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Marketing Magazine
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SPONSORED Up, up and away: audience evolution at Sydney Airport
Sydney Airport’s Martin Salter speaks to Marketing about the evolution of advertising, retail and audience profiles, both domestic and international. In...
BY Marketing
OPINION The Experience Barcode: why certain memories last forever
What makes certain memories last, and others disappear as quickly as they happened? Kim Verbrugghe looks into the intrinsic ties that are made through...
BY Marketing
OPINION Cultural context is the key to customer connection
Pip Stocks looks at some ad campaigns of the last year or so which were made or broken by their ability to understand the cultural context in which they...
BY Marketing
OPINION Mirror neurons and the science of influence
Patrick D’souza explores mirror neurons, and how they can be used by brands to influence consumer behaviour. It was in the early 1990s that a team of...
OPINION Personalisation and the fine line between value and breach of privacy
Antoinette Ienco discusses how retailers can maintain customer trust while utilising the personalised retail experience. When it comes to personalisation,...
BY Marketing
OPINION A guide to making meaningful connections with millennials
Millennials cannot be approached as one homogenous group, writes Dion Appel, yet there are fundamental and significant differences between the millennials...
BY Marketing
OPINION Five ways to tap into women’s online sharing habits – and how they differ from men’s
Dr Peter Steidl examines how the biological factors that make women different from men impact the way they interact online. Here’s his advice on how to...
BY Marketing
OPINION Mobile shopping and the silly season of opportunity
The Christmas season poses immense opportunity for retailers who effectively engage with consumers via the mobile and social space. Jay Revels discusses the...
BY Marketing
FEATURE Six lessons from the front line of marketing research
Market research is a vital tool in the marketing kit box and in constant flux. Rob Grant examines the drivers of innovation in research and six implications...
BY Rob Grant
OPINION Understanding Australian customers
Australians are a unique bunch, writes Tony Ward, from our approach to brand loyalty to how we interact on social media. One size doesn’t fit all when it...
BY Marketing
OPINION Smartphone separation anxiety: how real is nomophobia?
Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritualistic and compulsive behaviours that...
OPINION Beyond demography in a fragmented digital world
Demographics were the best we had, writes Steve Sammartino. It’s time to move on. If you entered the marketing game any time before the past 10 years then...
INTERVIEW Online tailor InStitchu on satisfying market demand for bricks-and-mortar
In late September, Australian menswear tailor InStitchu announced the opening of a new retail store in Melbourne, the second physical store for the business...
BY Ben Ice
OPINION How our customers’ values define them and their choices
Graham Plant investigates to what extent the values that define people actually influence their shopping behaviour. Values – as marketers they sit at the...
BY Graham Plant
OPINION How cognitive neuroscience can affect consumer decision-making
Nir Wegrzyn shares three tips to successfully apply cognitive neuroscience to branding. Cognitive neuroscience is the study of how we, as human beings,...
BY Marketing
INTERVIEW To erm is human: contradictions in consumer value types
Marketing editor Peter Roper gets philosophical on consumer behaviour with GfK Australia’s Andrew Therkelsen about values-based analysis of consumer...
BY Peter Roper
SPONSORED How poor digital experiences are damaging your bottom line
This is a sponsored post written on behalf of SAP to promote its Australian Digital Experience Report, which is available to download here. Some of...
BY Marketing
OPINION Why you should brief 58-to-69-year-olds in your next campaign
Rebecca Wilson argues for more attention from marketers for the older generation. In the TV-centric world of media, the brief for the 25-to-54-year-old is...
OPINION Capturing the Baby Boomer market in the digital revolution
Njonjo Githuka explores the Baby Boomers’ spending power and how it relates to the importance of inclusive, accessible web design. For Generation Y and the...
BY Marketing
