Get these x-rays to Big Data, stat! – cartoon

Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.

This week, Nic lets his neuroses affect his work.

Click image to enlarge.

XRay final cartoon nic atkinson

Nic Atkinson
BY Nic Atkinson ON 20 October 2014
Nic Atkinson is a freelance content producer. As a cartoonist and copywriter he has worked in advertising and media for over 20 years, including Channel Nine, News Ltd, Clemenger and the usual suspects. If you’re scratching your head for engaging content, check out or Nic direct at