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Buy one, get one free, give one: how Subway won hearts and minds on World Sandwich Day

Here’s how Subway leveraged World Sandwich Day hype to boost sales and help out the hungry. This article originally appeared in The Dream Issue, our...

BY Marketing

28 November 2018 5 min read

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Why YouTube creator Hank Green wants to kill the influencer

Marketing speaks to legacy YouTube creator Hank Green about the future of branded content and why he despises influencer marketing. Influencer marketing has...

BY Josh Loh

2 October 2018 4 min read

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Tough gig – how Mercedes drove the conversation on Aussie masculinity

Mercedes-Benz was not a brand known for its working class vehicles, in fact, quite the opposite. By challenging the way Australians think about...

BY Marketing

24 September 2018 4 min read

Why you can no longer afford to ignore VX

Voice experience is fast becoming the next frontier for brands. How can today’s marketers prepare? Start with the acknowledgment of VX and the inevitable...

BY Marketing

24 September 2018 4 min read

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What marketers need to know about Instagram’s new shopping channel

With the introduction of Instagram’s shopping tab in its Explore environment, the opportunity for social sales is now bigger than ever, says Aaron...

BY Marketing

21 September 2018 3 min read

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This campaign was snow joke – how this ski resort rallied an entire mountainside

Mount Hotham ski resort was stuck in a sea of sameness, unable to differentiate itself within the market. This campaign found its success by handing over to...

BY Marketing

19 September 2018 4 min read

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What is link earning and how can it help your inbound marketing?

With the SEO industry changing tremendously quickly, the days of simple link building in content marketing will soon cease. Nate Vickery explains how brands...

BY Marketing

13 September 2018 3 min read

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Breaking bones and barriers – making milk cool again with X-Ray Casts

New Zealand’s diet was lacking in calcium, and kids were breaking bones because of it. Here’s how a dairy brand used x-ray stickers to offer...

BY Marketing

3 September 2018 4 min read

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Loyalty programs beyond breaking point: 10 problems, 10 solutions

Adam Posner outlines the 10 problems that could be harming your loyalty programs, offering solutions for each. Loyalty programs are at breaking point. I...

BY Marketing

25 July 2018 8 min read

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A voice search crash course – teaching your brand to talk

The time for brands to begin tuning their online presence for voice has arrived, says Michael Jenkins. Here is a brief guide to navigating the data barrier...

BY Marketing

2 July 2018 4 min read

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Thinking outside the bottle – revitalising a dying culture by saving the world with beer

DB Export’s presence was fading in the age of healthier lifestyles and craft beers. Here’s how a beer brand broke back into relevance by turning...

BY Marketing

27 June 2018 4 min read

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Case study: how RSPCA Queensland solved pet peeves with better experiences

For some brands, big success can bring big problems. RSPCA Queensland’s brand recognition meant that more pet owners were surrendering pets to its...

BY Marketing

25 May 2018 4 min read

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Influencer marketing done right – how a snack campaign turned thousands into millions

Particularly with FMCGs, consumers can be creatures of habit. All they wanted was for people to try it – here’s how the Sunbites campaign exploded...

BY Marketing

21 May 2018 3 min read

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Volatility contained – finding the right influencer to create meaningful connections

With influencers now a dime a dozen and brands particularly sensitive to image, how can marketers ensure their influencer strategy delivers where it counts...

BY Marketing

14 May 2018 3 min read

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Annual report: the best of B2B – What went wrong and what’s coming next?

Measurement, optimisation and experience are the toughest challenges for B2B marketers – is it realistic to hit all the marks? Green Hat and ADMA’s...

BY Ben Ice

14 May 2018 9 min read

INTERVIEW shares

Getting the most out of your video content? Expert says marketers lack a yardstick for success

Brands know video content marketing works, but do they know how to tell when it’s working for them? Marketing speaks with Vidyard’s Tyler...

BY Ben Ice

11 May 2018 3 min read

How do you market to the ‘traditional Aussie’ when there’s no such thing?

Census data shows that only 5782 Australians fit the mould of a ‘traditional’ Aussie, so it’s no wonder brands trying to target mass audiences are having...

BY Marketing

7 May 2018 2 min read

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“The cost of falling in love”: why price obsession is losing your brand money

Price marketing tactics ultimately leave millions on the table, says Dr Ross Honeywill. Here’s why focusing on price means missing out on...

BY Marketing

20 March 2018 2 min read

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A crisis of trust: why isn’t CX quality improving?

According to Forrester analysts, CX quality has stalled throughout the world. Here’s Tom Champion and Ryan Hart on how smart brands will react. This...

BY Marketing

19 February 2018 2 min read

Brands, briefs and lifestyles: your guide to managing global campaigns

A thorough understanding of brand values, a clear brief and a focus on creativity will help make your global campaigns a hit, says Graeme Sanford. This...

BY Marketing

12 February 2018 3 min read

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