Looking back: the top 10 interview articles of 2017

Marketing’s had the chance to chat with some great thinkers, marketers, leaders and disruptors in 2017. Here’s a selection of our most read interviews from the year, as chosen by you, the reader.

 

1. Game-changer: how one of Australia’s brightest marketing minds helped redefine football

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Meet Jemma Wong, head of audience growth at the AFL, and the woman behind the game-changing brand, AFL Women’s. By Michelle Keomany. Read more »

 

2. How Gen Z will redefine retail

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Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen Z is accelerating digital, social and mobile retail trends. Read more »

 

3. Career highlights and insights with one of AFR’s 10 most influential women in the boardroom

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Working across continents, advising world leaders, funding financial tech companies and championing women’s equality – Cassandra Kelly takes stock of her career with Michelle Keomany. Read more »

 

4. Emotional intelligence: why it matters and how to nurture it in employees

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Marketing speaks with Daniele Lima, marketer, trainer, salesperson and corporate trainer about the role of emotional intelligence in business performance. Read more »

5. Airbnb Australia’s head of marketing on strategy and why Australia is one of the brand’s most important markets

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Marketing speaks with Ben Hallam, Airbnb’s head of marketing in Australia, about the strategies and Millennial appeal of the sharing economy brand. Read more »

 

6. Thinking mobile-first with Facebook’s head of marketing science

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Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy, content and measurement on the platform. Read more »

 

7. What 20 years at global brands taught this marketer about leadership and real networking

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Sue Zerk’s impressive career has spanned some of the biggest corporate names, including British Airways, Fairfax, Tourism Australia and now 20th Century Fox. By Michelle Keomany. Read more »

 

8. Qantas CMO on data-driven strategy and how the brand manages large data volumes

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Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the brand’s approach to data and how it uses it for strategy and consumer engagement. Read more »

 

9. Facebook’s ANZ head of marketing on five years of change and engaging in real and mobile ways

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Marketing speaks with Alex Sloane, Facebook’s head of marketing, Australia and New Zealand, about Millennials and Generation Z and the three areas on which to focus to engage with these audiences. Read more »

 

10. Gumtree senior marketing manager on its re-brand, and using data to fine-tune CX

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Marketing speaks with James Walmsley, senior marketing manager at Gumtree, about its re-brand, data and what it means to be a pioneer of the sharing economy. Read more »

 

Want to read more of the best from 2017? Here’s our most read news and opinion articles of the year!

 

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