Capturing the Baby Boomer market in the digital revolution

Njonjo Githuka explores the Baby Boomers’ spending power and how it relates to the importance of inclusive, accessible web design. For Generation Y and the Millennials, it’s hard to fathom a world where entire financial systems, healthcare or military applications did not run via a digital interface. Digital dependency is at an all-time high, and … Continue reading Capturing the Baby Boomer market in the digital revolution