Marketing Magazine

OPINION shares

How legacy retail brands are insulating from the direct-to-consumer trend

Not start-ups, seriously successful brands. Laura Doonin charts the rise of the direct-to-consumer retail juggernaut and what it means for the sector Know...

BY  Marketing

24 June 2019 2 min read

CASE STUDY shares

Rethink praise – how Avon empowers Brazil’s women without the clichés

Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for what they do. Knowing the power of...

BY  Marketing

19 June 2019 4 min read

OPINION shares

Head to head: is personalisation killing brands? Adam Ferrier and Stewart Gurney face off

Is personalisation really holding brands back, or is it opening a new age of marketing? Industry thought leaders Adam Ferrier and Stewart Gurney face off....

BY  Marketing

17 June 2019 4 min read

OPINION shares

Ecommerce evolved – ‘phygital’ is no longer that fidgety media strategy

Sérgio Brodsky looks ahead to an OOH environment where the presence of physical retail and seamlessness of ecommerce meld into a single cohesive customer...

BY  Sérgio Brodsky

7 June 2019 4 min read

INTERVIEW shares

Why growth marketing alone isn’t the answer to hitting your growth targets

There’s a delicate art to differentiating and balancing growth and brand marketing – and Alex Holmes claims to have found the recipe. Interactive...

BY  Marketing

7 June 2019 3 min read

FEATURE shares

Heavy versus light approaches to Agile – top marketers weigh in

What opportunity does Agile present for marketers today? Angeline Yip, Brendon Capes and Michael Valos explain what Agile means for marketing departments...

BY  Marketing

31 May 2019 3 min read

SPONSORED shares

There’s billboards, then there’s billboards. Neuro-Insight puts the science behind the impact.

Faced with an outdoor ecosystem that assumes the impact of all billboards is equal, QMS and Neuro-Insight have found quite the opposite. This article was...

BY  Marketing

29 May 2019 2 min read

OPINION shares

$15 billion up for grabs – Australian retailers are missing out on the tourist market

Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...

BY  Marketing

27 May 2019 3 min read

SPONSORED shares

Shifting tides – why premier Australian marketers are turning to regional media

Taking into account her executive experience at premier Australian brands including Virgin Australia and Telstra, Inese Kingsmill discusses regional...

BY  Marketing

27 May 2019 3 min read

OPINION shares

Campaigning and the human condition: what the election tells us about marketing

In light of last weekend’s surprise federal election result, Carlos Jonmundsson outlines why a single-minded proposition is crucial to marketing success....

BY  Marketing

23 May 2019 4 min read

OPINION shares

The antidote to wasteful ad spend – where marketers go wrong

Research indicates that something in the region of $80 billion in digital marketing spend is wasted each year. There are, however, strategies that can help...

BY  Marketing

22 May 2019 3 min read

OPINION shares

Going North – why Aussie retailers should set their sights on the Asia Pacific

Wondering whether it’s time to start selling your wares offshore? The under-targeted Asia Pacific region represents an exciting opportunity for Aussie...

BY  Marketing

20 May 2019 3 min read

OPINION shares

The five most common bad habits CX teams need to break

CX obsession isn’t a bad habit per se, but you’ll need to make sure you’re sharing the load and not getting bogged down in data and...

BY  Marketing

30 April 2019 4 min read

OPINION shares

Retailers getting left behind in an ecommerce cloud – start by ditching the discounts

Retailers are continuously seeing the shopper’s dollar spent online rather than in-store – is there a saving grace for brick and mortar? Michael...

BY  Marketing

10 April 2019 3 min read

OPINION shares

Houston, we have a CX problem! How Australian companies can lead the world

Despite its vigorous advocation appearing so regularly on this platform and others like it, Paul Jenzen says the global state of CX is in disrepair....

BY  Marketing

18 March 2019 3 min read

CASE STUDY shares

Inconvenient marketing: how Swann Insurance gave customers a reason to ride

Swann Insurance sent motorcyclists on road trips to its pop-up inconvenience stores and the result was a loyalty and experience marketing hit. This article...

BY  Marketing

15 March 2019 5 min read

FEATURE shares

The state of B2B marketing in 2019: it’s a jungle sometimes

The B2B scene is evolving faster than ever, and the onus is increasingly falling on marketers to ensure businesses keep up. Josh Loh picks apart the...

BY  Josh Loh

5 March 2019 6 min read

OPINION shares

How the royal banking commission and diminished trust is putting the squeeze on marketing budgets

In the wake of the damning findings by the banking royal commission and the handing down of the Hayne report, Natasha Pelly says repairing trust and...

BY  Marketing

4 March 2019 3 min read

FEATURE shares

Four marketing leaders, four different approaches to CX

Big brand marketers take CX beyond customer service, breaking it down into customer-centricity, trust, emotion and internal structure. The 2019 CXO Leaders...

BY  Marketing

26 February 2019 1 min read

OPINION shares

Where is the love? Injecting emotion back into marketing – and doing it right

Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose...

BY  Marketing

26 February 2019 4 min read

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