Marketing Magazine

OPINION shares

A future path for Foxtel

Samuel Tait discusses the state of the television industry and suggests a future path for disrupted pay TV giant Foxtel.   “When attractive profits...

BY  Samuel Tait

4 November 2015 5 min read

OPINION shares

Analysing what makes a great customer experience

Roxana Strohmenger and Thomas McCann discuss measurement of CX, helping brands determine what is working and what is not. The majority of businesses today...

BY  Marketing

29 October 2015 3 min read

INTERVIEW shares

Property innovation: how Mirvac’s Hatch program works

With a string of awards for innovative development, Mirvac is sitting at number three in Australia on BRW’s 2015 most innovative companies list. Much of its...

BY  Samuel Tait

27 October 2015 8 min read

OPINION shares

The Chinese middle class’ rising desire for ‘clean and green’ Australian products

Australian brands are taking advantage of China’s growth by marketing products to the growing Chinese middle class, writes Dave Sutherland. China’s economy...

BY  Marketing

26 October 2015 2 min read

INTERVIEW shares

Inside Mirvac’s innovation program, Hatch

Industrial and residential property developer Mirvac won the 2014 Urban Taskforce Innovative Development Award for its office tower, 8 Chifley, and in 2015,...

BY  Samuel Tait

22 October 2015 10 min read

OPINION shares

Measuring marketing performance

Michael Valos canvasses leading marketers about the ongoing challenge of measuring marketing performance. This article is from a series that attempts to...

BY  Michael Valos

16 October 2015 5 min read

OPINION shares

The new science of commerce marketing

Shannon Ingrey shares a new way to think about commerce marketing now that it’s a quantitative science. In the past, marketing was all about advertising...

BY  Marketing

15 October 2015 2 min read

INTERVIEW shares

Millennials’ ideas, behavioural insights and positive creative conflict – inside Kellogg’s innovation team

Tamara Howe, director of innovation and masterbrand at Kellogg, gives Samuel Tait an insight into The Foundry, Kellogg’s innovation team that is keeping the...

BY  Samuel Tait

14 October 2015 5 min read

OPINION shares

Analysis principles to develop personalisation

Michael Buckley explores the four key analysis principles to help develop personalisation. The quickly evolving digital economy has bred a new kind of...

BY  Marketing

13 October 2015 4 min read

INTERVIEW shares

Keeping Kellogg relevant at breakfast through innovation

Behaviour and attitude changes towards breakfast in recent years have called into question what the role is for breakfast cereals moving forward. While...

BY  Samuel Tait

9 October 2015 6 min read

INTERVIEW shares

Five key trends in B2B marketing – quantified

The fifth annual ‘B2B Marketing Outlook’ study by Green Hat, supported by Marketing, reveals some key messages for business-to-business marketers. Joe Young...

BY  Joseph Young

8 October 2015 5 min read

OPINION shares

The first steps towards a successful digital marketing strategy

Steve Traplin shares his three steps to success in digital marketing. A shift from window shopping to mobile browsing has been fuelled by consumers reliance...

BY  Marketing

1 October 2015 2 min read

OPINION shares

Innovation insights from Lego Future Lab

Louisa Dahl shares four key insights learned from Lego Future Lab’s marketing director, David Gram. As well as being named the most powerful brand in the...

BY  Marketing

1 October 2015 2 min read

INTERVIEW shares

Google innovations in APAC: marketing hacks, culture and failing fast

Lee Hunter, Google’s head of marketing innovation for Asia Pacific, talks mobile technology, Google innovation workshops in South East Asia, the importance...

BY  Samuel Tait

30 September 2015 6 min read

OPINION shares

The value evolution in publishing, content and app development

Michael Stoddart discusses the changing nature of value in today’s technological landscape. Value, like beauty, is a concept that lies in the eye of the...

BY  Marketing

29 September 2015 4 min read

INTERVIEW shares

Interview with Google’s head of marketing innovation APAC

If you asked most people to name an innovative company, Google will be likely to come up early in the conversation. It’s not surprising then that since its...

BY  Samuel Tait

24 September 2015 7 min read

OPINION shares

The big difference between B2B customer experience and B2C

Creating great customer experiences in B2B is not the same as it is in B2B, writes Michael Haynes. Recently Forrester Research released the results of its...

BY  Marketing

22 September 2015 2 min read

INTERVIEW shares

How George Weston Foods is driving growth in its entire category

Kerry Sephton, group innovation manager for George Weston Foods, gives Samuel Tait an insight into how innovation works within her company and how GWF is...

BY  Samuel Tait

17 September 2015 7 min read

OPINION shares

Changing perspectives of customer value in a digital world

As the voice of the customer and the business, marketing has a more important role than ever in facilitating a two-way value exchange, writes John Cassidy....

BY  Marketing

16 September 2015 4 min read

OPINION shares

The five most powerful trends in customer service

Marketing and customer service departments need to work together more than ever before, writes Arlene Wherrett. Omni-channel is omnipresent The latest...

BY  Marketing

16 September 2015 2 min read

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