant change
In order to successfully become agile, innovative and customer-centric, retailers must de-clutter technology solutions and ruthlessly refine strategies,...
BY Marketing
OPINION The human element of data-led advertising
Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers....
BY Marketing
FEATURE Futurecast: why have I bothered and why you should too!
Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique...
OPINION Accept the cookie-free reality, even if it bites
In light of the looming loss of third-party cookies for targeted behavioural advertising, change is a reality. James McDonald and Ron Ramaiya write about...
BY Marketing
OPINION Improving the value of PR measurement and reporting
Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...
BY Marketing
OPINION Brand strategy less than compelling? Might be a case of ‘purpose paralysis’
A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy...
BY Marketing
OPINION Generation Alpha are under 10 and already buying your products
Whether marketers are ready or not, new generations of consumers are emerging with exponential spending power. Mark Randall explores why marketers must...
BY Marketing
OPINION Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID
Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...
BY Marketing
OPINION Data doesn’t lie. But what truths are you looking for?
The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....
BY Marketing
