Weekly Podcast: Interview with Mark McCrindle
Welcome to the fifth edition of The Marketing Manifest – the official podcast of Marketing magazine. Our new-look weekly podcast breaks beyond the digital boundaries into broader marketing issues. Well still be discussing digital from time to time, but well also be covering a lot more.
Host David Campbell chats with Mark McCrindle, principal of McCrindle Research, about consumer segmentation, psychographics and how to ensure marketers dont lose sight of bigger picture opportunities when targeting consumers.