Joseph Jaffe, Part V – did Joseph Jaffe blackmail a major airline?
This post is the fifth in a series of six that feature an exclusive
video interview with international speaker and author Joseph Jaffe.
Click below to read the others:
- Exclusive video interview: Joseph Jaffe, Part I – the winners and losers of social media marketing
- Part II – will online video blogging fizzle out?
- Part III – why is Australia lagging behind in social media?
- Part IV – Second Life as a marketing outreach tool
- Part V – did Joseph Jaffe blackmail a major airline?
- Part VI – from the cutting room floor.
You asked the questions, and he answered them.
The story behind Zac Martins question to Joseph Jaffe is a story about the power of conversation and the importance of customer service in an age of the networked society.
How would you feel if someone said that your recent events and posts regarding Delta Skelter could be considered blackmail?
If you want to read all about the Delta Skelter issue in depth, then head to Jaffe Juice, Josephs blog and read the original post: Delta Skelter
The skinny on this issue is that after enduring a nightmare journey with the airline Delta, Joseph was forced to travel coach (economy) when he had been confirmed in a business class seat. The customer service provision by Delta was inadequate, and Joseph took up the issue on his blog to illustrate the open paradigm of customer service that exists in todays blogging-fuelled mediascape.
But the real question is, was this tantamount ot blackmail?
Watch the fifth in this series of video interviews with Joseph and decide for yourself: blackmail, or the changing nature of customer service marketing in a Web 2.0 world?
We met up with Joseph in Sydney last night for a drink with some of Sydneys bloggerati. Stories were shared and there were videos being taken. If there is anything without too many swear words, we might even put it up her eon marketingmag.com.au. Thanks to TCO for sorting out Josephs whirlwind speaking tour that lasted from 19-21 August. If youre keen to discuss anything relating to Josephs visit, please contact email@example.com.
If you enjoyed this series of exclusive video interviews with Joseph Jaffe, consider registering with marketingmag.com.au.
As well as letting you comment on exclusive video interviews, blogs
from a cross-section of industry experts and the latest daily marketing
news, youll also be able to search our extensive range of marketing
jobs and get headhunted by top employers and agencies from across
As a registered member of marketingmag.com.au, youll also be able
to enter our monthly competitions and youll be able to take advantage
of our special members-only rates to conferences and seminars
throughout the year.
Register and become part of Australias online marketing community now!