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Marketing Magazine
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OPINION Harnessing the power of human emotions in B2B marketing
Experiment, measure, adjust, repeat. Marketing success arguably lies in embracing an experimental mindset and understanding customers’ emotional...
BY Marketing
OPINION How can advertisers avoid the turbulence of post-pandemic travel?
While many consumers are keen to travel again there is no doubt that the tourism sector has become incredibly complex to navigate. Georgia Brammer considers...
BY Marketing
NEWS Square buys Afterpay in a A$39 billion deal
Australian ASX listed buy-now-pay-later (BNPL) company Afterpay has been acquired by US fintech Square. According to a release published by Square today,...
OPINION Making marginal gains in marketing
If there is one lesson that the marketing industry can learn from elite athletes during the Olympics, it’s the power of incremental gains. Lisa Khatri...
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OPINION Ways the government could be utilising social media to drive vaccine adoption
With states in lockdowns (again) and Australia lagging behind other countries when it comes to vaccine rollout, Taryn Williams considers how to increase...
BY Marketing
SPONSORED The digital marketing landscape has shifted. Here’s how to stay ahead in 2021.
The way people work, relax and connect online is changing rapidly in 2021. How are you adapting your approach to digital marketing to navigate this...
OPINION Consumer power and converting carts
With the right systems and tools, marketers can help to deliver personalised and frictionless omnichannel experiences that transform a discarded cart into a...
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FEATURE Why the end of cookies is everyone’s problem and how to build a bullet-proof first-party strategy
Businesses might have slightly more time until the end of third-party cookies from Google Chrome, but now is not the time to delay taking action. The issue...
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OPINION Standing out when attention is a limited commodity
Brands need to understand how to remain relevant when consumers are drowning in digital distractions. Eugene Levin explores how to combat the increasing...
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NEWS Travel industry getting behind vaccine rollout with incentives
Reports say 87 percent of Australians plan to travel internationally when they are fully vaccinated. In response, travel brands are getting behind vaccine...
OPINION How partnerships are generating digital dividends for online retailers
Partnerships can be a creative, affordable and trackable way to acquire new customers across channels. Adam Furness outlines four key reasons retail brands...
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SPONSORED Does improving customer engagement through loyalty programs, boost revenue? And if so, by what margin?
Did you know that 84 percent of customers say they are likely to buy products from a retailer that has a loyalty program? Or that 75 percent of consumers...
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OPINION Martech management: Balancing productivity and protection to drive CX transformation
Many organisations in Australia aren’t getting the most out of their software and martech. Ben Shapiro explores how businesses can manage martech...
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OPINION The no bullshit guide to SEO every marketer needs
Crystal Wong explains why SEO is more than optimising for search engines, it is optimising for humans. Now is the time for marketers to truly understand SEO...
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OPINION Competitor research: the secret sauce of innovative marketing campaigns
James Lawrence explains how doing competitor research can both save time and foster creativity. So, you’ve signed a new client and now you’re staring at a...
BY Marketing
OPINION Marketers scramble to overcome the Apple iOS14 update
Has reliance on powerful social media algorithms and targeting left digital marketers vulnerable to changes, like the Apple iOS14 update? Dr Brent Coker...
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FEATURE The new beauty rules: Groundbreaking product innovation
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three. Conscious...
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OPINION Laying the marketing groundwork in early-stage startups
In the growth stage, many startups may not have the capital upfront to run massive campaigns or they leave marketing as an afterthought. But marketing...
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OPINION How B2Bs can embrace a retail model to survive
Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B...
BY Marketing
