Digital transformation insights from the last year and what we can learn from them

Nathan Sinnott takes insights from the digital transformation trends of the past year.

The digital World is a dynamic one, allowing business to push the limits and seek continual improvement. The pace with which the industry moves is break-neck, and can be difficult to maintain speed with if you glance away for a moment. We’ve curated a list of the top digital transformation insights from the past year that will likely continue to shape many aspects of digital, and will look at what everyone can learn from them.

 

How ecommerce re-platforming can transform your business completely

We encounter this often. For the survival of an ecommerce business, it requires re-platforming. Essentially, re-platforming is migrating from a current ecommerce platform to another with the objective of creating competitive advantage in an increasingly disrupted and complex digital marketplace.

 

Discovering mobile moments across your customer’s journey can lead to happy customers

Mobile moments are those short but very frequent instances of need when customers reach for their mobile devices to get what they want, quickly and accurately. Marketers must capitalise on these moments, considering many of them are ‘I-want-to-know’, ‘I-want-to-buy’, ‘I-want-to-go’, ‘I-want-to-do’ moments, where you can engage with prospective customers in a one-on-one transaction, quickly and with high relevance.

Understanding why a customer journey map is essential for a delightful digital experience

A customer journey map is one of the most powerful methods of identifying and understanding the needs of your customers and prospective buyers alike. By crafting a customer journey map covering each and every step of interaction between a customer and your digital product, you can ensure that your offering always meets and exceeds the needs and desires of these online consumers.

How gamification can elevate digital employee engagement

Gamification can inspire renewed energy and motivation in the office. It’s is a scientific and technology-driven process that combines the use of technology to motivate employees via point scoring such as a game, thus creating a personal challenge. The method of gamification involves badges, leader boards, and points that can be used for rewards, achievement, and recognition.

Personalisation can deliver a great customer experience

Instead of bombarding every buyer with the exact same message such as information about your latest tropical plants, there are methods of advertising being cultivated that directly market to a customer based on their needs, such as those that perhaps have an Australian native garden.

Retailers are now able to advance their offering from mapping shopping to predicting shopping decisions by assessing big data information and insights. This makes way for a personalisation strategy, to ensure you market the right messages to the right audience segments.

 

POC versus MVP and why confusing them could be a mistake

There’s a fundamental difference between a POC (proof of concept) and an MVP (minimum viable product). A POC is largely used to determine technical and design challenges. An MVP, on the other hand, is a concept that not only defines the product design but also answers almost all technical questions, and tests fundamental business strategies.

 

Conversational chatbots

Bots are the conversational agents that live inside our messaging platforms. For example, Facebook messenger and Slack. We’ve already heard the term ‘conversational apps’. Bots have mushroomed and they are everywhere. New avatar ‘bots’ with ‘intelligent context’ have made them the best bet to succeed apps and websites. Consequently, Microsoft rolled out its own ‘Microsoft Bot Framework’.

 

How data visualisation can help you make better business decisions

Visualising data using appropriate techniques can reveal insights which decision-makers can incorporate as part of their thought process, to make informed choices, that are backed up by concrete data.  

Remote workforces, augmented and virtual reality, big data, the Internet of Things, and artificial intelligence, are all worth keeping an eye on in 2017. Digital transformation is no longer optional, as the need to build an organisation that can change both its technology and its culture rapidly will be core to survival in the time of business disruption, and also in building a business model that is agile, adaptable and designed to thrive long into the future where change is the only constant.

 

Nathan Sinnott is CEO of Newpath WEB

 

Further reading