This post is the fifth in a series of six that feature an exclusive
video interview with international speaker and author Joseph Jaffe.
Click below to read the others:

  1. Exclusive video interview: Joseph Jaffe, Part I – the winners and losers of social media marketing
  2. Part II – will online video blogging fizzle out?
  3. Part III – why is Australia lagging behind in social media?
  4. Part IV – Second Life as a marketing outreach tool
  5. Part V – did Joseph Jaffe blackmail a major airline?
  6. Part VI – from the cutting room floor.

You asked the questions, and he answered them.

The story behind Zac Martins question to Joseph Jaffe is a story about the power of conversation and the importance of customer service in an age of the networked society.

How would you feel if someone said that your recent events and posts regarding Delta Skelter could be considered blackmail?

If you want to read all about the Delta Skelter issue in depth, then head to Jaffe Juice, Josephs blog and read the original post: Delta Skelter

The skinny on this issue is that after enduring a nightmare journey with the airline Delta, Joseph was forced to travel coach (economy) when he had been confirmed in a business class seat. The customer service provision by Delta was inadequate, and Joseph took up the issue on his blog to illustrate the open paradigm of customer service that exists in todays blogging-fuelled mediascape.

But the real question is, was this tantamount ot blackmail?

Watch the fifth in this series of video interviews with Joseph and decide for yourself: blackmail, or the changing nature of customer service marketing in a Web 2.0 world?

We met up with Joseph in Sydney last night for a drink with some of Sydneys bloggerati. Stories were shared and there were videos being taken. If there is anything without too many swear words, we might even put it up her eon marketingmag.com.au. Thanks to TCO for sorting out Josephs whirlwind speaking tour that lasted from 19-21 August. If youre keen to discuss anything relating to Josephs visit, please contact krystal@theconscience.org.


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