Marketing Magazine

OPINION shares

Weighing the cow doesn’t make it grow any faster – measure with a ‘why’

Vexed at having missed out on many a CX insight over the years, and now armed with new measurement tools and innovations, companies can be guilty of running...

BY  Marketing

23 August 2019 3 min read

OPINION shares

Australian brands need to up their affiliate marketing game

When you hear ‘affiliate marketing’, you probably think of voucher codes, cashback sites and other third-party networks. But affiliate programs have evolved...

BY  Marketing

15 August 2019 4 min read

OPINION shares

The big issues impacting the value and viability of loyalty programs

This may be read as a rant, though Adam Posner would prefer if you understood it as a call to action. He lays out where loyalty marketers are missing the...

BY  Marketing

24 July 2019 4 min read

OPINION shares

Three lessons in thrift – brilliant small business marketing on a shoestring budget

Big bucks or small change, marketing budget management can make or break a business. Jane Hillsdon relays three lessons in thrifty marketing from years of...

BY  Marketing

17 July 2019 4 min read

SPONSORED shares

Top marketers are achieving human connections, at scale, with audio

The audio era has arrived. Marketing spoke with brand leaders and experts to explore the new innovations and connections it brings to life. This article was...

BY  Marketing

8 July 2019 7 min read

OPINION shares

How legacy retail brands are insulating from the direct-to-consumer trend

Not start-ups, seriously successful brands. Laura Doonin charts the rise of the direct-to-consumer retail juggernaut and what it means for the sector Know...

BY  Marketing

24 June 2019 2 min read

CASE STUDY shares

Rethink praise – how Avon empowers Brazil’s women without the clichés

Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for what they do. Knowing the power of...

BY  Marketing

19 June 2019 4 min read

OPINION shares

Head to head: is personalisation killing brands? Adam Ferrier and Stewart Gurney face off

Is personalisation really holding brands back, or is it opening a new age of marketing? Industry thought leaders Adam Ferrier and Stewart Gurney face off....

BY  Marketing

17 June 2019 4 min read

OPINION shares

Ecommerce evolved – ‘phygital’ is no longer that fidgety media strategy

Sérgio Brodsky looks ahead to an OOH environment where the presence of physical retail and seamlessness of ecommerce meld into a single cohesive customer...

BY  Sérgio Brodsky

7 June 2019 4 min read

INTERVIEW shares

Why growth marketing alone isn’t the answer to hitting your growth targets

There’s a delicate art to differentiating and balancing growth and brand marketing – and Alex Holmes claims to have found the recipe. Interactive...

BY  Marketing

7 June 2019 3 min read

FEATURE shares

Heavy versus light approaches to Agile – top marketers weigh in

What opportunity does Agile present for marketers today? Angeline Yip, Brendon Capes and Michael Valos explain what Agile means for marketing departments...

BY  Marketing

31 May 2019 3 min read

SPONSORED shares

There’s billboards, then there’s billboards. Neuro-Insight puts the science behind the impact.

Faced with an outdoor ecosystem that assumes the impact of all billboards is equal, QMS and Neuro-Insight have found quite the opposite. This article was...

BY  Marketing

29 May 2019 2 min read

OPINION shares

$15 billion up for grabs – Australian retailers are missing out on the tourist market

Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...

BY  Marketing

27 May 2019 3 min read

SPONSORED shares

Shifting tides – why premier Australian marketers are turning to regional media

Taking into account her executive experience at premier Australian brands including Virgin Australia and Telstra, Inese Kingsmill discusses regional...

BY  Marketing

27 May 2019 3 min read

OPINION shares

Campaigning and the human condition: what the election tells us about marketing

In light of last weekend’s surprise federal election result, Carlos Jonmundsson outlines why a single-minded proposition is crucial to marketing success....

BY  Marketing

23 May 2019 4 min read

OPINION shares

The antidote to wasteful ad spend – where marketers go wrong

Research indicates that something in the region of $80 billion in digital marketing spend is wasted each year. There are, however, strategies that can help...

BY  Marketing

22 May 2019 3 min read

OPINION shares

Going North – why Aussie retailers should set their sights on the Asia Pacific

Wondering whether it’s time to start selling your wares offshore? The under-targeted Asia Pacific region represents an exciting opportunity for Aussie...

BY  Marketing

20 May 2019 3 min read

OPINION shares

The five most common bad habits CX teams need to break

CX obsession isn’t a bad habit per se, but you’ll need to make sure you’re sharing the load and not getting bogged down in data and...

BY  Marketing

30 April 2019 4 min read

OPINION shares

Retailers getting left behind in an ecommerce cloud – start by ditching the discounts

Retailers are continuously seeing the shopper’s dollar spent online rather than in-store – is there a saving grace for brick and mortar? Michael...

BY  Marketing

10 April 2019 3 min read

OPINION shares

Houston, we have a CX problem! How Australian companies can lead the world

Despite its vigorous advocation appearing so regularly on this platform and others like it, Paul Jenzen says the global state of CX is in disrepair....

BY  Marketing

18 March 2019 3 min read

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