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Marketing Magazine
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OPINION Latest ‘Future of Advertising’ report shows marketers need to look more closely at the present
Mark Cameron’s analysis of the ‘Future of Advertising’ suggests marketers should be paying more attention to getting the ‘now’...
BY Mark Cameron
SPONSORED Navigating cities of change with Volvo’s chief futurologist
Aric Dromi, chief futurologist at Volvo Car Group, explains the role of a futurologist and what excites him about the future of marketing and innovation. _...
BY Marketing
OPINION Why linking data to customer journey is more important than ever
Linking data to customer journey will be more important than ever as the number of smartphone users and connected devices grow further into the billions,...
BY Marketing
OPINION Understanding the experience economy: what your customer wants
Customer experiences are their own distinct type of economic offering, says Mark Cameron. In part one of this series, he outlines the importance of...
BY Mark Cameron
OPINION CX: Feeling is the new fact
The truth plays second-fiddle to how customers feel about their experiences, says Veronika Birnkammer, and brands which place customers at the heart of...
BY Marketing
OPINION How to game mental shortcuts and other highlights from the 2016 DMA conference
Frank Chamberlin reports back from the Direct Marketing Association conference in LA. Any conference that attracts more than 5000 delegates is a significant...
BY Marketing
SPONSORED Mobile-friendly CX critical to engaging consumer loyalty, report reveals
The prominence of smartphone and tablet ownership means providing a mobile-friendly customer-experience is vital to engaging consumer loyalty, the 2016...
BY Marketing
SPONSORED Five quick hints for marketing to millennials
David Willey addresses a hot topic in marketing right now – educating brands on how to engage with millennials. Sponsored: This article was commissioned by...
BY Partner
OPINION Boycotts and self-identification: emotion versus fact in brand politics
The act of boycotting is as much about self-identification as it is about a brand’s behaviour, writes Sérgio Brodsky. _ This article originally appeared in...
SPONSORED Learn the most influential mix for your target audience
For service marketers seeking to optimise their influence, a mix of online and offline channels is key. _ Sponsored content: This article was commissioned...
BY Partner
OPINION The pros and cons of confronting content
Rebecca Darley says we can overcome the authenticity issues that exist in today’s not-for-profit sector through positive communications and...
BY Marketing
OPINION Marketing to millennials: you’re doing it wrong
It’s time for marketers to realise that the maturing millennial generation needs to be understood beyond pigeon-holing into categories and...
BY Marketing
OPINION The top four reasons customers leave online stores before buying
Chris Brinkworth runs through the top four reasons customers abandon carts and look elsewhere. Are you often hesitating, confused or indecisive about...
BY Marketing
OPINION Toward ‘forward pathing’ as a means for customer experience to become a competitive advantage
Vishal Kawatra discusses the modern online marketplace, where consumers are distracted by an overload of content, and how the concept of ‘forward...
BY Marketing
SPONSORED Streamline your CX to secure customer loyalty
79% of Australians list a fast and responsive customer experience and ease of searching for products as the main factors influencing their loyalty to brands...
BY Partner
OPINION The problem with marketing that targets generations
To be successful at niche marketing, businesses need to think beyond age and generation, and think more deeply about identity and connection, writes Jeremy...
BY Marketing
OPINION Realise the benefits of embracing true diversity
It’s time to think of diversity as an enabler and a powerful tool, and not merely an obligation, writes Jo Gaines. Today’s Australia is a lot more...
BY Marketing
OPINION Can we take gender out of the segmentation equation?
Gender definitions are being redefined beyond traditional and physical boundaries. Sarah Elsmore and Matt Lam ponder the risks of gender-segment based...
BY Marketing
OPINION The importance of authentic empathy when connecting with consumers
Gaia Grant and Andrew Grant write that the best ideas and solutions come from better emotional connections, in this excerpt adapted from their book The...
BY Marketing