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How McDonald’s does mix market modelling – the secret marketing sauce

Upping its order on digital, cooking up market mix modelling and serving up KPIs for its creative agency are all part of the marketing recipe at McDonald’s,...

BY Marketing

13 November 2019 4 min read

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Six tips for a smooth international growth marketing strategy

For companies with a strong growth trajectory, international markets are worth considering. According to Luxury Escapes’ Jason Shugg, no business will...

BY Marketing

13 November 2019 3 min read

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Struggling with ROI on SEO? Here are five steps to better returns

There’s no denying SEO is a crucial part of any online marketing strategy. A historical problem for SEO, however, has been the difficulty of showcasing ROI...

BY Marketing

6 November 2019 2 min read

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Now trending: customer experience – the basics aren’t so easy

As Australia’s economic belt collectively tightens and we see year-on-year consumer spending decrease, retailers are in a fight for their lives when it...

BY Marketing

31 October 2019 3 min read

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As NPS loses relevance, marketing must evaluate and improve last mile performance

It is possible to use customer satisfaction scores to improve loyalty but, to do so, it’s vital to start at the CX front lines. Brenton Gill on NPS....

BY Marketing

25 October 2019 2 min read

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Stop paying for ineffective reach – not all connection is created equal

What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena...

BY Marketing

22 October 2019 3 min read

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Four benefits your brand can unlock with better employee advocacy

Huge sums are poured into marketing campaigns every year. But one line item that is often overlooked by brands, says Shirley Boudaher, is one of the most...

BY Marketing

9 October 2019 3 min read

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Bringing CX into the boardroom – stuck in the 20th century of business

The impact that a board of directors can have on a company’s customer experience (CX) strategy is significant, yet 70% of boards reportedly lack CX...

BY Marketing

16 September 2019 3 min read

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Kill your dog – into the mind of a parsimonious creative

Sometimes, marketing budgets aren’t everything they should be, so here’s John Pace with a comprehensive guide to squeezing the ad-making lemon....

BY Marketing

16 September 2019 9 min read

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The B2B/C convergence – vendors must consider sentiment in an experience-driven world

Adobe has published the findings of a marketing and B2B buying survey conducted by Marketo in the UK, France and Germany. The report reveals that business...

BY Marketing

9 September 2019 4 min read

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My email opens and clicks have gone down, is this a bad thing?

Email opens and clicks – easy to get, easy to measure and easy to understand. If they are down is it a bad thing? Well, according to Matt Laverty, there is...

BY Marketing

6 September 2019 3 min read

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Australian National Outlook 2019: three key takeaways for experiential marketers

Taking a look at the CSIRO and NAB’s Australia National Outlook report, Jessica Quiney ponders Australian trust, action and education in 2060, what it...

BY Marketing

2 September 2019 3 min read

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Transplanting the adstock model – making digital stick with TV tricks

Online advertising now accounts for about 50% of total advertising spend in Australia. However advertisers’ obsession with chasing the highest audience...

BY Marketing

2 September 2019 3 min read

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Weighing the cow doesn’t make it grow any faster – measure with a ‘why’

Vexed at having missed out on many a CX insight over the years, and now armed with new measurement tools and innovations, companies can be guilty of running...

BY Marketing

23 August 2019 3 min read

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Australian brands need to up their affiliate marketing game

When you hear ‘affiliate marketing’, you probably think of voucher codes, cashback sites and other third-party networks. But affiliate programs have evolved...

BY Marketing

15 August 2019 4 min read

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The big issues impacting the value and viability of loyalty programs

This may be read as a rant, though Adam Posner would prefer if you understood it as a call to action. He lays out where loyalty marketers are missing the...

BY Marketing

24 July 2019 4 min read

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Three lessons in thrift – brilliant small business marketing on a shoestring budget

Big bucks or small change, marketing budget management can make or break a business. Jane Hillsdon relays three lessons in thrifty marketing from years of...

BY Marketing

17 July 2019 4 min read

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Top marketers are achieving human connections, at scale, with audio

The audio era has arrived. Marketing spoke with brand leaders and experts to explore the new innovations and connections it brings to life. This article was...

BY Marketing

8 July 2019 7 min read

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How legacy retail brands are insulating from the direct-to-consumer trend

Not start-ups, seriously successful brands. Laura Doonin charts the rise of the direct-to-consumer retail juggernaut and what it means for the sector Know...

BY Marketing

24 June 2019 2 min read

CASE STUDY shares

Rethink praise – how Avon empowers Brazil’s women without the clichés

Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for what they do. Knowing the power of...

BY Marketing

19 June 2019 4 min read

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