How no-code integrations are transforming digital marketing operations for the better
No-code integrations have become mainstream tools integral to today’s digital marketing operations, writes Andre Alexopoulos.
The future of business innovation is simpler than you might think, requiring little technical skills to automate important work and perform complex workflows.
No-code and low-code have made digital transformation more accessible than ever, with many businesses now asking themselves, why build from scratch when you could simply buy ready-made tools?
What once was a mere trend has transformed into a must-have for businesses.
The low-down on no-code
No code applications are for those of us with little to no knowledge of software development. There is, of course, a lot of programming involved in creating these applications. However, all the code is behind the scenes, offering a less complex visual representation of its functionality to the end-user.
No-code development helps to speed up the process from building to deploying. Standard programming can be time-consuming and costly and is heavily reliant on developers. No-code, however, allows less technically-minded people to focus on what an application does instead of how it does it. Providing out-of-the-box functionality, where users can dictate actions via a drag and drop, graphical interface.
The no-code movement has enabled businesses of all sizes to push the accelerator on digital transformation during an era of constant shifting demands and market volatility. Especially no-code integrations that can be installed and implemented in just a couple of clicks.
What does no-code mean for digital marketers?
Gone are the days of tech bottlenecks and endless development queues. Instead, no-code transforms the foundation of innovation, centring marketing teams at the helm of businesses. No longer at the whim of development roadmaps, no-code has enabled companies to become genuinely marketing-led.
With the ability to build workflows, automate tasks and personalise content with the click of a few buttons, marketing teams can focus on strategising and executing ideas.
These are just a handful of advantages to using no-code integrations:
- Flexibility to create on your own terms
- Reduced development costs
- Off-the-shelf automation
- Additional platform functionality
With off-the-shelf automation and workflow functionality baked in, marketers can have end-to-end control of the tools they use and how they want to use them – empowering digital marketing teams with expanded capacity and capabilities. While also providing more value and a better experience for customers.
The power of no-code automation
Balancing large workloads and short turnaround times are the name of the game in marketing. This is why it comes as no surprise that 80 percent of marketing developers believe no-code tools are essential to avoid repetitive and time-consuming tasks.
No-code platforms can enable businesses with simple yet powerful automation capabilities. Imagine a workday that isn’t bogged down by menial admin or time-consuming manual tasks. You’d probably have some extra time on your hands to dedicate to more meaningful work. According to Zapier’s state of business automation report, 66 percent of respondents believe that automation allows them to focus on more creative tasks and projects.
While some tasks may feel tedious, they’re still essential to your everyday operations. Connecting your business software and applications to third-party integrations can alleviate this pressure, allowing you to reinvest time back into critical work.
Automation platforms like Zapier are a great way to dip your toe into the no-code ecosystem. Whether you want to create data flow sequences from your CRM, automatically fill in spreadsheets with customer updates or trigger personalised messages.
These platforms often have specialised apps to make marketing easier. For example, Gmail and Outlook apps to send emails to every new sign-up. Or an SMS app to follow up sales calls with a personalised text message.
Some basic technical understanding is required to configure what you want your automations to do and when. However, even those with minimal technical knowledge can set-and-forget actions to fire off at precisely the right time and to the right people.
Where to begin when building your no-code tech stack
Tech stacks are the backbone of businesses. Digital marketing teams, particularly, rely on a variety of tools and software to execute their marketing initiatives and day-to-day work.
Businesses would be nothing without their CRM, analytics software, or email and SMS platforms. No-code integrations help you capitalise on these applications by extending their core functionality.
Say, for instance, you’re creating an ecommerce store and needed to send text messages for abandoned cart reminders and order updates. You could either plug in an SMS integration that’s ready to go or build the functionality yourself from scratch. Which do you think would be faster to implement?
Harness no-code capabilities in your business software:
- Integrated communication functionality
- Seamless multi-channel workflows
- Automated admin tasks
- Actions triggered based on specific events
The current no-code integration trend means there are infinite choices. However, it’s critical to choose elements that fit within your unique processes. If your marketing objectives are to reach more prospects, complete more tasks, or increase revenue, there’s a no-code solution that will get it done.
Whatever your strategic goals are, integrations can help you get there faster and with as little friction as possible.
Andre Alexopoulos is the COO of digital communications provider SMSGlobal.