So you think youre a web marketer in 2008?
If you havent heard of Jeremiah Owyang then dont worry. Youre not alone. More people havent heard of him than have, so youre in the company of billions of other regular folks.
But then who ever said they wanted to be regular?
Jeremiah Owyang is a Senior Analyst focused on Social Computing for the Interactive Marketer with Forrester Research, and if you work in anything even remotely resembling Web 2.0 or social media and you havent already thought about checking out his stuff, then one of his most recent posts should be cause enough for you to get on this particular bandwagon (seriously, its filling up already and soon there wont be any more room).
A Complete List of the Many Forms of Web Marketing for 2008 does exactly what is says on the tin, which is staggering because it does say a complete list. As Jeremiah says, this isnt a magic bullet. Its not a shopping list but it is a sort of strategy wish list. If youre thinking of putting together a social media strategy then it helps at least to have an idea of what areas you should be looking at.
And for those of you who cant spare the 15-20 minutes you should find to read Jeremiahs whole post, here in unapologetically adulterated form is a summary of his list:
- Corporate Domain
Micro Sites for segmentation
Interactive Web Marketing
- Search Marketing
Search Engine Optimisation
Search Engine Marketing
- Out bound and Syndicated Web Marketing
Syndicated Content and RSS
- Brand Extension
Sponsorship and Cross Branding
- Community Marketing and Social Media Marketing
eCommerce / Rating Sites
Social Networking, forums, wikis, collaboration
Online video and live streaming
Instant messaging, presence
Tagging, collective tools
Infinite other flavours
- Virtual Worlds
Online Massively Multiplayer Games (OMMG/OMMRPG)
- Related Mediums
Internet TV (IPTV)
- Experimental: To watch
Portability of the Social Graph
Vendor Relationship Management
And before you choke on your muesli, remember, this is a list of tools available for the web marketer, not a list of a whole bunch of things you havent got time to think about. Decide on your objectives, decide on a plan to meet those objectives and then choose the right tools from the above list.
Oh yeah, and dont forget to read Jeremiahs original if youre serious about some of these areas.