Weekly Podcast: The internet as a branding tool
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In this weeks show:
- Interview: David Campbell chats to the Paul Fisher, CEO of IAB Australia about Australias first study on online branding and advertising.
- News in 90: with Kate Kendall – Frost and Sullivan research results about search spend in 2008, and the IAB results.
- Top & Flop: with Gary Jaffer, OMD – Top: Qantas Travel Insider website. Flop: Audi A4 game for the iPhone.
- Simon Says: with Simon Small, FNUKY – three tips for getting management to buy into digital.