Marketing Magazine

OPINION shares

Timeshare or tupperware parties: what disruptive sales model will replace subscription services?

Online capabilities have seen subscription services become a popular and feasible consumption model. For Tym Yee, we’ve reached our limit of how many...

BY  Marketing

23 March 2016 3 min read

OPINION shares

The fear economy – how will you adapt to survive?

The future looks bleak for Dr. Peter Steidl and Carl MacInnes, who believe that as we face security threats and economic uncertainty, we will enter into a...

BY  Marketing

23 March 2016 3 min read

INTERVIEW shares

Don Peppers interview: Why the customer is the biggest disruptor of all

Don Peppers, author and founding partner of the customer-centric consultancy Peppers and Rogers, spoke at the SAP Hybris Commerce Masterclass in Melbourne...

BY  Ben Ice

23 March 2016 8 min read

INTERVIEW shares

Diving into the ‘why’ of consumer behaviour

Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Leading up to her appearance at the...

BY  Tate Papworth

9 March 2016 5 min read

SPONSORED shares

Up, up and away: audience evolution at Sydney Airport

Sydney Airport’s Martin Salter speaks to Marketing about the evolution of advertising, retail and audience profiles, both domestic and international. In...

BY  Marketing

2 March 2016 5 min read

OPINION shares

The Experience Barcode: why certain memories last forever

What makes certain memories last, and others disappear as quickly as they happened? Kim Verbrugghe looks into the intrinsic ties that are made through...

BY  Marketing

23 February 2016 9 min read

OPINION shares

Cultural context is the key to customer connection

Pip Stocks looks at some ad campaigns of the last year or so which were made or broken by their ability to understand the cultural context in which they...

BY  Marketing

22 February 2016 3 min read

OPINION shares

Mirror neurons and the science of influence

Patrick D’souza explores mirror neurons, and how they can be used by brands to influence consumer behaviour. It was in the early 1990s that a team of...

BY  Patrick D'souza

11 February 2016 4 min read

OPINION shares

Personalisation and the fine line between value and breach of privacy

Antoinette Ienco discusses how retailers can maintain customer trust while utilising the personalised retail experience. When it comes to personalisation,...

BY  Marketing

11 January 2016 2 min read

OPINION shares

A guide to making meaningful connections with millennials

Millennials cannot be approached as one homogenous group, writes Dion Appel, yet there are fundamental and significant differences between the millennials...

BY  Marketing

16 December 2015 7 min read

OPINION shares

Five ways to tap into women’s online sharing habits – and how they differ from men’s

Dr Peter Steidl examines how the biological factors that make women different from men impact the way they interact online. Here’s his advice on how to...

BY  Marketing

15 December 2015 3 min read

OPINION shares

Mobile shopping and the silly season of opportunity

The Christmas season poses immense opportunity for retailers who effectively engage with consumers via the mobile and social space. Jay Revels discusses the...

BY  Marketing

4 December 2015 1 min read

FEATURE shares

Six lessons from the front line of marketing research

Market research is a vital tool in the marketing kit box and in constant flux. Rob Grant examines the drivers of innovation in research and six implications...

BY  Rob Grant

2 December 2015 11 min read

OPINION shares

Understanding Australian customers

Australians are a unique bunch, writes Tony Ward, from our approach to brand loyalty to how we interact on social media. One size doesn’t fit all when it...

BY  Marketing

25 November 2015 2 min read

OPINION shares

Smartphone separation anxiety: how real is nomophobia?

Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritualistic and compulsive behaviours that...

BY  Sérgio Brodsky

5 November 2015 5 min read

OPINION shares

Beyond demography in a fragmented digital world

Demographics were the best we had, writes Steve Sammartino. It’s time to move on. If you entered the marketing game any time before the past 10 years then...

BY  Steve Sammartino

5 November 2015 4 min read

INTERVIEW shares

Online tailor InStitchu on satisfying market demand for bricks-and-mortar

In late September, Australian menswear tailor InStitchu announced the opening of a new retail store in Melbourne, the second physical store for the business...

BY  Ben Ice

15 October 2015 5 min read

OPINION shares

How our customers’ values define them and their choices

Graham Plant investigates to what extent the values that define people actually influence their shopping behaviour. Values – as marketers they sit at the...

BY  Graham Plant

1 October 2015 2 min read

OPINION shares

How cognitive neuroscience can affect consumer decision-making

Nir Wegrzyn shares three tips to successfully apply cognitive neuroscience to branding. Cognitive neuroscience is the study of how we, as human beings,...

BY  Marketing

28 September 2015 4 min read

INTERVIEW shares

To erm is human: contradictions in consumer value types

Marketing editor Peter Roper gets philosophical on consumer behaviour with GfK Australia’s Andrew Therkelsen about values-based analysis of consumer...

BY  Peter Roper

28 September 2015 6 min read

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