Marketing Magazine

FEATURE shares

Redesigning research to tackle one of Australia’s most pressing social problems

A multidisciplinary collaboration between the University of Sydney, the Aboriginal Drug and Alcohol Council and digital agency Nest is building an iPad app...

BY  Peter Roper

27 May 2016 8 min read

SPONSORED shares

Survey says… what Australia knows and thinks about collaborative consumption

Marketing and its survey partner SSI polled 1000 Australians to ask about their awareness of and attitudes to participating in collaborative consumption,...

BY  Marketing

13 May 2016 2 min read

OPINION shares

Why Gen Y is a crock

Welcome to Throwback Thursday, in which we dig into the Marketing archives to find the most intriguing pieces of content. The purpose here is not to poke...

BY  Marketing

21 April 2016 11 min read

OPINION shares

How to use survey data to nurture innovations to maturity

Success of a new product or solution is not guaranteed by its function alone, Eli Schwartz tells us the importance of data in execution and adoption. Read...

BY  Marketing

19 April 2016 5 min read

SPONSORED shares

Survey says… most people say they choose ‘leading’ brands

To compliment our feature on first-mover advantage, Marketing and its survey partner SSI polled 1000 Australians in December 2015 to ask about their views...

BY  Marketing

4 April 2016 4 min read

OPINION shares

Timeshare or tupperware parties: what disruptive sales model will replace subscription services?

Online capabilities have seen subscription services become a popular and feasible consumption model. For Tym Yee, we’ve reached our limit of how many...

BY  Marketing

23 March 2016 3 min read

OPINION shares

The fear economy – how will you adapt to survive?

The future looks bleak for Dr. Peter Steidl and Carl MacInnes, who believe that as we face security threats and economic uncertainty, we will enter into a...

BY  Marketing

23 March 2016 3 min read

INTERVIEW shares

Don Peppers interview: Why the customer is the biggest disruptor of all

Don Peppers, author and founding partner of the customer-centric consultancy Peppers and Rogers, spoke at the SAP Hybris Commerce Masterclass in Melbourne...

BY  Ben Ice

23 March 2016 8 min read

INTERVIEW shares

Diving into the ‘why’ of consumer behaviour

Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Leading up to her appearance at the...

BY  Tate Papworth

9 March 2016 5 min read

SPONSORED shares

Up, up and away: audience evolution at Sydney Airport

Sydney Airport’s Martin Salter speaks to Marketing about the evolution of advertising, retail and audience profiles, both domestic and international. In...

BY  Marketing

2 March 2016 5 min read

OPINION shares

The Experience Barcode: why certain memories last forever

What makes certain memories last, and others disappear as quickly as they happened? Kim Verbrugghe looks into the intrinsic ties that are made through...

BY  Marketing

23 February 2016 9 min read

OPINION shares

Cultural context is the key to customer connection

Pip Stocks looks at some ad campaigns of the last year or so which were made or broken by their ability to understand the cultural context in which they...

BY  Marketing

22 February 2016 3 min read

OPINION shares

Mirror neurons and the science of influence

Patrick D’souza explores mirror neurons, and how they can be used by brands to influence consumer behaviour. It was in the early 1990s that a team of...

BY  Patrick D'souza

11 February 2016 4 min read

OPINION shares

Personalisation and the fine line between value and breach of privacy

Antoinette Ienco discusses how retailers can maintain customer trust while utilising the personalised retail experience. When it comes to personalisation,...

BY  Marketing

11 January 2016 2 min read

OPINION shares

A guide to making meaningful connections with millennials

Millennials cannot be approached as one homogenous group, writes Dion Appel, yet there are fundamental and significant differences between the millennials...

BY  Marketing

16 December 2015 7 min read

OPINION shares

Five ways to tap into women’s online sharing habits – and how they differ from men’s

Dr Peter Steidl examines how the biological factors that make women different from men impact the way they interact online. Here’s his advice on how to...

BY  Marketing

15 December 2015 3 min read

OPINION shares

Mobile shopping and the silly season of opportunity

The Christmas season poses immense opportunity for retailers who effectively engage with consumers via the mobile and social space. Jay Revels discusses the...

BY  Marketing

4 December 2015 1 min read

FEATURE shares

Six lessons from the front line of marketing research

Market research is a vital tool in the marketing kit box and in constant flux. Rob Grant examines the drivers of innovation in research and six implications...

BY  Rob Grant

2 December 2015 11 min read

OPINION shares

Understanding Australian customers

Australians are a unique bunch, writes Tony Ward, from our approach to brand loyalty to how we interact on social media. One size doesn’t fit all when it...

BY  Marketing

25 November 2015 2 min read

OPINION shares

Smartphone separation anxiety: how real is nomophobia?

Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritualistic and compulsive behaviours that...

BY  Sérgio Brodsky

5 November 2015 5 min read

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