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Planning to integrate social media into your marketing strategy can be a daunting experience. Craig Pearce talks about the good and the ugly that social...
BY Craig Pearce
Consumers are no longer passive, but rather active ‘prosumers’, professional consumers who not only interact with, but can also advocate for or...
Customer experience among banking customers is on the decline, according to the latest World Retail Banking Report from global consulting firm Capgemini.... OPINION shares
Jaci Burns shares new findings into B2B purchase decisions, from the Business Marketing Association’s annual conference in Chicago. In 2014, Google... OPINION shares
Nic Atkinson writes of his experience on state election day, adding his writing talent to his regular weekly cartoon spot. I’m a creative writer. I’ve spent...
BY Nic Atkinson
J Walter Thompson has this year celebrated a decade of annual trend forecasts by releasing the global report, ‘10 Years of 10 Trends’. JWT Sydney has taken... OPINION shares
Adam Joseph writes that ecommerce grocery players are missing an opportunity to tap into values beyond convenience, making the case for a grocery scoring...
BY Adam Joseph
Today marks Lunar New Year, celebrated in Australia by 1.1 million people of Asian descent, including 800,000 Chinese. While every year more brands are... OPINION shares
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic finds that a one-letter...
BY Nic Atkinson
Patrick D’souza writes on the power of emotion. Main image is a screenshot taken from this OWN TV video of Dr Maya Angelou. In 1987,... OPINION shares
Nearly 2% of Australia’s population was born in China, making our country a go-to destination for Chinese Lunar New Year. Local Chinese communities are busy... OPINION shares
2014 has been a rough ride, writes Patrick D’souza, but the conversations we’ve been having with each other, thankfully, haven’t been.... OPINION shares
Ecommerce will continue to change in 2015 and marketers had better be prepared. ChannelAdvisor APAC managing director Mark Gray goes through four top trends...
The key to business success lies in the delicate balance of three dimensions: generosity, responsiveness and proximity, according to the new GRiP concept... OPINION shares
Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and...
BY Mark Razzell
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enlightening, conclusions about human truth.... INTERVIEW shares
Future Laboratory co-founder Chris Sanderson chats with Marketing about the key consumer trends that will become prominent in 2015, centred around a concept...
BY Peter Roper
Australian businesses are failing to adapt to the ever diversifying population, writes Luke Sullivan, who warns that brands are therefore leaving a large...
Following his keynote presentation at the B20 Business Summit in Brisbane last week, SY Lau, president of Tencent Online Media Group answers...
BY Peter Roper