Marketing Magazine

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Focus groups, insights and the truth: piecing it all together

Focus groups are the best way to get to know consumers – their fears, concerns, needs and motivations – firsthand. Ellen Baron shares how truth and genuine...

BY  Marketing

11 February 2019 5 min read

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Stand out but fit in – finding the balance your customers want in products and design

Customers want products that make them feel autonomous yet connected. Dr Janneke Blijlevens explores how brands can find the balance. It’s all about...

BY  Marketing

6 February 2019 4 min read

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These are the top three barriers to exceptional CX – new report

A new report uncovers and explores how technology, loyalty and ‘shiny new thing syndrome’ are making and breaking CX for Australian marketers...

BY  Marketing

1 February 2019 1 min read

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Gen Z – marketing to an evolving generation

They’re going to comprise 32% of the global population next year and 40% of all consumers within the next two years, so why aren’t brands paying more...

BY  Marketing

7 December 2018 3 min read

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Spotify outlines three considerations for unlocking the streaming opportunity

Marketers can optimise audio campaigns with a focus on personalisation, stimulation and creativity, says a new white paper from Spotify. This article was...

BY  Marketing

9 November 2018 4 min read

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Happy accidents – using VR to deliver breakthrough consumer insights

A New Zealand researcher has come up with a novel way to address the requirements of his PhD thesis while at the same time finding a new frontier of...

BY  Marketing

7 November 2018 6 min read

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A stab in the dark – how sleep influences memory and why marketers should care

Marketing speaks with University of Melbourne neuroscientist Artemio Soto-Breceda about the strong links between dreams, sleep and our understanding of...

BY  Ben Ice

5 November 2018 6 min read

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Audiences are moving but no-one’s talking about it

Key audiences are moving to non-advertiser supported channels, yet not enough people are talking about the challenges this will bring to the fore. Dan King...

BY  Marketing

26 October 2018 3 min read

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The internet has done a lot, but so far little for economic growth

The internet has transformed every aspect of our life, but Chris Doucouliagos and Tom Stanley of Deakin University say it’s done next to nothing for...

BY  Marketing

24 October 2018 2 min read

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Using neuroscience to pinpoint ‘a-ha’ moments for your brand

Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing. With a...

BY  Ben Ice

22 October 2018 1 min read

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Secrets and lies – marketing to an authenticity-obsessed Australia

WPP AUNZ’s Rose Herceg discusses the new report ‘Secrets and Lies’, uncovering the underbelly of an Australian culture obsessed with authenticity. This week...

BY  Josh Loh

22 October 2018 5 min read

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Cultural awareness and reflection through food

Adam Joseph explores Aboriginal food tourism, and how it exemplifies the opportunities for Indigenous Australians in the tourism industry to provide...

BY  Adam Joseph

11 October 2018 2 min read

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The brain lies – taking neurology in advertising to new heights

What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction? According to neuroscientist Haydn Northover, just asking...

BY  Marketing

4 October 2018 3 min read

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Own the journey: how to win the hearts and minds of Australian commuters

Australia’s population is booming, and our urban footprint continues to spread at pace. Adshel CEO Mike Tyquin explains how the daily commute offers brands...

BY  Marketing

3 October 2018 5 min read

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Personalisation promises – are brands biting off more than they can chew?

It’s a fine line between curated and creepy when it comes to crafting CX. According to Claire Fastier, brands need to start listening to their...

BY  Marketing

31 August 2018 3 min read

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Why and how retailers turn everyday items into ‘must-have’ collectables

What do Happy Meal toys and gambling addictions have in common? Louise and Martin Grimmer examine the psychology behind the collectables culture. Coles’...

BY  Marketing

27 August 2018 3 min read

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Is brand loyalty dead? Salmat head on personalisation and the data issue

Marketers and consumers are on different pages when it comes to channel choice and brand loyalty, says Salmat’s Andrew Lane. Last month saw the...

BY  Josh Loh

24 August 2018 4 min read

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Experience and data guardianship are the keys to customer loyalty – global survey

Despite growing fears that their data will be compromised, customers are willing to swap personal information for better experiences, says a new Salesforce...

BY  Marketing

3 August 2018 1 min read

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Reach, viewability and fans – why sport is the best game in town for marketers

Adding sporting events to your marketing mix is a key way to engage with this sports mad nation. Anne Parsons on marketing and sport. This article was...

BY  Marketing

23 July 2018 4 min read

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Hitting peak stuff – is this the end of traditional consumerism?

As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers knows how to keep up in this new...

BY  Marketing

11 July 2018 4 min read

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