Marketing Magazine

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Spam placement increasing year-on-year: Return Path email deliverability metrics

New metrics from Return Path reveal a yearly incline in spam placement of emails, as well as an increase in positive metrics like read rate, reply rate and...

BY  Partner

14 March 2017 1 min read

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Why VR is a tactic, not a strategy

Marc Loveridge says marketers should stop worrying about virtual reality and start worrying about customer reality. This is supposed to be the year that...

BY  Marketing

7 March 2017 2 min read

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Are your customers Millennials or just highly evolved?

Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation. This article originally appeared in The...

BY  Partner

3 March 2017 3 min read

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Why marketing targeted at gay and lesbian consumers often misses its mark

Dr Tom McNamara and Dr Irena Descubes’ ‘Practitioners Guide to Targeted Marketing and the Lesbian and Gay Community’ reveals a cynicism...

BY  Marketing

3 March 2017 5 min read

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How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governments

Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, agencies and local governments, writes Sérgio...

BY  Sérgio Brodsky

1 March 2017 3 min read

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Latest ‘Future of Advertising’ report shows marketers need to look more closely at the present

Mark Cameron’s analysis of the ‘Future of Advertising’ suggests marketers should be paying more attention to getting the ‘now’...

BY  Mark Cameron

11 January 2017 2 min read

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Navigating cities of change with Volvo’s chief futurologist

Aric Dromi, chief futurologist at Volvo Car Group, explains the role of a futurologist and what excites him about the future of marketing and innovation. _...

BY  Marketing

7 December 2016 3 min read

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Why linking data to customer journey is more important than ever

Linking data to customer journey will be more important than ever as the number of smartphone users and connected devices grow further into the billions,...

BY  Marketing

6 December 2016 2 min read

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Understanding the experience economy: what your customer wants

Customer experiences are their own distinct type of economic offering, says Mark Cameron. In part one of this series, he outlines the importance of...

BY  Mark Cameron

28 November 2016 4 min read

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CX: Feeling is the new fact

The truth plays second-fiddle to how customers feel about their experiences, says Veronika Birnkammer, and brands which place customers at the heart of...

BY  Marketing

21 November 2016 2 min read

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How to game mental shortcuts and other highlights from the 2016 DMA conference

Frank Chamberlin reports back from the Direct Marketing Association conference in LA. Any conference that attracts more than 5000 delegates is a significant...

BY  Marketing

14 November 2016 3 min read

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Mobile-friendly CX critical to engaging consumer loyalty, report reveals

The prominence of smartphone and tablet ownership means providing a mobile-friendly customer-experience is vital to engaging consumer loyalty, the 2016...

BY  Marketing

10 November 2016 2 min read

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Five quick hints for marketing to millennials

David Willey addresses a hot topic in marketing right now – educating brands on how to engage with millennials. Sponsored: This article was commissioned by...

BY  Partner

7 November 2016 1 min read

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Boycotts and self-identification: emotion versus fact in brand politics

The act of boycotting is as much about self-identification as it is about a brand’s behaviour, writes Sérgio Brodsky. _ This article originally appeared in...

BY  Sérgio Brodsky

2 November 2016 3 min read

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Learn the most influential mix for your target audience

For service marketers seeking to optimise their influence, a mix of online and offline channels is key. _ Sponsored content: This article was commissioned...

BY  Partner

19 October 2016 2 min read

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The pros and cons of confronting content

Rebecca Darley says we can overcome the authenticity issues that exist in today’s not-for-profit sector through positive communications and...

BY  Marketing

12 October 2016 4 min read

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Marketing to millennials: you’re doing it wrong

It’s time for marketers to realise that the maturing millennial generation needs to be understood beyond pigeon-holing into categories and...

BY  Marketing

6 October 2016 2 min read

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The top four reasons customers leave online stores before buying

Chris Brinkworth runs through the top four reasons customers abandon carts and look elsewhere. Are you often hesitating, confused or indecisive about...

BY  Marketing

29 September 2016 3 min read

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Toward ‘forward pathing’ as a means for customer experience to become a competitive advantage

Vishal Kawatra discusses the modern online marketplace, where consumers are distracted by an overload of content, and how the concept of ‘forward...

BY  Marketing

28 September 2016 3 min read

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Streamline your CX to secure customer loyalty

79% of Australians list a fast and responsive customer experience and ease of searching for products as the main factors influencing their loyalty to brands...

BY  Partner

28 September 2016 2 min read

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