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Marketing Magazine
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OPINION How emotion insights can drive experiential return for your brand
Melissa Read explains emotion insights, and gives three best practice steps for applying them to your business. This article was originally published in the...
BY Marketing
FEATURE Why are marketers still neglecting Baby Boomers?
They are cashed up and willing to spend, but Baby Boomers are still being stereotyped and snubbed, writes Amanda Taylor. This article originally appeared in...
OPINION Why fascination with Millennials says more about the marketer than it does the generation
Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared...
BY Mark Ritson
SPONSORED What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by...
BY Partner
SPONSORED Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are some tips for fine-tuning your...
BY Partner
SPONSORED The marketer’s guide to optimising mobile email communications
A growing number of your email marketing material is being viewed on smartphones. How can you adapt your communications to optimise the mobile experience...
BY Partner
OPINION Three quick strategies to deliver mobile marketing success
Understanding changing mobile marketing tools and how they can be paired with consumer data is the key to mobile marketing success, writes Scott Mirabello....
BY Marketing
OPINION A solid framework for digital measurement that’s easy as ABC
Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs. In a digital world with metrics for...
BY Marketing
SPONSORED Mobile marketing: What works?
New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show that despite the fact that smartphones...
BY Partner
SPONSORED Retail success in a cross-device world
At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challenges, opportunities and...
BY Partner
SPONSORED 2020 vision: CX and the future of marketing
Mike Handes looks at future developments in the ways technology, complexity and customers influence the profession of marketing. This article was...
BY Partner
OPINION ‘The diversity dollar’ – marketing’s new frontier
Lauren Wilkin and Stuart Malcolm discuss how brands can avoid tokenism and ageing stereotypes when becoming closer to their diverse audiences. The front end...
BY Marketing
OPINION Why Mark Ritson is wrong about NPS
OPINION: In response to Mark Ritson’s thoughts on intelligence, Jon O’Loughlin says today’s complex environment requires more...
BY Marketing
SPONSORED Economy, internet use, human behaviour: insights from a trillion internet observations
A new one-of-a-kind database which maps global internet use against human behaviour sheds light on everything from the impact of internet use on economic...
BY Partner
FEATURE The rise of the pro-player as Australia hosts its richest computer gaming event
The world’s most talented teams at the computer game Counter-Strike: Global Offensive will battle it out this weekend in Sydney, vying for a share of a...
BY Marketing
OPINION Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six...
BY Mark Ritson
OPINION The perfect storm: adapt to the engagement economy or be swept away
Chris Connell on how to understand, embrace and harness the power of the engagement economy. Marketers are caught in the eye of the perfect storm. On one...
BY Marketing
SPONSORED Almost 80% of marketers are changing attribution models this year – State of Performance Marketing Report
Almost 80% of marketers find attribution to be very important to their success. This article was sponsored by Adroll to let readers know they can access a...
BY Partner
OPINION Brands better recognise: why you should care about image recognition
Jon Stubley says marketers should be paying attention to image recognition and using it to understand their audiences and protect their brands. Early in...
BY Marketing