Marketing Magazine

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Annual report: the best of B2B – What went wrong and what’s coming next?

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Annual report: the best of B2B – What went wrong and what’s coming next?

Measurement, optimisation and experience are the toughest challenges for B2B marketers – is it realistic to hit all the marks? Green Hat and ADMA’s...

14 May 2018 9 min read

Getting the most out of your video content? Expert says marketers lack a yardstick for success

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Getting the most out of your video content? Expert says marketers lack a yardstick for success

Brands know video content marketing works, but do they know how to tell when it’s working for them? Marketing speaks with Vidyard’s Tyler...

11 May 2018 3 min read

How do you market to the ‘traditional Aussie’ when there’s no such thing?

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How do you market to the ‘traditional Aussie’ when there’s no such thing?

Census data shows that only 5782 Australians fit the mould of a ‘traditional’ Aussie, so it’s no wonder brands trying to target mass audiences are having...

7 May 2018 2 min read

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“The cost of falling in love”: why price obsession is losing your brand money

Price marketing tactics ultimately leave millions on the table, says Dr Ross Honeywill. Here’s why focusing on price means missing out on...

20 March 2018 2 min read

A crisis of trust: why isn’t CX quality improving?

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A crisis of trust: why isn’t CX quality improving?

According to Forrester analysts, CX quality has stalled throughout the world. Here’s Tom Champion and Ryan Hart on how smart brands will react. This...

19 February 2018 2 min read

Brands, briefs and lifestyles: your guide to managing global campaigns

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Brands, briefs and lifestyles: your guide to managing global campaigns

A thorough understanding of brand values, a clear brief and a focus on creativity will help make your global campaigns a hit, says Graeme Sanford. This...

12 February 2018 3 min read

Thinking about expansion? Avoid these mistakes

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Thinking about expansion? Avoid these mistakes

Here’s how data can be used to strengthen your store expansion strategy. By Cameron Curtis. Today’s retail landscape is a stark contrast to how...

7 February 2018 3 min read

Small audiences, dynamic ads and better attribution: the year ahead in digital marketing

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Small audiences, dynamic ads and better attribution: the year ahead in digital marketing

Marketers hoping to boost customers, ROI and revenue should keep attribution, data-driven advertising and influencer marketing in mind, writes Paul Korber....

31 January 2018 1 min read

Marketing’s sole purpose is to speed up the sales cycle

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Marketing’s sole purpose is to speed up the sales cycle

The role of marketing is evolving. That means it’s time to recognise a power shift in the relationship between sales and marketing teams. By Andy...

22 January 2018 2 min read

Why your innovation lab is failing

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Why your innovation lab is failing

Innovation isn’t as simple as throwing ideas around a sexy looking warehouse. Matt Adendorff explains why present approaches to innovation labs are...

15 January 2018 4 min read

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Airbnb Australia’s head of marketing on strategy and why Australia is one of the brand’s most important markets

Marketing speaks with Ben Hallam, Airbnb’s head of marketing in Australia, about the strategies and Millennial appeal of the sharing economy brand....

3 November 2017 3 min read

Your presentation is backwards – here’s what you need to do

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Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward...

2 November 2017 2 min read

The five biggest mistakes made by marketers in the Christmas lead-up

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The five biggest mistakes made by marketers in the Christmas lead-up

As the pre-Christmas campaign rush hits, Katie Maxwell discusses five mistakes marketers make at this time of the year, and how to avoid them. This article...

31 October 2017 1 min read

ROI versus ROAS and the difference between profit and growth

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ROI versus ROAS and the difference between profit and growth

Zane McIntyre explores the pros and cons of return on investment and return on advertising spend campaign measurement models. Channel and campaign...

3 October 2017 2 min read

How to get past the co-design buzz and put it into practice

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How to get past the co-design buzz and put it into practice

Kristen Vang has some tips for bringing together the right people, making group dynamics work and boosting efficiency to get the best results from co-design...

28 September 2017 2 min read

Sprint thinking: smarter branding in the age of urgency

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Sprint thinking: smarter branding in the age of urgency

Richard Curtis and John Corleto discuss the shifts and changing relevance of brands, and outline the four characteristics of brand sprints. In our recent...

20 September 2017 7 min read

When’s the right time to plan and execute your Christmas campaigns?

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When’s the right time to plan and execute your Christmas campaigns?

At a recent Marketing event, three retail marketing experts discussed Christmas campaigns, and just how early brands should be preparing and sending them....

5 September 2017 3 min read

Personalising the persona: a customer journey mapping guide

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Personalising the persona: a customer journey mapping guide

Jason Mallia has some tips for planning and reviewing best-practice customer journey maps. The past few years have seen a boom in the customer journey model...

31 August 2017 3 min read

CX is everything: why it’s only going to get more important

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CX is everything: why it’s only going to get more important

CX has been one of the hottest topics in marketing for quite some time, it impacts heavily on our marketing and successes and failures. Lee Tonitto ponders...

23 August 2017 6 min read

Five steps you need to win at CX design

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Five steps you need to win at CX design

CX design is all the rage, but are customers getting what they want? Design thinking promises to help unlock the answer, writes Adam Faulkner. Look past the...

14 August 2017 5 min read

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