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Marketing Magazine
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OPINION A golden age for experiential marketing?
Teresa Aprile examines the future of experiential marketing post COVID-19. Will ingenuity and a hybrid of online/offline experiences mark the beginning of a...
BY Marketing
INTERVIEW Why data is King and Telco marketing during COVID-19
Our collective sense of normalcy has been shattered during the coronavirus crisis. Now, more than ever, Australian people are reconsidering the role that...
OPINION Did COVID-19 kill retail business or reinvent it?
Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...
BY Marketing
OPINION The art of pivot marketing
As businesses attempt to swiftly pivot their strategy during these uncertain times, Shane Capron considers the marketing parallels that we can draw from...
BY Marketing
OPINION COVID-19’s impact on the sporting industry
Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the...
BY Con Stavros
OPINION Five practical ways your small business can fight The Amazon Effect
Faye Ferris offers strategies that small businesses can use to actively fight 'The Amazon Effect'.
BY Marketing
OPINION 8 tips for non-creepy personalisation: lessons from Lord of the Rings
Gina Balarin gives tips for how content marketers can succeed with account-based marketing and personalisation, using the Lord of the Rings as a...
BY Gina Balarin
OPINION Is ‘doing good’ good enough for brands?
With scores of brands doing good during this time of crisis, how will customers differentiate them? Moensie Rossier asks the question.
BY Marketing
RESEARCH Branding rises to the top of challenges for B2B marketers
In its 10th anniversary edition, the annual ‘B2B Marketing Research Report 2020’ has uncovered the biggest challenges that B2B firms face and the best...
OPINION Chasing vanity metrics will be the death of ‘marketing dinosaurs’
Emma Lo Russo dissuades businesses from being 'digital marketing dinosaurs' who rely on vanity measurements. In order to survive it is time to employ...
BY Marketing
OPINION More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal
In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb...
OPINION A great PR brief is not about what you want
Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts during a global pandemic. Marketers are under...
BY Marketing
INTERVIEW Strategies for retention: Interview with Siamac Rezaiezadeh
We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...
OPINION How the coronavirus outbreak has transformed brand collaboration for good
Brands are taking collective action to improve the wellbeing and livelihoods of their stakeholders. Moensie Rossier explores why business collaboration is...
BY Marketing
OPINION How to make the most of the coronavirus downtime and come out swinging on the other side
Now is the ideal time to focus on data and a good personalisation strategy says Craig Flanders.
BY Marketing
OPINION The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions
Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to adapt and ultimately survive a global health and economic crisis.
BY Marketing
OPINION And then everything changed…
The most startling thing about the outbreak of COVID-19 is probably the swiftness with which Australian businesses went from BAU to ‘nothing will be the...
OPINION How brands can stretch to find ecommerce opportunities in moments of crisis
As COVID-19 continues to impact on retailers, Moensie Rossier explains how brands can find new avenues to service their customers.
BY Marketing
OPINION Why and how marketers should be using Instagram’s new Branded Content tool
Aaron Brooks shares how marketers can get better results from influencer marketing campaigns by using Instagram’s Branded Content tool.
BY Marketing
