Marketing Magazine

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OPINION shares

Why omnichannel marketing is crucial in today’s retail landscape

The way people shop has fundamentally changed. Adam Ioakim writes about why a good omnichannel marketing strategy just might save retailers in the age of...

BY Marketing

26 November 2020 5 min read

Making the most of the message

In a time where customer experience is everything, Mike Betzer writes about the importance of delivering an optimal experience and getting the omnichannel...

BY Marketing

16 November 2020 5 min read

OPINION shares

Shine a light on loyalty in 2021

Customer loyalty specialist Adam Posner provides tips so that brands can improve customer loyalty in 2021 and beyond. ‘That was a 2020’ – the meme for when...

BY Marketing

28 October 2020 6 min read

OPINION shares

Adapting to the ever-changing consumer

From creating positive moments to using SEM in a proactive way and developing more personalised experiences – there are certain things businesses and...

BY Marketing

21 October 2020 6 min read

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

Nathan Baird explores how marketers can use design-led methodologies to reframe problems, take creative risks and thrive in a post-pandemic market....

BY Marketing

15 October 2020 4 min read

OPINION shares

How retailers can de-clutter their marketing strategies to build resilience amid constant change

In order to successfully become agile, innovative and customer-centric, retailers must de-clutter technology solutions and ruthlessly refine strategies,...

BY Marketing

14 October 2020 4 min read

OPINION shares

The human element of data-led advertising

Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers....

BY Marketing

9 October 2020 5 min read

FEATURE shares

Futurecast: why have I bothered and why you should too!

Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique...

BY Sérgio Brodsky

7 October 2020 4 min read

OPINION shares

Accept the cookie-free reality, even if it bites

In light of the looming loss of third-party cookies for targeted behavioural advertising, change is a reality. James McDonald and Ron Ramaiya write about...

BY Marketing

7 October 2020 5 min read

OPINION shares

Improving the value of PR measurement and reporting

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...

BY Marketing

29 September 2020 5 min read

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy...

BY Marketing

18 September 2020 5 min read

OPINION shares

Generation Alpha are under 10 and already buying your products

Whether marketers are ready or not, new generations of consumers are emerging with exponential spending power. Mark Randall explores why marketers must...

BY Marketing

17 September 2020 6 min read

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...

BY Marketing

9 September 2020 5 min read

OPINION shares

Data doesn’t lie. But what truths are you looking for?

The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....

BY Marketing

2 September 2020 7 min read

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture...

BY Marketing

27 August 2020 4 min read

OPINION shares

Re-branding is a dirty word, try a brand evolution

For many businesses, the idea of a re-brand is costly, time-consuming, daunting and completely necessary. Jonathan Samuel and Scott Dunn from The Brand...

BY Marketing

20 August 2020 5 min read

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OPINION shares

Why omnichannel marketing is crucial in today’s retail landscape

SPONSORED shares

Making the most of the message

OPINION shares

Shine a light on loyalty in 2021

OPINION shares

Adapting to the ever-changing consumer

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

OPINION shares

How retailers can de-clutter their marketing strategies to build resilience amid constant change

OPINION shares

The human element of data-led advertising

FEATURE shares

Futurecast: why have I bothered and why you should too!

OPINION shares

Accept the cookie-free reality, even if it bites

OPINION shares

Improving the value of PR measurement and reporting

OPINION shares

Brand strategy less than compelling? Might be a case of ‘purpose paralysis’

OPINION shares

Generation Alpha are under 10 and already buying your products

OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

OPINION shares

Data doesn’t lie. But what truths are you looking for?

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

OPINION shares

Re-branding is a dirty word, try a brand evolution

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