Marketing Magazine

OPINION shares

Trends versus true identity: which will you follow in 2016?

Emily Malone cautions against the trend trap when planning for 2016 and beyond. It’s likely that you clicked on this article to get across the biggest...

BY  Marketing

12 January 2016 1 min read

OPINION shares

Customers hate Uber’s surge pricing – but not because they don’t understand it

Customers hate surge pricing. Stephen King argues that it’s not because they don’t understand it, but because they do.   Economists love...

BY  Marketing

12 January 2016 6 min read

OPINION shares

Four ways to create instant customer connections

Scientists have conducted research for years to unlock the secrets of the human mind – and marketers are increasingly starting to pay attention. Simon O’Day...

BY  Marketing

18 December 2015 2 min read

INTERVIEW shares

Innovation advice and insights from Pizza Hut

Pizza Hut has delivered an innovative product pipeline recently, through partnerships with brands including Doritos and Four’N Twenty. Fatima Syed, head of...

BY  Samuel Tait

16 December 2015 5 min read

INTERVIEW shares

Pizza Hut on innovation: Vegemite stuffed crusts, interactive boxes and online ordering

You could say that the whole history of Pizza Hut has been achieved through innovation, beginning in 1958 when two brothers borrowed $600 from their mother...

BY  Samuel Tait

9 December 2015 6 min read

INTERVIEW shares

How Westpac is delivering innovation

Ian Hill, Westpac’s first group head of innovation, discusses how the bank is approaching innovation delivery. In this interview with Samuel Tait, Hill...

BY  Samuel Tait

1 December 2015 8 min read

OPINION shares

What is a good NPS score?

Karl Treacher is hearing this question more and more these days. Unfortunately, the answer isn’t as simple as the NPS question itself. The answer is ‘it...

BY  Karl Treacher

30 November 2015 5 min read

OPINION shares

Customer journey mapping: The transformational power of telling the customer’s story

Mark Cameron explains the process of customer journey mapping. Transforming a business is always challenging. New organisational arrangements, processes and...

BY  Marketing

30 November 2015 2 min read

SPONSORED shares

Improve your digital experience: 10 ways to drive conversion and loyalty

This is a sponsored article for Qualtrics to promote the asset, ‘Essential Website Experience Playbook’.   The ‘Essential Website...

BY  Marketing

27 November 2015 1 min read

INTERVIEW shares

Inside Westpac’s approach to innovation

Pick up any newspaper recently and you will most likely have read an article advising that banking sector is ripe for disruption. Across the big four banks,...

BY  Samuel Tait

26 November 2015 7 min read

OPINION shares

Why voice of the customer is friend, not foe of traditional market research

Market research always aimed to deliver insight, writes Chris Breslin, but the next step has to be the ability to deliver real understanding that businesses...

BY  Marketing

26 November 2015 2 min read

OPINION shares

Is your online shopping experience geared to maximise the splurge of the silly season?

As we enter the peak period for online shopping, Cade Witnish shares some tips for surviving the silly season. As the end of the year draws near, online...

BY  Cade Witnish

20 November 2015 2 min read

INTERVIEW shares

Structuring for innovation in a former government apparel business

Australian Defence Apparel has transformed itself in the past year and a half to being creativity and innovation-driven. Darren Swindells, general manager,...

BY  Samuel Tait

20 November 2015 4 min read

OPINION shares

Top predicted trends for 2016: Driving customer-obsessed growth

Michael Barnes shares Forrester Research’s top predictions for marketing leaders for 2016. 2016 will be a pivotal year for companies to improve their...

BY  Marketing

17 November 2015 2 min read

OPINION shares

Are you ready to navigate the new B2B landscape?

As we approach the end of 2015, economists and analysts are making their predictions as to the economic outlook for 2016, writes Michael Haynes. It is...

BY  Michael Haynes

16 November 2015 2 min read

FEATURE shares

In or out? Tackling the in-house versus outsourcing debate

Marketing suppliers: cost centre or asset for growth? Michelle Dunner reports on the ever-changing ‘outsource versus in-house’ debate. The ideas are...

BY  Michelle Dunner

16 November 2015 7 min read

INTERVIEW shares

Leading the charge: Inside Tesla’s quest to put Australia on the grid

Head of marketing for Tesla Motors Australia takes us through the brand’s vision for this market as the vertically-integrated automative company leads...

BY  Peter Roper

10 November 2015 8 min read

INTERVIEW shares

Global customer service start-up Zendesk expands its presence in Australia with Victorian Government grant

Silicon Valley-based customer service platform Zendesk has expanded its presence in Australia by securing a major partnership with the Victorian Government...

BY  Michelle Herbison

10 November 2015 11 min read

INTERVIEW shares

Designing for the army: insights on innovation with Australian Defence Apparel

Australian Defence Apparel has been using a focus on innovation and design to re-engineer what was previously a government-owned business focused on...

BY  Samuel Tait

6 November 2015 6 min read

OPINION shares

Why over-analysing takes you off track

Getting lost in data points is where problems start, writes Pip Stocks, and when we over-think things, we fail.   It may seem ironic for the CEO of a brand...

BY  Marketing

5 November 2015 1 min read

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