Marketing Magazine

INTERVIEW shares

Keeping Kellogg relevant at breakfast through innovation

Behaviour and attitude changes towards breakfast in recent years have called into question what the role is for breakfast cereals moving forward. While...

BY  Samuel Tait

9 October 2015 6 min read

INTERVIEW shares

Five key trends in B2B marketing – quantified

The fifth annual ‘B2B Marketing Outlook’ study by Green Hat, supported by Marketing, reveals some key messages for business-to-business marketers. Joe Young...

BY  Joseph Young

8 October 2015 5 min read

OPINION shares

The first steps towards a successful digital marketing strategy

Steve Traplin shares his three steps to success in digital marketing. A shift from window shopping to mobile browsing has been fuelled by consumers reliance...

BY  Marketing

1 October 2015 2 min read

OPINION shares

Innovation insights from Lego Future Lab

Louisa Dahl shares four key insights learned from Lego Future Lab’s marketing director, David Gram. As well as being named the most powerful brand in the...

BY  Marketing

1 October 2015 2 min read

INTERVIEW shares

Google innovations in APAC: marketing hacks, culture and failing fast

Lee Hunter, Google’s head of marketing innovation for Asia Pacific, talks mobile technology, Google innovation workshops in South East Asia, the importance...

BY  Samuel Tait

30 September 2015 6 min read

OPINION shares

The value evolution in publishing, content and app development

Michael Stoddart discusses the changing nature of value in today’s technological landscape. Value, like beauty, is a concept that lies in the eye of the...

BY  Marketing

29 September 2015 4 min read

INTERVIEW shares

Interview with Google’s head of marketing innovation APAC

If you asked most people to name an innovative company, Google will be likely to come up early in the conversation. It’s not surprising then that since its...

BY  Samuel Tait

24 September 2015 7 min read

OPINION shares

The big difference between B2B customer experience and B2C

Creating great customer experiences in B2B is not the same as it is in B2B, writes Michael Haynes. Recently Forrester Research released the results of its...

BY  Marketing

22 September 2015 2 min read

INTERVIEW shares

How George Weston Foods is driving growth in its entire category

Kerry Sephton, group innovation manager for George Weston Foods, gives Samuel Tait an insight into how innovation works within her company and how GWF is...

BY  Samuel Tait

17 September 2015 7 min read

OPINION shares

Changing perspectives of customer value in a digital world

As the voice of the customer and the business, marketing has a more important role than ever in facilitating a two-way value exchange, writes John Cassidy....

BY  Marketing

16 September 2015 4 min read

OPINION shares

The five most powerful trends in customer service

Marketing and customer service departments need to work together more than ever before, writes Arlene Wherrett. Omni-channel is omnipresent The latest...

BY  Marketing

16 September 2015 2 min read

OPINION shares

Brain trust: incorporating shared value into business strategy

Three industry professionals give their take in response to the question: “What examples have you seen of businesses successfully incorporating shared value...

BY  Marketing

9 September 2015 3 min read

OPINION shares

Strewth, are Aussie marketers missing a trick?

The latest research shows Aussie and Kiwi marketers lag behind the rest of the world in their optimism about their influence on strategy, writes James New....

BY  Marketing

9 September 2015 2 min read

INTERVIEW shares

Innovation drives growth in the bakery category for George Weston Foods

George Weston Foods is using innovation as a lever to drive growth in the bakery category – a category that faces significant challenges due to retailer...

BY  Samuel Tait

8 September 2015 6 min read

INTERVIEW shares

The innovation mindset with Arno Lenior, former innovation leader at Lion Nathan

As the former leader of group innovation at Lion Nathan, Arno Lenior is full of insights about how to go about bringing innovative processes into a company....

BY  Samuel Tait

1 September 2015 7 min read

OPINION shares

How can retail outpace disruption?

Nicola Mansfield shares her advice for retailers tackling digital disruption. The power to change minds, influence purchase behaviour and create brand...

BY  Marketing

1 September 2015 3 min read

INTERVIEW shares

Why major brands and startups are joining the ‘collaborative economy’: Q&A with Rachel Botsman

Airbnb and Uber are just two well-known players in the ‘collaborative economy’, as defined by Rachel Botsman in her critically acclaimed book, What’s Mine...

BY  Michelle Herbison

26 August 2015 4 min read

INTERVIEW shares

Innovation at Samsung, Lion Nathan and Apple: Arno Lenior interview

Arno Lenior is one of Australia’s leading marketers having most recently overseen unprecedented growth for Samsung as CMO until May this year. Having worked...

BY  Samuel Tait

25 August 2015 7 min read

OPINION shares

Established business models are no longer viable thanks to digital disruptive intermediaries

The entrance of new, disruptive intermediaries like iTunes, Uber and Airbnb are forcing established companies to reassess their tried-and-tested business...

BY  Marketing

25 August 2015 3 min read

FEATURE shares

New tour comparison website launches commission-free

A few years ago entrepreneur Murray Decker was getting messages on a weekly basis from friends and friends of friends looking for help with booking tours...

BY  Peta Short

20 August 2015 2 min read

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