Marketing Magazine

OPINION shares

Retailers getting left behind in an ecommerce cloud – start by ditching the discounts

Retailers are continuously seeing the shopper’s dollar spent online rather than in-store – is there a saving grace for brick and mortar? Michael...

BY  Marketing

10 April 2019 3 min read

OPINION shares

Houston, we have a CX problem! How Australian companies can lead the world

Despite its vigorous advocation appearing so regularly on this platform and others like it, Paul Jenzen says the global state of CX is in disrepair....

BY  Marketing

18 March 2019 3 min read

CASE STUDY shares

Inconvenient marketing: how Swann Insurance gave customers a reason to ride

Swann Insurance sent motorcyclists on road trips to its pop-up inconvenience stores and the result was a loyalty and experience marketing hit. This article...

BY  Marketing

15 March 2019 5 min read

FEATURE shares

The state of B2B marketing in 2019: it’s a jungle sometimes

The B2B scene is evolving faster than ever, and the onus is increasingly falling on marketers to ensure businesses keep up. Josh Loh picks apart the...

BY  Josh Loh

5 March 2019 6 min read

OPINION shares

How the royal banking commission and diminished trust is putting the squeeze on marketing budgets

In the wake of the damning findings by the banking royal commission and the handing down of the Hayne report, Natasha Pelly says repairing trust and...

BY  Marketing

4 March 2019 3 min read

FEATURE shares

Four marketing leaders, four different approaches to CX

Big brand marketers take CX beyond customer service, breaking it down into customer-centricity, trust, emotion and internal structure. The 2019 CXO Leaders...

BY  Marketing

26 February 2019 1 min read

OPINION shares

Where is the love? Injecting emotion back into marketing – and doing it right

Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose...

BY  Marketing

26 February 2019 4 min read

OPINION shares

Marketing and sales alignment – a best practice guide for business leaders

It’s all well and good to stress the importance of marketing-sales alignment in 2019, but does anybody really know how to do it properly? Peter...

BY  Marketing

1 February 2019 4 min read

OPINION shares

Up your game – solving the CX puzzle to get an edge in the digital era

CX will never be a ‘set and forget’ affair, nor something that can be done well by ‘feel’, says Nicole Stirling. In order to stay afloat, traditional...

BY  Marketing

1 February 2019 3 min read

SPONSORED shares

Marketing in 2025 across ANZ: how our priorities, skills and tech will change

Never mind 2019 predictions; a Marketo survey asked marketers what they expect to change by 2025 in ANZ. This article was sponsored by Marketo to let...

BY  Marketing

30 January 2019 2 min read

OPINION shares

Look back, move forward – how you can win with lifetime value this year

Retail brands are missing big opportunities to turn yesterday’s Christmas shoppers into tomorrow’s long-term loyalists. Jessica Weaver on...

BY  Marketing

24 January 2019 4 min read

OPINION shares

Unconventional Wisdom Two: struggling with CX? Just add friction

In his second instalment of Unconventional Wisdom, Dane Smith prescribes a little bit of friction. When brands do it right, making customers’ lives...

BY  Marketing

23 January 2019 3 min read

OPINION shares

Unconventional wisdom: an introduction to counterintuitive marketing

In his ‘Unconventional wisdom’ series set for the next few weeks, behavioural and brand strategist at Ogilvy Australia, Dane Smith, will make...

BY  Marketing

18 January 2019 2 min read

OPINION shares

How Burger King’s Fernando Machado gave advertising its baubles back

Has the Australian adscape become crippled by conservatism? Too afraid to colour outside the lines? Taking inspiration from Burger King CMO Fernado...

BY  Sérgio Brodsky

20 December 2018 1 min read

CASE STUDY shares

Buy one, get one free, give one: how Subway won hearts and minds on World Sandwich Day

Here’s how Subway leveraged World Sandwich Day hype to boost sales and help out the hungry. This article originally appeared in The Dream Issue, our...

BY  Marketing

28 November 2018 5 min read

FEATURE shares

Why YouTube creator Hank Green wants to kill the influencer

Marketing speaks to legacy YouTube creator Hank Green about the future of branded content and why he despises influencer marketing. Influencer marketing has...

BY  Josh Loh

2 October 2018 4 min read

CASE STUDY shares

Tough gig – how Mercedes drove the conversation on Aussie masculinity

Mercedes-Benz was not a brand known for its working class vehicles, in fact, quite the opposite. By challenging the way Australians think about...

BY  Marketing

24 September 2018 4 min read

SPONSORED shares

Why you can no longer afford to ignore VX

Voice experience is fast becoming the next frontier for brands. How can today’s marketers prepare? Start with the acknowledgment of VX and the inevitable...

BY  Marketing

24 September 2018 4 min read

OPINION shares

What marketers need to know about Instagram’s new shopping channel

With the introduction of Instagram’s shopping tab in its Explore environment, the opportunity for social sales is now bigger than ever, says Aaron...

BY  Marketing

21 September 2018 3 min read

CASE STUDY shares

This campaign was snow joke – how this ski resort rallied an entire mountainside

Mount Hotham ski resort was stuck in a sea of sameness, unable to differentiate itself within the market. This campaign found its success by handing over to...

BY  Marketing

19 September 2018 4 min read

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