Marketing Magazine

OPINION shares

Personalising the persona: a customer journey mapping guide

Jason Mallia has some tips for planning and reviewing best-practice customer journey maps. The past few years have seen a boom in the customer journey model...

BY  Marketing

31 August 2017 3 min read

SPONSORED shares

CX is everything: why it’s only going to get more important

CX has been one of the hottest topics in marketing for quite some time, it impacts heavily on our marketing and successes and failures. Lee Tonitto ponders...

BY  Partner

23 August 2017 6 min read

OPINION shares

Five steps you need to win at CX design

CX design is all the rage, but are customers getting what they want? Design thinking promises to help unlock the answer, writes Adam Faulkner. Look past the...

BY  Marketing

14 August 2017 5 min read

INTERVIEW shares

The death of the discount: have sales lost their value in the eye of the consumer?

At a recent breakfast panel hosted by Marketing, four industry leaders discussed retail discount sales and debated whether or not they’ve lost all...

BY  Marketing

8 August 2017 4 min read

OPINION shares

Trouble in marketing land: are notifications the key to survival?

Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We’re in trouble. Douglas Nicol and...

BY  Marketing

2 August 2017 4 min read

OPINION shares

Debate: was marketing ever the underdog to sales?

Peter Strohkorb’s recent ‘Why marketing is no longer the underdog to sales’ article has sparked a debate. Andrew Everingham discusses the...

BY  Marketing

27 July 2017 2 min read

OPINION shares

Mid-year report: how media and marketing are performing so far

Halfway through 2017, James Boardman takes a look at the trends that are making their mark on the marketing industry. So far, 2017 has been a year of...

BY  Marketing

26 July 2017 2 min read

OPINION shares

Photobucket introduces charging: stroke of genius or total cock-up?

Image and video hosting website Photobucket made an update to its business model last week that enraged users. Simon Dell asks whether the bad publicity and...

BY  Simon Dell

10 July 2017 3 min read

OPINION shares

Why marketing productivity begins at home

James Charlesworth has some tips for boosting internal productivity and efficiency. The air has been thick lately with the scent of global, billion-dollar...

BY  Marketing

6 July 2017 2 min read

OPINION shares

Marketing is no longer the underdog to sales

Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together to reach sales targets. Many organisations these days...

BY  Marketing

3 July 2017 4 min read

OPINION shares

Go long, win big: how long-term planning can deliver a competitive edge

Benjamin Hillman weighs out the importance of developing a two-track approach when planning campaigns: plan far enough ahead to have the capacity to be...

BY  Marketing

9 June 2017 3 min read

OPINION shares

Think you’re doing omnichannel right? How to avoid stumbling in the execution

Paul Bichsel has six ways to deliver the best omnichannel customer experience. Digital disruption, increased competition, eroding customer loyalty and high...

BY  Marketing

2 June 2017 2 min read

FEATURE shares

Best-in-class: What a leading B2B marketing organisation looks like

B2B organisations in Australia are increasingly recognising the importance of customer experiences. Ben Ice analyses the findings of the latest ‘B2B...

BY  Ben Ice

31 May 2017 6 min read

OPINION shares

Winning in a dynamic market: how best practice and next practice can co-exist

Best practices and next practices can and should co-exist, says Michael Leeds, but the two must be managed and understood in different ways. Market leaders...

BY  Marketing

15 May 2017 3 min read

OPINION shares

Agile and growth hacking: carving out a strategic advantage

Agile marketing and growth hacking can help carve out strategic advantages now and in the years to come, says Phil Whitehouse. Crafting a holistic marketing...

BY  Marketing

4 May 2017 2 min read

OPINION shares

Show them the money: how to make CX pay for itself

Customer experience must earn its right to exist within your operation, says Chris Breslin. Here’s how CX professionals can make their case. Remember...

BY  Marketing

3 May 2017 3 min read

OPINION shares

Will an unlimited budget model work for your brand?

Simon Gellibrand has five things your board needs to take into account when considering an unlimited marketing budget model. A growing number of Australia’s...

BY  Marketing

13 April 2017 1 min read

OPINION shares

The ROI black hole: are you training consumers to cherry-pick?

Marketers using ROI as a planning metric for decision making will not see as much as they’re hoping for, writes Rob Pardini. One of the most vexing...

BY  Marketing

7 April 2017 3 min read

OPINION shares

Boom or bust: the four main challenges of digital video and how providers must overcome them

There are four main challenges facing players in the disruptive environment of digital video. Scott Dinsdale shows how they offer the opportunity to rise...

BY  Marketing

9 February 2017 3 min read

SPONSORED shares

How to use SOSTAC to write a digital marketing plan

A sound digital marketing plan requires detailed understanding of a brand’s own situation and demographic, the best way to engage and delight them,...

BY  Partner

30 January 2017 3 min read

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