Marketing Magazine

OPINION shares

Staying ahead of the shopper marketing shift

Simon Tebbutt reviews the current fascination with shopper marketing and reveals the key sticking points of the discipline.   Shopper marketing is on...

BY  Marketing

30 October 2014 6 min read

OPINION shares

Why milk is the secret ingredient in export to China

After various food safety concerns in recent years, ecommerce grocery shopping is getting big in China, writes Mat McDougall.    With ever growing...

BY  Mathew McDougall

27 October 2014 6 min read

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Why the end of Instagram is only the beginning

Does your brand reach customers in China via Instagram? Not anymore. Mat McDougall looks at the implications of the Chinese government’s latest social...

BY  Mathew McDougall

16 October 2014 6 min read

OPINION shares

Social media in China: a mirror of society

Despite having modest parents, the younger generation of Chinese is finding a voice on social media, from showing off and asserting their opinions to...

BY  Mathew McDougall

6 October 2014 6 min read

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Influence begins and ends with selfishness

Everyone is selfish, whether they like to believe it or not, write Kieran Flanagan and Dan Gregory. The trick for brands is to start embracing this trait...

BY  Marketing

2 October 2014 6 min read

INTERVIEW shares

How Jacob’s Creek is positioning itself in the booming China wine market

The rise of the Chinese middle class is fast creating opportunities for brands in many industries. Wine is one formerly rare luxury now booming in...

BY  Michelle Herbison

1 October 2014 6 min read

OPINION shares

What every marketer really needs to know about neuromarketing and behavioural economics

Much of what comes out of behavioural economics and neuromarketing is already well known to seasoned marketers, says Ipsos Australia director of behavioural...

BY  Marketing

22 September 2014 6 min read

OPINION shares

Know your Weishi from your Wanpai – how brands can play on China’s social video apps

Video sharing apps are huge in China too, but their names aren’t quite as familiar as Instragram or Vine. Mathew McDougall writes how Weishi and...

BY  Mathew McDougall

22 September 2014 6 min read

OPINION shares

Insights into the Chinese netizen: instant messaging is the key to ecommerce

Immediate access to the seller is a key expectation of Chinese online shoppers, writes Mathew McDougall. In Western markets, digital marketing is not as...

BY  Mathew McDougall

8 September 2014 6 min read

OPINION shares

How to measure habit strength

In the final of a three-part series, Crawford Hollingworth and Mike Daniels from The Behavioural Architects examine the methods of measurement to help...

BY  Marketing

27 August 2014 6 min read

OPINION shares

What Western marketers need to know about the Chinese traveller

Non-English-speaking tourists have a frustrating time when all they want to do is spend money, writes Mathew McDougall, who argues that China’s...

BY  Mathew McDougall

25 August 2014 6 min read

OPINION shares

A blueprint for building new habits

In the second part of a three-part series, Crawford Hollingworth and Mike Daniels from The Behavioural Architects examine how we can create and introduce...

BY  Marketing

20 August 2014 6 min read

OPINION shares

Changing sticky habits and making the subconscious conscious

In this three-part series, Crawford Hollingworth and Mike Daniels from The Behavioural Architects will examine cutting-edge behavioural thinking around...

BY  Marketing

13 August 2014 6 min read

OPINION shares

Reading and responding to digital body language

The better able you are to read the digital body language your customers and prospects provide, the better equipped you will be to satisfy their needs and...

BY  Paul Cross

8 August 2014 6 min read

OPINION shares

Byron Sharp: Behavioural economics is not the biggest story in marketing

Marketing’s current fascination with behavioural economics is overblown, writes Professor Byron Sharp, director of the Ehrenberg-Bass Institute and...

BY  Marketing

30 July 2014 6 min read

OPINION shares

Marketing to baby boomers – an ageing population is not a problem, it’s an opportunity

Marketing to baby boomers has been uncool in the media and agencyland, Rebecca Wilson writes, but the opportunities for brands are what’s really cool....

BY  Rebecca Wilson

23 July 2014 6 min read

OPINION shares

Everyone smiles in the same language

We need a more human approach to building brands, writes Jim Antonopoulos in this guest post, which includes five key things to strive for when running a...

BY  Marketing

17 July 2014 6 min read

INTERVIEW shares

How an in-store lab is changing innovation mindsets at Woolworths

An in-store agile innovation exercise conducted by Woolworths not only unearthed some neat technological solutions to improve the shopping experience, it...

BY  Peter Roper

2 July 2014 6 min read

OPINION shares

Knowing where to focus your attention in business

One of the hardest things in business, as you know, is knowing where to focus your attention to get the best result. When so much needs fixing, where do you...

BY  Bri Williams

24 June 2014 6 min read

OPINION shares

What fish can teach you about consumer behaviour

Predicting and influencing the consumer behaviour of visitors is difficult because websites aren’t linear, so trying to measure your customers in a...

BY  Mark Razzell

20 June 2014 6 min read

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