Marketing Magazine

OPINION shares

Is your online shopping experience geared to maximise the splurge of the silly season?

As we enter the peak period for online shopping, Cade Witnish shares some tips for surviving the silly season. As the end of the year draws near, online...

BY  Cade Witnish

20 November 2015 2 min read

INTERVIEW shares

Structuring for innovation in a former government apparel business

Australian Defence Apparel has transformed itself in the past year and a half to being creativity and innovation-driven. Darren Swindells, general manager,...

BY  Samuel Tait

20 November 2015 4 min read

OPINION shares

Top predicted trends for 2016: Driving customer-obsessed growth

Michael Barnes shares Forrester Research’s top predictions for marketing leaders for 2016. 2016 will be a pivotal year for companies to improve their...

BY  Marketing

17 November 2015 2 min read

OPINION shares

Are you ready to navigate the new B2B landscape?

As we approach the end of 2015, economists and analysts are making their predictions as to the economic outlook for 2016, writes Michael Haynes. It is...

BY  Michael Haynes

16 November 2015 2 min read

FEATURE shares

In or out? Tackling the in-house versus outsourcing debate

Marketing suppliers: cost centre or asset for growth? Michelle Dunner reports on the ever-changing ‘outsource versus in-house’ debate. The ideas are...

BY  Michelle Dunner

16 November 2015 7 min read

INTERVIEW shares

Leading the charge: Inside Tesla’s quest to put Australia on the grid

Head of marketing for Tesla Motors Australia takes us through the brand’s vision for this market as the vertically-integrated automative company leads...

BY  Peter Roper

10 November 2015 8 min read

INTERVIEW shares

Global customer service start-up Zendesk expands its presence in Australia with Victorian Government grant

Silicon Valley-based customer service platform Zendesk has expanded its presence in Australia by securing a major partnership with the Victorian Government...

BY  Michelle Herbison

10 November 2015 11 min read

INTERVIEW shares

Designing for the army: insights on innovation with Australian Defence Apparel

Australian Defence Apparel has been using a focus on innovation and design to re-engineer what was previously a government-owned business focused on...

BY  Samuel Tait

6 November 2015 6 min read

OPINION shares

Why over-analysing takes you off track

Getting lost in data points is where problems start, writes Pip Stocks, and when we over-think things, we fail.   It may seem ironic for the CEO of a brand...

BY  Marketing

5 November 2015 1 min read

OPINION shares

A future path for Foxtel

Samuel Tait discusses the state of the television industry and suggests a future path for disrupted pay TV giant Foxtel.   “When attractive profits...

BY  Samuel Tait

4 November 2015 5 min read

OPINION shares

Analysing what makes a great customer experience

Roxana Strohmenger and Thomas McCann discuss measurement of CX, helping brands determine what is working and what is not. The majority of businesses today...

BY  Marketing

29 October 2015 3 min read

INTERVIEW shares

Property innovation: how Mirvac’s Hatch program works

With a string of awards for innovative development, Mirvac is sitting at number three in Australia on BRW’s 2015 most innovative companies list. Much of its...

BY  Samuel Tait

27 October 2015 8 min read

OPINION shares

The Chinese middle class’ rising desire for ‘clean and green’ Australian products

Australian brands are taking advantage of China’s growth by marketing products to the growing Chinese middle class, writes Dave Sutherland. China’s economy...

BY  Marketing

26 October 2015 2 min read

INTERVIEW shares

Inside Mirvac’s innovation program, Hatch

Industrial and residential property developer Mirvac won the 2014 Urban Taskforce Innovative Development Award for its office tower, 8 Chifley, and in 2015,...

BY  Samuel Tait

22 October 2015 10 min read

OPINION shares

Measuring marketing performance

Michael Valos canvasses leading marketers about the ongoing challenge of measuring marketing performance. This article is from a series that attempts to...

BY  Michael Valos

16 October 2015 5 min read

OPINION shares

The new science of commerce marketing

Shannon Ingrey shares a new way to think about commerce marketing now that it’s a quantitative science. In the past, marketing was all about advertising...

BY  Marketing

15 October 2015 2 min read

INTERVIEW shares

Millennials’ ideas, behavioural insights and positive creative conflict – inside Kellogg’s innovation team

Tamara Howe, director of innovation and masterbrand at Kellogg, gives Samuel Tait an insight into The Foundry, Kellogg’s innovation team that is keeping the...

BY  Samuel Tait

14 October 2015 5 min read

OPINION shares

Analysis principles to develop personalisation

Michael Buckley explores the four key analysis principles to help develop personalisation. The quickly evolving digital economy has bred a new kind of...

BY  Marketing

13 October 2015 4 min read

INTERVIEW shares

Keeping Kellogg relevant at breakfast through innovation

Behaviour and attitude changes towards breakfast in recent years have called into question what the role is for breakfast cereals moving forward. While...

BY  Samuel Tait

9 October 2015 6 min read

INTERVIEW shares

Five key trends in B2B marketing – quantified

The fifth annual ‘B2B Marketing Outlook’ study by Green Hat, supported by Marketing, reveals some key messages for business-to-business marketers. Joe Young...

BY  Joseph Young

8 October 2015 5 min read

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