All this new technology can send you ratty – cartoon

Let’s go Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.

This week, Nic has a warning for anyone wearing their smart watch to bed.

Click image to enlarge.

Mice watching movie on smart watch

Nic Atkinson
BY Nic Atkinson ON 14 July 2014
Nic Atkinson is a freelance content producer. As a cartoonist and copywriter he has worked in advertising and media for over 20 years, including Channel Nine, News Ltd, Clemenger and the usual suspects. If you’re scratching your head for engaging content, check out or Nic direct at