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New TV, new opportunities for marketers

Audiences are switching off and advertisers have good reason to be sceptical about TV, but new technologies and platforms, says Bryan Hall, offer valuable...

BY Marketing

25 October 2017 2 min read

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Friction versus seamlessness: brand choices, automation and memory

Brands focusing on frictionless CX risk undermining the reason for their success. Sérgio Brodsky on brands transcending product and path-to-purchase. This...

BY Sérgio Brodsky

19 October 2017 3 min read

FEATURE shares

How will Amazon navigate Australia’s taxation system?

With Amazon expected to open its doors in Australia this year, questions are being asked about how this US giant with a reputation for tax avoidance in the...

BY Marketing

11 October 2017 2 min read

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Why going back to basics is the best way to build customer trust

Customers have little trust in businesses and brands. Katja Forbes says we need to get back to basics and keep it personal or lose them altogether....

BY Marketing

28 September 2017 2 min read

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A provocation: do you really know your audience?

Celia Pavelieff shares her reflections on the findings of the ‘National Arts Participation Survey,’ and asks whether we truly know our audiences...

BY Marketing

25 September 2017 1 min read

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Helping brands take the initiative in culture

Cultural debate has become a day-to-day reality for members of the Australian population and brands alike. Sérgio Brodsky suggests ways for brands to impact...

BY Sérgio Brodsky

12 September 2017 4 min read

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The future trends hidden in the ‘State of Marketing’ report

Mark Cameron analyses Salesforce’s ‘State of Marketing’ report, outlining trends in disruption, AI, belief alignment and...

BY Mark Cameron

11 September 2017 3 min read

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The new Chinese traveller – changing tourism trends

The days of taking in the sights from a tour bus are coming to an end. Ed Steiner discusses the merging travel behaviours and preferences of Chinese people,...

BY Marketing

1 September 2017 3 min read

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How anthropology can help you unlock dazzling marketing ideas

Michael Henderson introduces us to corporate anthropology, and explains how it can help us better understand our consumers and our workplace culture. This...

BY Marketing

30 August 2017 3 min read

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The rise and fall of festival marketing

In the age of experience marketing, how are festivals and brands working together to create unforgettable moments for their audiences? Fiona Killackey...

BY Marketing

28 August 2017 5 min read

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Why car manufacturers are still struggling to satisfy female consumers

Women are the main influencers when it comes to car purchases, but auto brands are still failing to engage the segment. Fiorella Di Santo addresses...

BY Marketing

24 August 2017 2 min read

Mark Earls on startups, social and why Australia is the perfect place for marketers to try new things

Marketing speaks with Mark Earls about the herd, startups, and why we need to get tough on ourselves about social media. This article was sponsored by The...

BY Partner

22 August 2017 7 min read

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Witch doctors: economists and why we’re better off getting insight from a little closer to home

A report by economists suggesting stay-at-home mums are one of the biggest drains on the Australian economy has Ken Murray wondering just how valuable their...

BY Ken Murray

21 August 2017 2 min read

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Does your understanding of consumers stretch beyond the big city bubble?

Marketers and brands owe it to themselves to step outside the cities to develop a broader understanding of the Australian population, says Loren Watling....

BY Marketing

17 August 2017 2 min read

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Ritson on the fence: consumer culture and meaning-based brands

Mark Ritson finds himself in a curious position: sitting on the fence between marketers either downplaying or overplaying the role of brands. This article...

BY Mark Ritson

16 August 2017 3 min read

INTERVIEW shares

How engaging multicultural markets created a world of opportunities for Village Cinemas

Marketing speaks with Village Cinemas’ general manager, sales and marketing, about its VIndianCinema project and how understanding and embracing...

BY Ben Ice

14 August 2017 5 min read

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Brands at the intersection of global and local cultures

Global brands taking political stances on various issues can expect to face contention at local levels, write Dr Bernardo Figueiredo and Natalia Perera....

BY Marketing

11 August 2017 2 min read

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Prezzee co-founder on how digital trends will change online retail

Marketing speaks with Claire Morris, co-founder of Prezzee, about creativity, the cashless economy, online security and strategies for the second half of...

BY Ben Ice

2 August 2017 3 min read

Understanding Millennial consumers and managing shifts in the engagement economy

Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy. This article originally appeared in The...

BY Partner

20 July 2017 3 min read

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Millennial B2B buyers are coming of age – is your brand adapting?

It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This...

BY Partner

19 July 2017 3 min read

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