Marketing Magazine

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

OPINION shares

Improving the value of PR measurement and reporting

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...

BY Marketing

29 September 2020 5 min read

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy...

BY Marketing

18 September 2020 5 min read

OPINION shares

Generation Alpha are under 10 and already buying your products

Whether marketers are ready or not, new generations of consumers are emerging with exponential spending power. Mark Randall explores why marketers must...

BY Marketing

17 September 2020 6 min read

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...

BY Marketing

9 September 2020 5 min read

OPINION shares

Data doesn’t lie. But what truths are you looking for?

The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....

BY Marketing

2 September 2020 7 min read

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture...

BY Marketing

27 August 2020 4 min read

OPINION shares

Re-branding is a dirty word, try a brand evolution

For many businesses, the idea of a re-brand is costly, time-consuming, daunting and completely necessary. Jonathan Samuel and Scott Dunn from The Brand...

BY Marketing

20 August 2020 5 min read

OPINION shares

Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

Elisa Adams explains why correctly understanding implicit motivational needs and designing your messaging and customer experience accordingly is critical to...

BY Marketing

6 August 2020 min read

OPINION shares

Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

OPINION shares

Don’t just build the best product, build the best customer experience

DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...

BY Marketing

27 July 2020 min read

OPINION shares

Tracking your Google Ads competition

Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...

BY Jasmine Giuliani

20 July 2020 min read

Khoros shares

How to optimise your digital care solutions

Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely...

BY Marketing

20 July 2020 min read

OPINION shares

Overcoming some uncomfortable truths about data

Cécile Ferré explains why the quality of data-led insights is dependent on not only the metrics you choose but having a holistic and strategic approach to...

BY Marketing

15 July 2020 min read

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...

BY Marketing

8 July 2020 min read

OPINION shares

A marketing approach is key for job hunting success

According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...

BY Marketing

7 July 2020 min read

Page 1 of 20

Marketing Magazine

Already a Member?

Not a Member Yet?

OPINION shares

Improving the value of PR measurement and reporting

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

OPINION shares

Generation Alpha are under 10 and already buying your products

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

OPINION shares

Data doesn’t lie. But what truths are you looking for?

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

OPINION shares

Re-branding is a dirty word, try a brand evolution

OPINION shares

Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

OPINION shares

Why brand identity matters more than ever in a recession

OPINION shares

Don’t just build the best product, build the best customer experience

OPINION shares

Tracking your Google Ads competition

Khoros shares

How to optimise your digital care solutions

OPINION shares

Overcoming some uncomfortable truths about data

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

OPINION shares

A marketing approach is key for job hunting success

Do you feel the level of marketing activity is more now than in March?

Choose Your Style