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OPINION shares

How anthropology can help you unlock dazzling marketing ideas

Michael Henderson introduces us to corporate anthropology, and explains how it can help us better understand our consumers and our workplace culture. This...

BY Marketing

30 August 2017 3 min read

FEATURE shares

The rise and fall of festival marketing

In the age of experience marketing, how are festivals and brands working together to create unforgettable moments for their audiences? Fiona Killackey...

BY Marketing

28 August 2017 5 min read

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Why car manufacturers are still struggling to satisfy female consumers

Women are the main influencers when it comes to car purchases, but auto brands are still failing to engage the segment. Fiorella Di Santo addresses...

BY Marketing

24 August 2017 2 min read

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Mark Earls on startups, social and why Australia is the perfect place for marketers to try new things

Marketing speaks with Mark Earls about the herd, startups, and why we need to get tough on ourselves about social media. This article was sponsored by The...

BY Partner

22 August 2017 7 min read

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Witch doctors: economists and why we’re better off getting insight from a little closer to home

A report by economists suggesting stay-at-home mums are one of the biggest drains on the Australian economy has Ken Murray wondering just how valuable their...

BY Ken Murray

21 August 2017 2 min read

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Does your understanding of consumers stretch beyond the big city bubble?

Marketers and brands owe it to themselves to step outside the cities to develop a broader understanding of the Australian population, says Loren Watling....

BY Marketing

17 August 2017 2 min read

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Ritson on the fence: consumer culture and meaning-based brands

Mark Ritson finds himself in a curious position: sitting on the fence between marketers either downplaying or overplaying the role of brands. This article...

BY Mark Ritson

16 August 2017 3 min read

INTERVIEW shares

How engaging multicultural markets created a world of opportunities for Village Cinemas

Marketing speaks with Village Cinemas’ general manager, sales and marketing, about its VIndianCinema project and how understanding and embracing...

BY Ben Ice

14 August 2017 5 min read

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Brands at the intersection of global and local cultures

Global brands taking political stances on various issues can expect to face contention at local levels, write Dr Bernardo Figueiredo and Natalia Perera....

BY Marketing

11 August 2017 2 min read

INTERVIEW shares

Prezzee co-founder on how digital trends will change online retail

Marketing speaks with Claire Morris, co-founder of Prezzee, about creativity, the cashless economy, online security and strategies for the second half of...

BY Ben Ice

2 August 2017 3 min read

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Understanding Millennial consumers and managing shifts in the engagement economy

Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy. This article originally appeared in The...

BY Partner

20 July 2017 3 min read

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Millennial B2B buyers are coming of age – is your brand adapting?

It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This...

BY Partner

19 July 2017 3 min read

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How smartphones and Millennials are reshaping the Asia-Pacific travel industry

A growing number of Millennials using their phones to browse, plan and book travel purchases is driving the industry to shift focus to mobile. This article...

BY Partner

18 July 2017 2 min read

OPINION shares

Time to stop focusing on look-alike and start focusing on act-alike

Marketers and agencies need to stop thinking about look-alikes in their audience and focus on act-alike, says Ben Willee. In the offline world, talk of...

BY Marketing

14 July 2017 2 min read

OPINION shares

Behavioural changes have nothing to do with generation and everything to do with technology

The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers to make life easier. In a world where anyone can buy...

BY Steve Sammartino

5 July 2017 4 min read

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How emotion insights can drive experiential return for your brand

Melissa Read explains emotion insights, and gives three best practice steps for applying them to your business. This article was originally published in the...

BY Marketing

5 July 2017 2 min read

FEATURE shares

Why are marketers still neglecting Baby Boomers?

They are cashed up and willing to spend, but Baby Boomers are still being stereotyped and snubbed, writes Amanda Taylor. This article originally appeared in...

BY Amanda Taylor

3 July 2017 5 min read

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Why fascination with Millennials says more about the marketer than it does the generation

Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared...

BY Mark Ritson

19 June 2017 4 min read

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What you don’t know about NPS: A source of competitive advantage

Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by...

BY Partner

16 June 2017 4 min read

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Engagement: the key to marketing when nobody wants to be marketed to

Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are some tips for fine-tuning your...

BY Partner

13 June 2017 2 min read

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