Marketing Magazine

INTERVIEW shares

How Westpac is delivering innovation

Ian Hill, Westpac’s first group head of innovation, discusses how the bank is approaching innovation delivery. In this interview with Samuel Tait, Hill...

BY  Samuel Tait

1 December 2015 8 min read

OPINION shares

What is a good NPS score?

Karl Treacher is hearing this question more and more these days. Unfortunately, the answer isn’t as simple as the NPS question itself. The answer is ‘it...

BY  Karl Treacher

30 November 2015 5 min read

OPINION shares

Customer journey mapping: The transformational power of telling the customer’s story

Mark Cameron explains the process of customer journey mapping. Transforming a business is always challenging. New organisational arrangements, processes and...

BY  Marketing

30 November 2015 2 min read

SPONSORED shares

Improve your digital experience: 10 ways to drive conversion and loyalty

This is a sponsored article for Qualtrics to promote the asset, ‘Essential Website Experience Playbook’.   The ‘Essential Website...

BY  Marketing

27 November 2015 1 min read

INTERVIEW shares

Inside Westpac’s approach to innovation

Pick up any newspaper recently and you will most likely have read an article advising that banking sector is ripe for disruption. Across the big four banks,...

BY  Samuel Tait

26 November 2015 7 min read

OPINION shares

Why voice of the customer is friend, not foe of traditional market research

Market research always aimed to deliver insight, writes Chris Breslin, but the next step has to be the ability to deliver real understanding that businesses...

BY  Marketing

26 November 2015 2 min read

OPINION shares

Is your online shopping experience geared to maximise the splurge of the silly season?

As we enter the peak period for online shopping, Cade Witnish shares some tips for surviving the silly season. As the end of the year draws near, online...

BY  Cade Witnish

20 November 2015 2 min read

INTERVIEW shares

Structuring for innovation in a former government apparel business

Australian Defence Apparel has transformed itself in the past year and a half to being creativity and innovation-driven. Darren Swindells, general manager,...

BY  Samuel Tait

20 November 2015 4 min read

OPINION shares

Top predicted trends for 2016: Driving customer-obsessed growth

Michael Barnes shares Forrester Research’s top predictions for marketing leaders for 2016. 2016 will be a pivotal year for companies to improve their...

BY  Marketing

17 November 2015 2 min read

OPINION shares

Are you ready to navigate the new B2B landscape?

As we approach the end of 2015, economists and analysts are making their predictions as to the economic outlook for 2016, writes Michael Haynes. It is...

BY  Michael Haynes

16 November 2015 2 min read

FEATURE shares

In or out? Tackling the in-house versus outsourcing debate

Marketing suppliers: cost centre or asset for growth? Michelle Dunner reports on the ever-changing ‘outsource versus in-house’ debate. The ideas are...

BY  Michelle Dunner

16 November 2015 7 min read

INTERVIEW shares

Leading the charge: Inside Tesla’s quest to put Australia on the grid

Head of marketing for Tesla Motors Australia takes us through the brand’s vision for this market as the vertically-integrated automative company leads...

BY  Peter Roper

10 November 2015 8 min read

INTERVIEW shares

Global customer service start-up Zendesk expands its presence in Australia with Victorian Government grant

Silicon Valley-based customer service platform Zendesk has expanded its presence in Australia by securing a major partnership with the Victorian Government...

BY  Michelle Herbison

10 November 2015 11 min read

INTERVIEW shares

Designing for the army: insights on innovation with Australian Defence Apparel

Australian Defence Apparel has been using a focus on innovation and design to re-engineer what was previously a government-owned business focused on...

BY  Samuel Tait

6 November 2015 6 min read

OPINION shares

Why over-analysing takes you off track

Getting lost in data points is where problems start, writes Pip Stocks, and when we over-think things, we fail.   It may seem ironic for the CEO of a brand...

BY  Marketing

5 November 2015 1 min read

OPINION shares

A future path for Foxtel

Samuel Tait discusses the state of the television industry and suggests a future path for disrupted pay TV giant Foxtel.   “When attractive profits...

BY  Samuel Tait

4 November 2015 5 min read

OPINION shares

Analysing what makes a great customer experience

Roxana Strohmenger and Thomas McCann discuss measurement of CX, helping brands determine what is working and what is not. The majority of businesses today...

BY  Marketing

29 October 2015 3 min read

INTERVIEW shares

Property innovation: how Mirvac’s Hatch program works

With a string of awards for innovative development, Mirvac is sitting at number three in Australia on BRW’s 2015 most innovative companies list. Much of its...

BY  Samuel Tait

27 October 2015 8 min read

OPINION shares

The Chinese middle class’ rising desire for ‘clean and green’ Australian products

Australian brands are taking advantage of China’s growth by marketing products to the growing Chinese middle class, writes Dave Sutherland. China’s economy...

BY  Marketing

26 October 2015 2 min read

INTERVIEW shares

Inside Mirvac’s innovation program, Hatch

Industrial and residential property developer Mirvac won the 2014 Urban Taskforce Innovative Development Award for its office tower, 8 Chifley, and in 2015,...

BY  Samuel Tait

22 October 2015 10 min read

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