Marketing Magazine

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Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

Mark Leadercramer asks marketers to consider some of the most prominent consumer trends to emerge from the COVID era. Is it time to adjust your strategy to...

BY Marketing

9 September 2020 5 min read

OPINION shares

Hyper-personalisation is central to catalogue marketing

With more consumers purchasing online than ever before, Colin Barnard writes about the advantages of brands switching to digital catalogues, from...

BY Marketing

7 September 2020 4 min read

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture...

BY Marketing

27 August 2020 4 min read

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Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

Elisa Adams explains why correctly understanding implicit motivational needs and designing your messaging and customer experience accordingly is critical to...

BY Marketing

6 August 2020 min read

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Smart returns – the next data goldmine for ecommerce marketers

For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...

BY Marketing

3 August 2020 min read

OPINION shares

Mobile gaming is Australia’s fastest growing entertainment channel

As entertainment takes on a new significance in our daily lives, Lance Traore explores why mobile gaming is one of the most effective, and underutilised,...

BY Marketing

13 July 2020 min read

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Convenience is king – the unlikely marriage of CX and security

In the wake of COVID-19, some form of digitisation has become a necessity for most brands. Richard Marr writes about how login functionality impacts users...

BY Marketing

1 July 2020 min read

OPINION shares

Futurist insights: trends of 2020

Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out of crisis and into the unknown – from a ‘sterile...

BY Marketing

17 June 2020 min read

INTERVIEW shares

The state of affiliate marketing post COVID-19: Interview with Stuart McLennan

As ad spend sees a sharp decline over the past few months, the affiliate marketing space appears to be holding its ground. In fact, according to a recent...

BY Jasmine Giuliani

11 June 2020 min read

INTERVIEW shares

Forget metrics and put the customer first: Interview with Vicky Katsabaris

When everything is rapidly changing, there is a unique opportunity for businesses to reevaluate their CX strategy to better connect with customers. We...

BY Jasmine Giuliani

1 June 2020 min read

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The unbearable lightness of being inessential

Christina Aventi considers the concept of essentialism during COVID-19 and what that term actually means for brands who sit on either side of the...

BY Marketing

28 May 2020 min read

OPINION shares

The vital role of CX during a pandemic

Customer experience (CX) has become integral to the survival of businesses across the globe during COVID-19. Sreelesh Pillai shares his tips for how to...

BY Marketing

25 May 2020 min read

OPINION shares

Did COVID-19 kill retail business or reinvent it?

Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...

BY Marketing

13 May 2020 min read

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Academic perspective: implications of COVID-19 on marketing and leadership

In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...

BY Marketing

11 May 2020 min read

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From the ‘COVID tango’ to ‘hyper-local’: lasting behaviours in a post-COVID world

Human behaviour is rapidly adapting in order to survive in global pandemic. Stewart Gurney examines which new behaviours will last in a post-COVID world and...

BY Marketing

6 May 2020 min read

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OPINION shares

Disrupted supply chains and buying local: adjusting your marketing strategy in the age of COVID

OPINION shares

Hyper-personalisation is central to catalogue marketing

INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

OPINION shares

Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

OPINION shares

Smart returns – the next data goldmine for ecommerce marketers

OPINION shares

Mobile gaming is Australia’s fastest growing entertainment channel

OPINION shares

Convenience is king – the unlikely marriage of CX and security

OPINION shares

Futurist insights: trends of 2020

INTERVIEW shares

The state of affiliate marketing post COVID-19: Interview with Stuart McLennan

INTERVIEW shares

Forget metrics and put the customer first: Interview with Vicky Katsabaris

OPINION shares

The unbearable lightness of being inessential

OPINION shares

The vital role of CX during a pandemic

OPINION shares

Did COVID-19 kill retail business or reinvent it?

OPINION shares

Academic perspective: implications of COVID-19 on marketing and leadership

OPINION shares

From the ‘COVID tango’ to ‘hyper-local’: lasting behaviours in a post-COVID world

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