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Did COVID-19 kill retail business or reinvent it?

Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...

BY Marketing

13 May 2020 min read

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Academic perspective: implications of COVID-19 on marketing and leadership

In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...

BY Marketing

11 May 2020 min read

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From the ‘COVID tango’ to ‘hyper-local’: lasting behaviours in a post-COVID world

Human behaviour is rapidly adapting in order to survive in global pandemic. Stewart Gurney examines which new behaviours will last in a post-COVID world and...

BY Marketing

6 May 2020 min read

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Five practical ways your small business can fight The Amazon Effect

Faye Ferris offers strategies that small businesses can use to actively fight 'The Amazon Effect'.

BY Marketing

5 May 2020 min read

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

This case study demonstrates how travel brand Luxury Escapes partnered with Graffiti to create a unique marketing experience that successfully generated...

BY Jasmine Giuliani

3 April 2020 min read

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How brands can stretch to find ecommerce opportunities in moments of crisis

As COVID-19 continues to impact on retailers, Moensie Rossier explains how brands can find new avenues to service their customers.

BY Marketing

20 March 2020 min read

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A tale of two brands

Andrew Kolb and Alison Tilling use a Brand Asset Valuator to analyse the successes and downfalls of two iconic Australian brands in a volatile business...

BY Marketing

12 March 2020 min read

NEWS shares

Martin Lindstrom, pioneer in brand and culture transformation

Martin Lindstrom is one of the world’s premier brand experts, advising Fortune 100 companies on how to drive change through consumer insights,...

BY Marketing

6 March 2020 min read

OPINION shares

Creativity will save the planet

In the midst of the climate crisis, Daye Moffitt believes that creativity and multilayered thinking from corporations could be the solution. Having only...

BY Marketing

2 March 2020 min read

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Player profiles are the key to dominating Facebook ads in 2020

Using mobile games as an example, Brian Bowman explores consumer motivation, the idea of ‘horizontal segmentation’ and how a better...

BY Marketing

14 February 2020 min read

Want to make your brand more human? It’s not about laughter and emotion

A new study uncovers the attributes that make brands more ‘human’ in the eyes of the consumer. This article is sponsored by Braze to let readers know about...

BY Marketing

12 February 2020 min read

The shortcomings of your lead generation and content strategy

Marketing and sales departments aren’t working collaboratively enough on building personas and nurturing leads. Here’s what needs to happen. This article...

BY Marketing

10 February 2020 min read

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It’s time to rethink your marketing to tech-savvy Boomers

Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be careful to make sure they’re sending the right message,...

BY Marketing

10 January 2020 min read

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A fix for broken customer research – psychology, square pegs and bias

‘Want to know what customers think? Just ask them!’ is less effective than marketers have been led to believe. According to organisational...

BY Marketing

8 January 2020 3 min read

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Must end soon (but not too soon)! The catch in time-limited sales tactics

Written just prior to the Christmas retail rush, Daniel Zizzo explains what his recent research on time-limited sales tells us about a stressed...

BY Marketing

6 January 2020 3 min read

NEWS shares

Seventy-three percent of Australians won’t increase their holiday spending this year

Holiday shopping started as early as September for one in five consumers across the world, according to a new report from MiQ. The 2019 ‘Holiday Shopping...

BY Josh Loh

4 October 2019 2 min read

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The Millennial stereotype – more pointless than ever

Millennials have been portrayed as a latté-sipping, inner-city-dwelling caricatures for too long. According to Joel Vincent, the mischaracterisation is now...

BY Marketing

2 October 2019 2 min read

INTERVIEW shares

Climate protests and shifting behaviour – will they work?

On Friday afternoon workers and students left their posts to fight for something they felt more important. Do demonstrations such as the Global Climate...

BY Josh Loh

23 September 2019 3 min read

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