Weekly Podcast: Lies, damn lies and… virals?
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In this weeks show:
Australian brands have been on a roller coaster ride this week with a
couple of viral executions being exposed as hoaxes. But is there
anything wrong with a bit of mis-truth in advertising?
- News in 90: with Matty Soccio: Pope launches YouTube channel and political marketing.
- Top & Flop: with Gary Jaffer, Top & Flop with Gary Jaffer. This weeks top is Whopper Virgins, and this week’s flop is the Best Job In The World campaign that couldn’t hack the volume.
- Interview: Interview Dena Vassallo from PPR on managing social media PR fall-outs.
- Simon Says: with Simon Small, FNUKY, three tips on viral marketing.