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Marketing Magazine
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OPINION The most accurate analysis of political marketing comes from running the gauntlet
Nic Atkinson writes of his experience on state election day, adding his writing talent to his regular weekly cartoon spot. I’m a creative writer. I’ve spent...
BY Nic Atkinson
INTERVIEW Australia’s world-leading mobile connectedness presents challenges and opportunities for brands
J Walter Thompson has this year celebrated a decade of annual trend forecasts by releasing the global report, ‘10 Years of 10 Trends’. JWT Sydney has taken...
OPINION The future for socially conscious grocery shoppers?
Adam Joseph writes that ecommerce grocery players are missing an opportunity to tap into values beyond convenience, making the case for a grocery scoring...
BY Adam Joseph
INTERVIEW Lunar New Year: What’s in it for brands?
Today marks Lunar New Year, celebrated in Australia by 1.1 million people of Asian descent, including 800,000 Chinese. While every year more brands are...
OPINION Take my money! – cartoon
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic finds that a one-letter...
BY Nic Atkinson
OPINION The way you make me feel- building a better brand and world
Patrick D’souza writes on the power of emotion. Main image is a screenshot taken from this OWN TV video of Dr Maya Angelou. In 1987,...
OPINION Chinese Lunar New Year- a window of opportunity for Australian businesses
Nearly 2% of Australia’s population was born in China, making our country a go-to destination for Chinese Lunar New Year. Local Chinese communities are busy...
OPINION What our conversations on social media in 2014 tell us about Australia’s character
2014 has been a rough ride, writes Patrick D’souza, but the conversations we’ve been having with each other, thankfully, haven’t been....
OPINION Four ecommerce must-haves for 2015
Ecommerce will continue to change in 2015 and marketers had better be prepared. ChannelAdvisor APAC managing director Mark Gray goes through four top trends...
BY Marketing
INTERVIEW This agency believes it’s unlocked the secret to boosting sales and creating brand magic
The key to business success lies in the delicate balance of three dimensions: generosity, responsiveness and proximity, according to the new GRiP concept...
OPINION Grumpy man explains six psychological quirks common in marketing departments
Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and...
BY Mark Razzell
OPINION Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enlightening, conclusions about human truth....
INTERVIEW Fragmented self-identity and less interest in ownership – Future Lab’s 2015 trends
Future Laboratory co-founder Chris Sanderson chats with Marketing about the key consumer trends that will become prominent in 2015, centred around a concept...
BY Peter Roper
OPINION Marketing to multicultural Australia
Australian businesses are failing to adapt to the ever diversifying population, writes Luke Sullivan, who warns that brands are therefore leaving a large...
BY Marketing
INTERVIEW B20: Tencent’s SY Lau on China opportunities and the ‘new normal’
Following his keynote presentation at the B20 Business Summit in Brisbane last week, SY Lau, president of Tencent Online Media Group answers...
BY Peter Roper
OPINION How to read customers: essential keys to navigate customers in financial services
In this blog post, Pascal Bourgeat and Gillian O’Sullivan draw on Ipsos’ research in the changing financial services sector and the growing...
BY Marketing
OPINION Chinese shopping spree: doing Singles Day the right way
China’s largest ecommerce site Alibaba broke its sales record on Tuesday for the annual ‘Singles Day’, a celebration slightly lacking purpose...
OPINION Behavioural science: the perspective of a creative practitioner
Much has been written recently about marketing and advertising’s increased interest in behavioural science / behavioural economics / neuromarketing...
BY Marketing
OPINION Staying ahead of the shopper marketing shift
Simon Tebbutt reviews the current fascination with shopper marketing and reveals the key sticking points of the discipline. Shopper marketing is on...
BY Marketing