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Marketing Magazine
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OPINION The future trends hidden in the ‘State of Marketing’ report
Mark Cameron analyses Salesforce’s ‘State of Marketing’ report, outlining trends in disruption, AI, belief alignment and...
BY Mark Cameron
OPINION The new Chinese traveller – changing tourism trends
The days of taking in the sights from a tour bus are coming to an end. Ed Steiner discusses the merging travel behaviours and preferences of Chinese people,...
BY Marketing
OPINION How anthropology can help you unlock dazzling marketing ideas
Michael Henderson introduces us to corporate anthropology, and explains how it can help us better understand our consumers and our workplace culture. This...
BY Marketing
FEATURE The rise and fall of festival marketing
In the age of experience marketing, how are festivals and brands working together to create unforgettable moments for their audiences? Fiona Killackey...
BY Marketing
OPINION Why car manufacturers are still struggling to satisfy female consumers
Women are the main influencers when it comes to car purchases, but auto brands are still failing to engage the segment. Fiorella Di Santo addresses...
BY Marketing
SPONSORED Mark Earls on startups, social and why Australia is the perfect place for marketers to try new things
Marketing speaks with Mark Earls about the herd, startups, and why we need to get tough on ourselves about social media. This article was sponsored by The...
BY Partner
OPINION Witch doctors: economists and why we’re better off getting insight from a little closer to home
A report by economists suggesting stay-at-home mums are one of the biggest drains on the Australian economy has Ken Murray wondering just how valuable their...
BY Ken Murray
OPINION Does your understanding of consumers stretch beyond the big city bubble?
Marketers and brands owe it to themselves to step outside the cities to develop a broader understanding of the Australian population, says Loren Watling....
BY Marketing
OPINION Ritson on the fence: consumer culture and meaning-based brands
Mark Ritson finds himself in a curious position: sitting on the fence between marketers either downplaying or overplaying the role of brands. This article...
BY Mark Ritson
INTERVIEW How engaging multicultural markets created a world of opportunities for Village Cinemas
Marketing speaks with Village Cinemas’ general manager, sales and marketing, about its VIndianCinema project and how understanding and embracing...
BY Ben Ice
OPINION Brands at the intersection of global and local cultures
Global brands taking political stances on various issues can expect to face contention at local levels, write Dr Bernardo Figueiredo and Natalia Perera....
BY Marketing
INTERVIEW Prezzee co-founder on how digital trends will change online retail
Marketing speaks with Claire Morris, co-founder of Prezzee, about creativity, the cashless economy, online security and strategies for the second half of...
BY Ben Ice
SPONSORED Understanding Millennial consumers and managing shifts in the engagement economy
Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy. This article originally appeared in The...
BY Partner
OPINION Millennial B2B buyers are coming of age – is your brand adapting?
It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This...
BY Partner
SPONSORED How smartphones and Millennials are reshaping the Asia-Pacific travel industry
A growing number of Millennials using their phones to browse, plan and book travel purchases is driving the industry to shift focus to mobile. This article...
BY Partner
OPINION Time to stop focusing on look-alike and start focusing on act-alike
Marketers and agencies need to stop thinking about look-alikes in their audience and focus on act-alike, says Ben Willee. In the offline world, talk of...
BY Marketing
OPINION Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers to make life easier. In a world where anyone can buy...
OPINION How emotion insights can drive experiential return for your brand
Melissa Read explains emotion insights, and gives three best practice steps for applying them to your business. This article was originally published in the...
BY Marketing
