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OPINION shares

‘The diversity dollar’ – marketing’s new frontier

Lauren Wilkin and Stuart Malcolm discuss how brands can avoid tokenism and ageing stereotypes when becoming closer to their diverse audiences. The front end...

BY Marketing

10 May 2017 2 min read

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Why Mark Ritson is wrong about NPS

OPINION: In response to Mark Ritson’s thoughts on intelligence, Jon O’Loughlin says today’s complex environment requires more...

BY Marketing

10 May 2017 2 min read

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Economy, internet use, human behaviour: insights from a trillion internet observations

A new one-of-a-kind database which maps global internet use against human behaviour sheds light on everything from the impact of internet use on economic...

BY Partner

9 May 2017 2 min read

FEATURE shares

The rise of the pro-player as Australia hosts its richest computer gaming event

The world’s most talented teams at the computer game Counter-Strike: Global Offensive will battle it out this weekend in Sydney, vying for a share of a...

BY Marketing

8 May 2017 3 min read

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Mark Ritson’s six superior forms of marketing intelligence

The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six...

BY Mark Ritson

1 May 2017 1 min read

OPINION shares

The perfect storm: adapt to the engagement economy or be swept away

Chris Connell on how to understand, embrace and harness the power of the engagement economy. Marketers are caught in the eye of the perfect storm. On one...

BY Marketing

6 April 2017 2 min read

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Almost 80% of marketers are changing attribution models this year – State of Performance Marketing Report

Almost 80% of marketers find attribution to be very important to their success. This article was sponsored by Adroll to let readers know they can access a...

BY Partner

3 April 2017 1 min read

OPINION shares

Brands better recognise: why you should care about image recognition

Jon Stubley says marketers should be paying attention to image recognition and using it to understand their audiences and protect their brands. Early in...

BY Marketing

3 April 2017 3 min read

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Content, engagement and data: the strengths of the ‘new way to webinar’

Not all webinar software is created equal, says Michael Savanis, but marketers who understand the difference between the old way to webinar and the new,...

BY Marketing

28 March 2017 4 min read

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User-centric path-to-purchase measurement required as 41% of transactions involve two or more devices

Transactions involving two or more devices make up 41% of all online transactions in Australia. Sponsored content: This article was sponsored by Criteo to...

BY Partner

28 March 2017 1 min read

OPINION shares

What will good mobile apps look like in the post-app era?

Having an ‘app for that’ won’t cut the mustard as we enter a post-app era, says Kate Duckworth, but if your app can do UX better than anyone else it will be...

BY Marketing

23 March 2017 3 min read

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Spam placement increasing year-on-year: Return Path email deliverability metrics

New metrics from Return Path reveal a yearly incline in spam placement of emails, as well as an increase in positive metrics like read rate, reply rate and...

BY Partner

14 March 2017 1 min read

OPINION shares

Why VR is a tactic, not a strategy

Marc Loveridge says marketers should stop worrying about virtual reality and start worrying about customer reality. This is supposed to be the year that...

BY Marketing

7 March 2017 2 min read

OPINION shares

Are your customers Millennials or just highly evolved?

Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation. This article originally appeared in The...

BY Partner

3 March 2017 3 min read

OPINION shares

Why marketing targeted at gay and lesbian consumers often misses its mark

Dr Tom McNamara and Dr Irena Descubes’ ‘Practitioners Guide to Targeted Marketing and the Lesbian and Gay Community’ reveals a cynicism...

BY Marketing

3 March 2017 5 min read

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How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governments

Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, agencies and local governments, writes Sérgio...

BY Sérgio Brodsky

1 March 2017 3 min read

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Latest ‘Future of Advertising’ report shows marketers need to look more closely at the present

Mark Cameron’s analysis of the ‘Future of Advertising’ suggests marketers should be paying more attention to getting the ‘now’...

BY Mark Cameron

11 January 2017 2 min read

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Navigating cities of change with Volvo’s chief futurologist

Aric Dromi, chief futurologist at Volvo Car Group, explains the role of a futurologist and what excites him about the future of marketing and innovation. _...

BY Marketing

7 December 2016 3 min read

OPINION shares

Why linking data to customer journey is more important than ever

Linking data to customer journey will be more important than ever as the number of smartphone users and connected devices grow further into the billions,...

BY Marketing

6 December 2016 2 min read

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Understanding the experience economy: what your customer wants

Customer experiences are their own distinct type of economic offering, says Mark Cameron. In part one of this series, he outlines the importance of...

BY Mark Cameron

28 November 2016 4 min read

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