Marketing Magazine

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OPINION shares

Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

OPINION shares

Don’t just build the best product, build the best customer experience

DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...

BY Marketing

27 July 2020 min read

OPINION shares

Tracking your Google Ads competition

Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...

BY Jasmine Giuliani

20 July 2020 min read

Khoros shares

How to optimise your digital care solutions

Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely...

BY Marketing

20 July 2020 min read

OPINION shares

Overcoming some uncomfortable truths about data

Cécile Ferré explains why the quality of data-led insights is dependent on not only the metrics you choose but having a holistic and strategic approach to...

BY Marketing

15 July 2020 min read

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...

BY Marketing

8 July 2020 min read

OPINION shares

A marketing approach is key for job hunting success

According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...

BY Marketing

7 July 2020 min read

INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to...

BY Marketing

7 July 2020 min read

OPINION shares

The target audience is dead, long live the targeting ecosystem

Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...

BY Marketing

6 July 2020 min read

OPINION shares

Re-tuning your re-marketing efforts for an unpredictable second half of the year

Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user...

BY Jasmine Giuliani

30 June 2020 min read

OPINION shares

How digital sensory marketing is key to appealing to today’s consumer

Will Griffith explores how marketers can adapt sensory marketing – utilising senses of sight, hearing, smell, taste, and touch in a digital context. 2020 is...

BY Marketing

23 June 2020 min read

OPINION shares

How to rebuild your client base

As the country begins to return to everyday life, the focus for business owners and managers has shifted towards a rebuilding plan. Huyen Truong looks at...

BY Marketing

16 June 2020 min read

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale...

BY Marketing

15 June 2020 min read

INTERVIEW shares

Why this tech startup didn’t pivot during lockdown: Interview with Stevan Premutico

It has been notably difficult to avoid the word ‘pivot’ recently. Social distancing measures and economic downturn, as a result of COVID-19, has forced...

BY Jasmine Giuliani

12 June 2020 min read

OPINION shares

Advertising through economic downturn

An inevitable economic downturn has marketers assessing the potential value and risks of investing in advertising in a post COVID-19 world. Natalie Stanbury...

BY Marketing

3 June 2020 min read

OPINION shares

You won’t find your brand growth strategies in the numbers

When it comes to brand revitalisation, Pip Stocks believes that marketers should look to 'conversational data' rather than 'quantitative data', to connect...

BY Marketing

1 June 2020 min read

OPINION shares

Advertising in and out of a recession

Rhea Jose and André Bonfrer consider how marketers can use evidence-backed strategies to justify the long-term value of marketing and advertising during a...

BY Marketing

27 May 2020 min read

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OPINION shares

Why brand identity matters more than ever in a recession

OPINION shares

Don’t just build the best product, build the best customer experience

OPINION shares

Tracking your Google Ads competition

Khoros shares

How to optimise your digital care solutions

OPINION shares

Overcoming some uncomfortable truths about data

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

OPINION shares

A marketing approach is key for job hunting success

INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

OPINION shares

The target audience is dead, long live the targeting ecosystem

OPINION shares

Re-tuning your re-marketing efforts for an unpredictable second half of the year

OPINION shares

How digital sensory marketing is key to appealing to today’s consumer

OPINION shares

How to rebuild your client base

CASE STUDY shares

Case Study: how automation supported Bakers Delight’s marketing during lockdown

INTERVIEW shares

Why this tech startup didn’t pivot during lockdown: Interview with Stevan Premutico

OPINION shares

Advertising through economic downturn

OPINION shares

You won’t find your brand growth strategies in the numbers

OPINION shares

Advertising in and out of a recession

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